📌 Core Information
🔹 Job Title: Trade Marketing Intern
🔹 Company: The Kraft Heinz Company
🔹 Location: Amsterdam, Noord-Holland, Netherlands
🔹 Job Type: Full-Time, Intern
🔹 Category: Trade Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: Hybrid (3 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Analyzing sales and customer data to support business decision-making
- Preparing reports and dashboards to track KPIs and commercial performance
- Identifying trends, patterns, and outliers in data to generate actionable insights
- Supporting cross-functional projects with Sales, Marketing, and Finance teams
- Working closely with the business on day-to-day challenges and contributing to consumer marketing initiatives
ASSUMPTION: This internship is designed to provide a well-rounded experience in trade marketing and sales excellence, with a focus on data analysis and consumer marketing initiatives.
📋 Key Responsibilities
✅ Collect, clean, and analyze sales and customer data to support business decision-making
✅ Prepare regular reports and dashboards using Excel and Power BI to track KPIs and commercial performance
✅ Identify trends, patterns, and outliers in data to generate actionable insights for trade marketing strategies
✅ Support the team in developing analytical tools, templates, and playbooks that improve sales processes
✅ Participate in cross-functional projects with Sales, Marketing, and Finance teams
✅ Assist in the preparation of presentations and reports for senior leadership
ASSUMPTION: The intern will be expected to work independently and take ownership of projects, while also collaborating with various teams to achieve common goals.
🎯 Required Qualifications
Education: Bachelor or Master student, preferably in Economics, Data Science, Business Administration, Engineering, or Finance
Experience: None specified, but relevant coursework or projects are preferred
Required Skills:
- Excellent communication skills in English, both written and verbal
- Advanced Microsoft Excel skills; experience with Power BI or similar visualization tools is a strong plus
- Strong analytical and problem-solving capabilities with experience handling large datasets
Preferred Skills:
- Experience with Power BI or similar visualization tools
- Knowledge of the food and beverage industry
ASSUMPTION: While specific industry experience is not required, a strong interest in the food and beverage industry and a willingness to learn are essential for success in this role.
💰 Compensation & Benefits
Salary Range: €625 per month (40 hours, 5 days) - Industry standard for internships in the Netherlands
Benefits:
- Full reimbursement of travel expenses
Working Hours: 40 hours per week, with a hybrid work arrangement (3 office days per week)
ASSUMPTION: The salary range is based on industry standards for internships in the Netherlands. The hybrid work arrangement allows for flexibility and a balance between office collaboration and remote work.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services - Kraft Heinz is one of the largest food and beverage companies in the world, with a portfolio of over 200 legacy and emerging brands
Company Size: 10,001+ employees - As an intern, you'll be part of a large, global team with opportunities for growth and exposure to senior leadership
Founded: 2015 - Kraft Heinz was formed through the merger of Kraft Foods Group and H.J. Heinz Company
Company Description:
- Kraft Heinz is a globally trusted producer of high-quality, great-tasting, and nutritious foods with a history dating back over 150 years
- The company is committed to sustainable growth and responsible, sustainable practices that extend to every facet of its business, consumers, and communities
- Kraft Heinz offers a diverse portfolio of brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico
Company Specialties:
- Food and Beverage Manufacturing
- Consumer Packaged Goods (CPG)
- Brand Management
- Sales and Marketing
Company Website: http://www.careers.kraftheinz.com
ASSUMPTION: Kraft Heinz is a well-established company with a strong global presence and a diverse portfolio of beloved brands. The company is committed to sustainable growth and responsible business practices.
📊 Role Analysis
Career Level: Entry Level - This internship is designed for Bachelor or Master students looking to gain practical experience in trade marketing and sales excellence
Reporting Structure: The intern will report directly to the Trade Marketing team and work closely with various departments, including Sales, Marketing, and Finance
Work Arrangement: Hybrid - The intern will work 3 days per week in the office and have the flexibility to work remotely for the remaining 2 days
Growth Opportunities:
- Exposure to senior leadership and various departments within the company
- Opportunities to take ownership of projects and drive meaningful impact
- Potential for full-time employment after the completion of the internship, depending on performance and business needs
ASSUMPTION: This internship offers a unique opportunity for students to gain real-world experience, develop new skills, and make a meaningful impact on the business.
🌍 Location & Work Environment
Office Type: Hybrid - The intern will work 3 days per week in the office and have the flexibility to work remotely for the remaining 2 days
Office Location(s): Amsterdam, Netherlands
Geographic Context:
- Amsterdam is the capital and largest city of the Netherlands, with a population of over 872,000 people
- The city is known for its vibrant culture, historic architecture, and picturesque canals
- Amsterdam is a hub for international business, with a strong focus on the creative, financial, and tech industries
Work Schedule: 40 hours per week, with a hybrid work arrangement (3 office days per week)
ASSUMPTION: The hybrid work arrangement offers a balance between office collaboration and remote work, allowing the intern to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- CV selection based on eligibility requirements
- Online Pymetrics assessment
- Online Screening Interview via Microsoft Teams
- Online Hiring manager interview
Key Assessment Areas:
- Analytical skills and problem-solving capabilities
- Communication skills and ability to present insights to various stakeholders
- Curiosity and proactivity in learning about sales operations and trade marketing strategy
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences, with a focus on data analysis, communication, and problem-solving
- Prepare for the online Pymetrics assessment by familiarizing yourself with data analysis tools and scenarios
- Research Kraft Heinz and the food and beverage industry to demonstrate your interest and understanding of the business
ATS Keywords: Data Analysis, Sales Data Analysis, Excel, Power BI, Analytical Tools, Communication Skills, Problem Solving, Curiosity, Proactivity
ASSUMPTION: The application process is designed to assess the intern's analytical skills, communication skills, and cultural fit with the company. Successful candidates will demonstrate a strong interest in the food and beverage industry and a willingness to learn and grow within the role.
🛠️ Tools & Technologies
- Microsoft Excel
- Power BI
- Other analytical tools and templates, as needed
ASSUMPTION: The intern will be expected to have advanced Microsoft Excel skills and experience with Power BI or similar visualization tools. Other analytical tools and templates may be introduced as needed to support the intern's projects and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Ownership - We empower our people to own their work and make decisions that drive results
- Meritocracy - We believe in rewarding performance and creating opportunities for growth and development
- Collaboration - We foster a culture of teamwork and collective success
Work Style:
- Fast-paced and dynamic environment, with a focus on driving results and continuous improvement
- Opportunities for exposure to senior leadership and various departments within the company
- Hybrid work arrangement, with a balance between office collaboration and remote work
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment and enjoy driving results and continuous improvement?
- Are you comfortable working independently and taking ownership of projects, while also collaborating with various teams to achieve common goals?
- Do you have a strong interest in the food and beverage industry and a willingness to learn and grow within the role?
ASSUMPTION: Kraft Heinz values a culture of ownership, meritocracy, and collaboration. Successful candidates will demonstrate a strong fit with these values and a willingness to thrive in a fast-paced, dynamic environment.
⚠️ Potential Challenges
- The internship may require working with large datasets and complex data analysis tools, which can be challenging for those without relevant experience or training
- The hybrid work arrangement may present challenges in terms of communication and collaboration, as the intern will be working remotely for part of the week
- The internship may require working on multiple projects simultaneously, which can be challenging in terms of time management and prioritization
- The internship may require working with diverse teams and stakeholders, which can present challenges in terms of communication and cultural fit
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning. Successful candidates will be able to overcome these challenges and make a meaningful impact on the business.
📈 Similar Roles Comparison
- This internship is unique in its focus on trade marketing and sales excellence, with a strong emphasis on data analysis and consumer marketing initiatives
- Similar roles in other industries may have a different focus, such as market research or consumer insights
- This internship offers a unique opportunity to gain real-world experience and make a meaningful impact on a global food and beverage company
ASSUMPTION: While this internship is unique in its focus on trade marketing and sales excellence, it offers a valuable opportunity for students to gain real-world experience and develop new skills in a dynamic and fast-paced environment.
📝 Sample Projects
- Analyzing sales data to identify trends and opportunities for growth in specific markets or product categories
- Developing analytical tools and templates to improve sales processes and drive efficiency
- Supporting cross-functional projects with Sales, Marketing, and Finance teams to drive commercial performance
ASSUMPTION: These sample projects are designed to provide a well-rounded experience in trade marketing and sales excellence, with a focus on data analysis and consumer marketing initiatives.
❓ Key Questions to Ask During Interview
- What specific projects or initiatives will the intern be working on during the internship?
- How does this internship fit into the broader trade marketing and sales excellence strategy for the company?
- What opportunities are there for growth and development within the company after the completion of the internship?
- How does the company support work-life balance for interns and full-time employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this impact the internship experience?
ASSUMPTION: These key questions are designed to provide a better understanding of the internship experience, the company's long-term goals, and the opportunities for growth and development within the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences, with a focus on data analysis, communication, and problem-solving
- Prepare for the online Pymetrics assessment by familiarizing yourself with data analysis tools and scenarios
- Research Kraft Heinz and the food and beverage industry to demonstrate your interest and understanding of the business
- Follow up with the hiring manager within 2 weeks of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
