📌 Core Information
🔹 Job Title: Trade Marketing Associate
🔹 Company: New Balance
🔹 Location: Bolzano, Trentino-Alto Adige, Italy
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing trade marketing strategies for key brand partners, focusing on Running and Football.
- Building relationships with account stakeholders to drive consumer engagement and improve brand presence.
- Creating and implementing account marketing plans, managing tactical activity across multiple channels.
- Collaborating with internal and external stakeholders to develop innovative marketing assets and campaigns.
ASSUMPTION: This role requires a strong understanding of the sports industry, consumer behavior, and the ability to work effectively with multiple stakeholders.
📋 Key Responsibilities
✅ Manage account marketing plans and tactical activity for key brand partners, ensuring alignment with performance trade marketing strategy.
✅ Create and deliver account-specific pre-line and sell-in presentations to promote best-in-class buying experiences.
✅ Plan, creative, produce, and activate 360 campaigns, managing brand partner budget and launch tools.
✅ Analyze and report on campaign successes, return on investment, rate of sale, and sell-through.
✅ Collaborate with wholesale creative teams, third-party agencies, and internal creative teams to develop marketing assets.
✅ Explore external digital, paid media, social, and PR initiatives, and integrate wider business opportunities such as athletes and talent.
ASSUMPTION: The role involves managing multiple projects simultaneously, requiring strong organizational skills and the ability to evaluate priorities.
🎯 Required Qualifications
Education: Relevant degree
Experience: 2-5 years of experience in managing and delivering marketing campaigns across online and offline channels, with a focus on the sports, culture, and performance or lifestyle retail industry.
Required Skills:
- Excellent organizational, time, and management skills
- Strong analytical thinking and problem-solving abilities
- Creative mindset and ability to build relationships
- Familiarity with consumer behavior and data analysis
- Ability to work in a fast-paced, brand-led environment
- Understanding of the sports industry and enjoyment of travel
Preferred Skills:
- Experience in ecommerce and understanding the digital consumer journey
- Fluency in Italian
ASSUMPTION: While not explicitly stated, proficiency in Italian may be beneficial for this role due to the location in Bolzano, Italy.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (AI-estimated, based on experience level and Italian market standards)
Benefits:
- Health insurance
- Retirement savings plan
- Employee discounts on New Balance products
- Opportunities for professional development and growth
Working Hours: Full-time, Monday to Friday, with occasional travel required
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: New Balance operates in the competitive Apparel & Fashion industry, focusing on athletic footwear and apparel.
Company Size: New Balance is a mid-sized company with around 15 employees in the Bolzano, Italy location, and approximately 5,000 employees globally.
Founded: New Balance was founded in 1906 and has since grown into a well-known and respected brand in the athletic footwear and apparel market.
Company Description:
- New Balance is committed to empowering people through sport and craftsmanship, creating positive change in communities around the world.
- The company fosters a culture where associates feel welcomed and respected, encouraging innovation and bold action.
- New Balance is an equal opportunity employer, supporting a culture of diversity and inclusion.
Company Specialties:
- Athletic footwear and apparel
- Performance and lifestyle products
- Innovative materials and technologies
Company Website: https://www.newbalance.com/
ASSUMPTION: New Balance's commitment to equality and diversity is evident in their job description and company culture.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in trade marketing, account management, or a related field.
Reporting Structure: The Trade Marketing Associate will report directly to the Trade Marketing Manager and work closely with various internal and external stakeholders.
Work Arrangement: This is an on-site position, with occasional travel required to attend meetings, events, or trade shows.
Growth Opportunities:
- Potential career progression into a Trade Marketing Manager or similar role within the marketing department.
- Opportunities to work on global campaigns and collaborate with international teams.
- Professional development through training, workshops, and mentorship programs.
ASSUMPTION: Growth opportunities may vary depending on the candidate's performance, the company's needs, and the broader market conditions.
🌍 Location & Work Environment
Office Type: New Balance's Bolzano office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Bolzano, Italy
Geographic Context:
- Bolzano is located in the Trentino-Alto Adige region of northern Italy, near the Alps.
- The city offers a high quality of life, with a rich cultural heritage, vibrant food scene, and numerous outdoor activities.
- Bolzano is easily accessible by train, with connections to major Italian and European cities.
Work Schedule: The work schedule is typically Monday to Friday, with standard business hours. Occasional overtime may be required to meet project deadlines or attend events.
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or video interview with the hiring manager and/or team members
- Final interview or assessment, potentially involving a case study or presentation
- Job offer and onboarding
Key Assessment Areas:
- Marketing and campaign management skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with New Balance's values
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the sports industry, consumer behavior, and New Balance's brand.
- Prepare examples of successful marketing campaigns you've managed, focusing on results and impact.
- Research New Balance's competitors and market trends to show your industry knowledge.
ATS Keywords: Trade Marketing, Account Management, Campaign Management, Ecommerce, Data Analysis, Consumer Behavior, Organizational Skills, Analytical Thinking, Collaboration, Creativity, Problem Solving, Relationship Building, Budget Management, Marketing Strategy, Brand Awareness, Omnichannel Planning
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager or the HR department.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
- Social media management tools (e.g., Hootsuite, Buffer)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: New Balance believes in empowering people through sport and craftsmanship.
- Innovation: The company encourages fearless innovation and challenges conventions.
- Collaboration: New Balance fosters a collaborative work environment where associates feel welcomed and respected.
Work Style:
- Fast-paced and dynamic
- Results-driven and focused on delivering excellence
- Collaborative and team-oriented
- Adaptable and open to change
Self-Assessment Questions:
- Do you have a passion for sport and the sportswear retail industry?
- Are you comfortable working in a fast-paced, brand-led environment?
- Do you enjoy travel and working with multiple stakeholders?
ASSUMPTION: New Balance values diversity and inclusion, seeking candidates who can contribute to and thrive in a multicultural work environment.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously may be challenging for some candidates.
- Occasional travel may be required, which could disrupt personal schedules or routines.
- The role involves working with tight deadlines and managing budgets, which may be stressful at times.
- The competitive nature of the sportswear market may present challenges in driving brand awareness and sales.
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other trade marketing roles, this position places a stronger emphasis on account management and building relationships with key brand partners.
- In the Italian market, New Balance competes with well-established brands such as Nike, Adidas, and Puma, as well as local and international retailers.
- Career progression in this role may involve moving into a Trade Marketing Manager position or exploring opportunities in other marketing disciplines, such as digital marketing or brand management.
ASSUMPTION: The specific comparisons and career paths may vary depending on the candidate's skills, experience, and the company's needs.
📝 Sample Projects
- Developing and executing a marketing campaign for a new product launch, targeting Running and Football accounts.
- Analyzing consumer behavior data to identify trends and opportunities for improving brand presence and engagement.
- Managing a brand partner budget and launch tools to ensure best-in-class assets and consistent brand messaging across channels.
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the role, but may not be exhaustive or representative of every project the candidate will work on.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to New Balance's overall marketing strategy and objectives?
- What opportunities are there for professional development and growth within the marketing department?
- How does New Balance support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those initiatives?
ASSUMPTION: These questions are designed to provide insight into the role's priorities, the company's culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of successful marketing campaigns you've managed, focusing on results and impact.
- Research New Balance's competitors and market trends to show your industry knowledge.
- Follow up with the HR department one week after submission to confirm receipt of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
