Techncial Product Marketing Designer

📌 Core Information

🔹 Job Title: Technical Product Marketing Designer

🔹 Company: Sift Stack, Inc.

🔹 Location: Seattle, WA, USA (Remote)

🔹 Job Type: Full-Time

🔹 Category: Design, Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Designing technical content for external-facing materials
• Translating complex architecture into clear visual narratives
• Collaborating with cross-functional teams to create resonant content
• Building and maintaining scalable visual systems for GTM channels
• Supporting product storytelling through visual tools for sales, onboarding, and launches

ASSUMPTION: This role requires a strong understanding of technical concepts and the ability to communicate them effectively through visual design.

📋 Key Responsibilities

✅ Design the technical layer of external-facing content: diagrams, system explainers, landing pages, pitch decks, product visuals

✅ Translate complex architecture and telemetry workflows into digestible, accurate visual narratives

✅ Partner with marketing, product, and engineering to create content that resonates with technical decision-makers

✅ Build and maintain scalable visual systems that support clarity and cohesion across all GTM channels

✅ Support product storytelling through visual tools that elevate sales, onboarding, and launches

✅ Develop reusable templates, frameworks, and content patterns for speed and consistency

✅ Ensure content reflects the sophistication and quality of Sift’s platform and brand

✅ Act as a visual translator—bridging product complexity with design clarity

ASSUMPTION: This role requires a high level of independence and the ability to lead cross-functional creative projects.

🎯 Required Qualifications

Education: Bachelor's degree in Design, Communication, or a related field (or equivalent experience)

Experience: 3+ years of experience in visual design, content design, or technical communication

Required Skills:

• Proficient in Figma
• Strong portfolio demonstrating visual clarity, systems thinking, and technical storytelling
• Deep familiarity with turning technical input into clear visual output (e.g., diagrams, workflows)
• Ability to operate independently and lead cross-functional creative projects
• Clear communicator—comfortable presenting ideas and rationale to technical and non-technical teams
• Enthusiasm for technical audiences, complex systems, and visual problem-solving

Preferred Skills:

• Experience in B2B SaaS or infrastructure-oriented startups
• Familiarity with Webflow, motion design, or front-end implementation
• Background in system modeling (mechanical, software, or process)
• Prior work creating developer documentation, architecture explainers, or product walkthroughs

ASSUMPTION: While not required, experience in aerospace, defense, autonomy, or energy industries could be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $100,000 - $130,000 per year (USD)

Benefits:

• Equity
• Benefits package

Working Hours: Full-time (40 hours/week) with flexible hours

ASSUMPTION: The salary range provided is based on industry standards for mid-level designers in the Seattle area with relevant experience.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on data infrastructure for modern machines

Company Size: Small (11-50 employees) - Expect a fast-paced, agile work environment with a high degree of autonomy

Founded: 2022 - Sift is a relatively new startup with a strong focus on innovation and growth

Company Description:

• Sift is transforming how modern machines are built and operated by providing a unified solution for ingesting, storing, and analyzing vast amounts of machine data
• The company aims to enhance reliability, speed up development cycles, and unlock a new era of innovation
• Sift's platform is inspired by processes and software built at SpaceX and is backed by top investors in the sector

Company Specialties:

• Data infrastructure for modern machines
• Automated data review for enhanced reliability
• Simplifying regulatory compliance and improving manufacturing processes

Company Website: https://www.siftstack.com/

ASSUMPTION: Sift's focus on complex systems and technical audiences may appeal to candidates with a strong interest in aerospace, defense, or advanced manufacturing.

📊 Role Analysis

Career Level: Mid-level designer with a focus on technical content and storytelling

Reporting Structure: This role will work closely with go-to-market teams, product marketing, engineers, and leadership

Work Arrangement: Remote (US only) with a flexible work schedule

Growth Opportunities:

• As Sift grows, there may be opportunities to take on more responsibility and lead larger projects
• This role could evolve into a leadership position as the company expands its marketing team
• Sift's focus on innovation and cutting-edge technology may present unique growth opportunities in the industry

ASSUMPTION: Given Sift's rapid growth and focus on innovation, this role may offer significant career growth opportunities.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): Seattle, WA, USA (remote work only)

Geographic Context:

• Seattle is a major tech hub with a thriving design community
• The Pacific Northwest offers a high quality of life with access to nature and cultural attractions
• Sift's remote work policy allows for a flexible work-life balance

Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work remotely

ASSUMPTION: While this role is remote, candidates should be comfortable working in the Pacific Time Zone and be available for meetings and collaboration during standard business hours.

💼 Interview & Application Insights

Typical Process:

• Initial screening call to discuss the role and assess cultural fit
• Design challenge or portfolio review to evaluate visual storytelling skills
• Final interview with key stakeholders to discuss the role in more detail and answer any questions

Key Assessment Areas:

• Portfolio quality and relevance to the role
• Technical storytelling skills and ability to translate complex concepts into clear visuals
• Cultural fit and alignment with Sift's mission and values
• Communication skills and ability to work effectively with cross-functional teams

Application Tips:

• Ensure your portfolio demonstrates a strong understanding of technical concepts and visual storytelling
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare questions to ask during the interview to demonstrate your interest in the role and company

ATS Keywords: Technical Content, Visual Design, Systems Thinking, Technical Storytelling, Diagrams, Workflows, Figma, Webflow, Motion Design, Front-end Implementation, Clear Communication, Technical Audiences, Visual Problem-solving

ASSUMPTION: Sift's hiring process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.

🛠️ Tools & Technologies

• Figma (required)
• Webflow (bonus)
• Motion design tools (bonus)
• Front-end implementation tools (bonus)

ASSUMPTION: While not required, familiarity with additional tools and technologies could be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Reliability
• Collaboration
• Customer focus

Work Style:

• Independent and self-driven
• Collaborative and team-oriented
• Adaptable and comfortable with change
• Strong communication skills

Self-Assessment Questions:

• Do you have a strong interest in technical concepts and complex systems?
• Are you comfortable working independently and leading cross-functional creative projects?
• Do you thrive in a fast-paced, agile work environment?
• Are you a clear and effective communicator, able to work with both technical and non-technical teams?

ASSUMPTION: Sift values candidates who are passionate about technical storytelling, comfortable with complex systems, and able to thrive in a fast-paced, collaborative work environment.

⚠️ Potential Challenges

• Working with complex, technical concepts that may be difficult to visualize
• Balancing multiple projects and priorities in a fast-paced, agile work environment
• Ensuring consistency and cohesion across various GTM channels and content types
• Keeping up with the rapid growth and evolution of Sift's platform and marketing efforts

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in this dynamic role.

📈 Similar Roles Comparison

• Unlike traditional design roles, this position focuses heavily on technical content and storytelling
• Sift's focus on complex systems and technical audiences sets it apart from many other design roles in the industry
• This role offers the opportunity to work on cutting-edge technology and make a significant impact on Sift's marketing efforts

ASSUMPTION: Candidates should consider their interest in technical content and storytelling, as well as their comfort with complex systems, when comparing this role to other design positions.

📝 Sample Projects

• Creating a visual system for Sift's platform architecture
• Designing a technical explainer for a complex machine learning workflow
• Developing a pitch deck template for Sift's sales team

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be exhaustive or representative of all projects.

❓ Key Questions to Ask During Interview

• How does this role fit into Sift's overall marketing strategy?
• What are the most significant challenges facing the team currently, and how can this role address them?
• How does Sift support the professional growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Sift approach collaboration and communication across different teams and departments?

ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company, but may not cover all potential topics of interest.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a portfolio showcasing your visual design skills, with a focus on technical content and storytelling
• Follow up with Sift one week after submitting your application to confirm receipt and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.