π Core Information
πΉ Job Title: Trade Marketing Officer
πΉ Company: Electrolux Group
πΉ Location: Mumbai, Maharashtra, India
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: July 14, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Developing compelling trade strategies to enhance consumer in-store experiences
- Driving profitable sell-out through effective trade initiatives and promotions
- Managing budgets and ensuring ROI on investments
- Collaborating with cross-functional teams and external partners to deliver results
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various stakeholders.
π Key Responsibilities
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Developing yearly trade activity plans and initiatives to drive sell-out and ROI
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Aligning on plans with internal stakeholders and presenting to trade partners
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Negotiating conditions and ensuring proper execution of trade promotions and events
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Managing budget, monitoring investments, and analyzing returns on investments
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Ensuring in-store execution of brand stories, retail guidelines, and other communication materials
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Managing trainers and ensuring proper knowledge level of shopfloor assistants and brand promoters
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Collaborating with various functions within the company and external partners
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management. Strong project management skills are essential.
π― Required Qualifications
Education: B. Tech in Electrical, Mechanical, or Electronics and/or Masterβs in Business Administration - Marketing
Experience: At least 7 years of experience in marketing
Required Skills:
- Expertise in trade strategy and consumer experience
- Budget management and analytical skills
- Strong communication and negotiation skills
- Project management and team management skills
- Agility and adaptability
- Open mindset and cross-functional collaboration
Preferred Skills:
- Fluency in additional languages
- Experience in the home appliance industry
ASSUMPTION: A strong background in marketing, coupled with relevant experience in trade strategy and consumer experience, is crucial for success in this role.
π° Compensation & Benefits
Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for a mid-level marketing role in Mumbai)
Benefits:
- Health insurance and retirement benefits
- Employee discounts on Electrolux products
- Opportunities for professional development and growth
Working Hours: Full-time (40 hours/week) with regular working hours and occasional travel
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Mumbai. Actual compensation may vary based on experience and performance.
π Applicant Insights
π Company Context
Industry: Manufacturing (Home Appliances)
Company Size: 10,001+ employees (Large enterprise)
Founded: 1919
Company Description:
- Electrolux is a leading global appliance company that shapes living for the better
- Offers a wide range of home appliances under brands like Electrolux, AEG, and Frigidaire
- Committed to sustainability and innovation in society through its solutions and operations
Company Specialties:
- Refrigerators, cookers, ovens, hobs, hoods, washing machines, dryers, freezers, small appliances, and vacuum cleaners
Company Website: http://www.electroluxgroup.com
ASSUMPTION: Electrolux Group is a large, established company with a strong global presence and a focus on sustainability and innovation.
π Role Analysis
Career Level: Mid-level (5-10 years of experience)
Reporting Structure: Reports directly to the regional trade marketing manager
Work Arrangement: On-site with regular working hours and occasional travel
Growth Opportunities:
- Progression to senior roles within the trade marketing function
- Expansion into other functions or regions within the company
ASSUMPTION: This role offers opportunities for career growth and development within the company.
π Location & Work Environment
Office Type: Corporate office
Office Location(s): Mumbai, Maharashtra, India
Geographic Context:
- Mumbai is the financial capital of India and offers a vibrant, multicultural environment
- The city is known for its diverse food, rich history, and iconic landmarks
- Mumbai has a tropical wet and dry climate, with hot and humid summers and mild winters
Work Schedule: Full-time (40 hours/week) with regular working hours and occasional travel
ASSUMPTION: Mumbai offers a dynamic work environment with a mix of cultural experiences and professional opportunities.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face or video interview with hiring manager and/or team members
- Final decision and offer
Key Assessment Areas:
- Strategic thinking and analytical skills
- Communication and negotiation skills
- Cross-functional collaboration and teamwork
- Adaptability and agility
Application Tips:
- Tailor your resume to highlight relevant marketing experience and skills
- Prepare examples of successful trade strategies and promotions you've implemented
- Demonstrate your understanding of the home appliance industry and Electrolux's products
ATS Keywords: Trade strategy, consumer experience, budget management, trade promotions, in-store execution, training, collaboration, analytical skills, communication, negotiation, project management, team management, agility, creativity, problem-solving, customer focus
ASSUMPTION: The application process may vary, but typically involves an online application, phone or video screening, and face-to-face or video interviews with the hiring manager and/or team members.
π οΈ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Excel, Google Analytics)
- Presentation tools (e.g., PowerPoint, Keynote)
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and may vary based on the company's specific needs.
π Cultural Fit Considerations
Company Values:
- Respect for the individual
- Responsibility
- Fairness and integrity
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Innovative and adaptable
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional work environment?
- Are you comfortable working with data and using it to drive decision-making?
- Do you embrace change and adapt quickly to new situations?
ASSUMPTION: Electrolux Group values a diverse and inclusive work environment that fosters collaboration, innovation, and continuous learning.
β οΈ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Balancing strategic planning with tactical execution
- Adapting to a large, matrixed organization
- Working in a fast-paced, dynamic environment
ASSUMPTION: This role presents unique challenges that require strong project management, stakeholder management, and adaptability skills.
π Similar Roles Comparison
- Trade Marketing Manager vs. Brand Manager: Trade Marketing Manager focuses more on in-store execution and trade promotions, while Brand Manager focuses on brand strategy and positioning
- Trade Marketing Officer vs. Field Marketing Manager: Trade Marketing Officer focuses on trade strategy and promotions, while Field Marketing Manager focuses on event management and local market execution
- Career progression: Trade Marketing Officer is a mid-level role that can lead to senior roles within trade marketing or expansion into other functions or regions
ASSUMPTION: This role is unique in its focus on trade strategy and consumer experience, but shares similarities with other marketing roles in terms of required skills and career progression.
π Sample Projects
- Developing a trade strategy and activity plan for a new product launch
- Managing a trade promotion campaign from planning to execution and post-campaign analysis
- Training and coaching shopfloor assistants and brand promoters on product benefits and brand stories
ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for this role.
β Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the trade marketing function?
- How does this role fit into the company's overall marketing strategy and organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These questions help applicants understand the role, the team, and the company culture better, enabling them to make an informed decision about the opportunity.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and skills
- Prepare examples of successful trade strategies and promotions you've implemented
- Demonstrate your understanding of the home appliance industry and Electrolux's products
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.