Technische*r SEO-Manager*in (m/w/d) - ab sofort (Teilzeit, remote)

📌 Core Information

🔹 Job Title: Technical SEO Manager (m/w/d) - ab sofort (Teilzeit, remote)

🔹 Company: Bornholdt Lee GmbH

🔹 Location: Germany (Remote)

🔹 Job Type: Part-time

🔹 Category: IT & Software Development

🔹 Date Posted: 2025-04-30

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote (100%)

🚀 Job Overview

Key aspects of this role include:

• Strategic development of online presence for B2B clients in the digital health sector
• Technical SEO analysis and optimization of the company's website
• Collaboration with marketing team and other departments to integrate SEO requirements
• Optional: Management of PPC campaigns and continuous optimization

ASSUMPTION: This role requires a strong technical background in SEO and a solid understanding of the digital health market.

📋 Key Responsibilities

✅ Analyze and optimize the company's website for technical SEO aspects such as crawling, indexation, and loading times

✅ Monitor and analyze key SEO metrics using tools like Google Search Console, Sistrix, Screaming Frog, or Ahrefs

✅ Develop and implement SEO strategies to improve keyword rankings and organic traffic

✅ Collaborate with the marketing team, content manager, designer, and development team to integrate SEO requirements into all processes

✅ Translate SEO requirements into clear technical briefings for developers and agency partners

✅ Optional: Manage and optimize PPC campaigns, create and optimize ads, and conduct A/B tests to improve conversion rates

ASSUMPTION: This role requires strong analytical skills and the ability to work independently and in a team.

🎯 Required Qualifications

Education: Relevant degree or equivalent experience in a related field

Experience: Proven experience in technical SEO, with a focus on niche markets

Required Skills:

• Proficient use of SEO tools such as Google Search Console, Screaming Frog, Sistrix, or Ahrefs
• Strong technical understanding of website structures, crawling, indexation, and loading time optimization
• Analytical mindset and ability to derive concrete measures from data
• Experience with WordPress and SEO-relevant content
• Excellent communication and teamwork skills
• Fluent German and proficient English skills

Preferred Skills:

• Experience in SEA (Pay-Per-Click advertising)
• Familiarity with Google Ads

ASSUMPTION: Candidates should have a strong background in technical SEO and be comfortable working with various SEO tools.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (part-time, pro rata)

Benefits:

• Flexible working hours
• Modern work environment with flexible location within Germany
• Flat hierarchies with short decision-making processes
• Opportunities for personal and professional development
• Free snacks and drinks, regular company events, and more

Working Hours: 30-35 hours per week (part-time)

ASSUMPTION: The salary range is estimated based on market rates for similar roles in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Bornholdt Lee GmbH specializes in the development of innovative digital solutions, focusing on smart, digital health applications and medical products that improve users' lives.

Company Size: Bornholdt Lee GmbH has 11-50 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Bornholdt Lee GmbH was founded in 2010 and has since grown to become one of the leading IT experts for the conception and development of DiGA ("Apps on Prescription").

Company Description:

• Bornholdt Lee GmbH offers digital solutions that simplify users' lives and improve their quality of life
• The company specializes in the development of innovative digital health applications and medical products
• Bornholdt Lee GmbH has worked with over 250 clients, including PINK! Gegen Brustkrebs GmbH, Klinikum St. Marien Amberg, AllyWell, actiself, and the BKK Dachverband e.V.

Company Specialties:

• IoT
• Mobile Apps (iOS & Android)
• Web Applications
• Smarthome
• Digitalization & Digital Transformation
• Web Portals & Cloud Systems
• Connected Devices
• Augmented Reality & Virtual Reality
• DiGA (Digital Health Applications)
• eHealth & DiPA (Digital Interventions)
• Wearables

Company Website: https://www.bornholdtlee.de

ASSUMPTION: Bornholdt Lee GmbH is a well-established company with a strong focus on innovation and digital health solutions.

📊 Role Analysis

Career Level: This role is suitable for mid-level professionals with 2-5 years of experience in technical SEO.

Reporting Structure: The Technical SEO Manager will report directly to the marketing team and collaborate with various departments, including content management, design, and development.

Work Arrangement: This is a remote, part-time position with flexible working hours.

Growth Opportunities:

• Expanding responsibilities based on performance and interest in SEA (Pay-Per-Click advertising)
• Potential full-time conversion or increased hours based on company growth and individual preferences
• Opportunities to work on diverse projects and clients within the digital health sector

ASSUMPTION: This role offers growth opportunities based on individual performance, interests, and the company's expansion.

🌍 Location & Work Environment

Office Type: Bornholdt Lee GmbH offers a modern, flexible work environment with the option to work remotely within Germany.

Office Location(s): The company's headquarters is located in Hamburg, Germany.

Geographic Context:

• Germany has a strong digital health market with numerous opportunities for growth and innovation
• The company's remote work policy allows for flexibility and work-life balance
• Hamburg, as the company's headquarters, offers a vibrant tech scene and easy access to other major cities in Germany

Work Schedule: The Technical SEO Manager will work 30-35 hours per week, with flexible hours and the option to work remotely.

ASSUMPTION: The remote work policy and flexible hours provide a good work-life balance and allow for a diverse talent pool.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the marketing team
• Final decision and job offer

Key Assessment Areas:

• Technical SEO skills and experience
• Analytical and problem-solving abilities
• Communication and teamwork skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the digital health market and the company's focus
• Prepare examples of SEO projects or campaigns you've worked on, emphasizing your approach and results

ATS Keywords: Technical SEO, OnPage Optimization, SEO Tools, Data Analysis, WordPress, Content Development, Team Collaboration, Communication Skills, Learning Agility

ASSUMPTION: The application process is straightforward and focused on assessing the candidate's technical skills and cultural fit.

🛠️ Tools & Technologies

• Google Search Console
• Sistrix
• Screaming Frog
• Ahrefs
• WordPress
• Google Ads (optional)

ASSUMPTION: The required tools and technologies are industry-standard and widely used in the SEO field.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Collaboration
• Customer Focus
• Continuous Learning

Work Style:

• Independent and self-motivated
• Strong analytical skills
• Excellent communication and teamwork skills
• Adaptable and open to learning new tools and technologies

Self-Assessment Questions:

• Do you have a strong passion for innovation and continuous learning in the digital health sector?
• Are you comfortable working independently and in a remote setting?
• Do you thrive in a collaborative environment and enjoy working with diverse teams?

ASSUMPTION: Bornholdt Lee GmbH values innovation, quality, and collaboration, seeking candidates who align with these principles.

⚠️ Potential Challenges

• Balancing remote work and maintaining productivity
• Keeping up with the latest SEO trends and algorithm changes
• Managing multiple projects and clients simultaneously
• Adapting to a fast-paced, dynamic work environment

ASSUMPTION: These challenges are common in the SEO field and can be overcome with strong technical skills, adaptability, and a proactive approach.

📈 Similar Roles Comparison

• This role focuses on technical SEO for B2B clients in the digital health sector, while similar roles may cater to broader markets or B2C clients
• Bornholdt Lee GmbH specializes in digital health solutions, providing a unique context for this role compared to other SEO-focused positions
• Career progression in this role may involve expanding into SEA (Pay-Per-Click advertising) or taking on more strategic responsibilities within the marketing team

ASSUMPTION: This role offers a unique focus on the digital health sector and opportunities for growth within the marketing team.

📝 Sample Projects

• Conducting a comprehensive technical SEO audit of the company's website and implementing optimization strategies
• Developing and executing a targeted keyword research and on-page optimization campaign for a DiGA client
• Managing and optimizing PPC campaigns for a medical device manufacturer, improving conversion rates and reducing costs

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Technical SEO Manager role.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to SEO and how this role fits into the broader marketing strategy?
• How does the marketing team collaborate with other departments, such as content management, design, and development?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development of its employees, particularly in the SEO field?
• What are the most challenging aspects of working remotely for this role, and how does the company address them?

ASSUMPTION: These questions help assess the company's culture, priorities, and support for the Technical SEO Manager role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant SEO experience and skills
• Write a cover letter explaining your interest in the digital health sector and the company's focus
• Prepare examples of SEO projects or campaigns you've worked on, emphasizing your approach and results
• Follow up with the company one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.