🔹 Job Title: Senior Manager, Brand Management, Initiatives
🔹 Company: The North Face
🔹 Location: Denver, Colorado
🔹 Job Type: Full-Time
🔹 Category: Brand Management
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to thrive in undefined, exploratory projects. It is ideal for a candidate with a proven track record in global brand management and a passion for innovation.
✅ Developing and implementing a modern and distinctive strategic vision for The North Face across franchise product marketing, long-lead innovation, and brand-building milestones in the go-to-market process.
✅ Conducting comprehensive market analysis to identify trends and opportunities against the apparel, footwear, and equipment competitive landscape.
✅ Delivering annual category and seasonal campaign strategy for the largest icon and foundational product franchises.
✅ Implementing best-in-class product marketing for advanced innovations across apparel, footwear, equipment, and accessories.
✅ Monitoring and analyzing brand performance metrics to measure the effectiveness of strategies and campaigns, making data-driven adjustments as needed and providing regular reporting to leadership and key stakeholders.
✅ Collaborating with product design, merchandising, marketplace, and marketing teams to ensure an authentic and consistent brand presence across all key touchpoints.
✅ Driving innovation in brand marketing by leveraging modern marketing techniques to engage and inspire the next generation of consumers.
✅ Managing project budget planning, invoicing, and reconciliation for global creative productions, partnerships, and special activations.
✅ Establishing and nurturing relationships with internal and external key players across the outdoor and retail industry.
✅ Demonstrating influential leadership across the organization, with the potential to manage direct reports in the future.
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with cross-functional teams. Strong communication, interpersonal, and analytical skills are essential for success in this position.
Education: Bachelor's degree in Marketing, Business Administration, or a related field. A master's degree is a plus.
Experience: 8+ years of relevant experience within a global organization, with a proven track record in global brand management, preferably in the lifestyle/fashion or outdoor industry.
Required Skills:
Preferred Skills:
ASSUMPTION: The ideal candidate will have a strong foundation in global brand management, with a proven ability to develop and execute successful brand strategies and campaigns. They should also possess excellent communication and interpersonal skills, as well as strong analytical skills and a passion for creativity and innovation.
Salary Range: $125,280.00 USD - $156,600.00 USD annually
Benefits:
Working Hours: Full-time position, with standard business hours.
ASSUMPTION: The salary range provided is based on market pay data and may vary depending on the candidate's experience and qualifications. The benefits package is comprehensive and includes medical, dental, vision, and retirement savings plans, as well as extensive development and growth opportunities for current and future positions.
Industry: The North Face is a leading global outdoor apparel and equipment retailer, focusing on exploration, innovation, and sustainability.
Company Size: The North Face is part of VF Corporation, a global leader in the apparel, footwear, and accessories industry, with over 10,000 employees worldwide.
Founded: The North Face was founded in 1966 and joined VF Corporation in 2000.
Company Description:
Company Specialties:
Company Website: www.thenorthface.com
ASSUMPTION: The North Face is a well-established brand in the outdoor industry, known for its high-quality products and commitment to sustainability. As part of VF Corporation, it offers extensive resources and opportunities for growth and development.
Career Level: This role is at the senior manager level, with the potential to grow into a leadership position with direct reports.
Reporting Structure: The Senior Manager, Brand Management, Initiatives will report directly to the Senior Director of Global Brand Management.
Work Arrangement: This is an on-site position based in Denver, Colorado, with the potential for hybrid or remote work in the future.
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential, with the opportunity to lead a team and drive the future vision of The North Face. The company's commitment to employee development and career progression provides ample opportunities for candidates to grow and advance in their careers.
Office Type: The North Face's headquarters in Denver, Colorado, offers a modern, collaborative work environment with state-of-the-art facilities and amenities.
Office Location(s): The North Face's global headquarters is located in Denver, Colorado, with additional offices and retail stores worldwide.
Geographic Context:
Work Schedule: Standard business hours, with the potential for flexible scheduling and remote work in the future.
ASSUMPTION: The North Face's headquarters in Denver, Colorado, provides a dynamic and engaging work environment, with ample opportunities for outdoor recreation and cultural experiences. The company's commitment to work-life balance and flexible scheduling ensures that employees can maintain a healthy work-life balance.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Global brand management, brand strategy, market analysis, product marketing, performance metrics, cross-functional collaboration, innovation, budget management, relationship building, analytical skills, communication skills, entrepreneurial mindset, creativity, problem-solving, leadership
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, analytical skills, communication skills, and cultural fit. Demonstrating a strong understanding of The North Face's brand and values, as well as relevant experience and skills, will be crucial for success in the interview process.
ASSUMPTION: The tools and technologies required for this role are standard in the industry and can be learned and mastered with relative ease. Familiarity with data analysis tools and project management software will be particularly useful for success in this position.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: The North Face values a diverse and inclusive work environment, with a strong commitment to exploration, innovation, and sustainability. Candidates who demonstrate a strong alignment with these values and a collaborative, data-driven, and creative work style will be well-suited to this role.
ASSUMPTION: This role presents unique challenges and opportunities for growth and development. Candidates who are adaptable, resilient, and able to thrive in a fast-paced, dynamic environment will be well-suited to this position.
ASSUMPTION: This role is distinct in its focus on brand initiatives and franchise management within the outdoor industry. Candidates with relevant experience and a strong understanding of the outdoor industry will be well-suited to this position.
ASSUMPTION: These sample projects provide a snapshot of the key responsibilities and challenges faced by the Senior Manager, Brand Management, Initiatives. Candidates with relevant experience and a strong understanding of the outdoor industry will be well-equipped to tackle these projects and drive success in this role.
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and values. These questions will also provide valuable insights into the expectations and requirements of the position.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.