📌 Core Information
🔹 Job Title: Team Leader, Performance Marketing
🔹 Company: Rocket Companies
🔹 Location: Detroit, MI (with remote options for Ohio, North Carolina, New York, and New Mexico)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 10, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (on-site in Detroit with remote options)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing performance marketing strategies to generate new leads and clients
- Overseeing acquisition management, execution, and optimization of various performance channels
- Collaborating with cross-functional teams and external partners to drive results
- Mentoring team members and supporting their professional development
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with diverse teams to achieve marketing objectives.
📋 Key Responsibilities
✅ Develop and execute the performance marketing customer acquisition strategy
✅ Own the day-to-day management of performance channels, across Meta, Google, Display, Bing, and others
✅ Collaborate with product and technology stakeholders for landing page development and optimization
✅ Monitor, analyze, and optimize key KPIs (LTV, CAC, CPC, Conversion, CPM) to improve efficiency and scale
✅ Synthesize performance marketing data into consumer insights and actionable creative strategy
✅ Drive the development of tracking and attribution models, leveraging first-party data and incrementality testing
✅ Own budget and pacing for annual media spend, ensuring efficient allocation across channels
✅ Mentor team members, assisting in the execution of their duties and professional development
✅ Review and provide feedback on reports of campaign performance
✅ Support short-, mid-, and long-term key results with the team to achieve team objectives
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, requiring strong organizational skills and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, management, analytics, or related field
Experience: 8 years of experience in a performance marketing role, with 3 years in a leadership capacity
Required Skills:
- Deep understanding of Google, Meta, and other key acquisition platforms
- Strong analytical mindset, with proficiency in incrementally testing, MMM, LTV modeling, and CAC efficiency
- Proven track record of budget management
- Excellent communication, presentation, and interpersonal skills, with the ability to effectively influence and collaborate with senior executives, cross-functional teams, and external partners
Preferred Skills:
- Experience in the finance or fintech industry
- Familiarity with unsecured lending space (specifically with personal loans)
ASSUMPTION: While industry-specific experience is preferred, candidates with a strong performance marketing background and transferable skills may also be considered.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a senior marketing role in Detroit)
Benefits:
- Health Benefits
- Career Growth
- Support for Family
Working Hours: Full-time, with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in the Detroit area. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees (large enterprise)
Founded: 1985
Company Description:
- Rocket Companies is a Detroit-based company made up of businesses that provide simple, fast, and trusted digital solutions for complex transactions
- The company is involved in various industries, including mortgages, fintech, real estate, automotive, and more
- Rocket Companies is committed to an inclusive workplace where every voice is heard
Company Specialties:
- Mortgage Lending
- Fintech
- Real Estate
- Automotive
Company Website: rocketcompanies.com
ASSUMPTION: Rocket Companies is a well-established enterprise with a diverse range of businesses, offering opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: Senior/Managerial
Reporting Structure: This role reports directly to the Director of Performance Marketing and oversees a team of marketing professionals
Work Arrangement: Hybrid (on-site in Detroit with remote options for specific locations)
Growth Opportunities:
- Potential to advance to a director or executive-level role within the marketing department
- Opportunities to work on diverse projects and campaigns across various Rocket Companies' businesses
- Access to professional development resources and training programs
ASSUMPTION: This role offers strong growth potential within the organization, given the company's size and diverse range of businesses.
🌍 Location & Work Environment
Office Type: Hybrid (on-site and remote work options)
Office Location(s): Detroit, MI (with remote options for Ohio, North Carolina, New York, and New Mexico)
Geographic Context:
- Detroit, MI: A major city with a diverse population, offering a mix of urban and suburban living options
- Remote locations: Offer flexibility and the ability to work from various time zones
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The hybrid work arrangement provides a balance between on-site collaboration and remote flexibility, catering to different work preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- In-depth behavioral and technical interviews
- Case study or project presentation
- Final round with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Leadership and team management abilities
Application Tips:
- Highlight relevant experience and achievements in performance marketing
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral and technical interview questions by reflecting on your past experiences and researching the company's values and culture
ATS Keywords: Performance Marketing, Acquisition Management, Channel Optimization, Data Analysis, KPI Monitoring, Budget Management, Team Mentoring, Communication Skills, Collaboration, Creative Strategy, Attribution Models, Incrementality Testing, LTV Modeling, CAC Efficiency, Presentation Skills, Interpersonal Skills
ASSUMPTION: The interview process for this role is likely to be comprehensive, focusing on both technical skills and cultural fit within the organization.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads (Facebook, Instagram)
- Display advertising platforms (e.g., AdRoll, Criteo)
- Attribution modeling tools (e.g., AppsFlyer, Adjust)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used within the performance marketing field.
👔 Cultural Fit Considerations
Company Values:
- Inclusive: Rocket Companies values diversity and fosters an environment where everyone feels welcome and valued
- Innovative: The company encourages creativity and continuous improvement
- Collaborative: Rocket Companies promotes teamwork and cross-functional collaboration
Work Style:
- Data-driven: The company relies on data and analytics to inform decision-making
- Adaptable: Employees are expected to be flexible and adaptable in a fast-paced environment
- Results-oriented: Rocket Companies focuses on achieving measurable results and driving business impact
Self-Assessment Questions:
- How do you embody Rocket Companies' value of inclusivity in your daily work?
- Can you provide an example of a time when you drove innovative solutions to improve performance marketing results?
- How do you effectively collaborate with cross-functional teams to achieve shared goals?
ASSUMPTION: Cultural fit is essential for success in this role, as it requires strong collaboration and alignment with the company's values and work style.
⚠️ Potential Challenges
- Managing a team remotely, with members located in different time zones
- Balancing strategic planning with hands-on execution and optimization
- Adapting to a fast-paced, dynamic work environment
- Navigating a large organization with diverse businesses and priorities
ASSUMPTION: These challenges can be mitigated through strong communication, time management, and adaptability, as well as leveraging the resources and support available within the organization.
📈 Similar Roles Comparison
- Unlike other performance marketing roles, this position requires a strong leadership component, with a focus on team mentoring and development
- Rocket Companies' diverse range of businesses offers unique opportunities for career growth and exposure to various industries
- This role may have a broader scope than similar positions in smaller organizations, requiring strong organizational skills and the ability to balance multiple priorities
ASSUMPTION: Applicants should consider their leadership and organizational skills, as well as their interest in working for a large, diverse organization, when evaluating this role compared to similar positions in other companies.
📝 Sample Projects
- Developing and executing a cross-channel marketing campaign to drive new client acquisition
- Optimizing attribution models to improve the accuracy of marketing performance measurement
- Mentoring team members in data analysis and presentation skills to enhance their career development
ASSUMPTION: These sample projects illustrate the strategic, hands-on, and leadership aspects of the role, providing insight into the day-to-day responsibilities and required skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits within the organization?
- How does Rocket Companies support the professional development and growth of its marketing team members?
- Can you provide an example of a successful performance marketing campaign and the strategies used to achieve its objectives?
- How does Rocket Companies measure the success of its performance marketing efforts, and how does this role contribute to those metrics?
- What are the most significant challenges facing the performance marketing team, and how can this role help address them?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the team's dynamics, and the company's performance marketing strategies and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and technical interview questions by reflecting on your past experiences and researching the company's values and culture
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
