📌 Core Information
🔹 Job Title: Trade Marketing Executive, EMEA International Representatives
🔹 Company: Royal Caribbean Cruises Ltd
🔹 Location: Weybridge, Surrey, United Kingdom
🔹 Job Type: On-site
🔹 Category: Travel Arrangements
🔹 Date Posted: May 29, 2025
🚀 Job Overview
Key aspects of this role include:
- Developing and executing trade marketing strategies for EMEA International Representatives
- Managing communications with sales teams and overseeing marketing collateral
- Analyzing competition activities and market trends
- Collaborating with cross-functional teams and external agencies
- Supporting new deployment announcements and GTM updates
- Working with various tools and technologies
ASSUMPTION: This role requires a high level of organization, creativity, and digital marketing proficiency. The ideal candidate will be comfortable working in a fast-paced environment and collaborating with diverse teams.
📋 Key Responsibilities
✅ Trade Marketing Strategy & Execution:
- Develop and implement trade marketing strategies for EMEA International Representatives in line with overall brand marketing strategy
- Collaborate with the Trade Marketing Manager EMEA and EMEA Sales team to execute bespoke campaigns and marketing support for key accounts via online channels
✅ Communication & Collateral Management:
- Manage day-to-day contact with sales teams to supply all communications for their accounts, including brand assets, emails, point of sale, and bespoke flyers/communications
- Ensure central assets and collateral are being utilized by trade partners and implemented as per brand guidelines
✅ Campaign Development & Management:
- Support the development and delivery of intensification campaigns in key markets
- Develop artworks, banners, and branded merchandise for key markets and events
✅ Competitor Analysis & Reporting:
- Keep up to date with competition activities in key markets and prepare monthly reports with key initiatives and promotions
✅ Agency Liaison & Project Management:
- Act as a day-to-day contact for all relevant agencies, including creative agency, trade fulfillment, distribution house, and consumer marketing teams
- Attend weekly all-agency status calls and keep up to date with consumer marketing plans and activities that can be leveraged and communicated to the trade
ASSUMPTION: The role requires strong project management skills, attention to detail, and the ability to work effectively with multiple stakeholders.
🎯 Required Qualifications
Education:
- University educated in a relevant subject or equivalent marketing experience
Experience:
- Proven experience in trade marketing, digital marketing, or a related field
Required Skills:
- Highly organized and capable of juggling many tasks at once
- Highly motivated and 'can do' attitude
- Proactive and enthusiastic
- Team player
- Creativity with an eye for design
- Knowledge of Adobe Suite (a plus)
- Calm under pressure
- Flexible in working hours and travel
- Ability to understand and support cultural sensitivities in EMEA markets
- Strong interpersonal skills and confidence with dealing with internal and external partners
- Excellent attention to detail and accuracy
- Strong digital skills, including HTML & email building capacity, social media skills, Google Analytics, Hubspot and CRM experience, and website CMS experience
Preferred Skills:
- Additional languages, ideally Portuguese
- Knowledge of the cruise industry
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per annum (based on experience level and industry standards for trade marketing roles in the UK)
Benefits:
- Competitive benefits package, including health insurance, pension, and employee discounts
- Generous vacation time and flexible working arrangements
- Opportunities for professional development and career growth within the organization
- A dynamic and multicultural work environment with employees from over 126 countries
Working Hours: Full-time, 40 hours per week, with flexibility to work additional hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for trade marketing roles in the UK. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Travel Arrangements
Company Size: 10,001+ employees
Founded: 1968 (as Royal Caribbean Cruise Line)
Company Description: Royal Caribbean Group delivers unforgettable vacations to guests who trust us with life’s greatest moments. We build the best ships and even better careers, all while doing the right thing. Our culture fosters a multicultural environment where employees feel valued for their differences and empowered to contribute to the company's success. We are committed to operating the safest ships on the seas, protecting the oceans we sail, and putting people and communities first in everything we do.
Company Specialties: Cruise vacations, travel arrangements, hospitality, and leisure.
Company Website:
Royal Caribbean Group
ASSUMPTION: Royal Caribbean Group's large size and global presence offer extensive career growth opportunities and a diverse work environment. The company's commitment to sustainability and ethical practices makes it an attractive employer for socially conscious candidates.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Trade Marketing Manager EMEA and works closely with the EMEA Sales team and other internal stakeholders.
Work Arrangement: On-site, full-time, with flexibility to work additional hours as needed and occasional travel required.
Growth Opportunities:
- Potential career progression within the trade marketing department or broader marketing functions
- Opportunities to work on high-profile projects and campaigns, gaining valuable experience and exposure
- Access to professional development resources and training programs to enhance skills and advance career growth
ASSUMPTION: This role offers a clear career path for motivated and talented individuals looking to grow within the trade marketing field or explore other marketing specializations.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative office space in Weybridge, Surrey
Office Location: Weybridge, Surrey, United Kingdom
Geographic Context: Weybridge is a town in Surrey, located approximately 15 miles southwest of London. It offers a mix of urban and rural surroundings, with easy access to both the city and the countryside.
Work Schedule: Full-time, 40 hours per week, with flexibility to work additional hours as needed and occasional travel required.
ASSUMPTION: The on-site work environment provides opportunities for face-to-face collaboration and networking with colleagues. The location in Weybridge offers a balance between a suburban setting and proximity to London, catering to various lifestyle preferences.
💼 Interview & Application Insights
Typical Process:
1. Online application submission
2. Phone or video screening with the HR department
3. Face-to-face interview with the hiring manager and/or team members
4. Final round interview, potentially including a presentation or case study component
Key Assessment Areas:
- Cultural fit and alignment with company values
- Problem-solving skills and strategic thinking
- Digital marketing and trade marketing expertise
- Project management and organizational skills
- Adaptability and flexibility in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your understanding of the cruise industry and trade marketing strategies
- Demonstrate your ability to work effectively in a multicultural environment
- Prepare questions to ask the interviewer about the role, team dynamics, and company culture
ATS Keywords: Trade Marketing, EMEA, International Representatives, Marketing Strategy, Campaign Management, Competitor Analysis, Agency Liaison, Digital Marketing, HTML, Email Marketing, Social Media, Google Analytics, Hubspot, CMS, Project Management
ASSUMPTION: The interview process for this role will focus on assessing cultural fit, digital marketing skills, and trade marketing expertise. Candidates should be prepared to discuss their relevant experience and strategic approach to trade marketing challenges.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- HTML & CSS
- Email marketing platforms (e.g., Mailchimp, Hubspot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Google Analytics
- Project management tools (e.g., Asana, Trello)
- CRM software (e.g., Salesforce, Hubspot)
- Website CMS (e.g., WordPress, Drupal)
ASSUMPTION: The tools and technologies listed are commonly used in trade marketing roles and are essential for success in this position. Candidates should be comfortable working with these tools and be open to learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Passion: We are passionate about delivering unforgettable vacations and creating lasting memories for our guests.
- Innovation: We continuously seek new ways to improve our products, services, and guest experiences.
- Unstoppable: We are driven, resilient, and committed to overcoming challenges and achieving our goals.
- Open: We foster an inclusive and collaborative work environment where employees feel valued and empowered to contribute to the company's success.
Work Style:
- Collaborative: We work closely with our colleagues, both within our teams and across the organization, to achieve our goals.
- Results-driven: We focus on delivering tangible results and continuously improving our performance.
- Adaptable: We embrace change and are open to learning and growing in a dynamic work environment.
Self-Assessment Questions:
1. How do you align with Royal Caribbean Group's core values, and how have you demonstrated these values in your previous roles?
2. Describe a time when you had to adapt to a significant change in your work environment, and how did you approach this challenge?
3. How do you ensure that your work maintains a high level of quality and attention to detail, especially when juggling multiple tasks and tight deadlines?
ASSUMPTION: Candidates should be prepared to discuss their alignment with Royal Caribbean Group's core values and demonstrate their ability to work effectively in a collaborative and dynamic work environment.
⚠️ Potential Challenges
1. Workload and time management: The role may require juggling multiple tasks and projects simultaneously, which can be challenging for some individuals.
2. Cultural sensitivities: Working with international representatives may require understanding and supporting cultural sensitivities, which can be complex and demanding at times.
3. Occasional travel: The role may require occasional travel, which can disrupt personal schedules and routines.
4. Fast-paced environment: The trade marketing department operates in a fast-paced environment, which can be stressful and demanding for some individuals.
ASSUMPTION: Candidates should be prepared to discuss their strategies for managing workload, handling cultural sensitivities, and coping with occasional travel and a fast-paced work environment.
📈 Similar Roles Comparison
1. Trade Marketing Manager: This role focuses more on strategic planning and overseeing the trade marketing team, while the Trade Marketing Executive role is more hands-on and focused on day-to-day execution.
2. Digital Marketing Specialist: This role focuses primarily on digital marketing channels and may not involve the same level of cross-functional collaboration or trade-specific responsibilities as the Trade Marketing Executive role.
3. Campaign Manager: This role may involve similar responsibilities, such as campaign development and execution, but may not encompass the same breadth of trade marketing strategies and international representative management as the Trade Marketing Executive role.
ASSUMPTION: Candidates should be prepared to discuss their understanding of the differences between these roles and how their skills and experiences make them a strong fit for the Trade Marketing Executive role.
📝 Sample Projects
1. International Representative Onboarding Campaign: Develop and execute a comprehensive onboarding campaign for new international representatives, including tailored communication materials, training resources, and welcome kits.
2. Trade Marketing Calendar: Create and maintain a trade marketing calendar that outlines key campaigns, promotions, and events throughout the year, ensuring alignment with overall brand marketing strategy and regional market needs.
3. Competitor Analysis Dashboard: Design and maintain a competitor analysis dashboard that tracks key competitors' activities, market trends, and promotional offers, enabling data-driven decision-making and strategic planning.
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they approached each challenge, demonstrating their ability to apply their skills and knowledge to real-world trade marketing scenarios.
❓ Key Questions to Ask During Interview
1. What are the key priorities for this role in the first 30-60-90 days?
2. How does this role contribute to the overall trade marketing strategy for EMEA International Representatives?
3. What are the most significant challenges facing the trade marketing team currently, and how can this role help address them?
4. How does the company support the professional development and growth of employees in this role?
5. What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Candidates should be prepared to ask thoughtful and insightful questions that demonstrate their interest in the role and their commitment to driving results for the company.
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through this
link.
2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
3. Prepare for a phone or video screening with the HR department, focusing on your cultural fit and digital marketing skills.
4. Participate in a face-to-face interview with the hiring manager and/or team members, demonstrating your trade marketing expertise and strategic approach to trade marketing challenges.
5. Prepare for a final round interview, potentially including a presentation or case study component, showcasing your problem-solving skills and ability to work effectively in a fast-paced environment.
6. Follow up with the hiring manager after your interview, expressing your enthusiasm for the role and addressing any remaining questions or concerns.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
