TRADE MARKETING&MRKTG.INTELLIGENCE MANAGER

📌 Core Information

🔹 Job Title: TRADE MARKETING & MKTG. INTELLIGENCE MANAGER

🔹 Company: Ariston Group

🔹 Location: Ha Noi, Ha N, 100000, VN

🔹 Job Type: On-site

🔹 Category: Manufacturing

🔹 Date Posted: 2025-05-29

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive trade marketing plans
• Driving commercial excellence and elevating brand presence in retail landscape
• Leveraging business intelligence, merchandising, and trade program management skills
• Adapting to an ever-evolving market and driving growth

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Business Intelligence: Analyze market trends, shopper behavior, and competitor activities to inform strategic decision-making. Leverage data-driven insights to develop targeted marketing campaigns and optimize resource allocation. Monitor and report on the effectiveness of trade marketing initiatives.

✅ Commercial Excellence: Devise and implement effective retail strategies, promotional campaigns, and sales-driving initiatives. Collaborate with the team to ensure optimal product assortment, display, and visibility. Develop and manage sales automation to support business implementation and execution. Enhance trade marketing efficiency and sales capability.

✅ Customer Engagement: Spearhead the creation and execution of customer-centric campaigns that foster brand loyalty and advocacy. Develop and enhance customer loyalty programs, leveraging data to personalize the customer experience. Build and execute different channel-customers programs to increase loyalty and product penetration.

✅ Merchandising: Develop and implement innovative retail display and visibility strategies to maximize shelf presence and sales. Work closely with the team to align product assortment, visual merchandising, and in-store experiences with evolving consumer preferences. Ensure seamless integration between online and offline merchandising efforts for a cohesive brand experience.

✅ Trade Program Creation and Management: Design and manage comprehensive trade programs that incentivize and support retail partners. Analyze, advise investments for different trade partners, optimizing revenue and profitability of channels. Closely monitor trade program performance and make improvements to improve effectiveness regularly.

✅ Activation and Brand Adaptation: Lead the launch of new products, services, or brand adaptations across retail channels. Ensure seamless integration of marketing strategies and activations across physical and digital touchpoints. Spearhead the adaptation of brand and marketing assets to meet specific requirements of various retail channels.

ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with the ability to drive initiatives from concept to implementation.

🎯 Required Qualifications

Education: University degree

Experience: Minimum 12 years of experience in retail marketing, with a proven track record of success

Required Skills:

• Fluency in English (Speaking and Writing)
• Exceptional analytical and problem-solving skills
• Strong commercial acumen and understanding of retail dynamics
• Proficiency in developing and executing integrated marketing campaigns
• Demonstrated experience in leading and collaborating with cross-functional teams
• Excellent communication and presentation skills
• A balance of strategic planning and hands-on execution
• Ability to multitask, people and team-oriented, 'Can do' attitude
• Ability to think critically but be creative in terms of reports or proposals

Preferred Skills:

• Experience in the manufacturing industry
• Knowledge of the Ariston Group's products and services

ASSUMPTION: Given the global nature of Ariston Group, candidates with international experience or language skills may have an advantage.

💰 Compensation & Benefits

Salary Range: Ariston Group does not provide salary information for this role. Based on industry standards for a senior marketing manager in Vietnam, the estimated salary range is VND 1,200,000,000 - VND 1,800,000,000 per year.

Benefits:

• Health insurance
• Retirement benefits
• Employee discounts on Ariston Group products
• Opportunities for professional development and growth

Working Hours: Full-time, 40 hours per week. Flexible work arrangements may be available based on business needs.

ASSUMPTION: Ariston Group offers competitive compensation and benefits packages to attract and retain top talent in the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Ariston Group is a global leader in sustainable climate and water comfort, operating in the manufacturing industry.

Company Size: Ariston Group has over 10,000 employees and a direct presence in 40 countries across 5 continents, with 29 production sites and 28 research and development centers.

Founded: Ariston Group was founded in 1930 and is headquartered in Fabriano, Marches, Italy.

Company Description:

• Ariston Group is a global leader in sustainable thermal comfort, offering a unique range of solutions for climate comfort, water heating, and air handling, as well as components and burners.
• The group demonstrates its commitment to sustainability through the development of renewable and high-efficiency solutions, such as heat pumps, water heating heat pumps, hybrids, domestic ventilation, air handling, and solar thermal systems.
• Ariston Group operates under global strategic brands Ariston, Elco, and Wolf, and brands such as Calorex, NTI, HTP, Atag, Brink, Chromagen, Racold, as well as Thermowatt and Ecoflam in the components and burners business.

Company Specialties:

• Sustainable thermal comfort solutions
• Water heating and air handling systems
• Components and burners
• Renewable and high-efficiency solutions

Company Website: https://www.aristongroup.com

ASSUMPTION: Ariston Group's commitment to sustainability and continuous investment in technological innovation, digitalization, and advanced connectivity solutions make it an attractive employer for professionals seeking to make a positive impact in the industry.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a minimum of 12 years of experience in retail marketing.

Reporting Structure: The Trade Marketing & MkTG. Intelligence Manager will report directly to the General Director.

Work Arrangement: This role is based in Hanoi/HCMC and requires on-site presence.

Growth Opportunities:

• Ariston Group offers opportunities for professional development and growth within the organization.
• Given the global nature of the company, there may be opportunities for international assignments or relocation.
• As the company continues to expand and innovate, new roles and responsibilities may become available.

ASSUMPTION: Ariston Group's commitment to employee growth and development makes it an attractive employer for professionals seeking to advance their careers in the industry.

🌍 Location & Work Environment

Office Type: Ariston Group's office in Ha Noi is a modern, professional workspace designed to foster collaboration and productivity.

Office Location(s): Ha Noi, Vietnam

Geographic Context:

• Ha Noi is the capital and second-largest city of Vietnam, with a population of over 8 million people.
• The city is known for its rich history, culture, and vibrant street life, offering a unique blend of traditional and modern experiences.
• Ha Noi is a major economic hub in Vietnam, with a diverse range of industries and businesses.

Work Schedule: The work schedule for this role is full-time, with standard working hours Monday through Friday. Flexible work arrangements may be available based on business needs.

ASSUMPTION: Ha Noi's vibrant culture, rich history, and diverse economy make it an attractive location for professionals seeking to live and work in Vietnam.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Analytical and problem-solving skills
• Strategic thinking and planning
• Communication and presentation skills
• Cross-functional collaboration and teamwork
• Cultural fit and alignment with Ariston Group's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of Ariston Group's business and the retail marketing landscape in Vietnam.
• Prepare examples of your past achievements in trade marketing, business intelligence, and customer engagement to discuss during the interview.

ATS Keywords: Trade Marketing, Business Intelligence, Retail Marketing, Customer Engagement, Merchandising, Trade Program Management, Activation, Brand Adaptation, Commercial Excellence, Cross-Functional Collaboration, Strategic Planning, Execution, Creativity, Team-Oriented

ASSUMPTION: Ariston Group's recruitment process is designed to assess candidates' skills, experience, and cultural fit, ensuring the best possible match for the role and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Marketing automation and CRM platforms (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Ariston Group uses industry-standard tools and technologies to support its business operations and marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability
• Sustainability and responsibility

Work Style:

• Results-driven and action-oriented
• Data-informed and analytical
• Collaborative and team-focused
• Adaptable and responsive to change
• Customer-focused and customer-centric

Self-Assessment Questions:

• Do I align with Ariston Group's commitment to sustainability and responsible business practices?
• Am I comfortable working in a fast-paced, dynamic environment that requires adaptability and resilience?
• Do I thrive in a collaborative, team-oriented work culture that values input and ideas from all levels?

ASSUMPTION: Ariston Group's values and work style are designed to foster a positive, productive, and inclusive work environment that supports the success of its employees and the organization.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities in a dynamic retail landscape
• Adapting to changing market trends and consumer behaviors
• Balancing strategic planning and hands-on execution in a fast-paced environment
• Working effectively with cross-functional teams and remote colleagues

ASSUMPTION: These challenges are inherent to the role and require a proactive, solutions-oriented approach to overcome.

📈 Similar Roles Comparison

• This role is unique to Ariston Group, requiring a balance of strategic planning, analytical skills, and hands-on execution in the retail marketing landscape.
• Compared to similar roles in the manufacturing industry, this position offers a unique opportunity to drive commercial excellence and elevate brand presence in the retail landscape.
• Career progression in this role may lead to senior leadership positions within Ariston Group or related industries.

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, making it an attractive opportunity for experienced retail marketing professionals seeking to make a significant impact in a global organization.

📝 Sample Projects

• Developing and executing a comprehensive trade marketing plan to drive sales and brand awareness for a new product launch
• Analyzing market trends and competitor activities to inform strategic decision-making and optimize marketing initiatives
• Spearheading the creation and execution of customer-centric campaigns that foster brand loyalty and advocacy

ASSUMPTION: These sample projects are representative of the types of initiatives the Trade Marketing & MkTG. Intelligence Manager may be responsible for in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does Ariston Group support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Ariston Group measure the success of its trade marketing initiatives?
• What are the biggest challenges facing the retail marketing landscape in Vietnam, and how does Ariston Group plan to address them?

ASSUMPTION: These questions are designed to provide insight into the role, the team, and the organization, helping candidates make informed decisions about their application and potential fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your past achievements in trade marketing, business intelligence, and customer engagement to discuss during the interview.
• If selected for an interview, be prepared to present your ideas and insights on Ariston Group's business and the retail marketing landscape in Vietnam.
• Follow up with Ariston Group after submitting your application to confirm receipt and inquire about next steps.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.