Trade Marketing Assistant

📌 Core Information

🔹 Job Title: Trade Marketing Assistant

🔹 Company: Perfetti Van Melle

🔹 Location: Istanbul, Turkey

🔹 Job Type: Internship

🔹 Category: Trade Marketing

🔹 Date Posted: August 8, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting channel/customer strategies and participating in product launches and sales initiatives
• Preparing internal reports, trade marketing plans, and actionable analysis
• Collaborating with cross-functional teams to lead trade executions and monitor field visits
• Tracking budgets and global trends to adapt strategies and develop projects

ASSUMPTION: This role is part of Perfetti Van Melle's Career Kitchen Young Talent program, designed to provide on-the-job learning and multinational experience for young talents.

📋 Key Responsibilities

✅ Provide support in planning and executing channel/customer strategies and participate in product launch & sales initiatives

✅ Prepare internal reports, trade marketing plans, and actionable analysis

✅ Work closely with sales, marketing, purchasing teams, and suppliers to actively lead the development, production, distribution, and delivery of in-store display units/stands, visibility materials

✅ Keep track of the budget and annual trade marketing plan

✅ Make field visits to monitor and develop trade executions

✅ Track global, FMCG, and market trends, adapt strategies, and develop projects accordingly

✅ Take an active role in assisting all Trade Marketing-related activities

ASSUMPTION: The role requires a high level of collaboration and adaptability to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: 3rd or 4th year undergraduate student or a fresh graduate

Experience: No formal experience required, but relevant internships or projects are a plus

Required Skills:

• Strong organization and analytical thinking skills
• Creativity, flexibility, and collaborative team player
• Good command of English, both written and spoken
• Proficient in MS Office, especially PowerPoint and Excel
• Strong communication skills and a passion for learning and development

Preferred Skills:

• Previous experience in trade marketing or a related field
• Knowledge of the FMCG industry

ASSUMPTION: While not explicitly stated, it's assumed that candidates should have a genuine interest in the FMCG industry and a willingness to learn and grow within the company.

💰 Compensation & Benefits

Salary Range: As this is an internship position, compensation may be in the form of a stipend or other non-monetary benefits. The exact amount is not specified, but it's reasonable to expect a competitive rate for entry-level internships in the FMCG industry in Istanbul.

Benefits:

• On-the-job learning and multinational experience through the Career Kitchen Young Talent program
• Opportunity to work with a global confectionery and chewing gum manufacturer
• Potential for full-time employment after the internship, depending on performance

Working Hours: Full-time (40 hours per week), with the flexibility to work at least 3 days a week

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level internships in the FMCG industry in Istanbul. The actual compensation may vary depending on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Perfetti Van Melle operates in the Food / Fast Consumption sector, manufacturing and distributing confectionery and chewing gum products under brands such as Vivident, Mentos, Big Babol, and Chupa Chups.

Company Size: Perfetti Van Melle is a large multinational corporation with over 17,000 employees and operations in more than 150 countries worldwide. As an intern, you'll have the opportunity to work in a global environment and gain multinational experience.

Founded: The company was founded in 2001 through the merger of Perfetti Spa and Van Melle N.V. In 2006, they acquired the Spanish company Chupa Chups S.A.

Company Description:

• Perfetti Van Melle is a privately owned company that produces and distributes candies and chewing gums in more than 150 countries worldwide.
• The company has a core value of Care for Our People and offers benefit programs that support team members' goals and well-being.
• Perfetti Van Melle has a global reach, with operations in the Asia Pacific Region, Europe, Middle East, Africa, and the Americas.

Company Specialties:

• Gums and Chewies and Confectionary Industry

Company Website: http://www.perfettivanmelle.com

ASSUMPTION: As an intern, you'll have the opportunity to work with a global brand and gain experience in the FMCG industry. The company's large size and multinational presence provide ample opportunities for learning and growth.

📊 Role Analysis

Career Level: Entry Level (0-2 years)

Reporting Structure: The Trade Marketing Assistant will report directly to the Trade Marketing Manager and work closely with various teams, including sales, marketing, purchasing, and suppliers.

Work Arrangement: This is an on-site position, with the flexibility to work at least 3 days a week. The exact work schedule may vary depending on the specific needs of the team and the project.

Growth Opportunities:

• On-the-job learning and multinational experience through the Career Kitchen Young Talent program
• Potential for full-time employment after the internship, depending on performance
• Opportunity to work with a global brand and gain experience in the FMCG industry

ASSUMPTION: This role is designed to provide young talents with the opportunity to develop and enhance their skills while gaining multinational experience. Successful interns may have the opportunity to transition into full-time positions within the company.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Istanbul, Turkey

Geographic Context:

• Istanbul is the largest city in Turkey and serves as the country's cultural, historical, and economic center.
• The city is known for its vibrant food and beverage industry, with a strong presence of multinational corporations.
• Istanbul offers a unique blend of Eastern and Western cultures, with a rich history and diverse population.

Work Schedule: Full-time (40 hours per week), with the flexibility to work at least 3 days a week

ASSUMPTION: As an intern, you'll have the opportunity to work in a dynamic and multicultural environment, with the chance to learn from experienced professionals and gain valuable insights into the FMCG industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers website
• Phone or video screening to assess communication skills and cultural fit
• In-person or virtual interview with the hiring manager and/or team members to discuss the role, responsibilities, and expectations
• Background check and reference verification for selected candidates

Key Assessment Areas:

• Communication skills and English proficiency
• Analytical and problem-solving skills
• Creativity and adaptability
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Demonstrate your passion for learning and development, as well as your interest in the FMCG industry
• Showcase your ability to work effectively in a team and collaborate with various stakeholders

ATS Keywords: Trade Marketing, Internship, FMCG, Global Brand, On-the-Job Learning, Multinational Experience, Career Kitchen Young Talent

ASSUMPTION: The application process may vary depending on the specific needs of the team and the project. It's essential to monitor the company's careers website and follow the instructions provided in the job posting.

🛠️ Tools & Technologies

• MS Office Suite (PowerPoint, Excel)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Data analysis tools (e.g., Excel, Google Analytics)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's needs and the project's requirements. Familiarity with MS Office Suite is essential, and proficiency in other tools may be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Care for Our People
• Passion for Winning
• Respect for People
• Integrity

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and focused on execution

Self-Assessment Questions:

• Do I have a strong commitment to learning and development?
• Am I able to work effectively in a team and collaborate with various stakeholders?
• Do I have a passion for the FMCG industry and a genuine interest in global brands?

ASSUMPTION: As an intern, you'll be expected to demonstrate a strong commitment to learning and development, as well as a willingness to adapt and grow within the company. A good cultural fit is essential for success in this role.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, which can be challenging for some individuals
• The fast-paced and dynamic nature of the FMCG industry can be demanding, with tight deadlines and changing priorities
• As an intern, you may face competition from other candidates for full-time positions within the company
• The role may require occasional travel to monitor field visits and develop trade executions

ASSUMPTION: While this role offers numerous opportunities for learning and growth, it also presents challenges that candidates should be prepared to face. Strong organizational skills, adaptability, and a willingness to learn are essential for success in this role.

📈 Similar Roles Comparison

• This role is part of Perfetti Van Melle's Career Kitchen Young Talent program, designed to provide on-the-job learning and multinational experience for young talents
• Similar roles in the FMCG industry may include Trade Marketing Coordinator, Trade Marketing Executive, or Trade Marketing Manager, with varying levels of responsibility and experience
• This role is an entry-level position, focusing on supporting channel/customer strategies and participating in product launch and sales initiatives

ASSUMPTION: This role is designed to provide young talents with the opportunity to develop and enhance their skills while gaining multinational experience. Successful interns may have the opportunity to transition into full-time positions within the company, with increased responsibilities and career growth.

📝 Sample Projects

• Developing and executing a trade marketing plan for a new product launch
• Analyzing market trends and adapting strategies to capitalize on opportunities
• Collaborating with cross-functional teams to lead the development, production, distribution, and delivery of in-store display units/stands, visibility materials

ASSUMPTION: As an intern, you'll have the opportunity to work on various projects that contribute to the company's overall success. These projects may vary depending on the team's needs and the project's requirements.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role contribute to the overall success of the Trade Marketing department and the company?
• What opportunities are there for learning and growth within the company?
• How does the company support the integration and development of young talents in the Career Kitchen Young Talent program?
• What are the expectations for communication and collaboration with various teams and stakeholders?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to learning and development. This is an excellent opportunity to gain a better understanding of the company's culture, values, and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for the interview by researching the company, its products, and its values
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.