TikTok Growth Hacker

📌 Core Information

🔹 Job Title: TikTok Growth Hacker

🔹 Company: Etaily

🔹 Location: Makati City, Metro Manila, Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote-First

🚀 Job Overview

Key aspects of this role include:

• Leading creator-driven growth strategy for brand visibility and conversion through short-form video content
• Sourcing, onboarding, and managing content creators, primarily on TikTok
• Driving user-generated content (UGC) campaigns that feed into paid, organic, and marketplace funnels
• Executing high-volume, fast-turnaround creative loops using data and culture to spark viral moments
• Collaborating with internal teams to test and scale winning content

ASSUMPTION: This role requires a strong understanding of digital marketing, UGC campaigns, and influencer marketing, with hands-on TikTok or short-form content experience.

📋 Key Responsibilities

✅ Creator Sourcing & Management:

• Identify, vet, and onboard TikTok and short-form creators (nano to micro-tier)
• Manage contracts, communications, and deliverables
• Build and maintain a database of trusted, proven creators
• Match creators to specific brands or campaigns based on style, tone, and audience
• Ensure clear but simple briefing, with room for creator voice and flexibility
• Coordinate deadlines, content review, and quality control

✅ Content Creation & Trend Execution:

• Monitor TikTok and short-form platforms for emerging trends, formats, audios, and hooks
• Translate trends into brief, actionable creative directions
• Align creators with trends while allowing room for their own execution style
• Maintain a content calendar to manage cadence and coverage
• Ensure content feels organic while still hitting basic brand objectives

✅ Content Performance & Optimization:

• Track performance of all UGC and creator content across platforms
• Identify top-performing creators, hooks, and formats
• Recommend creative iterations based on data
• Coordinate with internal teams to test and scale winning content
• Close feedback loop with creators for ongoing improvement

ASSUMPTION: This role requires strong trend sensitivity, fast execution mindset, excellent communication, and creative judgment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Media, or related field preferred (not required with relevant experience)

Experience: 2-4 years in digital marketing, UGC/influencer campaigns, or creator-led growth; hands-on TikTok or short-form content experience required

Required Skills:

• Industry experience in digital marketing, UGC campaigns, or influencer marketing
• Hands-on TikTok or short-form content experience
• Strong trend sensitivity and fast execution mindset
• Excellent communication and creative judgment
• Comfortable working with creators and data

Preferred Skills:

• Familiarity with Filipino languages
• Experience with performance optimization and data analysis

ASSUMPTION: Candidates with a proven track record in creator management and a strong understanding of TikTok trends will be highly sought after for this role.

💰 Compensation & Benefits

Salary Range: PHP 50,000 - 80,000 per month (Estimated, based on industry standards for the role and experience level)

Benefits:

• Health insurance
• Retirement plan
• Performance bonuses
• Flexible work hours

Working Hours: Full-time (40 hours/week), with flexible hours and occasional in-person collaboration or creator meetings

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting

Company Size: 51-200 employees

Founded: 2020

Company Description:

• Etaily is a digital-native retail platform enabling consumer brands in Southeast Asia
• They empower retail digitization through smart services, talent, and technology
• Etaily Group (TEG) is a privately-held company with headquarters in Singapore and offices in the Philippines

Company Specialties:

• E-commerce platform development
• Digital marketing services
• Retail consulting and strategy

Company Website: www.etaily.com

ASSUMPTION: Etaily is a growing company in the e-commerce and retail tech space, with a focus on empowering consumer brands in Southeast Asia.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Head of Marketing or a similar position

Work Arrangement: Remote-first with occasional in-person collaboration or creator meetings

Growth Opportunities:

• Potential to grow into a leadership role as the team expands
• Opportunities to work on various brands and campaigns, gaining diverse experience
• Chance to develop skills in content strategy, performance optimization, and team management

ASSUMPTION: This role offers growth opportunities as Etaily continues to expand its brand portfolio and client base.

🌍 Location & Work Environment

Office Type: Remote-first with occasional in-person collaboration

Office Location(s): Makati City, Metro Manila, Philippines

Geographic Context:

• Makati City is the primary business district of the Philippines
• It is known for its bustling commercial activity, upscale dining, and vibrant nightlife
• The city offers a mix of modern and traditional Filipino culture

Work Schedule: Full-time (40 hours/week), with flexible hours and occasional in-person meetings

ASSUMPTION: The remote-first work arrangement allows for a flexible work-life balance, with the occasional need for in-person collaboration or creator meetings.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager
• Final interview with the team or stakeholders

Key Assessment Areas:

• TikTok and short-form content knowledge
• Creator management and communication skills
• Data analysis and performance optimization skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience in digital marketing, UGC campaigns, or influencer marketing
• Demonstrate a strong understanding of TikTok trends and creator management
• Showcase your ability to analyze data and optimize performance
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role

ATS Keywords: TikTok, UGC, creator management, digital marketing, trend analysis, performance optimization, communication, creative judgment

ASSUMPTION: The application process for this role will focus on assessing the candidate's understanding of TikTok trends, creator management, and data-driven decision-making.

🛠️ Tools & Technologies

• TikTok Business Account
• Creator management platforms (e.g., Grin, Upfluence)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are primarily digital marketing and project management platforms, with a focus on TikTok-specific tools for creator management and analytics.

👔 Cultural Fit Considerations

Company Values:

• Speed
• Creativity
• Ownership
• Resourcefulness

Work Style:

• Adaptable to feedback and performance-focused environments
• Comfortable working with creators and data alike
• Strong trend sensitivity and fast execution mindset

Self-Assessment Questions:

• Do you thrive in fast-paced, performance-driven environments?
• Are you comfortable working with creators and managing their output?
• Can you balance data-driven decision-making with creative flexibility?

ASSUMPTION: Candidates who align with Etaily's values of speed, creativity, ownership, and resourcefulness will be well-suited to this role.

⚠️ Potential Challenges

• Keeping up with rapidly evolving TikTok trends and algorithms
• Managing a large number of creators and ensuring consistent, high-quality output
• Balancing the need for fast execution with thorough data analysis and optimization
• Occasional in-person collaboration or creator meetings may be required, depending on the brand or campaign

ASSUMPTION: The primary challenges in this role involve staying current with TikTok trends, managing a large creator network, and balancing speed with data-driven decision-making.

📈 Similar Roles Comparison

• This role is unique in its focus on TikTok and short-form content, with a strong emphasis on creator management and data-driven optimization
• Compared to traditional marketing roles, this position requires a deep understanding of TikTok trends and creator culture
• Career progression in this role could lead to leadership positions in creator management, content strategy, or performance optimization

ASSUMPTION: This role is distinct from other marketing positions due to its focus on TikTok and short-form content, requiring a unique blend of skills in creator management, data analysis, and cultural understanding.

📝 Sample Projects

• Developing and executing a TikTok campaign for a new e-commerce brand launch
• Identifying and onboarding a network of creators to drive user-generated content for a seasonal marketing campaign
• Analyzing TikTok content performance data to optimize future content strategies

ASSUMPTION: Sample projects for this role would involve creator sourcing and management, content creation and optimization, and data analysis to drive performance.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the overall marketing strategy?
• How does Etaily support the growth and development of its employees in this role?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?
• How does Etaily ensure a positive and productive work environment for remote employees?
• What are the most rewarding aspects of this role, according to current or past team members?

ASSUMPTION: Interview questions should focus on understanding the team structure, growth opportunities, performance metrics, and work environment for this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in digital marketing, UGC campaigns, or influencer marketing
• Prepare examples of your past TikTok content or creator management projects
• Follow up with the hiring manager one week after submission, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.