📌 Core Information
🔹 Job Title: Senior Manager, Brand Management, Initiatives
🔹 Company: The North Face
🔹 Location: Denver, Colorado
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-20
🔹 Experience Level: 8+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a strategic vision for The North Face
- Conducting market analysis and identifying trends
- Managing franchise product marketing and brand-building milestones
- Collaborating cross-functionally to ensure brand consistency
- Driving innovation in brand marketing
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively across various teams and functions.
📋 Key Responsibilities
✅ Develop and implement a modern and distinctive strategic vision for The North Face across franchise product marketing, long-lead innovation, and brand-building milestones in the go-to-market process.
✅ Conduct comprehensive market analysis to identify trends and opportunities against the apparel, footwear, and equipment competitive landscape.
✅ Deliver annual category and seasonal campaign strategy for our largest icon and foundational product franchises.
✅ Implement best-in-class product marketing for our most advanced innovations across apparel, footwear, equipment, and accessories.
✅ Monitor and analyze brand performance metrics to measure the effectiveness of strategies and campaigns, making data-driven adjustments as needed and providing regular reporting of such to leadership and key stakeholders.
✅ Collaborate with product design, merchandising, marketplace, and marketing teams to ensure we show up in an authentic and consistent manner across all key touchpoints and aligned with the company's mission, vision, and values.
✅ Drive innovation in brand marketing, leveraging modern marketing techniques to engage and inspire the next generation of consumers.
✅ Manage project budget planning, invoicing, and reconciliation for global creative productions, partnerships, and special activations.
✅ Own, establish, and nurture relationships with internal and external key players across the Outdoor + Retail Industry.
✅ This role is likely to manage direct reports in the future and an immediate commitment to influential leadership across the organization will be necessary.
ASSUMPTION: This role requires a high level of independence and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or a related field.
Experience: 8+ years of relevant experience within a global organization, with a proven track record of developing and executing successful brand strategies and campaigns.
Required Skills:
- Experience in global brand management, preferably in the lifestyle/fashion or outdoor industry.
- Proven track record of developing and executing successful brand strategies and campaigns in a global organization, understanding the nuances of global alignment and regional localization.
- Comfortable navigating undefined projects with an entrepreneurial mindset, preferably working with innovation and/or development teams.
- Excellent communication and interpersonal skills, with the ability to build and maintain relationships with industry leaders.
- Strong analytical skills with the ability to interpret market data and trends.
- Must possess passion for creativity, innovation, and problem-solving. Leads from a place of curiosity.
- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Must be proficient in Keynote/PowerPoint, Word, Excel, and comfortable using other database platforms such as social media platforms, project management software, and more.
Preferred Skills:
- Education: Master's degree in Marketing, Business Administration, or a related field.
ASSUMPTION: While a formal education is preferred, we are most interested in your total experience and professional achievements.
💰 Compensation & Benefits
Salary Range: $125,280.00 USD - $156,600.00 USD annually
Benefits:
- Medical
- Dental
- Vision
- 401(k)
- Development Opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on market pay data and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion
Company Size: 1,001-5,000 employees
Founded: 1966
Company Description:
- Founded in the counterculture of Berkeley, CA in 1966, The North Face is the premier exploration company in the world.
- With a long and storied legacy of enabling exploration, loving and protecting wild places, and creating iconic and technically advanced product, The North Face® dares to lead the world forward through Exploration.
- As a community of explorers, The North Face stays curious about new ideas, places, and people.
Company Specialties:
- Technical gear
- Alpine climbing
- Rock climbing
- Running
- Skiing
- Snowboarding
- Snowsports
- Outdoor exploration
- Hiking
Company Website: www.thenorthface.com
ASSUMPTION: The North Face is a well-established brand in the outdoor and sports apparel industry, with a strong focus on innovation and sustainability.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: Reports directly to the Sr. Director of Global Brand Management
Work Arrangement: On-site, based in Denver, Colorado
Growth Opportunities:
- Potential to manage direct reports in the future
- Career progression within the global brand management team
- Broad exposure to various aspects of brand management and marketing
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and advance within the organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): 1551 Wewatta St, Denver, Colorado 80202, US
Geographic Context:
- Denver, Colorado is a major city with a thriving outdoor recreation scene
- The North Face headquarters is located in the RiNo (River North) neighborhood, known for its vibrant arts and culture scene
- The office is easily accessible by public transportation and offers on-site parking
Work Schedule: Full-time, Monday-Friday, with some flexibility for remote work
ASSUMPTION: The work environment at The North Face headquarters is dynamic, collaborative, and focused on driving innovation and exploration.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- On-site or virtual interview with the hiring manager and key team members
- Final interview with the Sr. Director of Global Brand Management
Key Assessment Areas:
- Strategic thinking and vision for The North Face brand
- Analytical skills and ability to interpret market data
- Communication and interpersonal skills
- Leadership potential and ability to influence cross-functionally
- Cultural fit and alignment with The North Face values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with global brand management, market analysis, and campaign strategy
- Showcase your passion for creativity, innovation, and problem-solving
- Research The North Face brand and be ready to discuss your ideas for driving brand marketing and engagement
ATS Keywords: Global Brand Management, Brand Strategy, Market Analysis, Product Marketing, Performance Metrics, Cross-functional Collaboration, Innovation, Budget Management, Relationship Building, Analytical Skills, Communication Skills, Entrepreneurial Mindset, Creativity, Problem-solving, Leadership, Data Interpretation
ASSUMPTION: The interview process at The North Face is comprehensive and designed to assess the candidate's fit for the role and the company's culture.
🛠️ Tools & Technologies
- Keynote/PowerPoint
- Word
- Excel
- Social media platforms
- Project management software
ASSUMPTION: The tools and technologies required for this role are standard for the industry and can be learned quickly by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- United to move the world forward
- Exploration is a mindset
- Love wild places
- Spark curiosity
Work Style:
- Collaborative and cross-functional
- Fast-paced and dynamic
- Focused on innovation and creativity
- Results-driven and data-informed
Self-Assessment Questions:
- How do you align with The North Face's commitment to exploration and driving the world forward?
- How comfortable are you working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
- How do you approach problem-solving and driving innovation in brand marketing?
ASSUMPTION: The North Face values a diverse and inclusive workforce that reflects the global nature of its brand and customers.
⚠️ Potential Challenges
- Managing undefined projects and navigating ambiguity
- Balancing global alignment with regional localization in brand management
- Working effectively across multiple teams and functions
- Keeping up with the fast-paced nature of the outdoor and sports apparel industry
ASSUMPTION: These challenges can be overcome by a candidate with strong analytical skills, a strategic mindset, and the ability to thrive in a dynamic environment.
📈 Similar Roles Comparison
- This role is unique in its focus on global brand management, franchise product marketing, and brand-building milestones for The North Face
- Similar roles in the industry may focus more on regional marketing or specific product categories
- Career progression in this role may lead to leadership positions within the global brand management team or other marketing functions
ASSUMPTION: This role offers a unique opportunity to drive the future vision of The North Face brand and make a significant impact on the company's global marketing strategy.
📝 Sample Projects
- Developing and implementing a strategic vision for The North Face's iconic product franchises
- Conducting market analysis to identify trends and opportunities in the outdoor and sports apparel industry
- Managing the go-to-market process for long-lead innovation projects, such as new product launches or brand campaigns
ASSUMPTION: These projects are representative of the diverse and challenging nature of the role, requiring a combination of strategic thinking, analytical skills, and strong communication.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall global brand management strategy for The North Face?
- What are the key priorities for the first 90 days in this role?
- How does The North Face support the growth and development of its employees?
- What are the key challenges facing the brand in the next 1-3 years, and how can this role help address them?
- How does The North Face approach innovation and staying ahead of industry trends in brand marketing?
ASSUMPTION: These questions are designed to help the candidate understand the role's context within the organization and the opportunities for growth and impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching The North Face brand and developing your ideas for driving brand marketing and engagement
- Follow up with the hiring manager within one week of your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
