📌 Core Information
🔹 Job Title: Trade Marketing Manager
🔹 Company: The Kraft Heinz Company
🔹 Location: Menara Mandiri, Indonesia
🔹 Job Type: Full-Time
🔹 Category: Trade Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the Trade Marketing team and collaborating with marketing, category, and sales teams.
- Driving innovation and collaboration across departments to enhance market presence.
- Fostering a consumer-obsessed culture and promoting inclusion and belonging.
- Working in a dynamic, global environment with iconic brands.
ASSUMPTION: This role requires strong leadership, collaboration, and consumer insights skills. The successful candidate will have a proven track record in trade marketing and experience working with cross-functional teams.
📋 Key Responsibilities
✅ Lead the Trade Marketing team and collaborate with marketing, category, and sales teams to drive brand growth.
✅ Develop and implement trade marketing strategies that enhance Kraft Heinz's market presence.
✅ Conduct consumer research and analyze market trends to inform decision-making.
✅ Manage trade marketing budgets and ensure optimal resource allocation.
✅ Build and maintain strong relationships with key customers and stakeholders.
ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.
Experience: 2-5 years of experience in trade marketing, brand management, or a related role. Experience in the food and beverage industry is preferred.
Required Skills:
- Proven leadership and team management skills.
- Strong analytical and problem-solving skills.
- Excellent communication and stakeholder management skills.
- Fluency in English (Indonesian language skills are a plus).
- Proficiency in Microsoft Office Suite and data analysis tools.
Preferred Skills:
- Experience working with global brands.
- Knowledge of the Indonesian food and beverage market.
- Familiarity with Kraft Heinz's portfolio of brands.
ASSUMPTION: Candidates with experience in fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: IDR 30,000,000 - 45,000,000 per year (Based on industry standards for mid-senior level trade marketing roles in Indonesia)
Benefits:
- Health, dental, and vision insurance.
- Retirement savings plan with company match.
- Employee discounts on Kraft Heinz products.
- Opportunities for professional development and career growth.
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:00 PM). Occasional evenings and weekends may be required to meet deadlines or attend events.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: The Kraft Heinz Company operates in the competitive and dynamic food and beverage industry, with a focus on fast-moving consumer goods (FMCG).
Company Size: With over 37,000 employees worldwide, Kraft Heinz is a large, global organization that offers numerous opportunities for career growth and development.
Founded: The company was founded in 2015 through the merger of Kraft Foods and Heinz. However, both Kraft and Heinz have a rich history dating back over 150 years.
Company Description:
- The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion.
- The company is co-headquartered in Chicago and Pittsburgh, with products produced and marketed in over 40 countries.
- Kraft Heinz is committed to sustainable growth, responsible business practices, and providing meals to those in need through its global partnership with Rise Against Hunger.
Company Specialties:
- Food and beverage production and marketing.
- Brand management and innovation.
- Category management and trade marketing.
- Sales and customer management.
Company Website: http://www.careers.kraftheinz.com
ASSUMPTION: Kraft Heinz's large size and global presence offer numerous opportunities for career growth and development. However, the company's complex structure may also present challenges in terms of communication and collaboration.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and hands-on execution.
Reporting Structure: The Trade Marketing Manager reports directly to the Marketing Director and works closely with category management, sales, and other marketing teams.
Work Arrangement: This is an on-site role based in Menara Mandiri, Indonesia. However, Kraft Heinz offers flexible work arrangements, including remote work and hybrid options, depending on the role and business needs.
Growth Opportunities:
- Progression to senior or management roles within the marketing or trade marketing functions.
- Expansion into other categories or brands within Kraft Heinz's extensive portfolio.
- Opportunities to work on global projects and gain international experience.
ASSUMPTION: Given Kraft Heinz's large size and global presence, there are numerous opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: The Menara Mandiri office is a modern, high-rise building with a professional work environment.
Office Location(s): Menara Mandiri, Jakarta, Indonesia
Geographic Context:
- Jakarta is the capital and largest city of Indonesia, with a population of over 10 million people.
- The city is known for its vibrant culture, diverse cuisine, and bustling nightlife.
- Jakarta has a tropical monsoon climate, with high temperatures and humidity year-round.
Work Schedule: The standard work schedule is Monday-Friday, 9:00 AM - 5:00 PM. However, the role may require occasional evenings and weekends to meet deadlines or attend events.
ASSUMPTION: Living and working in Jakarta offers a unique blend of cultural experiences and professional opportunities. However, the city's high population density and traffic congestion may present challenges in terms of commuting and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video screening with the HR department.
- In-person or virtual interview with the hiring manager and other stakeholders.
- Final interview with senior leadership or the marketing director.
- Background check and offer extension.
Key Assessment Areas:
- Trade marketing and brand management skills.
- Leadership and team management abilities.
- Analytical and problem-solving skills.
- Communication and stakeholder management skills.
- Cultural fit and alignment with Kraft Heinz's values.
Application Tips:
- Tailor your resume to highlight your trade marketing, brand management, and leadership skills.
- Prepare examples of your past achievements in trade marketing, brand management, or related roles.
- Demonstrate your understanding of the Indonesian food and beverage market and Kraft Heinz's portfolio of brands.
- Showcase your ability to work collaboratively with cross-functional teams.
ATS Keywords: Trade Marketing, Brand Management, Leadership, Collaboration, Innovation, Sales Strategy, Category Management, Consumer Insights, Agility, Diversity, Performance
ASSUMPTION: Kraft Heinz's application process is competitive, and candidates should expect to demonstrate their skills and experience throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, etc.)
- Data analysis tools (e.g., SQL, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
ASSUMPTION: The successful candidate will be proficient in using Microsoft Office Suite and data analysis tools. Familiarity with marketing automation and CRM platforms is a plus.
👔 Cultural Fit Considerations
Company Values:
- Our People: We believe that our people are our greatest asset.
- Our Brands: We are passionate about our brands and committed to their success.
- Our Performance: We strive for excellence in all that we do.
- Our Responsibility: We act with integrity and are committed to making a positive impact on our communities and the environment.
Work Style:
- Collaborative: We work closely with our colleagues and stakeholders to achieve our goals.
- Agile: We adapt quickly to change and embrace new challenges.
- Inclusive: We foster a diverse and inclusive work environment where everyone feels valued and respected.
Self-Assessment Questions:
- How do you demonstrate your commitment to Kraft Heinz's values in your daily work?
- Can you provide an example of a time when you had to collaborate with cross-functional teams to achieve a shared goal?
- How do you approach challenges and setbacks in your work?
ASSUMPTION: Kraft Heinz places a strong emphasis on cultural fit and values-driven behavior. Candidates should be prepared to demonstrate their alignment with the company's values and work style throughout the interview process.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously.
- Working with a diverse and global team, requiring strong communication and cultural sensitivity.
- Adapting to a dynamic and fast-paced work environment.
- Navigating a large and complex organization with numerous stakeholders.
ASSUMPTION: The successful candidate will be able to manage multiple priorities, work effectively with diverse teams, and adapt to change in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to other trade marketing manager positions in the FMCG industry, but may differ in terms of the specific brands and categories managed.
- Compared to other marketing roles, this position places a stronger emphasis on trade marketing, sales strategy, and customer management.
- Career progression in this role may lead to senior marketing or general management positions within Kraft Heinz or other FMCG companies.
ASSUMPTION: Candidates should research similar roles in the FMCG industry and consider how their skills and experience align with the specific requirements of this position.
📝 Sample Projects
- Developing and implementing a trade marketing strategy for a new product launch in the Indonesian market.
- Conducting consumer research to inform brand positioning and marketing strategies for Kraft Heinz's portfolio of brands in Indonesia.
- Managing trade marketing budgets and ensuring optimal resource allocation across multiple brands and categories.
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. The successful candidate will be able to demonstrate their ability to manage similar projects and achieve results.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Kraft Heinz's portfolio of brands in Indonesia?
- What are the key priorities for this role in the first 90 days?
- How does Kraft Heinz support the professional development and career growth of its employees?
- What is the team structure and dynamic for the Trade Marketing team, and how does this role fit into that structure?
- How does Kraft Heinz foster a diverse and inclusive work environment, and what initiatives are in place to support this?
ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company culture. Candidates should tailor their questions to the specific aspects of the role and company that are most important to them.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://heinz.wd1.myworkdayjobs.com/KraftHeinz_Careers/job/Menara-Mandiri/Trade-Marketing-Manager_R-92323
- Tailor your resume to highlight your trade marketing, brand management, and leadership skills.
- Prepare a cover letter that demonstrates your understanding of the Indonesian food and beverage market and Kraft Heinz's portfolio of brands.
- Prepare examples of your past achievements in trade marketing, brand management, or related roles.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
