📌 Core Information
🔹 Job Title: Trade Marketing Manager - Australia
🔹 Company: Nutrabolt
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time, Hybrid
🔹 Category: Trade Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (potential for remote work outside of Sydney)
🚀 Job Overview
Key aspects of this role include:
- Developing strategic plans and targets to achieve business and marketing goals
- Overseeing annual marketing plans for various channels to drive velocity and engage consumers
- Attending retail account calls to pitch customized programming
- Tracking and communicating shopper marketing trends, insights, and best practices
- Collaborating cross-functionally to ensure shopper marketing activities align with functional marketing programs
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and strong communication skills to succeed in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Develop strategic plan and targets to underpin business and marketing goals
✅ Oversee the development of annual marketing plans for Food, Drug, Mass, Convenience, and Specialty channels
✅ Attend retail account calls, in person and virtually, pitching customized programming
✅ Track and communicate shopper marketing trends, insights, and best practices
✅ Work cross-functionally to ensure shopper marketing activities align and compliment functional marketing programs
✅ Drive cross-functional collaboration, with a particular focus on forming close partnerships with the Field Sales and National Accounts teams
✅ Provide recommendations for disruptive programming and tools to gain consumer share of mind within retail
✅ Maximize opportunities to drive sell-in and sell-through, including commercialization decks, annual plans, and programming
✅ Work closely with internal and external business partners to craft selling stories that differentiate our brands
✅ Build and nurture valuable relationships with external partners, including distributors and key customers, particularly within their marketing departments
✅ Report on programming performance, sharing analytical insights and key takeaways, applying learnings to future programming
✅ Support international beverage and powder business development in conjunction with its growth
✅ Partner with peers and other internal partners to ensure projects meet milestones and budgets/ROI
✅ Develop and manage annual budgets
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on execution to drive retail marketing efforts and support sales goals.
🎯 Required Qualifications
Education: Bachelor’s degree preferred in marketing or related field
Experience: 5+ years’ experience in trade, shopper, and/or field marketing
Required Skills:
- Highly developed leadership skills and management experience
- Proven team player with an ability to develop quality cross-functional relationships
- Ability to thrive in a dynamic, fast-paced environment under pressure
- Superior critical thinking, analytical and problem-solving skills
- Strong communication skills, being comfortable with presenting/public speaking
- Computer proficiency in Microsoft Word, Excel, and Outlook
- Experience working with Consumer-Packaged Goods preferred
- Ability to travel as necessary to the business
Preferred Skills:
- Experience working with international brands or in a global marketing role
- Fluency in additional languages
ASSUMPTION: This role requires a strong background in trade, shopper, or field marketing, with a proven track record of driving retail marketing efforts and supporting sales goals.
💰 Compensation & Benefits
Salary Range: AUD 120,000 - 160,000 per annum (based on industry standards for the role, experience level, and location)
Benefits:
- Competitive health insurance
- Life insurance
- Mental wellness programs
- 401K matching
- Lifestyle Spending Account
- Unlimited vacation paid time off
- Volunteer time off
- Discounts on C4 Energy, Cellucor, and XTEND products
- Paid parental leave
- Childcare, fertility treatment, and legal fees reimbursement
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work outside of Sydney
ASSUMPTION: The salary range is estimated based on industry standards for a Trade Marketing Manager role in Australia, with consideration for the required experience level and location.
📌 Applicant Insights
🔍 Company Context
Industry: Nutrabolt operates in the Food and Beverage Retail industry, focusing on active health and wellness products under three consumer-loved brands: C4 Energy, XTEND, and Cellucor.
Company Size: Nutrabolt has 201-500 employees globally, with a headquarters in Austin, Texas, and additional offices in Mississauga, Ontario, Canada, and Sydney, Australia.
Founded: 2002, with a mission to meet the discerning needs of performance athletes and fitness enthusiasts while appealing to a broader audience of consumers making healthy, active living a daily priority.
Company Description:
- Nutrabolt is a fast-growing, global active health and wellness company with a portfolio of market-leading performance-oriented brands
- The company’s disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments
- Nutrabolt’s portfolio is distributed in over 150 countries and sold through various channels, including DTC platforms, Amazon, third-party e-commerce marketplaces, and leading retailers across the U.S.
Company Specialties:
- Premium, innovative dietary supplements
- Premium, best-in-class package design
- Active nutrition and functional beverage products
Company Website: http://www.nutrabolt.com
ASSUMPTION: Nutrabolt is a well-established company in the active health and wellness industry, with a strong focus on innovation, quality, and consumer satisfaction.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, with the potential for growth and advancement within the company.
Reporting Structure: The Trade Marketing Manager reports directly to the AU/NZ National Marketing Manager and works closely with the SVP of International.
Work Arrangement: This role is a hybrid position, with a typical office environment and the potential for remote work outside of Sydney.
Growth Opportunities:
- Potential for career advancement within the company, as Nutrabolt continues to grow and expand globally
- Opportunities to work on international projects and gain exposure to different markets and cultures
- Chance to develop leadership and management skills by working cross-functionally with various teams
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to advance within the company and gain valuable experience working on international projects.
🌍 Location & Work Environment
Office Type: Nutrabolt’s Sydney office is a hybrid work environment, with a mix of on-site and remote work.
Office Location(s): 332 Grace Ln, Austin, Texas 78746, US; 90 Burnhamthorpe Rd. West, #1400, Mississauga, ON L5B 3C3, US; and a satellite office in Sydney, Australia
Geographic Context:
- Sydney is the largest city in Australia and the capital of New South Wales
- The city is known for its vibrant culture, diverse neighborhoods, and beautiful beaches
- Sydney has a subtropical climate, with mild winters and warm summers
Work Schedule: The typical work schedule is Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for remote work outside of Sydney.
ASSUMPTION: The hybrid work environment offers a balance between on-site collaboration and remote flexibility, allowing employees to work from home or other locations outside of Sydney as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the AU/NZ National Marketing Manager and/or SVP of International
- Final interview with the hiring manager or a panel of stakeholders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication skills
- Understanding of the retail marketing landscape and consumer behavior
- Cultural fit and alignment with Nutrabolt’s values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your past achievements in trade, shopper, or field marketing to discuss during the interview
- Research Nutrabolt’s portfolio of brands and understand their unique selling points and target audiences
- Be prepared to discuss your thoughts on the Australian retail marketing landscape and potential opportunities for growth
ATS Keywords: Trade Marketing, Retail Marketing, Shopper Marketing, Field Marketing, Strategic Planning, Cross-Functional Collaboration, Consumer-Packaged Goods, Budget Management, Sales Support, Marketing Programming, Relationship Building, Public Speaking, Market Insights, Performance Reporting
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on assessing strategic thinking, cross-functional collaboration, and relevant marketing experience.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, Outlook)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud, Marketo)
- Retail-specific software and platforms (e.g., Nielsen, IRI, SPINS)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and familiarity with project management, marketing automation, and retail-specific tools to effectively manage retail marketing efforts and drive sales goals.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven: Nutrabolt values employees who are passionate about their work and committed to delivering results
- Innovative: The company encourages creativity, continuous learning, and a growth mindset
- Collaborative: Nutrabolt fosters a culture of teamwork, open communication, and mutual respect
- Customer-focused: The company prioritizes understanding and meeting the needs of its customers
Work Style:
- Fast-paced and dynamic, with a focus on achieving results and driving growth
- Cross-functional and collaborative, with a strong emphasis on teamwork and communication
- Performance-oriented, with a focus on continuous improvement and high standards
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you comfortable working under pressure?
- Are you a strong communicator, and do you enjoy working cross-functionally with various teams?
- Do you have a proven track record of driving retail marketing efforts and supporting sales goals?
- Are you passionate about the active health and wellness industry, and do you understand the unique selling points of Nutrabolt’s brands?
ASSUMPTION: Nutrabolt values employees who are passionate, innovative, collaborative, and customer-focused, with a strong work ethic and a commitment to driving results.
⚠️ Potential Challenges
- The role may require frequent travel to attend retail account calls and pitch customized programming
- The fast-paced, dynamic nature of the role may be challenging for candidates who prefer a more structured or predictable work environment
- The role may require working with a diverse range of stakeholders, including internal teams, external partners, and retail customers, which can be complex and time-consuming
- The role is based in Sydney, Australia, which may present challenges for candidates who are not familiar with the local retail marketing landscape or consumer behavior
ASSUMPTION: While this role offers many exciting opportunities, it also presents several challenges that candidates should be aware of and prepared to navigate.
📈 Similar Roles Comparison
- This role is similar to a Trade Marketing Manager or Shopper Marketing Manager position in the Consumer-Packaged Goods industry
- However, this role focuses specifically on the Australian market and may require a deeper understanding of local retail trends and consumer behavior
- Career progression in this role may lead to opportunities in international marketing, brand management, or general management within the company
ASSUMPTION: While this role shares similarities with other trade or shopper marketing manager positions, its focus on the Australian market and potential for international growth sets it apart.
📝 Sample Projects
- Developing a strategic plan and targets to achieve business and marketing goals for the Australian market
- Overseeing the development of annual marketing plans for various retail channels to drive velocity and engage consumers
- Pitching customized programming to retail account customers to support new product launches or promotional campaigns
ASSUMPTION: These sample projects highlight the strategic, cross-functional, and hands-on nature of the Trade Marketing Manager role, focusing on driving retail marketing efforts and supporting sales goals.
❓ Key Questions to Ask During Interview
- Can you describe the typical work schedule for this role, and how flexible is the remote work arrangement outside of Sydney?
- How does Nutrabolt support the professional development and growth of its employees, particularly in the marketing department?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured against these goals?
- How does Nutrabolt collaborate with its external partners, including distributors and key customers, and what role will I play in building and nurturing these relationships?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in these areas?
ASSUMPTION: Asking thoughtful, relevant questions during the interview process demonstrates your interest in the role and commitment to understanding the company’s culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your past achievements in trade, shopper, or field marketing to discuss during the interview
- Research Nutrabolt’s portfolio of brands and understand their unique selling points and target audiences
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
