Teamlead Influencer & Performance Marketing DACH + EU (m/w/d), 32–40h | Hybrid in München oder Remote

📌 Core Information

🔹 Job Title: Teamlead Influencer & Performance Marketing DACH + EU (m/w/d), 32–40h | Hybrid in München oder Remote

🔹 Company: Buah GmbH

🔹 Location: München, Germany (Remote also possible)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Munich office or Remote)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive influencer marketing strategies
• Analyzing campaign performance using KPIs and creating detailed reports
• Managing a team of 3-4 employees and acting as the team's point of contact
• Cultivating relationships with relevant influencers and building long-term partnerships
• Overseeing Google Ads, Meta, and Bing campaigns, including budget management and ROAS optimization

ASSUMPTION: This role requires a strong background in influencer marketing, preferably in the e-commerce sector, and experience managing a six-figure budget.

📋 Key Responsibilities

✅ Oversee and analyze the performance of influencer campaigns based on KPIs (ROAS, AOV, new vs. existing customer ratio, CAC, etc.)

✅ Create detailed reports and present results monthly to the management team

✅ Manage the influencer marketing budget (six-figure range) and ensure all expenses are within the approved budget

✅ Lead a team of 3-4 employees, acting as the team's point of contact and organizing weekly team meetings

✅ Identify and cultivate relationships with relevant influencers, building long-term partnerships

✅ Oversee Google Ads, Meta, and Bing campaigns, including budget management and ROAS optimization in the seven-figure range

✅ Lead agencies for Google, Meta, and Amazon Ads as the central point of contact

ASSUMPTION: This role requires strong analytical skills, strategic planning, and excellent communication skills to manage both internal teams and external agencies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-5 years of experience in influencer marketing, preferably in the e-commerce sector

Required Skills:

• Proven experience in influencer marketing and data-driven decision making
• Fluency in German and English (written and spoken)
• Experience managing a six-figure budget
• Strong leadership and team management skills
• Excellent communication and negotiation skills
• Familiarity with Asana or similar project management tools

Preferred Skills:

• Experience with Google Ads, Meta, and Bing platforms
• Familiarity with A/B testing and optimization strategies
• Experience in a fast-paced, dynamic environment

ASSUMPTION: Candidates with a strong background in influencer marketing and experience managing a significant budget are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and qualifications)

Benefits:

• Flexible working hours
• Personal and professional development opportunities
• Monthly benefits (e.g., vouchers)
• Company pension scheme
• Budget for buah products

Working Hours: 32-40 hours per week, with flexible working hours

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the Munich area.

📌 Applicant Insights

🔍 Company Context

Industry: Food & Beverages. Buah GmbH specializes in the distribution of freeze-dried fruits and vegetables through e-commerce channels.

Company Size: Small (2-10 employees). This means applicants can expect a dynamic, agile work environment with a high degree of autonomy and impact.

Founded: 2015. Buah GmbH has been growing steadily since its founding and has established itself as a leading provider of healthy snacks.

Company Description:

• Buah GmbH focuses on natural, additive-free products made from 100% fruit
• The company aims to provide a healthier alternative to traditional snacks
• Buah GmbH values community, with its buah values driving the company's success

Company Specialties:

• Distribution of freeze-dried fruits and vegetables
• E-commerce sales and marketing
• Influencer marketing and brand awareness campaigns

Company Website: buah.de

ASSUMPTION: Buah GmbH's focus on natural, additive-free products and its commitment to community values are essential aspects of the company culture that applicants should be aware of.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and leadership within the marketing team.

Reporting Structure: The Teamlead Influencer & Performance Marketing reports directly to the management team and is responsible for leading a team of 3-4 employees.

Work Arrangement: Hybrid. Employees can work from the Munich office or remotely, with flexible working hours.

Growth Opportunities:

• Potential to take on additional responsibilities and grow within the marketing team
• Opportunities to collaborate with other departments and gain a broader understanding of the business
• Chance to develop leadership and management skills by leading a team of employees

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on more responsibilities over time.

🌍 Location & Work Environment

Office Type: Hybrid. Employees can work from the Munich office or remotely, with flexible working hours.

Office Location(s): Endeweg 5, Munich, Bavaria 81243, DE

Geographic Context:

• Munich is the capital and most populous city of Bavaria, Germany
• The city is known for its vibrant culture, rich history, and strong economy
• Munich is home to several major corporations and is an important center for business and innovation

Work Schedule: Flexible working hours, with a focus on results and productivity

ASSUMPTION: The hybrid work arrangement and flexible working hours allow for a better work-life balance and cater to employees' individual needs.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit for the role
• On-site or virtual interview with the management team to assess cultural fit and skills
• Final decision and offer

Key Assessment Areas:

• In-depth knowledge of influencer marketing and data analysis
• Strong leadership and team management skills
• Excellent communication and negotiation skills
• Cultural fit and alignment with buah values

Application Tips:

• Highlight relevant experience and achievements in influencer marketing and data analysis
• Tailor your resume and cover letter to emphasize your fit for the role and company culture
• Prepare examples of successful influencer marketing campaigns and data-driven decision-making
• Research the company and industry to demonstrate your enthusiasm and understanding of the business

ATS Keywords: Influencer Marketing, Performance Marketing, Data Analysis, Budget Management, Team Leadership, Strategic Planning, Communication, Google Ads, Meta, A/B Testing, Reporting, Relationship Management, E-Commerce, Asana

ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords and demonstrate their qualifications for the role.

🛠️ Tools & Technologies

• Asana (or similar project management tools)
• Google Ads, Meta, and Bing platforms
• Data analysis and visualization tools (e.g., Excel, Google Analytics)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and applicants should highlight their experience with relevant software.

👔 Cultural Fit Considerations

Company Values:

• Community: Buah GmbH values community and fosters a collaborative work environment
• Innovation: The company encourages creativity and continuous improvement
• Quality: Buah GmbH is committed to providing high-quality, natural products and exceptional customer service

Work Style:

• Dynamic and fast-paced environment
• Focus on results and productivity
• Collaborative and supportive team culture

Self-Assessment Questions:

• How do you embody the value of community in your work?
• Can you provide an example of a time when you drove innovation and continuous improvement in a previous role?
• How do you ensure high-quality results in a dynamic and fast-paced environment?

ASSUMPTION: Applicants should carefully consider how their personal values and work style align with those of Buah GmbH to ensure a strong cultural fit.

⚠️ Potential Challenges

• Managing a team remotely and ensuring productivity
• Balancing multiple responsibilities and priorities
• Adapting to a dynamic and fast-paced work environment
• Navigating the complexities of influencer marketing and data analysis

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to succeed in a demanding role.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on influencer marketing and requires a strong background in data analysis
• In the food and beverage industry, influencer marketing plays a crucial role in building brand awareness and driving sales
• This role offers significant growth potential and the opportunity to lead a team, making it an attractive choice for experienced marketing professionals looking to advance their careers

ASSUMPTION: Applicants should research similar roles in the industry to better understand the unique aspects of this position and how it compares to other opportunities.

📝 Sample Projects

• Developing and implementing a comprehensive influencer marketing strategy for a new product launch
• Analyzing the performance of influencer campaigns and optimizing KPIs to maximize ROAS
• Managing a team to create and execute a successful influencer marketing campaign, from initial concept to final analysis

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and demonstrate their ability to succeed in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does this role fit within that framework?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its influencer marketing campaigns, and what metrics are most important?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and qualifications for this role
• Prepare examples of successful influencer marketing campaigns and data-driven decision-making
• Research the company and industry to demonstrate your enthusiasm and understanding of the business
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.