Trade Marketing Manager D-A-CH (m/w/d)

📌 Core Information

🔹 Job Title: Trade Marketing Manager D-A-CH (m/w/d)

🔹 Company: FOODVIBEZ

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and planning creative POS activation measures in coordination with brand and social media marketing teams
• Overseeing brand launch and development processes
• Managing external POS agencies and coordinating processes
• Collaborating with various stakeholders to create packaging, VPE, and displays

ASSUMPTION: This role requires a strong background in trade marketing, with a focus on retail and/or gastronomy. Experience in key account management is a plus.

📋 Key Responsibilities

✅ Developing and planning creative POS activation measures in coordination with brand and social media marketing teams

✅ Overseeing brand launch and development processes, considering channel and shopper needs

✅ Managing external POS agencies and coordinating processes with the operations team

✅ Collaborating with stakeholders to create packaging, VPE, and displays, considering budget, logistics, and visibility aspects

✅ Staying up-to-date with market trends, competitors, and shopper behavior

✅ Analyzing market research data to inform decision-making

ASSUMPTION: This role involves a high degree of creativity, analytical thinking, and project management skills. Strong communication and networking abilities are also crucial.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in trade marketing, retail, or a related field

Required Skills:

• Proven experience in trade marketing, retail, or gastronomy
• Strong creativity and analytical skills
• Excellent project management and organizational skills
• Excellent communication and networking abilities
• Fluency in German and English
• Strong market research and trend analysis skills

Preferred Skills:

• Experience in key account management
• Knowledge of market research tools (e.g., Nielsen, Circana, GfK)
• Experience working with external agencies

ASSUMPTION: Candidates with a strong background in trade marketing and relevant experience will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for this role and location)

Benefits:

• Flexible working hours
• Modern office in Hamburg's Hafencity
• Mix of home office and on-site work
• Short decision-making processes and flat hierarchy
• Top modern hardware and software
• Regular team events

Working Hours: Full-time (40 hours per week), with flexible hours and a mix of home office and on-site work

ASSUMPTION: The salary range is estimated based on industry standards for this role, location, and experience level. Benefits are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: FOODVIBEZ operates in the FMCG sector, focusing on creating and marketing innovative, high-quality products through a unique social commerce business model.

Company Size: FOODVIBEZ is a growing startup with a team of experienced founders and professionals. This means a dynamic, fast-paced work environment with short decision-making processes and a flat hierarchy.

Founded: FOODVIBEZ was founded in 2022, with the launch of its first creator brand, JUIZY WOW, in July of the same year.

Company Description:

• FOODVIBEZ aims to become the leading platform for creator brands in the food industry
• The company develops and markets innovative, high-quality FMCG products in collaboration with content creators
• FOODVIBEZ sells its products through its webshop and various retail and online partners

Company Specialties:

• Social commerce business model
• Creator branding
• Innovative product development
• Marketing and sales strategies for FMCG products

Company Website: foodvibez.com

ASSUMPTION: FOODVIBEZ is a young, innovative company with a strong focus on creativity, collaboration, and growth. The company's success depends on its ability to develop and market successful creator brands.

📊 Role Analysis

Career Level: This role is suitable for professionals with 2-5 years of experience in trade marketing, retail, or a related field. It offers opportunities for growth and development within the company.

Reporting Structure: The Trade Marketing Manager D-A-CH reports directly to the Sales Team and works closely with the Brand and Social Media Marketing Teams, as well as various stakeholders within the company.

Work Arrangement: This role is based in Hamburg, Germany, with a mix of home office and on-site work. The office is located in the modern Hafencity area.

Growth Opportunities:

• As FOODVIBEZ continues to grow, there may be opportunities for the Trade Marketing Manager to take on additional responsibilities or move into a management role
• The company's focus on innovation and creator branding may present unique career development opportunities
• Working in a dynamic, fast-paced startup environment can help professionals develop new skills and gain valuable experience

ASSUMPTION: The Trade Marketing Manager role offers opportunities for growth and development within the company. However, the specific opportunities will depend on the company's future growth and the individual's performance in the role.

🌍 Location & Work Environment

Office Type: FOODVIBEZ's office is located in the modern Hafencity area of Hamburg, Germany. The office is designed to be a comfortable and productive work environment, with plenty of space for both individual work and team collaboration.

Office Location(s): Hamburg, Germany

Geographic Context:

• Hamburg is the second-largest city in Germany and a major hub for the country's media and creative industries
• The city is known for its vibrant cultural scene, with numerous museums, theaters, and music venues
• Hamburg is also a major port city, with a strong economy and a diverse range of industries

Work Schedule: The Trade Marketing Manager works full-time (40 hours per week) with a mix of home office and on-site work. The company offers flexible working hours and a modern office environment.

ASSUMPTION: The work environment at FOODVIBEZ is dynamic, collaborative, and focused on innovation. The company's office is located in a modern, vibrant area of Hamburg, with plenty of opportunities for cultural and social activities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss the role and assess cultural fit
• On-site interview with the hiring manager and relevant team members
• Final interview or assessment, depending on the role

Key Assessment Areas:

• Trade marketing and retail experience
• Creativity and analytical skills
• Project management and organizational skills
• Communication and networking abilities
• Market research and trend analysis skills

Application Tips:

• Highlight relevant trade marketing and retail experience in your resume
• Tailor your cover letter to the specific role and company, emphasizing your creativity, analytical skills, and passion for the food industry
• Prepare examples of successful trade marketing campaigns or projects you've worked on
• Research FOODVIBEZ and its creator branding business model to demonstrate your understanding of the company and its mission

ATS Keywords: Trade Marketing, Retail, POS Activation, Brand Launch, Brand Development, Market Research, Trend Analysis, Creativity, Analytical Skills, Project Management, Communication, Networking

ASSUMPTION: The application process at FOODVIBEZ is designed to assess candidates' relevant experience, skills, and cultural fit. The company values creativity, innovation, and a strong work ethic.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Market research tools (e.g., Nielsen, Circana, GfK)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The Trade Marketing Manager will use a variety of tools and technologies to manage projects, communicate with stakeholders, and analyze market data. The specific tools used will depend on the company's preferences and the individual's needs.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Creativity
• Customer focus
• Growth mindset

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on innovation and growth
• Results-driven and outcome-focused

Self-Assessment Questions:

• Do I have a strong background in trade marketing and retail, with a passion for the food industry?
• Am I comfortable working in a dynamic, fast-paced startup environment?
• Do I have strong creativity, analytical skills, and project management abilities?
• Am I a strong communicator and networker, with the ability to build and maintain relationships with stakeholders?
• Do I have a growth mindset and a desire to learn and develop new skills?

ASSUMPTION: FOODVIBEZ values candidates who are innovative, collaborative, and results-driven. The company's work environment is dynamic, fast-paced, and focused on growth and innovation.

⚠️ Potential Challenges

• The Trade Marketing Manager role requires a high degree of creativity, analytical thinking, and project management skills. Candidates who struggle with these aspects may face challenges in the role.
• Working in a dynamic, fast-paced startup environment can be challenging, with tight deadlines and a high degree of uncertainty. Candidates who prefer a more structured, stable work environment may find this role challenging.
• The role involves managing external POS agencies and coordinating processes with the operations team. Candidates who lack experience in this area may face a learning curve.
• Hamburg is a vibrant, multicultural city, but candidates who are not familiar with the local culture and language may face challenges integrating into the work environment.

ASSUMPTION: The Trade Marketing Manager role presents unique challenges and opportunities for growth and development. Candidates should carefully consider their skills, experience, and preferences before applying for the role.

📈 Similar Roles Comparison

• The Trade Marketing Manager D-A-CH role is similar to other trade marketing and retail positions, but with a focus on the food industry and creator branding.
• Unlike traditional retail roles, this position requires a strong understanding of the creator branding business model and a passion for the food industry.
• Career progression in this role may involve moving into a management position or taking on additional responsibilities as the company grows.

ASSUMPTION: The Trade Marketing Manager D-A-CH role is unique in its focus on creator branding and the food industry. Candidates should compare this role to similar trade marketing and retail positions, but also consider the unique aspects of the role and the company.

📝 Sample Projects

• Developing and implementing a creative POS activation campaign for a new creator brand launch
• Collaborating with stakeholders to create packaging, VPE, and displays that meet budget, logistics, and visibility requirements
• Analyzing market research data to inform brand development and marketing strategies

ASSUMPTION: The Trade Marketing Manager D-A-CH role involves a wide range of projects, from creative POS activation campaigns to market research analysis. Candidates should be prepared to work on a variety of projects and adapt to the company's needs.

❓ Key Questions to Ask During Interview

• Can you describe the company's creator branding business model and how this role fits into it?
• How does the company support the growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its trade marketing campaigns?
• What is the company's approach to work-life balance and flexible working hours?

ASSUMPTION: Candidates should use the interview process to learn more about the company, the role, and the work environment. Asking thoughtful questions demonstrates a strong interest in the position and a commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link
• Tailor your resume to highlight your relevant trade marketing and retail experience
• Write a cover letter that demonstrates your creativity, analytical skills, and passion for the food industry
• Prepare examples of successful trade marketing campaigns or projects you've worked on
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.