Technologist, Marketing Automation

📌 Core Information

🔹 Job Title: Technologist, Marketing Automation

🔹 Company: Zelis

🔹 Location: Multiple locations (Atlanta, GA; Boston, MA; Morristown, NJ; Plano, TX; St. Louis, MO; St. Petersburg, FL; Hyderabad, India)

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 1, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Hybrid (in-office and remote work)

🚀 Job Overview

Key aspects of this role include:

• Supporting development and execution of marketing automation campaigns across the member lifecycle using Salesforce Marketing Cloud
• Collaborating with cross-functional teams to enhance campaign performance and ensure effective use of Salesforce Marketing Cloud
• Managing day-to-day campaign tasks and contributing to process improvement
• Assisting with technical discovery, QA, and monitoring inbox reputation
• Supporting reporting efforts and optimizing campaign ROI

ASSUMPTION: This role requires a strong technical foundation in Salesforce Marketing Cloud and a passion for digital marketing execution. The ideal candidate will be comfortable working in a collaborative team environment and managing multiple tasks.

📋 Key Responsibilities

✅ Partner with the Technologist, Marketing Automation to build and deploy email and SMS marketing campaigns and member journeys using Salesforce Marketing Cloud

✅ Coordinate with the member marketing and Salesforce teams to support development requests, including platform connections and marketing automation setup

✅ Collaborate with cross-functional teams to align campaign execution with business needs

✅ Assist with day-to-day administration of the Marketing Cloud environment, including data quality checks, subscriber management, user access, and integrations

✅ Contribute to technical discovery and QA for campaigns and multi-channel journeys, helping ensure smooth execution

✅ Help implement solutions for monitoring inbox reputation and support deliverability best practices

✅ Assist in developing and executing test-and-learn strategies, and track performance metrics to improve engagement and conversions

✅ Support reporting efforts and use dashboards to monitor user experience and optimize campaign ROI

✅ Provide input and support for landing page optimization with a focus on member engagement

✅ Help manage vendor communications and assist with procurement coordination as needed

✅ Support consistent UTM tagging and campaign tracking across channels

✅ Ensure adherence to brand guidelines and digital marketing best practices in all campaign materials

ASSUMPTION: This role requires a hands-on approach to campaign management and a strong attention to detail. The ideal candidate will be comfortable working with multiple teams and managing multiple tasks simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent professional experience (required)

Experience: 3+ years of experience supporting digital products and marketing technology solutions in a B2C and/or B2B2C environment

Required Skills:

• Practical experience using Salesforce Marketing Cloud tools such as Journey Builder, Automation Studio, Web Studio, Email Studio, Mobile Studio, Audience Builder; proven experience with AMPscript and SQL
• Solid understanding of digital marketing principles, including asset creation, optimization, and alignment with brand standards
• Hands-on experience building HTML email templates (with dynamic content), launching SMS campaigns, and supporting landing page updates
• Experience executing multi-channel journeys, including email and SMS touchpoints
• Familiarity with Marketing Cloud integrations (FTP, API, SSJS, MC Connect) and the Salesforce ecosystem
• Ability to contribute creative, solution-oriented thinking to marketing execution challenges
• Working knowledge of data structures, data mapping, and subscriber data management
• Experience monitoring performance metrics and reporting on campaign results; comfortable with email/SMS KPIs and performance trends
• Strong ability to manage multiple tasks, prioritize deadlines, and work independently within a collaborative team environment
• Skilled in research, troubleshooting, and practical problem-solving
• Clear and effective communication skills—both written and verbal
• Detail-oriented, organized, and highly collaborative in working with cross-functional teams

Preferred Skills:

• Experience with PowerBI
• Ability to support Customer Acquisition Cost (CAC) optimization
• Working knowledge of building components and managing creative in Figma

ASSUMPTION: This role requires a unique blend of technical skills and marketing expertise. The ideal candidate will have a strong foundation in Salesforce Marketing Cloud and a passion for digital marketing execution.

💰 Compensation & Benefits

Salary Range: $75,000 - $110,000 per year (based on industry standards for a mid-level marketing automation role with 2-5 years of experience)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement
• Employee discounts

Working Hours: Full-time, typically 40 hours per week, with flexible scheduling options

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing automation role with 2-5 years of experience. Actual compensation may vary based on factors such as location, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Professional Services, specifically focused on healthcare financial experience modernization

Company Size: 1,001-5,000 employees (mid-sized company)

Founded: 2006 (with a history of growth and expansion in the healthcare industry)

Company Description:

• Zelis is modernizing the healthcare financial experience by providing a connected platform that bridges the gaps and aligns interests across payers, providers, and healthcare consumers
• The platform serves more than 750 payers, including the top 5 national health plans, BCBS insurers, regional health plans, TPAs, and self-insured employers, as well as millions of healthcare providers and consumers
• Zelis sees across the system to identify, optimize, and solve problems holistically with technology built by healthcare experts

Company Specialties:

• Healthcare payments
• Payment integrity
• Payment accuracy
• Healthcare bill review
• Electronic payments
• Network optimization
• Provider network modeling
• Healthcare navigation
• Healthcare access

Company Website: Zelis

ASSUMPTION: Zelis is a well-established company with a strong focus on innovation and growth in the healthcare industry. The company's size and history suggest a stable and mature work environment with opportunities for career advancement.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Senior Technologist, Marketing Automation and works closely with cross-functional teams, including member marketing, Salesforce, business operations, product management, product design, data, and client performance

Work Arrangement: Hybrid (in-office and remote work, with specific office days determined by the Leadership team)

Growth Opportunities:

• Potential for career advancement within the marketing automation team or related departments
• Opportunities to work on diverse projects and gain exposure to various aspects of the business
• Chance to contribute to process improvement and drive innovation in marketing automation

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and collaborative team environment. The ideal candidate will be proactive, self-motivated, and eager to take on new challenges.

🌍 Location & Work Environment

Office Type: Hybrid (in-office and remote work)

Office Location(s): Atlanta, GA; Boston, MA; Morristown, NJ; Plano, TX; St. Louis, MO; St. Petersburg, FL; Hyderabad, India

Geographic Context:

• Zelis' offices are located in major metropolitan areas with diverse cultural and recreational opportunities
• Hybrid work arrangement allows for flexibility and work-life balance
• Opportunities to travel and work with teams across different locations

Work Schedule: Full-time, typically 40 hours per week, with flexible scheduling options

ASSUMPTION: The hybrid work arrangement and multiple office locations provide flexibility and opportunities for candidates to find the best fit for their personal and professional needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Talent Acquisition team
• Technical assessment or case study
• In-depth interviews with the hiring manager and team members
• Final interview with the Senior Technologist, Marketing Automation
• Background check and onboarding

Key Assessment Areas:

• Technical skills and experience with Salesforce Marketing Cloud
• Digital marketing expertise and strategic thinking
• Problem-solving and troubleshooting abilities
• Collaboration and communication skills
• Attention to detail and organizational skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of Salesforce Marketing Cloud and digital marketing principles in your application materials
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with marketing automation
• Be ready to discuss your approach to campaign management, process improvement, and data-driven decision-making
• Research Zelis' company culture and values to ensure a strong fit

ATS Keywords: Salesforce Marketing Cloud, digital marketing, campaign management, process improvement, data-driven decision-making, hybrid work, remote work, collaboration, communication, problem-solving, troubleshooting

ASSUMPTION: The interview process for this role will focus on assessing technical skills, digital marketing expertise, and cultural fit. Candidates should be prepared to discuss their experience with marketing automation and provide examples of their problem-solving abilities.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud (Journey Builder, Automation Studio, Web Studio, Email Studio, Mobile Studio, Audience Builder)
• AMPscript and SQL
• HTML and CSS
• Email and SMS marketing platforms
• Data visualization tools (e.g., PowerBI)
• Project management tools (e.g., Asana, Jira)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: This role requires a strong working knowledge of Salesforce Marketing Cloud and related technologies. The ideal candidate will be comfortable learning and using new tools as needed to support campaign execution and process improvement.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Dynamic and fast-paced
• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and open to change
• Customer-focused and committed to excellence

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you comfortable working with data and using it to drive decision-making?
• Do you enjoy collaborating with cross-functional teams and contributing to process improvement?
• Are you committed to delivering exceptional customer experiences and driving results?
• Do you embrace a customer-centric and innovative approach to your work?

ASSUMPTION: Zelis values a dynamic and collaborative work environment that prioritizes innovation, customer-centricity, and accountability. The ideal candidate will be adaptable, data-driven, and committed to delivering exceptional results.

⚠️ Potential Challenges

• Managing multiple tasks and prioritizing deadlines in a fast-paced environment
• Working with diverse teams and stakeholders to align campaign execution with business needs
• Keeping up with the latest trends and best practices in digital marketing and marketing automation
• Navigating a hybrid work environment and balancing in-office and remote work responsibilities
• Adapting to changes in the healthcare industry and marketing automation landscape

ASSUMPTION: This role presents unique challenges and opportunities for professional growth and development. The ideal candidate will be proactive, self-motivated, and eager to take on new challenges in a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• This role is similar to other marketing automation positions but focuses specifically on member lifecycle marketing campaigns and Salesforce Marketing Cloud
• Industry-specific context: healthcare financial experience modernization
• Career path comparison: potential for growth within marketing automation, digital marketing, or related departments

ASSUMPTION: This role offers unique opportunities for candidates interested in marketing automation and digital marketing within the healthcare industry. The ideal candidate will have a strong foundation in Salesforce Marketing Cloud and a passion for driving results through data-driven decision-making.

📝 Sample Projects

• Developing and executing a multi-channel journey for new member onboarding
• Optimizing email campaign performance for an existing member segment
• Implementing SMS campaigns to improve engagement and conversions
• Collaborating with cross-functional teams to enhance campaign performance and align with business needs
• Assisting with technical discovery and QA for new campaigns and multi-channel journeys

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities for professional growth and development in this role. The ideal candidate will be comfortable working on multiple projects simultaneously and contributing to process improvement.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does this role fit into the broader marketing automation team and the company's overall goals?
• What opportunities are there for professional growth and development within this role and the company?
• How does the company support work-life balance and employee well-being in a hybrid work environment?
• What are the most important qualities and skills for success in this role, and how can I demonstrate them during the interview process?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success. The ideal candidate will be proactive, self-motivated, and eager to take on new challenges in a dynamic and fast-paced work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Zelis Careers job portal
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with marketing automation
• Research Zelis' company culture and values to ensure a strong fit
• Follow up with the Talent Acquisition team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.