Trade Marketing Manager Off-Trade France

📌 Core Information

🔹 Job Title: Trade Marketing Manager Off-Trade France

🔹 Company: Brown-Forman

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: Full-Time

🔹 Category: Beverage Manufacturing

🔹 Date Posted: 2025-04-25

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing brand activation strategies in Off Trade channels
• Managing budgets and analyzing program performance to optimize marketing plans
• Collaborating with cross-functional teams, including marketing, sales, and agencies
• Gaining insights from the market and competition to inform strategic decisions

ASSUMPTION: This role requires a strong understanding of the French market and its beverage industry, as well as the ability to work effectively with local teams and stakeholders.

📋 Key Responsibilities

✅ Developing and implementing brand activation concepts in collaboration with marketing and agencies

✅ Managing the budget and ensuring the successful execution of activation programs

✅ Analyzing program performance and providing recommendations to optimize marketing plans

✅ Gathering insights from the market and competition to inform strategic decisions

✅ Managing POS materials and ensuring their timely delivery to logistics partners

✅ Maintaining strong relationships with commercial teams and providing expert support on trade marketing matters

ASSUMPTION: This role may require occasional travel to meet with stakeholders and attend industry events.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3 to 4 years of experience in operational marketing or trade marketing, preferably in premium market segments

Required Skills:

• Proven experience in trade marketing or operational marketing
• Strong communication and interpersonal skills
• Autonomy and curiosity
• Collaborative mindset and problem-solving skills
• Ability to work in a non-hierarchical team environment
• Fluency in French and English

Preferred Skills:

• Experience in the beverage industry
• Knowledge of the French market and its beverage landscape

ASSUMPTION: Candidates with experience in the beverage industry or the French market may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €55,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

• Health insurance
• Retirement savings plan
• Employee discounts on Brown-Forman products
• Opportunities for professional development and growth

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM

ASSUMPTION: Salary and benefits may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Beverage Manufacturing. Brown-Forman is a leading producer and marketer of premium spirits brands, including the Jack Daniel's Family of Brands, Woodford Reserve, and Herradura.

Company Size: 5,001-10,000 employees. As a large company, Brown-Forman offers opportunities for career growth and development.

Founded: 1870. Brown-Forman was founded by George Garvin Brown and has a rich history in the spirits industry.

Company Description:

• Brown-Forman is committed to responsible drinking and sustainability practices
• The company has a strong focus on innovation and premiumization
• Brown-Forman is a global company with a presence in more than 170 countries

Company Specialties:

• Production and marketing of premium spirits brands
• Global distribution and logistics
• Responsible drinking and sustainability initiatives

Company Website: http://www.brown-forman.com

ASSUMPTION: Brown-Forman's large size and global presence may result in a more structured and hierarchical work environment compared to smaller companies.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for candidates with 3 to 4 years of experience in operational marketing or trade marketing.

Reporting Structure: The Trade Marketing Manager Off-Trade France reports directly to the Responsable Trade-Marketing France & BeLux within the Marketing department.

Work Arrangement: On-site, with occasional travel required for meetings and events.

Growth Opportunities:

• Progression to a senior trade marketing role within the company
• Expansion of responsibilities to include additional markets or brands
• Transition to a different functional area, such as sales or brand management

ASSUMPTION: Growth opportunities may depend on individual performance, company needs, and market conditions.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Paris, France

Geographic Context:

• Paris is the capital and most populous city of France
• The city is known for its rich history, culture, and cuisine
• Paris is a major global hub for business, finance, and tourism

Work Schedule: Full-time, typically Monday to Friday, with occasional overtime or weekend work required for events or projects

ASSUMPTION: The work environment may be dynamic and fast-paced, with a focus on collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with key stakeholders
• Job offer and onboarding

Key Assessment Areas:

• Communication and interpersonal skills
• Problem-solving and analytical skills
• Collaboration and teamwork
• Market knowledge and industry insights

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Demonstrate your understanding of the French beverage market and Brown-Forman's brand portfolio
• Prepare examples of successful trade marketing campaigns or initiatives you have led or contributed to

ATS Keywords: Trade Marketing, Brand Activation, Budget Management, Market Analysis, Communication, Collaboration, Strategic Thinking, Problem Solving, Teamwork, Autonomy, Curiosity, Relationship Management, Sales Support, Performance Evaluation, Insight Sharing, POS Management

ASSUMPTION: The application process may take several weeks, depending on the company's hiring timeline and the number of candidates being considered.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Microsoft Dynamics)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Excel, Google Analytics)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Responsibility
• Integrity
• Collaboration
• Innovation
• Premiumization

Work Style:

• Collaborative and team-oriented
• Dynamic and fast-paced
• Focused on results and performance

Self-Assessment Questions:

• How do you demonstrate responsibility and integrity in your work?
• Can you provide an example of a successful collaboration with a cross-functional team?
• How do you approach innovation and problem-solving in your current role?

ASSUMPTION: Cultural fit is an important consideration for Brown-Forman, and candidates who align with the company's values and work style may be more successful in the role.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with diverse stakeholders, including marketing, sales, and agencies
• Adapting to a dynamic and fast-paced work environment
• Occasional travel requirements for meetings and events

ASSUMPTION: These challenges may vary depending on individual strengths, weaknesses, and the specific needs of the company.

📈 Similar Roles Comparison

• Trade Marketing Manager roles in other industries may have different focuses, such as consumer goods or retail
• Trade Marketing Managers in other markets may face different competitive landscapes and consumer behaviors
• Career progression in trade marketing may lead to roles such as Senior Trade Marketing Manager, Trade Marketing Director, or Global Trade Marketing Manager

ASSUMPTION: This role may have similarities to other trade marketing roles, but the specific focus and requirements may vary depending on the company and industry.

📝 Sample Projects

• Developing and implementing a successful brand activation campaign in the Off Trade channel
• Analyzing market trends and competitor activities to inform strategic decisions
• Managing the POS material development process and ensuring timely delivery to logistics partners

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the role, but the specific projects may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to responsible drinking and sustainability?
• How does this role fit into the company's overall marketing strategy?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the work environment, but candidates should also prepare questions specific to their own interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://bf.wd5.myworkdayjobs.com/International/job/France-Paris/Trade-Marketing-Manager-Off-Trade-France_JR-00008669
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of successful trade marketing campaigns or initiatives you have led or contributed to
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.