Trade Marketing Manager - Retail (m/f/d)

📌 Core Information

🔹 Job Title: Trade Marketing Manager - Retail (m/f/d)

🔹 Company: Mushlabs

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing trade marketing plans to enhance Infinite Roots' retail presence
• Designing creative in-store campaigns to engage consumers and drive sales
• Collaborating with cross-functional teams and external retail partners
• Analyzing sales performance and using data to inform decision-making

ASSUMPTION: This role requires a balance of strategic planning and creative execution, with a strong focus on data-driven decision making.

📋 Key Responsibilities

✅ Developing and implementing go-to-market strategies tailored to the retail landscape

✅ Conducting customer insights analysis to understand retail customers' needs and preferences

✅ Designing and executing in-store activations, such as tastings and promotional events

✅ Tracking and analyzing sales performance across regions and retailers

✅ Collaborating with internal teams and external retail partners to ensure alignment on goals, messaging, and execution

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data analysis, with a strong focus on collaboration and stakeholder management.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years in trade marketing, preferably in FMCG or retail sectors

Required Skills:

• Proven ability to develop and execute strategies tailored to the retail landscape
• Good knowledge of retail operations, customer preferences, and promotional tactics
• Strong communication and relationship-building skills
• Proficiency in using data to guide decision-making and evaluate campaign effectiveness
• Fluency in both German and English

Preferred Skills:

• Experience in transitioning from foodservice to retail
• A talent for designing impactful in-store campaigns
• Creativity and adaptability to quickly adjust strategies based on emerging trends and insights

ASSUMPTION: Candidates with experience in FMCG or retail sectors and a proven track record in trade marketing are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Based on industry standards for a mid-level trade marketing role in Hamburg)

Benefits:

• Work for one of the global innovation leaders in the food industry
• Dynamic and diverse mission-driven team from more than 20 different countries
• Flat hierarchies and short decision paths
• Flexible working hours with entitled Home Office days in an innovative and agile working environment
• Gym Membership, language classes or an attractive alternative from their benefit program
• Great team events such as “lunch & learn”, “Demo Day”, cultural celebrations and food tastings
• Drinks, cereal bar and fresh fruit at the office, their home products tasting session for new employees

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level trade marketing role in Hamburg. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Biotechnology Research

Company Size: 51-200 employees (Small to mid-sized company)

Founded: 2018

Company Description:

• Infinite Roots uses fermentation and fungi to create sustainable alternative proteins
• They aim to provide accessible, tasty, and nutritious food while preserving the planet
• Their team consists of 60 people from 25 different countries, speaking 15 different languages

Company Specialties:

• Fermentation and fungi-based alternative proteins
• Sustainable food production
• Innovative food technology

Company Website: www.infiniteroots.com

ASSUMPTION: Infinite Roots is a mission-driven company focused on sustainability and innovation in the food industry.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: Hybrid (3 days in the office, 2 days remote)

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunities to work on diverse projects and gain exposure to various aspects of the business
• Chance to learn and develop skills in a fast-growing, innovative company

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Modern, agile workspace with flexible working hours

Office Location(s): Humboldtstraße 59, Hamburg, Germany

Geographic Context:

• Hamburg is the second-largest city in Germany, with a vibrant cultural scene and a strong economy
• The office is located in the Hammerbrook district, with easy access to public transportation
• The city offers a high quality of life, with numerous parks, museums, and restaurants

Work Schedule: Full-time (40 hours per week) with flexible working hours and entitled Home Office days

ASSUMPTION: The work environment at Infinite Roots is dynamic, innovative, and collaborative, with a strong focus on work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site or virtual interview with the hiring manager and team members
• Final interview with the Head of Marketing

Key Assessment Areas:

• Problem-solving skills and strategic thinking
• Creativity and adaptability
• Communication and collaboration skills
• Data analysis and interpretation skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight your relevant experience in trade marketing and retail sectors
• Demonstrate your ability to develop and execute strategies tailored to the retail landscape
• Showcase your creativity and adaptability through examples of in-store campaigns you've designed
• Tailor your resume and cover letter to emphasize your skills and experiences that match the job requirements

ATS Keywords: Trade Marketing, Retail Marketing, Go-to-Market Strategy, In-Store Activations, KPI Tracking, Collaboration, Communication, Creativity, Adaptability, Data Analysis, Relationship Building, FMCG Knowledge, Promotional Tactics, Consumer Engagement, Sales Strategy

ASSUMPTION: The application process at Infinite Roots is designed to assess candidates' skills and cultural fit, with a focus on problem-solving, creativity, and collaboration.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Excel, Google Analytics)
• Marketing automation tools (e.g., Mailchimp, Hootsuite)

ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned on the job if necessary.

👔 Cultural Fit Considerations

Company Values:

• Innovation: We embrace change and continuously seek new solutions
• Sustainability: We are committed to preserving the planet through our work
• Collaboration: We work together to achieve our goals and support each other's growth
• Diversity: We value and celebrate the diversity of our team, fostering an inclusive work environment

Work Style:

• Agile and innovative, with a focus on continuous improvement
• Collaborative and supportive, with a strong emphasis on teamwork
• Dynamic and fast-paced, with a focus on growth and learning

Self-Assessment Questions:

• Do you thrive in a dynamic, innovative work environment?
• Are you comfortable working collaboratively and supporting the growth of your team members?
• Do you embrace change and continuously seek new solutions to problems?

ASSUMPTION: Infinite Roots values innovation, sustainability, collaboration, and diversity, fostering a dynamic and inclusive work environment.

⚠️ Potential Challenges

• Working in a fast-growing, dynamic company may require adaptability and flexibility
• The role involves a mix of strategic planning, creative execution, and data analysis, which can be challenging at times
• The retail sector can be competitive and unpredictable, requiring constant adaptation and innovation
• The role may require occasional travel to attend industry events or meet with retail partners

ASSUMPTION: This role offers a dynamic and challenging work environment, with opportunities for growth and development.

📈 Similar Roles Comparison

• This role is similar to a Trade Marketing Manager or Retail Marketing Manager position in other companies, with a focus on go-to-market strategy, in-store activations, and KPI tracking
• However, Infinite Roots' focus on sustainability and innovation sets it apart from other companies in the industry
• This role offers the opportunity to work in a fast-growing, mission-driven company with a strong emphasis on collaboration and growth

ASSUMPTION: This role is similar to other trade marketing or retail marketing positions, but with a unique focus on sustainability and innovation.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch in the retail sector
• Designing and implementing an in-store campaign to increase consumer engagement and drive sales
• Analyzing sales performance data to identify trends and inform targeted activations and listing efforts

ASSUMPTION: These sample projects are based on the key responsibilities listed in the job description and provide a sense of the day-to-day tasks involved in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans and how this role fits into that strategy?
• How does the team collaborate and support each other's growth and development?
• What are the biggest challenges facing the company in the next year, and how can this role help address them?
• How does the company support work-life balance and employee well-being?
• What opportunities are there for professional growth and development within the company?

ASSUMPTION: These questions are designed to help candidates better understand the company's culture, growth plans, and opportunities for professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of in-store campaigns you've designed or marketing strategies you've executed
• Follow up with the HR department one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.