📌 Core Information
🔹 Job Title: Temporary Digital Content Automation Specialist
🔹 Company: Central California Alliance for Health
🔹 Location: Remote in California
🔹 Job Type: Temporary
🔹 Category: Marketing & Communications
🔹 Date Posted: June 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (California)
🚀 Job Overview
Key aspects of this role include:
- Setting up and managing texting campaign workflows and metrics
- Measuring the effectiveness of digital efforts and supporting website needs
- Developing, coordinating, and executing targeted digital communications
- Collaborating with internal stakeholders and vendors to facilitate digital communications
- Analyzing campaign results and making recommendations for improvement
- Leveraging CRM to enhance communication and marketing efforts
ASSUMPTION: This role requires a balance of technical skills and creativity, with a focus on driving engagement and results through digital channels.
📋 Key Responsibilities
✅ Set up and manage texting campaign workflows and metrics, ensuring compliance
✅ Measure the effectiveness of digital efforts and support website needs
✅ Develop, coordinate, and execute targeted digital communications to all Alliance audiences
✅ Work with internal stakeholders and vendors to facilitate digital communications
✅ Perform testing, analyze results of digital communications campaigns, and make recommendations for improvement
✅ Leverage the Alliance’s CRM platform to enhance communication and marketing efforts in support of organizational strategic initiatives
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and collaboratively.
🎯 Required Qualifications
Education: Bachelor’s degree in Communications, Marketing, Business, or a related field
Experience: A minimum of three years of experience supporting automated digital communication activities, or equivalent combination of education and experience
Required Skills:
- CRM (Customer Relationship Management) software
- WordPress
- Digital marketing automation
- Analytics
Preferred Skills:
- Experience with marketing automation tools
- Knowledge of healthcare industry
ASSUMPTION: Candidates with relevant experience in digital marketing, communications, or a related field are encouraged to apply.
💰 Compensation & Benefits
Salary Range: $36 - $50 USD per hour (based on location)
Benefits:
- Medical, Dental, and Vision Plans
- Ample Paid Time Off
- 12 Paid Holidays per year
- 401(a) Retirement Plan
- 457 Deferred Compensation Plan
- Robust Health and Wellness Program
- Onsite EV Charging Stations
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Benefits are available for regular Alliance employees working more than 30 hours per week.
📌 Applicant Insights
🔍 Company Context
Industry: The Central California Alliance for Health is a regional non-profit health plan that serves members in Mariposa, Merced, Monterey, San Benito, and Santa Cruz counties. They provide health insurance for children, adults, seniors, and people with disabilities.
Company Size: The Alliance has over 500 dedicated employees, committed to providing accessible, quality health care guided by local innovation.
Founded: 1996
Company Description:
- Regional Medi-Cal managed care plan
- Award-winning health plan
- Focused on improving access to health care for lower-income residents
Company Specialties:
- Healthcare services
- Medi-Cal managed care
- Community health initiatives
Company Website: thealliance.health
ASSUMPTION: The Alliance is committed to its mission and values, providing a supportive and collaborative work environment.
📊 Role Analysis
Career Level: This is an intermediate-level role, requiring relevant experience and a bachelor's degree.
Reporting Structure: This role reports to the Digital Communications Manager.
Work Arrangement: This is a temporary, remote position with an estimated length of 3 months. The length of the assignment is dependent on business need.
Growth Opportunities:
- Potential for full-time employment after the temporary assignment
- Opportunities to work on various digital communications projects
- Chance to gain experience in the healthcare industry
ASSUMPTION: This role offers the opportunity to grow professionally while contributing to the Alliance's mission.
🌍 Location & Work Environment
Office Type: Hybrid (remote with occasional in-office or in-community presence)
Office Location(s): Scotts Valley, Merced, Salinas, Mariposa, Hollister
Geographic Context:
- Central California
- Rural and urban communities
- Access to outdoor recreation and cultural attractions
Work Schedule: Full-time, with flexible hours and the possibility of remote work
ASSUMPTION: The Alliance offers a flexible work environment that balances remote work with in-person collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager and team members
- Background check and reference check
Key Assessment Areas:
- Technical skills (CRM, WordPress, digital marketing automation, analytics)
- Communication and collaboration skills
- Problem-solving and analytical skills
- Cultural fit and alignment with the Alliance's mission
Application Tips:
- Highlight relevant experience and skills in your resume
- Tailor your cover letter to explain how your background and interests align with the Alliance's mission
- Prepare examples of your digital communications work to discuss during the interview
ATS Keywords: CRM, WordPress, digital marketing automation, analytics, texting campaigns, digital communications, targeted communications, campaign metrics, website support, healthcare industry
ASSUMPTION: The Alliance uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, Microsoft Dynamics 365)
- WordPress
- Digital marketing automation tools (e.g., Marketo, HubSpot, Pardot)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Accessible, quality health care
- Guided by local innovation
- Respectful, diverse, professional, and fun work environment
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a strong commitment to improving access to health care for lower-income residents?
- Are you comfortable working in a hybrid or remote environment?
- Do you thrive in a collaborative, data-driven work environment?
ASSUMPTION: Candidates who align with the Alliance's mission and values are more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple digital communications campaigns simultaneously
- Adapting to a temporary work arrangement and potential changes in assignment length
- Working with various internal stakeholders and vendors
- Keeping up with industry trends and best practices in digital communications
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Specialist or Digital Communications Coordinator, but with a focus on automated digital communication activities and campaign metrics
- In the healthcare industry, this role may require additional knowledge of healthcare regulations and best practices
- This role offers the opportunity to gain experience in the healthcare industry and contribute to a mission-driven organization
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries or organizations.
📝 Sample Projects
- Developing and executing a targeted texting campaign to promote a new healthcare initiative
- Analyzing the results of a digital communications campaign and making data-driven recommendations for improvement
- Collaborating with internal stakeholders to create and distribute targeted digital communications to various Alliance audiences
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- What are the most pressing digital communications challenges facing the Alliance, and how can this role help address them?
- How does the Alliance support the professional growth and development of its employees?
- What are the potential opportunities for growth or advancement within the Alliance after the temporary assignment?
- How does the Alliance balance remote work with in-person collaboration and community engagement?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in and understanding of the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills
- Write a cover letter explaining how your background and interests align with the Alliance's mission
- Prepare examples of your digital communications work to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
