📌 Core Information
🔹 Job Title: Trade Marketing Manager (m/f/d)
🔹 Company: The LEGO Group
🔹 Location: Munich, Germany (with hybrid work arrangement)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days in office, up to 2 days remote)
🚀 Job Overview
Key aspects of this role include:
- Co-leading the global toy fair squad and ensuring a strong brand presence at the Nuremberg Toy Fair
- Orchestrating IP partner alignment across EMEA for impactful retail activations
- Collaborating with cross-functional teams and external partners to deliver mutual value
- Applying insights to daily operations and driving commercial momentum
ASSUMPTION: This role requires a balance of strategic thinking, project management, and stakeholder collaboration to succeed in both brand presence and IP partner management aspects.
📋 Key Responsibilities
✅ Co-lead the global toy fair squad, working with Global Commercial Development (GCD) on strategy, purpose, audience needs, ideal practices, and reviews
✅ Represent the brand as a core member of the Nuremberg Toy Fair Project team, coordinating with global brand and product teams
✅ Ensure a strong brand presence at the Nuremberg Toy Fair, aligned with company objectives and priorities
✅ Act as a liaison between various global teams, including Product, IP, confidentiality, model production, and global brand teams
✅ Lead the orchestration of IP Partner alignment across EMEA, ensuring seamless collaboration with regional teams for impactful retail activations
✅ Work closely with IP partners and internal IP teams to deliver mutual value and drive commercial momentum
✅ Support Joint Business Planning initiatives with IP partners and regional/local teams
✅ Orchestrate regional bi-annual retail planning sessions and own retail-led performance intelligence
ASSUMPTION: This role involves managing multiple projects and stakeholders, requiring strong organizational skills and the ability to prioritize effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in brand management and trade marketing, with additional experience in partner management, event management, and planning
Required Skills:
- Proven skill in navigating complex planning and applying insights to daily operations of partnership activations
- Strong organizational skills and competency in managing multiple projects with various cross-functional teams
- Excellent communication and interpersonal skills
- Strong collaborator across teams and hierarchies to effectively steer a wide range of internal and external collaborators
- Ability to take initiative and prioritize within a complex agenda
Preferred Skills:
- Fluency in German and English
- Experience working with IP partners
ASSUMPTION: Candidates with experience in the toy industry or relevant consumer goods industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (based on experience and qualifications)
Benefits:
- Family Care Leave
- Insurances
- Wellbeing resources and benefits
- Colleague Discount
- Bonus scheme
Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (3 days in the office, up to 2 days remote)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Germany. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (Toys)
Company Size: 10,001+ employees (Global), with a smaller team in Munich
Founded: 1932 (in Billund, Denmark)
Company Description:
- Family-owned company behind the world’s most loved LEGO® bricks
- Mission to inspire and develop the builders of tomorrow
- Global presence with headquarters in Billund, Denmark, and regional hubs around the world
Company Specialties:
- LEGO Bricks
- Educational concepts
- Consumer experiences
- Digital play experiences
- Learning-through-play
- Creativity and imagination
Company Website: LEGO.com
ASSUMPTION: The LEGO Group is a well-established and respected brand in the toy industry, with a strong focus on creativity, learning, and play.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: Reports to the Senior Trade Marketing Manager, Western Europe
Work Arrangement: Hybrid (3 days in the office, up to 2 days remote)
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing team
- Opportunities to work on global projects and collaborate with international teams
- Chance to develop skills in partner management, event planning, and data analysis
ASSUMPTION: This role offers opportunities for professional growth and development within the LEGO Group's marketing organization.
🌍 Location & Work Environment
Office Type: Hybrid (3 days in the office, up to 2 days remote)
Office Location(s): Munich Sales Office, Munich, Germany
Geographic Context:
- Munich is the third-largest city in Germany, with a vibrant cultural scene and a strong economy
- The LEGO Group's Munich office is located in the city center, offering easy access to public transportation and amenities
- Munich has a continental climate, with warm summers and cold winters
Work Schedule: Full-time (40 hours/week) with flexible working hours and the option to work from home up to 2 days per week
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the hiring manager and a team member
- Final interview with the Senior Trade Marketing Manager, Western Europe
Key Assessment Areas:
- Brand management and trade marketing skills
- Partner management and event planning experience
- Organizational skills and project management abilities
- Communication and interpersonal skills
- Cultural fit with the LEGO Group's values and work environment
Application Tips:
- Highlight relevant experience and achievements in brand management, trade marketing, partner management, and event planning
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare examples of your ability to manage multiple projects, collaborate with stakeholders, and apply insights to drive commercial momentum
ATS Keywords: Brand Management, Trade Marketing, Partner Management, Event Planning, Project Management, Stakeholder Collaboration, Insights Application, Retail Planning, Performance Intelligence, Data Analysis
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Data analysis and visualization tools (e.g., Excel, Power BI, Tableau)
- Communication and collaboration platforms (e.g., Microsoft Teams, Slack)
ASSUMPTION: The tools and technologies required for this role are standard for marketing and project management professionals.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Imagination
- Learning
- Caring
- Quality
Work Style:
- Collaborative
- Agile
- Data-driven
- Innovative
- Customer-focused
Self-Assessment Questions:
- How do you embody the LEGO Group's values in your work?
- Can you provide an example of a time when you successfully managed multiple projects and stakeholders to achieve a common goal?
- How do you stay organized and prioritize tasks in a dynamic work environment?
ASSUMPTION: The LEGO Group values creativity, learning, and collaboration, so candidates who can demonstrate these qualities are likely to be a good fit for the organization.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Balancing strategic thinking with day-to-day operational tasks
- Working effectively in a hybrid work environment
- Navigating a global organization with diverse teams and cultures
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to collaboration and prioritization.
📈 Similar Roles Comparison
- This role is unique in its focus on both brand presence at toy fairs and IP partner alignment for retail plans
- Compared to other trade marketing roles, this position requires additional experience in partner management and event planning
- Career progression may involve moving into a senior role within the marketing team or exploring opportunities in related fields, such as consumer insights or brand management
ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities within the LEGO Group's marketing organization.
📝 Sample Projects
- Leading the planning and execution of the LEGO Group's presence at the Nuremberg Toy Fair
- Orchestrating a regional retail planning session with IP partners and local market teams
- Developing a performance intelligence dashboard to track retail-led performance and inform strategic decision-making
ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of strategic thinking required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Western Europe Trade Marketing team?
- How does the LEGO Group support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does the LEGO Group approach collaboration and knowledge-sharing with external partners, such as IP partners?
- What are the most rewarding aspects of working in the LEGO Group's marketing team, according to current team members?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the work environment and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: Trade Marketing Manager (m/f/d) - Munich
- Tailor your resume and cover letter to highlight your relevant experience and skills in brand management, trade marketing, partner management, and event planning
- Prepare examples of your ability to manage multiple projects, collaborate with stakeholders, and apply insights to drive commercial momentum
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
