Trade Marketing Manager

📌 Core Information

🔹 Job Title: Trade Marketing Manager

🔹 Company: EVA Pharma

🔹 Location: Giza, Egypt

🔹 Job Type: Full-time

🔹 Category: Pharmaceuticals

🔹 Date Posted: July 27, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing trade marketing strategies to drive sell-out across pharmacy channels
• Customizing national marketing campaigns for specific trade channels
• Collaborating with sales teams to ensure alignment on promotions and merchandising standards
• Analyzing sales and market data to identify growth opportunities and optimize ROI on trade activities
• Leading the execution of campaigns, displays, and visibility programs

ASSUMPTION: This role requires a strong understanding of the Egyptian pharmaceutical retail scene and experience in trade marketing or brand activation within the FMCG or pharmaceutical sectors.

📋 Key Responsibilities

✅ Plan and implement trade marketing initiatives across pharmacy channels to drive sell-out

✅ Customize national marketing campaigns to meet the needs of specific trade channels

✅ Work closely with sales teams to ensure alignment on promotions, new launches, and merchandising standards

✅ Analyze sales and market data to identify growth opportunities and optimize ROI on trade activities

✅ Lead execution of campaigns, displays, and visibility programs

ASSUMPTION: The ideal candidate will have a proven track record in trade marketing and be able to handle multiple projects with ownership and drive.

🎯 Required Qualifications

Education: Bachelor’s Degree in Business Administration, Marketing, or any relevant field

Experience: 3+ years of experience in trade marketing or brand activation within FMCG or pharmaceutical sectors

Required Skills:

• Strong analytical, communication, and problem-solving skills
• Proficiency in MS Office programs and familiarity with dashboards
• Ability to travel and handle multiple projects
• Knowledge of market dynamics in Egypt’s pharmaceutical retail scene (preferred)

Preferred Skills:

• Experience with modern trade, key accounts, or pharmacy channel activation
• Pharmacy degree

ASSUMPTION: Candidates with experience in the pharmaceutical industry and knowledge of market dynamics in Egypt will have a competitive advantage.

💰 Compensation & Benefits

Salary Range: EGP 30,000 - 50,000 per month (based on experience and industry standards)

Benefits:

• Health insurance
• Dental insurance
• Retirement plan
• Performance-based bonuses

Working Hours: Full-time (40 hours/week) with flexible working hours and the ability to work remotely occasionally

ASSUMPTION: The salary range is an estimate based on industry standards for a Trade Marketing Manager in Egypt. Benefits may vary based on the company's current policies.

📌 Applicant Insights

🔍 Company Context

Industry: Pharmaceutical Manufacturing

Company Size: 1,001-5,000 employees

Founded: 1997

Company Description:

• EVA Pharma is a leading pharmaceutical company dedicated to empowering the fight for health and well-being as a fundamental human right
• Recognized as a best place to work, EVA Pharma fosters a supportive and innovative environment for its team members
• The company successfully operates in branded generics, OTC, food supplements, herbal medicines, and veterinary products with 137 pharmaceutical products covering various therapeutic classes

Company Specialties:

• Pharma
• Pharmaceutical
• Production
• Quality
• Sales
• Research and Development
• Medical Representative
• Medical
• Microbiology
• HR
• Engineer
• Marketing
• Sterile
• Business Development
• Supply Chain
• Procurement
• Sourcing
• and Planning

Company Website: http://www.evapharma.com

ASSUMPTION: EVA Pharma's focus on empowering health and well-being as a fundamental human right sets it apart in the pharmaceutical industry.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Marketing Director

Work Arrangement: On-site with flexible working hours and occasional remote work

Growth Opportunities:

• Potential career progression into senior marketing roles
• Opportunities to work on diverse projects and gain experience in various therapeutic areas
• Chance to work with international partners and gain exposure to global best practices

ASSUMPTION: This role offers significant growth opportunities for the right candidate, given EVA Pharma's rapid growth and expansion.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Haram, Giza, Egypt

Geographic Context:

• Giza is the third-largest city in Egypt and a major economic hub
• The office is located in a bustling commercial area with easy access to public transportation
• Giza offers a mix of urban and suburban living with various amenities and attractions

Work Schedule: Full-time (40 hours/week) with flexible working hours and the ability to work remotely occasionally

ASSUMPTION: The work environment at EVA Pharma is dynamic and fast-paced, with a strong focus on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Problem-solving skills
• Analytical thinking
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare examples of your trade marketing initiatives and their impact on sales
• Research EVA Pharma's mission and values to demonstrate your alignment with the company culture

ATS Keywords: Trade Marketing, Brand Activation, Sales Alignment, Market Analysis, Campaign Execution, Merchandising Standards, Analytical Skills, Communication Skills, Problem-Solving Skills, Project Management, MS Office Proficiency, Travel Capability, FMCG Experience, Pharmaceutical Knowledge, Key Accounts Management, Market Dynamics Knowledge

ASSUMPTION: The application process at EVA Pharma is competitive, and candidates should be prepared to demonstrate their skills and experience in detail.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Data analysis tools (e.g., Excel, Power BI)
• Project management tools (e.g., Asana, Trello)
• Marketing automation tools (e.g., Hootsuite, Buffer)

ASSUMPTION: The ideal candidate will be proficient in using Microsoft Office Suite and have experience with data analysis and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Innovation
• Collaboration
• Empowerment

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on continuous learning and improvement

Self-Assessment Questions:

• How do you embody EVA Pharma's values in your daily work?
• Describe a time when you had to adapt to a new work environment or team dynamic?
• How do you approach learning new tools or technologies to improve your work?

ASSUMPTION: EVA Pharma places a strong emphasis on cultural fit and alignment with its core values.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working in a fast-paced and dynamic environment
• Adapting to changes in market dynamics and regulatory requirements
• Collaborating with cross-functional teams and stakeholders

ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced environment and manage multiple projects effectively.

📈 Similar Roles Comparison

• Trade Marketing Manager vs. Brand Manager: Both roles focus on driving sales and market share, but the Trade Marketing Manager is more focused on the trade channel and customer, while the Brand Manager is more focused on the consumer and product
• Trade Marketing Manager vs. Sales Manager: The Trade Marketing Manager focuses on driving sell-out through trade marketing initiatives, while the Sales Manager is responsible for driving sales and market share through direct customer interactions
• Career progression: Trade Marketing Managers can progress into senior marketing roles, such as Marketing Director or General Manager

ASSUMPTION: This role offers significant career growth opportunities, given EVA Pharma's rapid expansion and the diverse range of therapeutic areas it operates in.

📝 Sample Projects

• Developing and implementing a trade marketing campaign to drive sell-out of a new product launch
• Analyzing sales and market data to identify growth opportunities and optimize ROI on trade activities
• Collaborating with the sales team to ensure alignment on promotions and merchandising standards

ASSUMPTION: The ideal candidate will have experience in developing and executing trade marketing campaigns and analyzing sales data to drive growth.

❓ Key Questions to Ask During Interview

• How does this role contribute to EVA Pharma's mission and values?
• What are the key priorities for this role in the first 90 days?
• How does EVA Pharma support the professional development and growth of its employees?
• What is the typical career path for someone in this role?
• How does EVA Pharma foster a culture of innovation and continuous improvement?

ASSUMPTION: Asking thoughtful questions about the role, the company, and its culture demonstrates your interest and engagement in the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your trade marketing initiatives and their impact on sales
• Research EVA Pharma's mission and values to demonstrate your alignment with the company culture
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.