📌 Core Information
🔹 Job Title: Team Leader HIS Demand Generation (m/w/d)
🔹 Company: CompuGroup Medical
🔹 Location: Martinsried, Germany
🔹 Job Type: Full-Time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: June 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Building and leading the Demand Generation team
- Developing and optimizing lead nurturing processes
- Analyzing and maximizing Demand Generation campaign performance
- Collaborating with Sales and Marketing to improve overall funnel performance
- Driving innovation in Demand Generation strategies
ASSUMPTION: This role requires a strategic mindset and strong leadership skills to drive demand generation efforts and collaborate effectively with cross-functional teams.
📋 Key Responsibilities
✅ Responsible for building and developing the Demand Generation team
✅ Orchestrate the continuous optimization of efficient lead nurturing processes in collaboration with Sales
✅ Analyze and maximize the performance of all Demand Generation campaigns based on relevant KPIs
✅ Act as a bridge and key contact between Pre-Sales, Sales, and Marketing to improve overall funnel performance
✅ Drive innovation in Demand Generation strategies, such as AI-driven approaches or video-first initiatives
ASSUMPTION: This role involves a mix of strategic planning, team management, and data-driven decision-making to achieve demand generation targets.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least five years of experience in B2B Demand Generation with leadership responsibilities and proven success in generating pipeline and revenue growth
Required Skills:
- Expertise in integrated, cross-channel campaigns targeting C-level decision-makers
- Strong analytical skills and experience with data analysis tools, marketing automation, and CRM systems
- Begeisterung for digital innovation, entrepreneurial thinking, and awareness of commercial opportunities and risks
- Creativity, initiative, and a hands-on mentality
- Fundamental knowledge of the healthcare market
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, Pardot)
- Fluency in multiple languages
ASSUMPTION: Candidates with a strong background in B2B Demand Generation, leadership experience, and a proven track record of driving pipeline and revenue growth are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Based on industry standards for a mid-level Demand Generation role in Germany)
Benefits:
- Attractive locations with full-equipped workspaces and regular events
- Development opportunities through in-house academy and external partnerships
- Health benefits, including a company fitness studio and weekly courses (online & offline)
- Corporate benefits, job bike, company pension, and more
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level Demand Generation role in Germany, considering the required experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: CompuGroup Medical is a leading e-health company, providing software products and information services to support medical and organizational activities in various healthcare settings.
Company Size: CompuGroup Medical has 5,001-10,000 employees globally, offering a large and diverse work environment.
Founded: 1987, with over three decades of experience in the e-health industry
Company Description:
- One of the world's leading e-health companies with a revenue base of EUR 1.19 billion in 2023
- Software products support all medical and organizational activities in doctors' offices, pharmacies, laboratories, hospitals, and social welfare institutions
- Information services and web-based personal health records contribute towards safer and more efficient healthcare
Company Specialties:
- eHealth
- Healthcare
- Software
- HIS (Hospital Information System)
- KIS (Clinic Information System)
- AIS (Apotheke Informationssystem)
- LIS (Laboratory Information System)
- Warenwirtschaftssystem (Warehouse Management System)
- Digital Health
- Electronic patient records
Company Website: https://www.cgm.com
ASSUMPTION: CompuGroup Medical's extensive experience and size provide applicants with a stable and well-established work environment, offering numerous growth opportunities.
📊 Role Analysis
Career Level: Mid-level to senior, with the opportunity to grow into a more strategic or management role
Reporting Structure: This role reports directly to the Head of Marketing or a similar position
Work Arrangement: On-site, with the possibility of occasional remote work
Growth Opportunities:
- Progression to a more senior role within the Marketing department
- Expanding responsibilities to include additional markets or product lines
- Developing expertise in emerging technologies and trends in demand generation
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in demand generation and marketing within the healthcare industry.
🌍 Location & Work Environment
Office Type: Modern, well-equipped offices with collaborative workspaces
Office Location(s): Martinsried, Germany (with additional offices in Koblenz, Hannover, Bochum, Phoenix, Nanterre, Lublin, Bern, and Milan)
Geographic Context:
- Martinsried is a suburb of Munich, offering a mix of urban and suburban living
- Close proximity to nature and outdoor activities, as well as cultural attractions in Munich
- Easy access to public transportation, with nearby train and bus stations
Work Schedule: Full-time, with flexible hours and the possibility of occasional remote work
ASSUMPTION: The Martinsried office provides a pleasant work environment, with easy access to both nature and urban amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Head of Marketing or a similar position
Key Assessment Areas:
- Strategic thinking and leadership skills
- Analytical skills and data-driven decision-making
- Collaboration and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your demand generation successes and challenges overcome
- Research CompuGroup Medical's products and services to demonstrate your understanding of the company
ATS Keywords: Demand Generation, B2B Marketing, Lead Generation, Campaign Optimization, Team Leadership, Healthcare Marketing, Marketing Automation, CRM, Data Analysis
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on strategic thinking, leadership, and relevant experience in demand generation.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce, HubSpot)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with marketing automation tools, CRM systems, and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation
- Quality
- Responsibility
- Reliability
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and forward-thinking
- Results-oriented and goal-focused
Self-Assessment Questions:
- Do you have a proven track record of driving demand generation success in a B2B environment?
- Are you comfortable working with data and using it to inform your marketing strategies?
- Do you thrive in a collaborative, team-based work environment?
- Are you passionate about the healthcare industry and eager to make a positive impact?
ASSUMPTION: Successful candidates will demonstrate strong alignment with CompuGroup Medical's values and a compatible work style for the team environment.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds
- Balancing strategic planning with day-to-day tactical execution
- Keeping up with the latest trends and technologies in demand generation
- Navigating a large, global organization with multiple stakeholders
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a strategic mindset.
📈 Similar Roles Comparison
- This role focuses more on strategic leadership and team management than tactical execution compared to similar roles in smaller organizations
- CompuGroup Medical's global presence offers more extensive market exposure and growth opportunities than smaller, regional players
- Career progression may be more competitive in a larger organization, but there are also more opportunities for internal mobility
ASSUMPTION: This role offers a unique blend of strategic leadership, team management, and data-driven decision-making, with extensive market exposure and growth opportunities in a large, global organization.
📝 Sample Projects
- Developing and executing a comprehensive demand generation strategy for a new product launch
- Optimizing lead nurturing processes to improve conversion rates and reduce sales cycle length
- Analyzing campaign performance data to identify trends and opportunities for improvement
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role's responsibilities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other departments, such as Sales and Product?
- What are the most significant challenges facing the Demand Generation team currently, and how can this role address them?
- What opportunities are there for professional development and growth within the Marketing department and the company as a whole?
- How does CompuGroup Medical support work-life balance for its employees?
ASSUMPTION: These questions demonstrate a proactive and strategic mindset, showing your interest in the role's responsibilities and the company's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your demand generation successes and challenges overcome
- Research CompuGroup Medical's products and services to demonstrate your understanding of the company
- Follow up with the HR department one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
