Trade Brand Executive

📌 Core Information

🔹 Job Title: Trade Brand Executive

🔹 Company: Procter & Gamble (P&G)

🔹 Location: Royal Tunbridge Wells, Kent, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Marketing & Brand Management

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid (3 days in office, 2 days remote)

🚀 Job Overview

Key aspects of this role include:

• Planning, developing, and executing promotional campaigns and events to drive product visibility, sales, and brand awareness for the Lamberts Brand.
• Managing instore promotions, organizing events, and supporting the sales team with activation plans.
• Building and maintaining strong relationships with trade press to ensure successful execution of promotional activities.
• Obtaining and negotiating quotes to ensure cost-effective use of resources, tracking the spend against the budget, and providing regular updates on budget performance.
• Working with external agencies to ensure they are properly briefed and deliver on time to specification.

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills to manage multiple projects, deadlines, and priorities effectively.

📋 Key Responsibilities

✅ Plan, develop, and execute promotional campaigns and events to drive product visibility, sales, and brand awareness for the Lamberts Brand.

✅ Manage instore promotions, including creating and managing point-of-sale materials and monitoring the performance of our promotions, adjusting as needed to optimize results.

✅ Organize and manage promotional events, including product launches, sampling events, and trade shows, to engage customers and build brand awareness.

✅ Develop and implement activation plans to support the sales team in achieving their targets and play a leading role in training the sales teams through sessions and materials to ensure they are well-equipped with the latest promotional strategies.

✅ Build and maintain strong relationships with trade press to ensure successful execution of promotional activities, manage press releases, product announcements, and other content to trade press publications, and monitor media coverage to ensure success.

✅ Obtain and negotiate quotes to ensure cost-effective use of resources, track the spend against the budget, and provide regular updates on budget performance.

✅ Work with external agencies to ensure they are properly briefed and deliver on time to specification.

ASSUMPTION: This role involves a high degree of multitasking, with a need to balance multiple projects, deadlines, and priorities effectively.

🎯 Required Qualifications

Education: Degree in brand, marketing, or events, or relevant work experience in a similar role.

Experience: Previous internships or experience in marketing, brand management, or sales support, preferably within a consumer goods or retail environment. Familiarity with trade marketing concepts and practices is a plus.

Required Skills:

• Analytical Skills: Ability to analyze market trends, sales data, and consumer behaviour to inform brand strategies.
• Communication Skills: Strong verbal and written communication skills to effectively collaborate with internal teams and external partners.
• Organizational Skills: Excellent organizational abilities to manage multiple projects, deadlines, and priorities effectively.
• Attention to Detail: Meticulous attention to detail when executing marketing campaigns and promotions.
• Proficiency in Microsoft Office Suite: Strong skills in Excel, PowerPoint, and Word for data analysis and presentation creation.

Preferred Skills:

• Familiarity with trade marketing concepts and practices.

ASSUMPTION: A degree in brand, marketing, or events, or relevant work experience in a similar role is required for this position. Previous experience in marketing, brand management, or sales support, preferably within a consumer goods or retail environment, is preferred.

💰 Compensation & Benefits

Salary Range: £25,000 - £30,000 per annum (based on experience level and industry standards for the role and location)

Benefits:

• Meaningful work from Day 1
• Continuous Development opportunities
• Flexible work arrangement (3 days in office, 2 days remote)
• Competitive Salary and Benefits package, including a double-matched pension scheme, private health insurance, stock ownership scheme, and a 'Flex4Me' Fund

Working Hours: Full-time (37.5 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal pay structure.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Goods

Company Size: 10,001+ employees

Founded: 1837

Company Description:

• P&G was founded more than 185 years ago as a soap and candle company.
• Today, P&G is one of the world’s largest consumer goods companies and home to iconic, trusted brands, including Always®, Charmin®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Oral B®, Pantene®, Pampers®, Tide®, and Vicks®.
• The design, development, growth, and success of these products—and many more—is thanks to the innovative and insightful minds of P&G people.

Company Specialties:

• Consumer Goods
• Marketing & Advertising

Company Website: https://www.pg.com

ASSUMPTION: P&G is a large, multinational corporation with a diverse range of products and brands. This role is part of the company's healthcare division, Lamberts Healthcare Limited, which specializes in high-quality nutritional supplements.

📊 Role Analysis

Career Level: Entry-level to Mid-level

Reporting Structure: This role reports directly to the Marketing Manager for Lamberts Healthcare Limited.

Work Arrangement: Hybrid (3 days in office, 2 days remote)

Growth Opportunities:

• P&G offers opportunities in approximately 70 countries and continually aims to attract, reward, and advance the finest people in the world.
• With a large global footprint, there are many opportunities to work with P&G in multiple locations.

ASSUMPTION: This role offers opportunities for career growth and development within the company, with potential for advancement based on performance and experience.

🌍 Location & Work Environment

Office Type: Hybrid (3 days in office, 2 days remote)

Office Location(s): Royal Tunbridge Wells, Kent, United Kingdom

Geographic Context:

• Royal Tunbridge Wells is a historic spa town in Kent, England, known for its natural mineral waters and beautiful parks.
• The town is located approximately 30 miles southeast of London and is easily accessible by train.
• Royal Tunbridge Wells offers a mix of urban and rural living, with a variety of shops, restaurants, and cultural attractions.

Work Schedule: Full-time (37.5 hours per week), with flexible hours built into the role

ASSUMPTION: The hybrid work arrangement allows for a balance between collaboration in the office and focused work from home. The office is located in the heart of Royal Tunbridge Wells, offering easy access to local amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the marketing director
• Background check and offer

Key Assessment Areas:

• Problem-solving skills
• Communication skills
• Attention to detail
• Cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare for behavioral interview questions that focus on your problem-solving skills, communication skills, attention to detail, and cultural fit.
• Research the company and the Lamberts Brand to demonstrate your enthusiasm and understanding of the role.

ATS Keywords: Trade Brand Executive, Marketing, Brand Management, Sales Support, Analytical Skills, Communication Skills, Organizational Skills, Attention to Detail, Microsoft Office Suite, Consumer Goods, Retail Environment, Trade Marketing

ASSUMPTION: The application process for this role is subject to change, and it is essential to monitor the company's career website for the most up-to-date information.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Project management tools (e.g., Asana, Trello, or Microsoft Project)
• Social media platforms (e.g., Facebook, Instagram, LinkedIn)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)

ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the team and the projects at hand. Familiarity with the listed tools is preferred but not always required.

👔 Cultural Fit Considerations

Company Values:

• Integrity, Act with Courage, Committed to Winning, Passion for the Consumer, and We Care.

Work Style:

• Collaborative and inclusive
• Results-driven and focused on execution
• Adaptable and open to change
• Committed to continuous learning and development

Self-Assessment Questions:

• How do you align with P&G's company values, specifically 'Integrity' and 'Act with Courage'?
• How comfortable are you working in a hybrid work environment, balancing collaboration in the office and focused work from home?
• How do you approach continuous learning and development in your role?

ASSUMPTION: P&G values diversity, inclusion, and collaboration. The ideal candidate for this role will be able to work effectively in a team, adapt to change, and demonstrate a strong commitment to the company's values.

⚠️ Potential Challenges

• The role may require occasional travel to attend trade shows and events.
• The workload may fluctuate depending on the number of active promotions and events.
• The role may involve working with external agencies, requiring strong communication and project management skills.
• The role may require working with tight deadlines and managing multiple projects simultaneously.

ASSUMPTION: The potential challenges listed are not exhaustive, and the role may present additional challenges specific to the individual or the team.

📈 Similar Roles Comparison

• This role is similar to a Brand Manager or Marketing Coordinator position within a consumer goods or retail environment.
• However, this role is focused specifically on trade marketing and may require more experience with trade press and external vendor management.
• Career paths for this role may include advancement to senior marketing roles, brand management, or even general management within the company.

ASSUMPTION: The specific responsibilities and requirements for this role may vary depending on the company's internal structure and the team's specific needs.

📝 Sample Projects

• Planning and executing a successful product launch event for a new Lamberts product.
• Developing and implementing an activation plan to support the sales team in achieving their quarterly targets.
• Managing a trade show booth, including setup, staffing, and follow-up with attendees.

ASSUMPTION: The sample projects listed are not exhaustive, and the role may involve additional projects specific to the team or the company's needs.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing strategy for Lamberts Healthcare Limited?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for employees in this role?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and the company, and it provides valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the P&G Careers website
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare for behavioral interview questions that focus on your problem-solving skills, communication skills, attention to detail, and cultural fit.
• Research the company and the Lamberts Brand to demonstrate your enthusiasm and understanding of the role.
• Follow up with the hiring manager one week after your interview to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.