Trade Marketing Manager (MT Channel)

📌 Core Information

🔹 Job Title: Trade Marketing Manager (MT Channel)

🔹 Company: TH Group

🔹 Location: Hà Nội, Vietnam

🔹 Job Type: On-site

🔹 Category: Manufacturing

🔹 Date Posted: 2025-07-21

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing trade support programs tailored to specific product categories and regional consumer trends.
• Analyzing market insights and competitor activities to identify growth opportunities.
• Ensuring effective execution of marketing programs and monitoring their performance.
• Collaborating with cross-functional teams to align trade marketing strategies with overall business objectives.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.

📋 Key Responsibilities

✅ Develop and implement trade support programs tailored to specific product categories and regional consumer trends.

✅ Analyze market insights and competitor activities to identify growth opportunities and ensure effective execution of marketing programs.

✅ Monitor and track the performance of marketing programs, providing regular reports and recommendations to management.

✅ Collaborate with cross-functional teams, including sales, marketing, and product management, to align trade marketing strategies with overall business objectives.

✅ Manage relationships with key customers and distributors, ensuring their needs are met and maintaining strong business relationships.

ASSUMPTION: This role requires a proactive approach, strong communication skills, and the ability to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: At least 2 years of experience in trade marketing or a related role, with a focus on the MT channel.

Required Skills:

• Proven experience in trade marketing, with a strong understanding of the MT channel.
• Excellent analytical and problem-solving skills.
• Strong communication and presentation skills, with the ability to influence stakeholders.
• Proficient in Microsoft Office Suite and data analysis tools.
• Fluency in Vietnamese and English.

Preferred Skills:

• Experience working in the FMCG industry.
• Knowledge of the Vietnamese market and consumer trends.
• Ability to work independently and manage multiple projects simultaneously.

ASSUMPTION: Candidates with experience in the FMCG industry and a strong understanding of the Vietnamese market will be preferred.

💰 Compensation & Benefits

Salary Range: The salary range for this position is VND 1,200,000,000 - VND 1,800,000,000 per year, depending on experience and qualifications. This estimate is based on industry standards for trade marketing managers in Vietnam.

Benefits:

• Attractive Income
• Holiday Bonus
• 13th Month Bonus
• 14th Month Bonus
• Full Insurance According to State Regulations
• Internal Promotion Opportunities
• Happy Working Environment
• Many Other Attractive Policies Awaiting You

Working Hours: Full-time position with standard working hours from Monday to Friday, 8:00 AM to 5:00 PM. Overtime may be required as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: TH Group is a manufacturing company with a strong presence in the FMCG industry, focusing on hygienically produced food and beverages, as well as investments in education and healthcare.

Company Size: TH Group has 5,001-10,000 employees, providing ample opportunities for career growth and development.

Founded: TH Group was founded in 2009 and has since grown to become one of Vietnam's treasured national brands, with a global presence.

Company Description:

• TH Group is committed to improving the quality of life of people through its products and services.
• The company is known for its pioneering approach to hygienically produced food and beverages.
• TH Group has been recognized as one of the best places to work in Vietnam and Asia.

Company Specialties:

• FMCG
• F&B
• Education
• Healthcare

Company Website: https://thgroupglobal.com/en

ASSUMPTION: TH Group's commitment to improving the quality of life and its strong focus on employee satisfaction make it an attractive employer in the manufacturing industry.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, with opportunities for growth and advancement within the organization.

Reporting Structure: The Trade Marketing Manager (MT Channel) reports directly to the Marketing Director and works closely with cross-functional teams, including sales, marketing, and product management.

Work Arrangement: This is an on-site position, with the possibility of hybrid or remote work arrangements depending on the company's policies and the candidate's needs.

Growth Opportunities:

• Internal promotion opportunities within the marketing department or other functions within the organization.
• Expansion of responsibilities and leadership opportunities as the company grows and enters new markets.
• Professional development opportunities, such as training and workshops, to enhance skills and knowledge.

ASSUMPTION: TH Group's large employee base and global presence provide ample opportunities for career growth and development for the right candidate.

🌍 Location & Work Environment

Office Type: TH Group's offices are modern and well-equipped, providing a comfortable and productive work environment.

Office Location(s): 8th Floor, Opera Business Center, 60 Ly Thai To St., Hoan Kiem Dist., Hanoi, VN; Bac A Tower, 9 Dao Duy Anh St., Dong Da Dist., Hanoi, VN; 166 Nguyen Thai Hoc St., Quang Trung Ward, Vinh, Nghe An, VN

Geographic Context:

• Hanoi, the capital of Vietnam, is a bustling city with a rich cultural heritage and a thriving economy.
• The cost of living in Hanoi is relatively low compared to other major cities in Southeast Asia.
• Hanoi has a tropical savanna climate, with hot, humid summers and mild, dry winters.

Work Schedule: Standard working hours are from Monday to Friday, 8:00 AM to 5:00 PM, with overtime required as needed.

ASSUMPTION: TH Group's offices provide a comfortable and productive work environment, with ample opportunities for growth and development in a dynamic and multicultural city like Hanoi.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal.
• Phone or video screening to assess communication skills and cultural fit.
• On-site or virtual interview with the hiring manager and relevant team members to discuss the role, responsibilities, and company culture.
• Background check and reference verification for the final candidate.

Key Assessment Areas:

• Relevant experience in trade marketing, with a strong understanding of the MT channel.
• Excellent analytical and problem-solving skills.
• Strong communication and presentation skills, with the ability to influence stakeholders.
• Fluency in Vietnamese and English.
• Alignment with TH Group's mission, values, and company culture.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication, and leadership abilities.
• Research TH Group's mission, values, and company culture to demonstrate your fit and enthusiasm for the role.
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the position.

ATS Keywords: Trade Marketing, MT Channel, FMCG, Market Research, Sales Strategy, Promotional Programs, Customer Insights, Data Analysis, Reporting, Negotiation, Communication, Presentation, Planning, Execution, Loyalty Programs, Collaboration, Monitoring, Budget Management

ASSUMPTION: TH Group's recruitment process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on finding the best fit for the role and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Data analysis tools (e.g., Excel, Power BI)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: TH Group uses industry-standard tools and technologies to support its operations and ensure efficient workflows.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Innovation
• Collaboration
• Customer-centricity

Work Style:

• TH Group values a dynamic and collaborative work environment, with a focus on teamwork and open communication.
• The company encourages initiative, creativity, and continuous learning.
• TH Group fosters a culture of accountability and results-driven performance.

Self-Assessment Questions:

• Do you align with TH Group's values of integrity, excellence, innovation, collaboration, and customer-centricity?
• Are you comfortable working in a dynamic and collaborative team environment, with a focus on open communication and continuous learning?
• Do you thrive in a results-driven culture that emphasizes accountability and high performance?

ASSUMPTION: TH Group's values and work style require candidates who are proactive, collaborative, and results-driven, with a strong commitment to customer-centricity and continuous learning.

⚠️ Potential Challenges

• The role may require frequent travel to visit customers, distributors, and other stakeholders.
• The pace of work may be fast-paced and demanding, requiring strong time management and organizational skills.
• The role may involve working with diverse teams and stakeholders, requiring strong communication and interpersonal skills.
• The role may require working with tight deadlines and competing priorities, requiring strong prioritization and multitasking skills.

ASSUMPTION: TH Group's dynamic and fast-paced work environment may present challenges for candidates who prefer a more structured or slower-paced work environment.

📈 Similar Roles Comparison

• Trade Marketing Manager (MT Channel) vs. Trade Marketing Manager (Retail Channel): The MT Channel role focuses on managing relationships with distributors and wholesalers, while the Retail Channel role focuses on managing relationships with retail stores and consumers. The MT Channel role may require more strategic and analytical skills, while the Retail Channel role may require more operational and tactical skills.
• Trade Marketing Manager (MT Channel) vs. Brand Manager: The Trade Marketing Manager role focuses on driving sales and market share through trade promotions and channel-specific strategies, while the Brand Manager role focuses on building and maintaining the brand's image and equity. The Trade Marketing Manager role may require more tactical and analytical skills, while the Brand Manager role may require more creative and strategic skills.
• Trade Marketing Manager (MT Channel) vs. Sales Manager: The Trade Marketing Manager role focuses on driving sales and market share through trade promotions and channel-specific strategies, while the Sales Manager role focuses on managing the sales team and driving revenue growth. The Trade Marketing Manager role may require more tactical and analytical skills, while the Sales Manager role may require more leadership and strategic skills.

ASSUMPTION: The Trade Marketing Manager (MT Channel) role is distinct from other trade marketing roles and requires a unique set of skills and experiences.

📝 Sample Projects

• Developing and implementing a trade promotion strategy to drive sales growth in the MT channel for a specific product category.
• Analyzing market trends and competitor activities to identify growth opportunities and develop strategic recommendations for the MT channel.
• Managing a team of trade marketing executives to execute trade promotions and monitor performance across multiple regions.

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the Trade Marketing Manager (MT Channel) role and the skills required to succeed in this position.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What are the key challenges facing the MT channel, and how can this role address them?
• How does TH Group support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my performance be measured?

ASSUMPTION: These key questions will help you better understand the role, the company's expectations, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication, and leadership abilities.
• Research TH Group's mission, values, and company culture to demonstrate your fit and enthusiasm for the role.
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.