📌 Core Information
🔹 Job Title: Medior Paid Search Specialist (SEA) – Amsterdam
🔹 Company: BridgeFund
🔹 Location: Amsterdam, Noord-Holland, Netherlands
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-23
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Hybrid (2 weeks remote work per year)
🚀 Job Overview
Key aspects of this role include:
- Optimizing paid search campaigns in Google Ads and Bing Ads
- Analyzing campaign performance using tools like GA4, CRM data, and TrueClicks
- Continuously testing and optimizing campaigns to discover new opportunities
- Collaborating with data analysts and other marketing specialists
- Reporting on insights, trends, and opportunities to stakeholders
ASSUMPTION: This role requires a data-driven mindset, strong analytical skills, and the ability to translate insights into actionable optimizations.
📋 Key Responsibilities
✅ Optimize paid search campaigns in Google Ads and Bing Ads to ensure profitability
✅ Analyze campaign performance using tools like GA4, CRM data, and TrueClicks
✅ Continuously test and optimize campaigns to discover new opportunities
✅ Collaborate with data analysts and other marketing specialists to improve campaign performance
✅ Report on insights, trends, and opportunities to stakeholders
ASSUMPTION: The role involves a high degree of autonomy and requires strong self-motivation and initiative.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in paid search marketing, with a focus on Google Ads and Bing Ads
Required Skills:
- Proven experience in paid search campaign management
- Strong analytical skills and data-driven mindset
- Fluency in Dutch and English
- Proficiency in Google Ads and Bing Ads
- Experience with GA4, CRM data, and TrueClicks
Preferred Skills:
- Experience with performance marketing and ROI optimization
- Knowledge of marketing automation tools
- Familiarity with A/B testing and experimentation
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Excel is likely to be a requirement for this role.
💰 Compensation & Benefits
Salary Range: €3600 - €4800 per month (excluding vacation pay)
Benefits:
- Reimbursement of travel expenses (€0.23 per kilometer, even for bike commuters)
- Pension plan with ASR Doen Pensioen (6%)
- 25 vacation days
- Allleo budget (€40 per month for various expenses)
- Bridge Day (an extra day off for special occasions)
- Access to a company boat for business and personal use
- Sports activities, including boxing lessons and a running club
- 50% subsidized lunches
- Company events and outings
- Modern workplace with Macbooks, open and quiet workspaces, and table tennis
- BridgeFun(d) bar with DJ booth, podium, and karaoke system
- Free snacks (both healthy and unhealthy)
- BridgeFund Academy for internal career opportunities and personal education/coaching
- Performance management to support professional growth
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on the company's size and the role's requirements. The actual salary may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. BridgeFund is a platform that connects underwriters and investors, bypassing traditional banking processes.
Company Size: 51-200 employees. This size allows for a more personal work environment with ample opportunities for growth and collaboration.
Founded: 2018. BridgeFund is a relatively young company with a strong focus on innovation and disruption in the financial sector.
Company Description:
- BridgeFund aims to make the financial world more efficient, transparent, and user-friendly by connecting underwriters and investors directly.
- The company uses human-centered artificial intelligence to create a circular system for money, ensuring it reaches the right place quickly and efficiently.
- BridgeFund is committed to making a positive impact on society by supporting entrepreneurs and promoting financial inclusion.
Company Specialties:
- MKB Krediet (Small and Medium Enterprise Loans)
- Bedrijfslening (Business Financing)
- Groeikrediet (Growth Loans)
- Zakelijke lening (Business Loans)
- FinTech (Financial Technology)
- Risk (Risk Management)
- and beleggen (Investing)
Company Website: https://www.bridgefund.nl/
ASSUMPTION: BridgeFund is a dynamic and innovative company that values creativity, collaboration, and a strong work ethic.
📊 Role Analysis
Career Level: Mid-level. This role requires a solid foundation in paid search marketing and a proven track record of success.
Reporting Structure: The Medior Paid Search Specialist reports directly to the Marketing Manager Digital, Tim van der Werf.
Work Arrangement: Hybrid. Employees work from the office in Amsterdam for most of the week and can work remotely for up to two weeks per year.
Growth Opportunities:
- BridgeFund offers internal career opportunities through its BridgeFund Academy program.
- The company's rapid growth and expansion present numerous external growth opportunities as well.
- The dynamic and collaborative work environment provides ample opportunities for professional development and skill-building.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and advance within the company.
🌍 Location & Work Environment
Office Type: Modern, open-plan office with both collaborative and quiet workspaces.
Office Location(s): Amsteldijk 216, Amsterdam, Noord-Holland, Netherlands
Geographic Context:
- Amsterdam is the capital and largest city in the Netherlands, with a population of over 870,000.
- The city is known for its vibrant culture, rich history, and diverse neighborhoods.
- Amsterdam is a global hub for finance, technology, and creativity, offering numerous opportunities for personal and professional growth.
Work Schedule: Full-time, with flexible hours and the option to work remotely for up to two weeks per year.
ASSUMPTION: The hybrid work arrangement and flexible hours allow for a good work-life balance, while the modern office environment fosters creativity and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- On-site or virtual interview with the team
- Final interview with the company's founders
Key Assessment Areas:
- Technical skills in paid search marketing
- Analytical and problem-solving skills
- Cultural fit and alignment with BridgeFund's values
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Be prepared to discuss specific examples of your paid search marketing campaigns and their results.
- Demonstrate your understanding of BridgeFund's mission and values, and explain how you can contribute to the company's success.
ATS Keywords: Paid Search, Google Ads, Bing Ads, GA4, CRM data, TrueClicks, Performance Marketing, ROI Optimization, Campaign Management, Data Analysis, Collaboration, Testing, Experimentation, Reporting, Stakeholder Communication, Technical Skills, Marketing Strategy
ASSUMPTION: BridgeFund uses an Applicant Tracking System (ATS) to screen and manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- GA4 (Google Analytics 4)
- CRM (Customer Relationship Management) software (Hubspot)
- TrueClicks
- Microsoft Excel
ASSUMPTION: Familiarity with these tools is essential for success in this role. Proficiency in Microsoft Excel is likely to be a requirement.
👔 Cultural Fit Considerations
Company Values:
- Innovation: BridgeFund values creativity, experimentation, and a willingness to challenge the status quo.
- Collaboration: The company fosters a collaborative work environment that encourages teamwork and knowledge-sharing.
- Impact: BridgeFund is committed to making a positive impact on society by supporting entrepreneurs and promoting financial inclusion.
Work Style:
- Data-driven: BridgeFund relies on data and analytics to inform decision-making and optimize performance.
- Dynamic: The company's rapid growth and expansion require employees to be adaptable, flexible, and proactive.
- Entrepreneurial: BridgeFund values initiative, innovation, and a willingness to take calculated risks.
Self-Assessment Questions:
- Do you have a proven track record of success in paid search marketing, with a focus on Google Ads and Bing Ads?
- Are you comfortable working in a dynamic, fast-paced environment and adapting to change?
- Do you share BridgeFund's commitment to making a positive impact on society through your work?
ASSUMPTION: BridgeFund values cultural fit and alignment with its mission and values. Applicants who can demonstrate a strong fit with the company's culture are more likely to be successful in the interview process.
⚠️ Potential Challenges
- The role requires a high degree of autonomy and self-motivation, which may be challenging for individuals who prefer a more structured work environment.
- The dynamic and fast-paced nature of the company may present challenges for individuals who prefer a more stable and predictable work environment.
- The hybrid work arrangement may present challenges for individuals who prefer to work exclusively from the office or remotely.
- The competitive nature of the paid search marketing industry may present challenges for individuals who are not comfortable with continuous learning and adaptation.
ASSUMPTION: These challenges can be mitigated by careful self-assessment and open communication with the hiring manager during the interview process.
📈 Similar Roles Comparison
- Compared to other paid search marketing roles, this position offers a higher degree of autonomy and responsibility, as well as significant growth potential.
- BridgeFund's focus on innovation, collaboration, and impact sets it apart from more traditional financial services companies.
- This role offers a unique opportunity to work at the intersection of finance, technology, and marketing, with a strong focus on data-driven decision-making and continuous learning.
ASSUMPTION: This role is well-suited to individuals with a strong background in paid search marketing, a data-driven mindset, and a passion for innovation and impact.
📝 Sample Projects
- Developing and implementing a new bidding strategy for a high-traffic Google Ads campaign to improve ROI and reduce acquisition costs.
- Analyzing campaign performance data to identify trends and opportunities, and presenting insights and recommendations to stakeholders.
- Collaborating with data analysts to develop and implement new tools and models to optimize campaign performance and improve data accuracy.
ASSUMPTION: These sample projects illustrate the data-driven, collaborative, and innovative nature of the role, as well as the opportunity for significant impact on campaign performance and business outcomes.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does BridgeFund support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does BridgeFund measure the success of its paid search marketing campaigns, and what are the key performance indicators (KPIs) for this role?
- What are the biggest challenges facing the paid search marketing team, and how can this role help address them?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and the team, and provide valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://bridgefund.recruitee.com/o/medior-paid-search-specialist
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare specific examples of your paid search marketing campaigns and their results to discuss during the interview.
- Research BridgeFund's mission, values, and company culture to demonstrate your fit with the organization.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
