📌 Core Information
🔹 Job Title: Trade Marketing Manager (Maternity Cover)
🔹 Company: Perrigo
🔹 Location: Warsaw, Mazowieckie, Poland
🔹 Job Type: Hybrid (3 office days per week)
🔹 Category: Manufacturing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with hybrid option)
🚀 Job Overview
Key aspects of this role include:
- Translating commercial strategy into successful customer activities
- Delivering country business goals and CS&I strategy
- Developing leading CS&I principles and driving executional excellence
- Building capability and enabling success through collaboration and knowledge sharing
ASSUMPTION: This role requires a strong background in commercial leadership and trade marketing within a large FMCG or consumer health environment, with a focus on driving growth and achieving sales goals.
📋 Key Responsibilities
✅ Translate annual, quarterly, and monthly business priorities into winning executional plans in market
✅ Deliver budget targets and drive consistency of selling tools across categories
✅ Lead execution of annual plans in market across all category priorities and Perfect Store strategy
✅ Own POS requirements and delivery for priority categories in local market
✅ Own and deliver Perfect Store and DVRP measurement and tracking for the local, cross-category portfolio
✅ Proactively contribute to share and re-apply sessions and elevate customer development excellence
ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong analytical skills to review performance and drive real-time improvements.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: 5-10 years of experience in commercial leadership, trade marketing, or a related role within a large FMCG or consumer health environment
Required Skills:
- Proven track record of leading external customer relationships
- Analytical excellence and data-driven decision making
- Strong channel understanding and ability to drive growth
- Influential presence and ability to exert positive influence across the organization
- Fluency in written and spoken English
Preferred Skills:
- Experience within shopper and trade marketing and sales teams
- Experience managing analytically rigorous corporate programs
- Proven ability to translate insights into winning in-store strategies
ASSUMPTION: While not explicitly stated, a master's degree in a relevant field or additional certifications may be beneficial but not required for this role.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (based on industry standards for a mid-level trade marketing manager in Warsaw)
Benefits:
- Competitive compensation
- Career development opportunities
- Hybrid working approach (2 days per week from home)
Working Hours: Full-time (40 hours per week) with flexible hours and the option to work from home two days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Perrigo is a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. They are driven by their mission to Make Lives Better Through Trusted Health and Wellness Solutions, Accessible to All.
Company Size: Perrigo has 5,001-10,000 employees globally, with a presence in multiple countries across Europe, North America, and Asia.
Founded: Perrigo was founded in 1887 and is headquartered in Dublin, Ireland.
Company Description:
- Perrigo is a leading provider of over-the-counter (OTC) and self-care products, as well as infant formula
- Their portfolio includes well-known brands such as Opill®, Compeed®, Solpadeine®, NiQuitin®, and ACO®
- Perrigo is committed to enhancing the wellbeing of their colleagues and consumers alike, fostering an inclusive, collaborative culture where each person can experience a sense of belonging
Company Specialties:
- Over-the-counter medications
- Infant formula
- Consumer health products
Company Website: http://www.perrigo.com
ASSUMPTION: Perrigo's extensive product portfolio and global presence provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, with opportunities for growth and advancement within the company.
Reporting Structure: The Trade Marketing Manager reports directly to the Country CS&I Manager and works closely with Category CS&I Managers, Sales, and Marketing teams.
Work Arrangement: This role follows a hybrid working approach, with employees working from the office three days a week and having the flexibility to work from home two days a week.
Growth Opportunities:
- Progression to a permanent role or senior-level position within the company
- Expansion of responsibilities across multiple categories or regions
- Development of leadership and management skills through mentoring and training opportunities
ASSUMPTION: Given Perrigo's global presence and diverse product portfolio, there are numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Perrigo's Warsaw office is located in the Mokotów district, offering a modern and collaborative work environment.
Office Location(s): Warsaw, Poland
Geographic Context:
- Warsaw is the capital and largest city of Poland, with a population of approximately 1.8 million people
- The city is known for its rich history, vibrant culture, and thriving business scene
- Warsaw offers a high quality of life, with affordable housing, excellent public transportation, and numerous parks and green spaces
Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work from home two days per week
ASSUMPTION: Warsaw's central location in Europe and thriving business environment make it an attractive place to work for professionals in the manufacturing and consumer health industries.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the country manager or another senior leader
Key Assessment Areas:
- Commercial acumen and strategic thinking
- Analytical skills and data-driven decision making
- Ability to collaborate and influence cross-functional teams
- Customer focus and understanding of channel needs
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past accomplishments that demonstrate your ability to drive growth and achieve sales goals
- Research Perrigo's mission, values, and company culture to show your alignment with their goals and commitment to their success
ATS Keywords: Trade Marketing, Commercial Strategy, Customer Focus, Channel Understanding, Influential Presence, Analytical Excellence, Streamlined Sales & Marketing, Growth Mindset, Shopper Marketing, Trade Marketing, Sales Management, Data Analysis, Customer Relationship Management, Execution Excellence, Collaboration, Strategic Planning, Performance Measurement, Budget Management
ASSUMPTION: Given Perrigo's focus on data-driven decision making and performance measurement, applicants should be prepared to discuss their analytical skills and experience with data analysis tools during the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Customer relationship management (CRM) software (e.g., Salesforce, SAP CRM)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: While not explicitly stated, familiarity with industry-specific tools and software, such as those used for market research, customer segmentation, and sales forecasting, may be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centricity: Putting patients first in all decisions and actions
- Integrity: Acting with honesty and transparency in all aspects of work
- Collaboration: Working together to achieve common goals and drive success
Work Style:
- Data-driven: Using data and analytics to inform decision making and drive results
- Customer-focused: Understanding and addressing the needs of customers to deliver value and exceed expectations
- Adaptable: Embracing change and continuously learning and improving
Self-Assessment Questions:
- How have you demonstrated patient-centricity in your previous roles?
- Can you provide an example of a time when you used data to drive a strategic decision or improve a process?
- How do you approach collaboration and working with cross-functional teams to achieve common goals?
ASSUMPTION: Perrigo's commitment to patient-centricity, integrity, and collaboration creates a work environment that values open communication, teamwork, and a focus on delivering high-quality products and services to customers.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic environment
- Navigating a large, global organization with diverse teams and stakeholders
- Developing and implementing strategic plans that align with the broader commercial goals of the organization
- Adapting to changes in the market, customer needs, and business priorities
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth, learning, and professional development.
📈 Similar Roles Comparison
- Compared to other trade marketing roles, this position places a greater emphasis on analytical skills and data-driven decision making
- Perrigo's global presence and diverse product portfolio offer unique opportunities for career growth and development
- This role requires a higher level of strategic thinking and commercial acumen than entry-level or junior trade marketing positions
ASSUMPTION: Applicants should consider their long-term career goals and how this role aligns with their desired career path when comparing it to similar positions in the industry.
📝 Sample Projects
- Developing and implementing a Perfect Store strategy for a priority category in the local market
- Conducting a customer segmentation analysis to inform targeted marketing and sales strategies
- Leading a cross-functional team to deliver a successful product launch or promotional campaign
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, highlighting the importance of analytical skills, strategic thinking, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the most significant challenges facing the trade marketing team in the local market and how this role will address them?
- How does this role collaborate with other departments, such as sales, marketing, and category management, to drive success?
- What opportunities exist for professional development and growth within the company for someone in this role?
- How does Perrigo support work-life balance for its employees, particularly those in hybrid or remote working arrangements?
- Can you provide an example of a time when Perrigo's commitment to patient-centricity influenced a business decision or strategy?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to driving success within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Perrigo careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past accomplishments that demonstrate your ability to drive growth and achieve sales goals
- Research Perrigo's mission, values, and company culture to show your alignment with their goals and commitment to their success
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
