Trade Marketing Manager-Online

📌 Core Information

🔹 Job Title: Trade Marketing Manager-Online

🔹 Company: Mars

🔹 Location: Shanghai, Shanghai, China

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing trade marketing strategies for online platforms
• Collaborating with cross-functional teams to drive brand visibility and sales growth
• Analyzing market trends and optimizing promotional activities
• Working with diverse and talented associates, guided by the Five Principles

ASSUMPTION: This role requires a strong understanding of e-commerce platforms and digital marketing strategies to succeed.

📋 Key Responsibilities

✅ Manage trade marketing strategies for online platforms to drive brand visibility and sales growth

✅ Collaborate with cross-functional teams to develop and execute promotional activities

✅ Analyze market trends and consumer behavior to inform marketing strategies

✅ Monitor and report on key performance indicators (KPIs) to measure the success of marketing campaigns

✅ Work with external agencies and partners to ensure brand consistency and quality across online channels

ASSUMPTION: This role may require occasional weekend work or extended hours during peak promotional periods.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in trade marketing, with a focus on online channels

Required Skills:

• Proven experience in trade marketing, particularly in online channels
• Strong analytical skills and data-driven mindset
• Excellent communication and collaboration skills
• Fluency in English, both written and spoken
• Proficient in Microsoft Office Suite and Google Analytics

Preferred Skills:

• Familiarity with e-commerce platforms (e.g., Tmall, JD.com, Pinduoduo)
• Experience with digital marketing strategies and tools
• Knowledge of the Chinese consumer market and trends

ASSUMPTION: While not required, experience with Mars' products or the confectionery industry would be an asset in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a trade marketing manager role in Shanghai, the estimated salary range is CNY 350,000 - 500,000 per year.

Benefits:

• Best-in-class learning and development support, including access to Mars University
• Industry competitive salary and benefits package, including company bonus
• Opportunities to work with diverse and talented associates, guided by the Five Principles

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM), with flexibility for occasional remote work.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, qualifications, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Mars operates in the food and beverage manufacturing industry, with a focus on confectionery, pet care, and other segments.

Company Size: Mars is a large, global organization with over 100,000 employees worldwide. This size offers opportunities for career growth and diverse experiences.

Founded: Mars was founded in 1911 by Frank C. Mars, with the company's headquarters currently located in McLean, Virginia, USA.

Company Description:

• Mars is a family-owned business with a strong commitment to its Five Principles: Quality, Responsibility, Mutuality, Efficiency, and Freedom.
• The company is known for its iconic brands, including M&M's, Snickers, Twix, and Mars bars, as well as its pet care brands like Pedigree and Whiskas.
• Mars is dedicated to sustainability and has set ambitious goals to reduce its environmental impact and create a positive influence on society.

Company Specialties:

• Mars Petcare
• Mars Food
• Mars Edge
• Mars Wrigley

Company Website: www.mars.com

ASSUMPTION: Mars' commitment to its Five Principles ensures a consistent and values-driven work environment across all its divisions.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, offering opportunities for growth and development within the marketing function.

Reporting Structure: The Trade Marketing Manager-Online will report directly to the Marketing Director and work closely with cross-functional teams, including sales, product, and digital marketing.

Work Arrangement: This is an on-site position, with flexibility for occasional remote work. The role may require occasional travel to meet with external partners or attend industry events.

Growth Opportunities:

• Progression to a senior marketing role, such as Senior Trade Marketing Manager or Marketing Manager
• Expansion into other marketing channels or product categories within Mars
• Opportunities to work on international projects or assignments

ASSUMPTION: Successful candidates will have the opportunity to work on high-impact projects and contribute to Mars' growth in the digital space.

🌍 Location & Work Environment

Office Type: Mars' Shanghai office is a modern, collaborative workspace that fosters innovation and creativity.

Office Location(s): 6885 Elm St, McLean, Virginia, US

Geographic Context:

• Shanghai is a major commercial hub and the largest city in China, offering a vibrant and dynamic work environment.
• The city is known for its rich history, diverse culture, and modern infrastructure, providing ample opportunities for personal and professional growth.
• Shanghai has a humid subtropical monsoon climate, with mild winters and hot, humid summers.

Work Schedule: Standard office hours are Monday-Friday, 9:00 AM - 6:00 PM, with flexibility for occasional remote work.

ASSUMPTION: While the work environment is generally collaborative and supportive, candidates should be prepared for a fast-paced and demanding work environment during peak promotional periods.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-person or video call interview with the hiring manager and/or team members
• Final interview with the Marketing Director or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Candidates' understanding of the Chinese consumer market and e-commerce landscape
• Problem-solving skills and ability to analyze data to inform marketing strategies
• Communication and collaboration skills, particularly in a cross-functional team environment
• Cultural fit with Mars' Five Principles and company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in trade marketing and online channels
• Include specific examples of your achievements in previous roles, demonstrating your ability to drive brand visibility and sales growth
• Demonstrate your understanding of the Chinese consumer market and e-commerce trends in your application materials

ATS Keywords: Trade marketing, online channels, e-commerce, market analysis, promotional activities, cross-functional teams, consumer behavior, KPIs, brand consistency, digital marketing

ASSUMPTION: Mars' application process may include assessments or case studies to evaluate candidates' problem-solving skills and strategic thinking.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Analytics
• E-commerce platforms (e.g., Tmall, JD.com, Pinduoduo)
• Social media management tools (e.g., Hootsuite, Sprout Social)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should be comfortable learning and adapting to new tools and technologies as needed to perform their role effectively.

👔 Cultural Fit Considerations

Company Values:

• Quality: The consumer is our boss, quality is our work, and value for money is our goal.
• Responsibility: As individuals, we demand total responsibility from ourselves; as Associates, we support the responsibilities of others.
• Mutuality: A mutual benefit is a shared benefit; a shared benefit will endure.
• Efficiency: We use resources to the full, waste nothing, and do only what we can do best.
• Freedom: We need freedom to shape our future; we need profit to remain free.

Work Style:

• Collaborative and team-oriented, with a focus on cross-functional collaboration
• Data-driven and analytical, with a strong emphasis on performance metrics and KPIs
• Adaptable and flexible, with the ability to thrive in a fast-paced and dynamic work environment

Self-Assessment Questions:

• Do you align with Mars' Five Principles and company values?
• Are you comfortable working in a cross-functional team environment, collaborating with diverse stakeholders?
• Do you have a data-driven mindset and the ability to analyze data to inform marketing strategies?

ASSUMPTION: Candidates who demonstrate a strong cultural fit with Mars' values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• The fast-paced and dynamic nature of the e-commerce landscape may require candidates to adapt quickly to changes and new trends
• The role may involve occasional weekend work or extended hours during peak promotional periods
• Candidates may face competition from other marketing professionals with relevant experience in online channels
• The Chinese consumer market can be challenging to navigate due to its diversity and rapid evolution

ASSUMPTION: Successful candidates will be able to overcome these challenges by demonstrating adaptability, strong communication skills, and a data-driven approach to marketing.

📈 Similar Roles Comparison

• Compared to other trade marketing roles, this position has a stronger focus on online channels and e-commerce platforms
• In the Chinese market, this role may require a deeper understanding of local consumer behavior and cultural nuances
• Career progression in this role may involve expanding into other marketing channels or product categories within Mars

ASSUMPTION: Candidates should research similar roles in the industry to better understand the competitive landscape and benchmark their qualifications.

📝 Sample Projects

• Developing and executing a promotional campaign on Tmall or JD.com to drive brand awareness and sales growth
• Analyzing market trends and consumer behavior to inform marketing strategies for a new product launch
• Collaborating with cross-functional teams to optimize promotional activities and improve KPIs across online channels

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary based on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for Mars in China?
• What are the key priorities for this role in the first 90 days?
• How does Mars support the professional development and growth of its associates?
• What is the typical career path for someone in this role, and what opportunities exist for growth and advancement?
• How does Mars ensure brand consistency and quality across online channels and platforms?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in trade marketing and online channels
• Prepare examples of your achievements in previous roles, demonstrating your ability to drive brand visibility and sales growth
• Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.