Trade Brand Executive

📌 Core Information

🔹 Job Title: Trade Brand Executive

🔹 Company: Procter & Gamble

🔹 Location: Royal Tunbridge Wells, Kent, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Marketing & Sales

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid (3 days on-site, 2 days remote)

🚀 Job Overview

Key aspects of this role include:

• Planning, developing, and executing promotional campaigns and events to drive product visibility, sales, and brand awareness for the Lamberts Brand.
• Managing instore promotions, organizing events, and supporting the sales team with activation plans.
• Building and maintaining strong relationships with trade press to ensure successful execution of promotional activities.
• Working with external agencies to ensure cost-effective use of resources and tracking the spend against the budget.
• Collaborating with internal teams and external partners to deliver successful promotional campaigns and events.

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills to manage multiple projects and stakeholders effectively.

📋 Key Responsibilities

✅ Plan, develop, and execute promotional campaigns and events to drive product visibility, sales, and brand awareness for the Lamberts Brand.

✅ Manage instore promotions, including creating and managing point-of-sale materials and monitoring the performance of promotions, adjusting as needed to optimize results.

✅ Organize and manage promotional events, including product launches, sampling events, and trade shows, to engage customers and build brand awareness.

✅ Develop and implement activation plans to support the sales team in achieving their targets and play a leading role in training the sales teams through sessions and materials to ensure they are well-equipped with the latest promotional strategies.

✅ Build and maintain strong relationships with trade press to ensure successful execution of promotional activities, manage press releases, product announcements, and other content to trade press publications, and monitor media coverage to ensure success.

✅ Obtain and negotiate quotes to ensure cost-effective use of resources, track the spend against the budget, and provide regular updates on budget performance.

✅ Work with external agencies to ensure they are properly briefed and deliver on time to specification.

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills to manage multiple projects and stakeholders effectively.

🎯 Required Qualifications

Education: Degree in brand, marketing, or events, or relevant work experience in a similar role.

Experience: Previous internships or experience in marketing, brand management, or sales support, preferably within a consumer goods or retail environment. Familiarity with trade marketing concepts and practices is a plus.

Required Skills:

• Analytical Skills: Ability to analyze market trends, sales data, and consumer behavior to inform brand strategies.
• Communication Skills: Strong verbal and written communication skills to effectively collaborate with internal teams and external partners.
• Organizational Skills: Excellent organizational abilities to manage multiple projects, deadlines, and priorities effectively.
• Attention to Detail: Meticulous attention to detail when executing marketing campaigns and promotions.
• Proficiency in Microsoft Office Suite: Strong skills in Excel, PowerPoint, and Word for data analysis and presentation creation.

Preferred Skills:

• Familiarity with trade marketing concepts and practices.
• Experience working with external agencies.

ASSUMPTION: A degree in brand, marketing, or events, or relevant work experience in a similar role is required. Previous experience in marketing, brand management, or sales support, preferably within a consumer goods or retail environment, is preferred.

💰 Compensation & Benefits

Salary Range: £25,000 - £30,000 per annum (based on industry standards for a role of this level and location)

Benefits:

• Meaningful work from Day 1: From Day 1, you’ll be given the space and opportunity to bring your experience, energy, and new perspectives to make a genuine impact right from the start.
• Continuous Development: Our culture is built on a foundation of continually developing our people. At P&G we offer a career, not just a job, and will empower you to become the best at what you do through continuous learning opportunities, a varied career path, and the opportunity to work alongside inspiring people.
• Flexibility: We operate a flex at work approach, with flexibility built into the role. Our teams spend 3 days of their week collaborating together in our offices or at our external partners or customers. This is balanced with 2 of their days spent on focused work which most tend to do from home.
• Competitive Salary and Benefits: We consistently benchmark our salaries against top competitors and every P&G employee’s salary is reviewed at least annually so there is ample room for growth. P&G take a Total Rewards approach meaning on top of your salary, which is reviewed annually, you can expect a whole range of benefits including a competitive double-matched pension scheme, private health insurance, participation in a stock ownership scheme, and your very own ‘Flex4Me’ Fund which enables you to allocate a portion of your benefits package to the areas that matter most to you.

Working Hours: Full-time (37.5 hours per week), with flexibility built into the role (3 days on-site, 2 days remote)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Goods

Company Size: 10,000+ employees (Global)

Founded: 1837 (Global), 1989 (Lamberts Healthcare Limited)

Company Description:

• Procter & Gamble (P&G) is a leading global consumer goods company with a portfolio of trusted, iconic brands such as Gillette, Pampers, Oral-B, and Tide.
• Lamberts Healthcare Limited is part of the P&G Group and was one of the UK's first suppliers of high-quality nutritional supplements direct to the public.

Company Specialties:

• Consumer Goods
• Marketing & Advertising
• Brand Management

Company Website: http://www.pg.com

ASSUMPTION: P&G is a large, multinational corporation with a strong focus on innovation, sustainability, and community impact. Lamberts Healthcare Limited is a smaller subsidiary within the P&G Group, specializing in nutritional supplements.

📊 Role Analysis

Career Level: Entry-level to Mid-level (depending on experience)

Reporting Structure: This role reports directly to the Marketing Manager for Lamberts Healthcare Limited.

Work Arrangement: Hybrid (3 days on-site, 2 days remote)

Growth Opportunities:

• Progression within the marketing team at Lamberts Healthcare Limited.
• Opportunities to work on different brands and product categories within the P&G Group.
• Potential to take on more responsibilities and move into a management role as the business grows.

ASSUMPTION: This role offers opportunities for career progression within the marketing team at Lamberts Healthcare Limited and the wider P&G Group. With a large global footprint, there are many opportunities to work with P&G in multiple locations and take on new challenges as the business grows.

🌍 Location & Work Environment

Office Type: Hybrid (3 days on-site, 2 days remote)

Office Location(s): Royal Tunbridge Wells, Kent, United Kingdom

Geographic Context:

• Royal Tunbridge Wells is a historic spa town in Kent, England, known for its scenic beauty and healing waters.
• The town offers a mix of independent shops, high-street retailers, and a variety of restaurants and cafes.
• It is well-connected by road and rail, with easy access to London and other major cities in the UK.

Work Schedule: Full-time (37.5 hours per week), with flexibility built into the role (3 days on-site, 2 days remote)

ASSUMPTION: Royal Tunbridge Wells offers a pleasant work-life balance, with a mix of urban and rural environments, and easy access to major cities and attractions. The hybrid work arrangement provides flexibility and a balance between on-site collaboration and remote work.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video screening to assess communication skills and cultural fit.
• On-site or virtual interview with the hiring manager and a member of the HR team to discuss the role, responsibilities, and company culture.
• Final round interview with senior leadership to discuss career aspirations and fit within the team.

Key Assessment Areas:

• Communication skills, both written and verbal.
• Organizational skills and attention to detail.
• Analytical skills and problem-solving abilities.
• Cultural fit and alignment with company values.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Provide specific examples of your experience managing events, promotions, or marketing campaigns.
• Demonstrate your understanding of the consumer goods industry and the role of trade marketing within it.
• Prepare questions to ask the interviewer about the role, team dynamics, and company culture.

ATS Keywords: Trade Marketing, Promotional Campaigns, Event Management, Brand Awareness, Consumer Goods, Marketing Strategy, Sales Support, Trade Press, Budget Management, External Vendor Management

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials to highlight your relevant skills and experiences. Be prepared to provide specific examples of your achievements in managing events, promotions, or marketing campaigns, and demonstrate your understanding of the consumer goods industry and the role of trade marketing within it.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Social media platforms (e.g., Facebook, Instagram, Twitter)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and familiarity with project management tools, social media platforms, email marketing platforms, and CRM software. Depending on the specific needs of the business, additional tools and technologies may be required.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Acting with honesty and fairness in all that we do.
• Respect: Valuing and considering the worth of each individual.
• Excellence: Striving to be the best and never settling for less than the best.
• Ownership: Taking personal responsibility for delivering our commitments.
• Collaboration: Working together, both within our company and with our partners, to achieve common goals.

Work Style:

• Results-driven: Focused on delivering results and achieving objectives.
• Innovative: Encouraging new ideas and approaches to problem-solving.
• Collaborative: Working together to achieve common goals and supporting team members in their roles.
• Adaptable: Embracing change and adjusting to new situations as they arise.

Self-Assessment Questions:

• How do you align with the company value of integrity, and can you provide an example of a time when you demonstrated this value?
• How comfortable are you working in a hybrid work environment, and how do you ensure productivity and focus when working remotely?
• How do you approach collaboration with team members, and can you provide an example of a time when you successfully collaborated with others to achieve a common goal?

ASSUMPTION: P&G values diversity, inclusion, and collaboration, and seeks candidates who align with these values and can thrive in a dynamic, team-oriented work environment. The company encourages applicants to consider how their personal values and work style align with the company's culture and to prepare thoughtful responses to self-assessment questions.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously.
• Working with external vendors and agencies to ensure successful execution of promotional activities.
• Adapting to changes in the market and consumer behavior.
• Balancing on-site collaboration and remote work in a hybrid work environment.

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects and stakeholders effectively. The hybrid work arrangement may present challenges in maintaining productivity and focus when working remotely, and candidates should be prepared to adapt to changes in the market and consumer behavior.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on trade marketing and promotional activities within the consumer goods industry.
• Compared to other marketing roles, this position requires a strong understanding of trade marketing concepts and practices and experience working with external vendors and agencies.
• Career paths for this role may include progression within the marketing team at Lamberts Healthcare Limited, opportunities to work on different brands and product categories within the P&G Group, and potential to take on more responsibilities and move into a management role as the business grows.

ASSUMPTION: This role offers unique opportunities for career progression within the marketing team at Lamberts Healthcare Limited and the wider P&G Group. With a large global footprint, there are many opportunities to work with P&G in multiple locations and take on new challenges as the business grows.

📝 Sample Projects

• Managing an in-store promotional campaign for a new product launch, including creating and managing point-of-sale materials, monitoring performance, and adjusting strategies as needed to optimize results.
• Organizing and executing a sampling event at a major trade show, including coordinating with external vendors, managing logistics, and ensuring brand visibility and engagement with attendees.
• Developing and implementing an activation plan to support the sales team in achieving their targets, including creating training materials and delivering sessions to ensure they are well-equipped with the latest promotional strategies.

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role. Candidates should be prepared to provide specific examples of their experience managing events, promotions, or marketing campaigns and to discuss how their skills and experiences align with the requirements of this position.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for Lamberts Healthcare Limited and the P&G Group?
• What opportunities are there for professional development and growth within this role and the wider P&G Group?
• How does the company support work-life balance, particularly in a hybrid work environment?
• What are the key challenges facing the marketing team at Lamberts Healthcare Limited, and how can this role contribute to addressing them?

ASSUMPTION: These key questions help candidates better understand the role, the team dynamics, and the company culture. By asking thoughtful questions, candidates can demonstrate their interest in the role and their commitment to contributing to the success of the business.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the linked link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on your experience managing events, promotions, or marketing campaigns.
• Prepare for the interview by researching the company, the role, and the industry, and by practicing common interview questions and your responses.
• Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role.
• If you are offered the position, consider negotiating your salary and benefits package, and ask about the company's onboarding process to ensure a smooth transition into your new role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.