Trade Marketing Manager

📌 Core Information

🔹 Job Title: Trade Marketing Manager

🔹 Company: Abbott Laboratories

🔹 Location: Petaling Jaya, Selangor, Malaysia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 21, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic execution of omni-channel trade marketing plans
• Driving brand awareness and profitability through various strategies
• Collaborating with cross-functional partners for campaign optimization
• Analyzing customer behaviors and market trends for demand forecasting
• Influencing stakeholders using effective storytelling and insights-driven presentations

ASSUMPTION: This role requires a balance of strategic thinking, analytical skills, and strong interpersonal skills to effectively manage trade marketing activities and influence stakeholders.

📋 Key Responsibilities

✅ Develop and execute omni-channel trade marketing plans to achieve volume, market share, and profit objectives

✅ Drive brand awareness and profitability through distribution, merchandising, promotion, and pricing strategies at various levels

✅ Support Abbott Nutrition’s brand strategy by optimizing volume, market share, spending, and partnerships in collaboration with the sales team

✅ Employ strong analytical ability to evaluate end-to-end customer and consumer experiences across multiple channels and touch points

✅ Remain up-to-date on new approaches to brand innovation and incorporate them into marketing strategies

✅ Lead demand forecasting activities by analyzing product movement, customer behaviors, market trends, and industry developments

✅ Selling and influencing solutions to stakeholders using effective storytelling, insights-driven presentations, and data analysis

ASSUMPTION: The role involves a mix of strategic planning, data analysis, and stakeholder management, requiring strong organizational and communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in trade marketing, brand management, or a related role

Required Skills:

• Proven experience in trade marketing, brand management, or a related role
• Strong analytical and customer insight skills
• Proficient in marketing research and statistical analysis
• Comfort with complexity, critical thinking, and problem-solving
• Solid knowledge of digital marketing analytics tools
• Strong storytelling and presentation skills
• Ability to collaborate effectively with cross-functional partners

Preferred Skills:

• Experience in the healthcare or nutrition industry
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in trade marketing, brand management, or a related field, with a focus on analytical skills, customer insights, and stakeholder management.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Trade Marketing Manager role with 5-10 years of experience in Malaysia, the estimated salary range is RM 150,000 - RM 250,000 per annum. This range may vary depending on the candidate's experience and qualifications.

Benefits:

• Competitive benefits package
• Health insurance
• Retirement savings plan
• Employee discounts on Abbott products

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:30 PM), with flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary based on the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Abbott Laboratories operates in the healthcare industry, focusing on nutrition, diagnostics, medical devices, and branded generic pharmaceuticals.

Company Size: Abbott Laboratories is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Abbott Laboratories was founded in 1888 and has since grown into a global healthcare leader.

Company Description:

• Abbott Laboratories is a global healthcare leader that helps people live more fully at all stages of life
• The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional, and branded generic medicines
• Abbott serves people in more than 160 countries and has a strong commitment to innovation, quality, and sustainability

Company Specialties:

• Nutrition
• Diagnostics
• Medical Devices
• Branded Generic Pharmaceuticals

Company Website: https://www.abbott.com

ASSUMPTION: Abbott Laboratories is a well-established company with a strong global presence and a diverse portfolio of healthcare products and services.

📊 Role Analysis

Career Level: This role is a mid-level management position, offering opportunities for career growth and development within the marketing department.

Reporting Structure: The Trade Marketing Manager reports directly to the Marketing Director and oversees a team of trade marketing specialists.

Work Arrangement: This role is primarily on-site, with some flexibility for remote work or adjusted hours as needed.

Growth Opportunities:

• Advancement to a senior-level marketing role within the company
• Expansion of responsibilities to include additional brands or product categories
• Opportunities to work on cross-functional projects and collaborate with other departments

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department, with potential for advancement to senior-level positions or expansion of responsibilities.

🌍 Location & Work Environment

Office Type: Abbott Laboratories' office in Petaling Jaya, Selangor, Malaysia, is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): 100 Abbott Park Road, Abbott Park, Illinois, USA (global headquarters); Petaling Jaya, Selangor, Malaysia (regional office)

Geographic Context:

• Petaling Jaya is a bustling city located in the state of Selangor, Malaysia
• The city offers a mix of urban and suburban living, with easy access to shopping, dining, and entertainment options
• Malaysia is a multicultural country with a tropical climate, offering a unique blend of Asian and Western influences

Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 5:30 PM), with flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: The office environment is modern and collaborative, with opportunities for growth and development within the company.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and other team members
• Final round interviews with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Analytical and problem-solving skills
• Customer insights and market understanding
• Storytelling and presentation abilities
• Collaboration and stakeholder management skills

Application Tips:

• Tailor your resume and cover letter to highlight your trade marketing, brand management, or related experience
• Demonstrate your analytical skills and customer insights through specific examples from your past experiences
• Prepare a portfolio or examples of your work, if applicable, to showcase your skills and achievements
• Research Abbott Laboratories and the trade marketing industry to show your enthusiasm and understanding of the role

ATS Keywords: Trade Marketing, Brand Management, Marketing Strategy, Customer Insights, Data Analysis, Stakeholder Management, Cross-Functional Collaboration, Omni-Channel Marketing, Demand Forecasting

ASSUMPTION: The application process is thorough and competitive, with a focus on assessing the candidate's analytical skills, customer insights, and stakeholder management abilities.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush)
• Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics 365)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: The role requires proficiency in marketing analytics tools and customer relationship management software, as well as strong skills in Microsoft Office Suite and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Quality
• Innovation
• Performance
• Collaboration
• Integrity
• Responsibility

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-focused and accountable

Self-Assessment Questions:

• How do you stay up-to-date with market trends and customer behaviors in the trade marketing industry?
• Can you provide an example of a time when you successfully influenced stakeholders using data-driven insights and storytelling?
• How do you approach collaborating with cross-functional partners to optimize the execution of omni-channel campaigns?

ASSUMPTION: Abbott Laboratories values a data-driven, collaborative, and results-focused work environment, with a strong emphasis on quality, innovation, and performance.

⚠️ Potential Challenges

• Managing relationships among internal trade sales, distribution, wholesale, and other third-party partners to drive results
• Securing appropriate, reliable trade sales analytics and integrating insights from multiple platforms
• Adapting to a dynamic and complex market, with diverse channels, brands, teams, and customers
• Balancing strategic planning with day-to-day execution and stakeholder management

ASSUMPTION: The role presents challenges in managing complex relationships, securing reliable data, and balancing strategic planning with day-to-day execution.

📈 Similar Roles Comparison

• Trade Marketing Manager vs. Brand Manager: Both roles focus on brand strategy and marketing, but the Trade Marketing Manager is more focused on execution and stakeholder management, while the Brand Manager is more focused on brand positioning and innovation.
• Trade Marketing Manager vs. Marketing Manager: The Trade Marketing Manager is more specialized in trade marketing strategies, while the Marketing Manager has a broader scope, overseeing all marketing activities and campaigns.
• Career Path: Trade Marketing Manager → Senior Trade Marketing Manager → Marketing Director → Vice President of Marketing

ASSUMPTION: The Trade Marketing Manager role is a specialized marketing position focused on trade marketing strategies and stakeholder management, with opportunities for career growth within the marketing department.

📝 Sample Projects

• Developing and executing an omni-channel trade marketing plan to increase market share and profitability for a new product launch
• Analyzing customer and consumer behaviors to identify trends and optimize distribution strategies
• Collaborating with cross-functional partners to optimize the execution of omni-channel campaigns and improve customer engagement

ASSUMPTION: Sample projects for this role involve strategic planning, data analysis, and stakeholder management, with a focus on driving brand awareness, profitability, and customer engagement.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Abbott Nutrition?
• Can you describe the team structure and dynamics for the marketing department?
• How does Abbott Laboratories support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does Abbott Laboratories foster a culture of innovation and collaboration?

ASSUMPTION: Key questions to ask during the interview focus on the role's fit within the organization, team dynamics, professional development opportunities, performance metrics, and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your trade marketing, brand management, or related experience, as well as your analytical skills and customer insights
• Prepare a portfolio or examples of your work, if applicable, to showcase your skills and achievements
• Research Abbott Laboratories and the trade marketing industry to demonstrate your enthusiasm and understanding of the role
• Follow up with the hiring manager or HR department one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.