Trade Marketing Mgr

📌 Core Information

🔹 Job Title: Trade Marketing Manager

🔹 Company: Goodyear

🔹 Location: Callao, Peru

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning and implementing marketing strategy
• Managing marketing activities to meet financial objectives
• Enhancing the Goodyear brand through consumer actions
• Supporting PBUs for the correct execution of marketing activities

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Implement promotional activities in the point of sale to promote the brand and products

✅ Develop brand campaigns by seasonality

✅ Manage ROI of campaigns based on incremental sell-out targets

✅ Ensure marketing campaigns are always active

✅ Deploy sales and portfolio training to all distributor staff and internal staff

✅ Provide constant product training

✅ Accompany visits to provinces to review dealer behavior and growth opportunities

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Administration, Economics, or Marketing, with a preference for a Master's degree in Marketing and Sales

Experience: Over 10 years of experience in marketing, sales, and business development

Required Skills:

• Excellent communication skills
• Initiative in new challenges and challenges
• Desire to improve
• Ability to motivate and work in a team
• Proficiency in Office tools, especially Excel and macros
• Process orientation
• Ability to use and manage KPIs

Preferred Skills:

• Bilingual or multilingual skills (French/Spanish)

ASSUMPTION: Candidates with experience in the tire industry or related fields may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is not specified. According to Glassdoor, the average salary for a Trade Marketing Manager in Peru is approximately 15,000 PEN per month. This estimate is based on industry standards and may vary depending on the candidate's experience and qualifications.

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on Goodyear products

Working Hours: Full-time, Monday to Friday, with occasional weekend work as needed

ASSUMPTION: The salary range provided is an estimate and may vary based on the company's internal compensation structure and the candidate's qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Goodyear is a leading global tire manufacturer, operating in the automotive, commercial, aviation, and consumer tire markets.

Company Size: Goodyear has over 10,000 employees worldwide, providing a large and diverse work environment.

Founded: Goodyear was founded in 1898 and has a rich history of innovation and excellence in the tire industry.

Company Description:

• Goodyear is committed to sustainable business practices and responsible tire disposal
• The company invests in research and development to create innovative tire technologies
• Goodyear offers a range of products and services to meet the needs of various industries and consumers

Company Specialties:

• Automotive tires
• Commercial tires
• Aviation tires
• Consumer tires
• Retread tires
• Chemicals
• Retail
• Manufacturing
• Engineering and technology

Company Website: www.goodyear.com

ASSUMPTION: Goodyear's extensive global presence and diverse product offerings provide numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a significant amount of experience and expertise in marketing, sales, and business development.

Reporting Structure: The Trade Marketing Manager reports directly to the Marketing Director and may oversee a team of marketing professionals.

Work Arrangement: This role is on-site, with occasional remote work or hybrid arrangements possible for certain tasks or projects.

Growth Opportunities:

• Advancement to a senior marketing role or management position
• Expansion into international markets or new product lines
• Development of leadership and strategic planning skills

ASSUMPTION: Successful candidates will have a strong track record of driving marketing initiatives that deliver results and contribute to the overall success of the organization.

🌍 Location & Work Environment

Office Type: Goodyear's Callao office is a modern, professional environment with a collaborative and inclusive work culture.

Office Location(s): 200 Innovation Way, Akron, OH 44316, US

Geographic Context:

• Callao is the capital of the Lima Province and the second-most populous city in Peru
• The city is known for its vibrant cultural scene, historic sites, and coastal location
• Callao offers a mix of urban and suburban living options, with easy access to beaches, parks, and entertainment

Work Schedule: The work schedule for this role is typically Monday to Friday, with occasional weekend work as needed to support marketing campaigns and events.

ASSUMPTION: The work environment at Goodyear's Callao office is dynamic and fast-paced, with a strong emphasis on teamwork and collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the marketing director or other senior leaders

Key Assessment Areas:

• Marketing strategy and planning
• Communication and presentation skills
• Problem-solving and analytical skills
• Leadership and teamwork abilities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've led in the past
• Research Goodyear's marketing strategies and be ready to discuss how you can contribute to their success

ATS Keywords: Marketing strategy, promotional activities, brand development, ROI management, sales training, product training, market analysis, promotional campaigns, dealer support, merchandising management

ASSUMPTION: The interview process at Goodyear is designed to assess the candidate's marketing expertise, strategic thinking, and cultural fit within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's experience and the team's needs.

👔 Cultural Fit Considerations

Company Values:

• Safety
• Integrity
• Diversity
• Sustainability
• Performance

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and responsive to change
• Innovative and forward-thinking

Self-Assessment Questions:

• How do you align with Goodyear's core values, particularly safety and integrity?
• How comfortable are you working in a dynamic, fast-paced environment with tight deadlines?
• How do you approach continuous learning and professional development?

ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Goodyear's values and work style, as well as a passion for driving marketing initiatives that deliver results.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with cross-functional teams and stakeholders
• Adapting to changes in marketing strategies and priorities
• Developing and implementing innovative marketing campaigns

ASSUMPTION: The potential challenges in this role require strong organizational skills, adaptability, and the ability to work effectively with diverse teams.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on trade marketing and dealer support
• This role requires a strong understanding of the tire industry and its unique marketing challenges
• Career progression in this role may lead to senior marketing positions or management roles within Goodyear

ASSUMPTION: Candidates with experience in trade marketing or related fields may find this role particularly appealing and well-suited to their skills and interests.

📝 Sample Projects

• Developing and executing a promotional campaign to increase tire sales in a specific region
• Conducting market research to identify new opportunities for Goodyear's product portfolio
• Training dealer staff on new product launches and features

ASSUMPTION: The specific projects assigned to the Trade Marketing Manager may vary depending on the company's marketing priorities and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• How does this role support Goodyear's overall marketing strategy and business objectives?
• What are the key priorities for this role in the first 90 days?
• How does Goodyear measure the success of its marketing campaigns, and how will my performance be evaluated?
• What opportunities are there for professional development and growth within the marketing team?
• How does Goodyear support work-life balance for its employees?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've led in the past
• Research Goodyear's marketing strategies and be ready to discuss how you can contribute to their success
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.