- Job Title: Manager, Trade Marketing - Ciroc and Lobos
- Company: Diageo
- Location: 3 World Trade Center, NY
- Job Type: Full-Time
- Category: Beverage Manufacturing
- Date Posted: 2025-06-18
- Experience Level: 5-10 years
- Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Translating brand plans into commercially viable programs tailored to channel, customer, and execution needs.
- Leading the development of program toolkits, creative assets, and activation briefs in partnership with agency partners.
- Serving as the day-to-day connection between Brand Marketing, Sales, and the field on all program-related activity.
- Ensuring executional readiness of programs, including timelines, materials, and sell-in tools.
- Managing activation calendars, performance recaps, and process documentation.
- Partnering with field sales and distributor teams to gather feedback and optimize in-market delivery.
- Ensuring programs align with budget, compliance, and brand standards.
ASSUMPTION: This role requires a strong understanding of both brand strategy and sales execution, with the ability to bridge the gap between the two.
📋 Key Responsibilities
- ✅ Translate brand plans into commercially viable programs tailored to channel, customer, and execution needs.
- ✅ Lead the development of program toolkits, creative assets, and activation briefs in partnership with agency partners.
- ✅ Serve as the day-to-day connection between Brand Marketing, Sales, and the field on all program-related activity.
- ✅ Ensure executional readiness of programs, including timelines, materials, and sell-in tools.
- ✅ Manage activation calendars, performance recaps, and process documentation.
- ✅ Partner with field sales and distributor teams to gather feedback and optimize in-market delivery.
- ✅ Ensure programs align with budget, compliance, and brand standards.
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to manage multiple stakeholders effectively.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: 5+ years of experience in Trade Marketing, Shopper Marketing, Brand Activation, or Customer Marketing.
- Required Skills:
- Proven ability to manage cross-functional projects and agency partners.
- Strong organizational and communication skills, with attention to detail and deadlines.
- Commercial acumen and a proactive, problem-solving mindset.
- Experience with spirits, CPG, or retail programming is a plus.
ASSUMPTION: Candidates with experience in the beverage industry or related fields will have a competitive advantage in this role.
💰 Compensation & Benefits
- Salary Range: $105,225 - $175,375 per year
- Benefits:
- Healthcare Benefits
- Retirement Benefits
- Short-Term Disability Coverage
- Long-Term Disability Coverage
- Basic Life Insurance
- Wellness Benefits
- Parental Leave
- Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is for the role's primary location and may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
- Industry: Beverage Manufacturing
- Company Size: 10,001+ employees
- Founded: 1826 (as Guinness Brewery)
- Company Description: Diageo is a global leader in premium drinks, with a portfolio of over 200 brands sold in 180 countries. The company is built on the principles and foundations laid by the giants of the industry and maintains a diverse workforce of over 30,000 employees worldwide.
- Company Specialties: Premium Drinks, Marketing, Innovation, Supply Chain, HR, Sales, Brand Management, Premium Wines and Spirits Supplier, Luxury, Super Premium, Beer, Consumer Goods, E-commerce, Beverages, Spirits, FMCG, and Brand Owners.
📊 Role Analysis
- Career Level: Mid-Senior level
- Reporting Structure: This role reports directly to the Senior Trade Marketing Manager.
- Work Arrangement: On-site, with flexible working options available.
- Growth Opportunities:
- Potential to work on high-profile brands and campaigns.
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business.
- Possibility to progress into senior roles within the trade marketing function or explore other areas of the business.
ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.
🌍 Location & Work Environment
- Office Type: Modern, collaborative workspace in a prominent downtown location.
- Office Location(s): 3 World Trade Center, NY
- Geographic Context: The office is located in the heart of downtown Manhattan, offering easy access to public transportation, dining, and entertainment options.
- Work Schedule: Standard business hours, with flexibility to work remotely as needed.
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong emphasis on collaboration and teamwork.
💼 Interview & Application Insights
- Typical Process: Phone screen, followed by on-site interviews with the hiring manager and cross-functional team members.
- Key Assessment Areas: Problem-solving skills, communication and presentation skills, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills.
- Prepare examples of successful trade marketing campaigns or projects you've worked on.
- Research Diageo's brand portfolio and be prepared to discuss how your experience aligns with the company's values and culture.
ASSUMPTION: The application process is designed to assess candidates' skills and cultural fit, with a focus on problem-solving and communication abilities.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello)
- Design software (e.g., Adobe Creative Suite)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Proficiency in relevant software and tools is essential for success in this role.
👔 Cultural Fit Considerations
- Company Values: Diageo's values include being courageous, passionate, and responsible. The company seeks candidates who embody these values and are committed to driving sustainable growth and success.
- Work Style: Diageo fosters a collaborative and inclusive work environment, with a strong emphasis on teamwork and open communication.
- Self-Assessment Questions:
- How have you demonstrated courage in a previous role?
- How do you approach working with cross-functional teams to drive results?
- How do you balance the need for creativity with the requirement to adhere to brand standards and compliance guidelines?
ASSUMPTION: Candidates who align with Diageo's values and work style will be most successful in this role.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the role may require candidates to adapt quickly and manage multiple priorities effectively.
- The role involves working with cross-functional teams and agency partners, which may present challenges in terms of communication and collaboration.
- The competitive nature of the spirits industry may require candidates to be proactive and innovative in their approach to driving brand growth and market share.
ASSUMPTION: Candidates who are adaptable, proactive, and effective communicators will be best equipped to overcome these challenges.
📈 Similar Roles Comparison
- This role is similar to other trade marketing positions within the beverage industry, but may differ in terms of the specific brands and channels managed.
- The focus on both brand strategy and sales execution is unique to trade marketing roles, setting them apart from other marketing functions.
- Career progression in trade marketing may involve moving into senior roles within the function or exploring other areas of the business, such as brand management or sales.
ASSUMPTION: Candidates should research similar roles within the industry to gain a better understanding of the unique aspects of trade marketing and how they align with their career goals.
📝 Sample Projects
- Developing a trade marketing campaign for a new product launch, including creative assets, activation briefs, and sell-in tools.
- Managing the execution of a promotional event or sampling program, including logistics, vendor management, and on-site support.
- Conducting a channel-specific analysis to identify opportunities for growth and optimization, and developing recommendations to drive improved performance.
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they contributed to their success.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader trade marketing strategy for Ciroc and Lobos?
- What are the key priorities for this role in the first 90 days?
- How does Diageo support the growth and development of its trade marketing team members?
- What are the most challenging aspects of working in trade marketing within the spirits industry?
- How does Diageo approach collaboration and communication with cross-functional teams and agency partners?
ASSUMPTION: Candidates should prepare thoughtful and insightful questions that demonstrate their understanding of the role and the industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: [Application URL]
- Tailor your resume and cover letter to highlight relevant experience and skills, using the ATS keywords provided.
- Prepare examples of successful trade marketing campaigns or projects you've worked on, and be ready to discuss them during the interview process.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
