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Trade Marketing Officer

Electrolux Group
Full-time
On-site
Mumbai, Mahārāshtra, India
πŸͺ Trade Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Trade Marketing Officer

πŸ”Ή Company: Electrolux Group

πŸ”Ή Location: Mumbai, Maharashtra, India

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 14, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing compelling trade strategies to enhance consumer in-store experiences
  • Driving profitable sell-out through effective trade initiatives and promotions
  • Managing budgets and ensuring ROI on investments
  • Collaborating with cross-functional teams and external partners to deliver results

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various stakeholders.

πŸ“‹ Key Responsibilities

βœ… Developing yearly trade activity plans and initiatives to drive sell-out and ROI

βœ… Aligning on plans with internal stakeholders and presenting to trade partners

βœ… Negotiating conditions and ensuring proper execution of trade promotions and events

βœ… Managing budget, monitoring investments, and analyzing returns on investments

βœ… Ensuring in-store execution of brand stories, retail guidelines, and other communication materials

βœ… Managing trainers and ensuring proper knowledge level of shopfloor assistants and brand promoters

βœ… Collaborating with various functions within the company and external partners

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management. Strong project management skills are essential.

🎯 Required Qualifications

Education: B. Tech in Electrical, Mechanical, or Electronics and/or Master’s in Business Administration - Marketing

Experience: At least 7 years of experience in marketing

Required Skills:

  • Expertise in trade strategy and consumer experience
  • Budget management and analytical skills
  • Strong communication and negotiation skills
  • Project management and team management skills
  • Agility and adaptability
  • Open mindset and cross-functional collaboration

Preferred Skills:

  • Fluency in additional languages
  • Experience in the home appliance industry

ASSUMPTION: A strong background in marketing, coupled with relevant experience in trade strategy and consumer experience, is crucial for success in this role.

πŸ’° Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for a mid-level marketing role in Mumbai)

Benefits:

  • Health insurance and retirement benefits
  • Employee discounts on Electrolux products
  • Opportunities for professional development and growth

Working Hours: Full-time (40 hours/week) with regular working hours and occasional travel

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Mumbai. Actual compensation may vary based on experience and performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Manufacturing (Home Appliances)

Company Size: 10,001+ employees (Large enterprise)

Founded: 1919

Company Description:

  • Electrolux is a leading global appliance company that shapes living for the better
  • Offers a wide range of home appliances under brands like Electrolux, AEG, and Frigidaire
  • Committed to sustainability and innovation in society through its solutions and operations

Company Specialties:

  • Refrigerators, cookers, ovens, hobs, hoods, washing machines, dryers, freezers, small appliances, and vacuum cleaners

Company Website: http://www.electroluxgroup.com

ASSUMPTION: Electrolux Group is a large, established company with a strong global presence and a focus on sustainability and innovation.

πŸ“Š Role Analysis

Career Level: Mid-level (5-10 years of experience)

Reporting Structure: Reports directly to the regional trade marketing manager

Work Arrangement: On-site with regular working hours and occasional travel

Growth Opportunities:

  • Progression to senior roles within the trade marketing function
  • Expansion into other functions or regions within the company

ASSUMPTION: This role offers opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Mumbai, Maharashtra, India

Geographic Context:

  • Mumbai is the financial capital of India and offers a vibrant, multicultural environment
  • The city is known for its diverse food, rich history, and iconic landmarks
  • Mumbai has a tropical wet and dry climate, with hot and humid summers and mild winters

Work Schedule: Full-time (40 hours/week) with regular working hours and occasional travel

ASSUMPTION: Mumbai offers a dynamic work environment with a mix of cultural experiences and professional opportunities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • Face-to-face or video interview with hiring manager and/or team members
  • Final decision and offer

Key Assessment Areas:

  • Strategic thinking and analytical skills
  • Communication and negotiation skills
  • Cross-functional collaboration and teamwork
  • Adaptability and agility

Application Tips:

  • Tailor your resume to highlight relevant marketing experience and skills
  • Prepare examples of successful trade strategies and promotions you've implemented
  • Demonstrate your understanding of the home appliance industry and Electrolux's products

ATS Keywords: Trade strategy, consumer experience, budget management, trade promotions, in-store execution, training, collaboration, analytical skills, communication, negotiation, project management, team management, agility, creativity, problem-solving, customer focus

ASSUMPTION: The application process may vary, but typically involves an online application, phone or video screening, and face-to-face or video interviews with the hiring manager and/or team members.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Project management tools (e.g., Asana, Trello, Jira)
  • Data analysis tools (e.g., Excel, Google Analytics)
  • Presentation tools (e.g., PowerPoint, Keynote)

ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and may vary based on the company's specific needs.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Respect for the individual
  • Responsibility
  • Fairness and integrity

Work Style:

  • Collaborative and cross-functional
  • Data-driven and analytical
  • Innovative and adaptable

Self-Assessment Questions:

  • Do you thrive in a collaborative, cross-functional work environment?
  • Are you comfortable working with data and using it to drive decision-making?
  • Do you embrace change and adapt quickly to new situations?

ASSUMPTION: Electrolux Group values a diverse and inclusive work environment that fosters collaboration, innovation, and continuous learning.

⚠️ Potential Challenges

  • Managing multiple stakeholders and competing priorities
  • Balancing strategic planning with tactical execution
  • Adapting to a large, matrixed organization
  • Working in a fast-paced, dynamic environment

ASSUMPTION: This role presents unique challenges that require strong project management, stakeholder management, and adaptability skills.

πŸ“ˆ Similar Roles Comparison

  • Trade Marketing Manager vs. Brand Manager: Trade Marketing Manager focuses more on in-store execution and trade promotions, while Brand Manager focuses on brand strategy and positioning
  • Trade Marketing Officer vs. Field Marketing Manager: Trade Marketing Officer focuses on trade strategy and promotions, while Field Marketing Manager focuses on event management and local market execution
  • Career progression: Trade Marketing Officer is a mid-level role that can lead to senior roles within trade marketing or expansion into other functions or regions

ASSUMPTION: This role is unique in its focus on trade strategy and consumer experience, but shares similarities with other marketing roles in terms of required skills and career progression.

πŸ“ Sample Projects

  • Developing a trade strategy and activity plan for a new product launch
  • Managing a trade promotion campaign from planning to execution and post-campaign analysis
  • Training and coaching shopfloor assistants and brand promoters on product benefits and brand stories

ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the trade marketing function?
  • How does this role fit into the company's overall marketing strategy and organization?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does the company support the professional development and growth of its employees?
  • What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions help applicants understand the role, the team, and the company culture better, enabling them to make an informed decision about the opportunity.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant marketing experience and skills
  • Prepare examples of successful trade strategies and promotions you've implemented
  • Demonstrate your understanding of the home appliance industry and Electrolux's products
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.