- **Job Title:** Trade Marketing Manager
- **Company:** Stanley Black & Decker, Inc.
- **Location:** Mechelen, Flanders, Belgium
- **Job Type:** Hybrid (On-site/Hybrid)
- **Category:** Marketing
- **Date Posted:** April 25, 2025
**🚀 Job Overview**
Key aspects of this role include:
- Overseeing tactical and operational management of STANLEY® & DEWALT product groups
- Developing and executing regional launch and promotional plans
- Collaborating with various teams to drive sales conversion
- Managing budgets and sales growth across the full marketing mix
- Diving deep into market trends, customer insights, and competitor landscapes
**ASSUMPTION:** This role requires a strategic thinker with a hands-on approach to drive business growth and improve profitability.
**📋 Key Responsibilities**
- Oversee tactical and operational management of STANLEY® & DEWALT product groups, optimizing the product portfolio to align with Benelux growth plans.
- Develop and execute regional launch and promotional plans, including conducting price analysis and adjustments.
- Collaborate with central product managers, commercialisation teams, brand marketing colleagues, and local sales to ensure alignment and drive sales conversion.
- Participate in strategic meetings, create annual marketing plans for stakeholders and customers, and manage budgets and sales growth across the full marketing mix.
- Drive commercial planning and campaigns from concept to delivery, ensuring budget compliance, presenting commercialisation plans effectively, and maintaining lean product portfolios to improve working capital and reduce excess and obsolete stock.
**ASSUMPTION:** This role involves a high level of ownership and requires strong analytical skills to deliver projects from start to finish.
**🎯 Required Qualifications**
- **Education:** Bachelor's, Master's, or MBA degree in Business or Marketing
- **Experience:** Proven experience in a similar product marketing role
- **Required Skills:**
- Demonstrated ability to deliver projects from start to finish with a high level of ownership
- Well-organized and efficient in navigating a complex, international matrix environment
- Fluent in Dutch and French, with strong proficiency in Excel for analytical tasks
- **Preferred Skills:**
- Experience in the tools industry
- Knowledge of the Benelux market
**ASSUMPTION:** Candidates should have a strong understanding of the tools industry and the Benelux market to excel in this role.
**💰 Compensation & Benefits**
- **Salary Range:** €60,000 - €80,000 per year (Estimated based on industry standards for a mid-level marketing role in Belgium)
- **Benefits:**
- Attractive salary and benefits package
- Discounts on Stanley Black & Decker tools
- Excellent opportunities for continuous professional development
- **Working Hours:** 40 hours per week, with flexibility for hybrid work arrangement
**ASSUMPTION:** The estimated salary range is based on industry standards for a mid-level marketing role in Belgium. Actual compensation may vary based on the candidate's experience and qualifications.
**📌 Applicant Insights**
**🔍 Company Context**
- **Industry:** Manufacturing (Tools)
- **Company Size:** 10,001+ employees
- **Founded:** 1843 (as Stanley Works, merged with Black & Decker in 2010)
- **Company Description:** Stanley Black & Decker provides innovative, high-quality tools and solutions for builders, explorers, and protectors worldwide. They are committed to delivering value to customers, colleagues, and communities while maintaining a strong focus on quality, safety, and sustainability.
- **Company Specialties:** Tools, storage, industrial, professional power tools, pneumatic tools, fasteners, consumer power tools, lawn & garden, hand tools, power tools & accessories, storage, electrified outdoor products, engineered fastening, automotive, aerospace, construction, and infrastructure.
**📊 Role Analysis**
- **Career Level:** Mid-level (5-10 years of experience)
- **Reporting Structure:** This role reports directly to the Regional Marketing Manager or a similar position within the organization.
- **Work Arrangement:** Hybrid (2-3 days on-site per week, with the remaining days working remotely)
- **Growth Opportunities:** This role offers opportunities to grow within the marketing department or explore other functions within the organization, such as sales or product management.
**ASSUMPTION:** This role is well-suited for a mid-career professional seeking to advance their marketing career in a global organization with a strong focus on innovation and growth.
**🌍 Location & Work Environment**
- **Office Type:** Hybrid (combination of on-site and remote work)
- **Office Location(s):** Mechelen, Belgium (with the possibility of occasional travel to other locations within the Benelux region)
- **Geographic Context:** Mechelen is located in the Flanders region of Belgium, approximately 25 kilometers north of Brussels. It is a vibrant city with a rich history and a diverse cultural scene.
- **Work Schedule:** The work schedule is flexible, with core hours between 9:00 AM and 5:00 PM, and the option to work remotely on certain days.
**ASSUMPTION:** This role requires a flexible work arrangement, with the ability to work both independently and collaboratively in a hybrid work environment.
**💼 Interview & Application Insights**
- **Typical Process:**
1. Online application and resume screening
2. Phone or video screening with the HR department
3. In-depth interviews with the hiring manager and relevant team members
4. Final interview with the regional marketing manager or a similar position
- **Key Assessment Areas:**
1. Strategic thinking and problem-solving skills
2. Analytical skills and data-driven decision-making
3. Collaboration and communication skills
4. Cultural fit and alignment with company values
- **Application Tips:**
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
2. Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and adaptability.
3. Research the company and the tools industry to demonstrate your enthusiasm and understanding of the role.
**ASSUMPTION:** The interview process is designed to assess the candidate's strategic thinking, analytical skills, and cultural fit for the role and the organization.
**🛠️ Tools & Technologies**
- Microsoft Office Suite (Excel, PowerPoint, Word)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Tableau, Power BI)
**ASSUMPTION:** Proficiency in these tools is required for this role, with the possibility of additional tools being introduced based on the organization's specific needs.
**👔 Cultural Fit Considerations**
- **Company Values:** Innovation, quality, safety, sustainability, and social responsibility
- **Work Style:** Collaborative, data-driven, and results-oriented, with a strong focus on continuous improvement and growth
- **Self-Assessment Questions:**
1. How do you approach innovation and staying up-to-date with industry trends?
2. Can you provide an example of a time when you had to adapt to a significant change in your work environment?
3. How do you prioritize and manage multiple projects with competing deadlines?
**ASSUMPTION:** Candidates should be able to demonstrate a strong alignment with the company's values and a willingness to adapt to a dynamic work environment.
**⚠️ Potential Challenges**
- Managing a complex, international matrix environment with multiple stakeholders
- Balancing strategic thinking with tactical execution and day-to-day responsibilities
- Navigating a competitive market with a strong focus on innovation and continuous improvement
**ASSUMPTION:** These challenges require a proactive, adaptable, and strategic mindset to succeed in this role.
**📈 Similar Roles Comparison**
- **How this role differs from related positions:**
- This role focuses on professional channels and trade marketing, while related roles may focus on consumer marketing or other specific channels.
- This role requires a strong understanding of the tools industry and the Benelux market, while related roles may have different industry or geographic focuses.
- **Industry-specific context:** The tools industry is highly competitive and dynamic, with a strong focus on innovation and continuous improvement. This role requires a deep understanding of market trends, customer insights, and competitor landscapes to drive business growth and profitability.
- **Career path comparison:** This role offers opportunities to grow within the marketing department or explore other functions within the organization, such as sales or product management. Related roles may have different career paths based on the specific industry or channel focus.
**ASSUMPTION:** This role is well-suited for a professional seeking to advance their marketing career in a global organization with a strong focus on innovation and growth within the tools industry.
**📝 Sample Projects**
- Developing and executing a regional launch plan for a new product line, including price analysis and adjustments
- Conducting a market analysis to identify new opportunities for growth and profitability
- Collaborating with cross-functional teams to drive sales conversion and improve working capital efficiency
**ASSUMPTION:** These sample projects demonstrate the strategic and tactical responsibilities required for this role, with a strong focus on driving business growth and improving profitability.
**❓ Key Questions to Ask During Interview**
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the organization's long-term growth plans?
- What are the most significant challenges facing the team or the industry, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
**ASSUMPTION:** These key questions help candidates better understand the role's expectations, the organization's growth plans, and the company's commitment to employee development and well-being.
**📝 Next Steps for Applicants**
To apply for this position:
1. Submit your application through [this link](https://sbdinc.wd1.myworkdayjobs.com/Stanley_Black_Decker_Career_Site/job/Mechelen-Belgium/Trade-Marketing-Manager_REQ-1000035329).
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
3. Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and adaptability.
4. Research the company and the tools industry to demonstrate your enthusiasm and understanding of the role.
5. Follow up with the hiring manager or HR representative within one week of your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
