📌 Core Information
🔹 Job Title: Manager, Trade Marketing, BK, LAC
🔹 Company: Restaurant Brands International
🔹 Location: Mexico
🔹 Job Type: Full-time
🔹 Category: Food and Beverage Services
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading in-store commercial execution and marketing initiatives
- Collaborating strategically with the Sr Manager Trade Marketing to achieve LAC initiatives
- Managing budget and agencies to implement materials such as POP, DMB, and couponing
- Optimizing marketing expenses to support all stores throughout the year
- Elevating consumer experience by ensuring consistent store image and service
ASSUMPTION: This role requires a strategic, growth-oriented leader with strong cross-functional collaboration skills and experience in trade marketing or a related field.
📋 Key Responsibilities
✅ Lead in-store commercial execution and manage marketing initiatives
✅ Manage budget and agencies to implement materials (POP, DMB, couponing, etc.)
✅ Optimize and maximize marketing expenses to support all stores
✅ Elevate consumers’ experience by ensuring consistent store image and service
✅ Develop measurement tools to supervise and control the complex Franchisee system
✅ Maximize working vs non-working expenses and ensure proper administrative controls
ASSUMPTION: This role involves a high degree of project management, cross-functional collaboration, and strategic planning.
🎯 Required Qualifications
Education: Master’s or Bachelor’s degree in Marketing, Business Administration, or a related field.
Experience: 4+ years of experience in innovation, marketing, or related roles, preferably in Quick Service Restaurant or international FMCG experience.
Required Skills:
- Strong cross-functional collaboration and project management skills
- Fluency in English and Spanish
- Ability to lead and manage complex projects
- Strategic thinking and problem-solving skills
Preferred Skills:
- Experience in the Quick Service Restaurant industry
- Knowledge of the LAC region
ASSUMPTION: Candidates with relevant experience and strong communication skills in both English and Spanish will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be MXN 800,000 - 1,200,000 per year, based on industry standards for a Manager, Trade Marketing position in Mexico with 4-5 years of experience. This estimate may vary based on the candidate's qualifications and the company's internal salary structure.
Benefits:
- Comprehensive Global Paid Parental Leave Program
- Free Telemedicine
- Mental Wellness Support
Working Hours: Full-time position with standard working hours, Monday to Friday, 9:00 AM to 6:00 PM. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and the company's internal salary structure.
📌 Applicant Insights
🔍 Company Context
Industry: Restaurant Brands International operates in the Food and Beverage Services industry, with a focus on Quick Service Restaurants (QSR). The QSR industry is highly competitive and dynamic, with a strong emphasis on marketing, branding, and customer experience.
Company Size: Restaurant Brands International has 5,001-10,000 employees, making it a mid-sized to large organization. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: 2014, as a result of the merger of Burger King and Tim Hortons. The company has since grown to include Popeyes and Firehouse Subs.
Company Description:
- Restaurant Brands International (RBI) is a global leader in the Quick Service Restaurant (QSR) industry, with a portfolio of iconic brands including TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®.
- RBI is committed to growing its brands by leveraging their core values, employee and franchisee relationships, and long track records of community support.
- The company operates in over 120 countries and territories, with nearly $45 billion in annual system-wide sales and over 32,000 restaurants worldwide.
Company Specialties:
- Quick Service Restaurant (QSR) operations and management
- Brand management and marketing
- Franchising and international growth
- Sustainability and corporate social responsibility (CSR)
- Innovation and digital transformation
Company Website: http://www.rbi.com
ASSUMPTION: Restaurant Brands International is a well-established company with a strong global presence and a commitment to sustainable business practices.
📊 Role Analysis
Career Level: This role is at the manager level, with the opportunity for growth and progression within the company's marketing and trade marketing teams.
Reporting Structure: The Trade Marketing Manager reports directly to the Sr Manager Trade Marketing and works collaboratively with cross-functional teams, including marketing, operations, and franchisees.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work for meetings or specific projects.
Growth Opportunities:
- Progression to a senior-level role within the trade marketing team or related departments
- Expansion of responsibilities to include additional regions or brands within the RBI portfolio
- Development of leadership and management skills through mentorship and training programs
ASSUMPTION: This role offers opportunities for career growth and development within the company's marketing and trade marketing teams.
🌍 Location & Work Environment
Office Type: The office is a corporate headquarters with a professional and collaborative work environment.
Office Location(s): Mexico
Geographic Context:
- The LAC (Latin America and Caribbean) region is a key market for Burger King, with a focus on growth and expansion in Mexico and other neighboring countries.
- Mexico is the largest market for Burger King in the LAC region, with a significant presence and growth potential.
- The office is located in a major urban area, offering easy access to public transportation and amenities.
Work Schedule: Standard working hours are Monday to Friday, 9:00 AM to 6:00 PM, with occasional overtime required to meet project deadlines.
ASSUMPTION: The work environment is collaborative and professional, with a strong emphasis on teamwork and cross-functional collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-person or video call interview with the hiring manager and/or team members
- Final interview with senior leadership or a panel of stakeholders
Key Assessment Areas:
- Cross-functional collaboration and project management skills
- Strategic thinking and problem-solving abilities
- Communication and presentation skills in English and Spanish
- Cultural fit and alignment with the company's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your experience in trade marketing, project management, and cross-functional collaboration
- Research the company and its brands to demonstrate your understanding of the business and its goals
- Practice common interview questions and be prepared to discuss your experience and qualifications in detail
ATS Keywords: Trade Marketing, Project Management, Cross-Functional Collaboration, Marketing Strategy, In-Store Execution, Budget Management, Consumer Experience, Franchisee System, Measurement Tools, Spanish, English
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their relevant experience and skills throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud)
- Presentation software (e.g., PowerPoint, Keynote)
ASSUMPTION: The tools and technologies required for this role are standard for marketing and project management positions, with a focus on collaboration and data-driven decision-making.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Accountable
- Inclusive
- Agile
- Collaborative
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on execution
- Adaptable and responsive to change
- Data-driven and analytical
Self-Assessment Questions:
- How do you demonstrate accountability in your work, and how have you held others accountable?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment or project scope?
- How do you approach cross-functional collaboration, and how have you successfully worked with diverse teams to achieve common goals?
ASSUMPTION: Candidates who demonstrate a strong fit with the company's values and work style will be well-positioned for success in this role.
⚠️ Potential Challenges
- Managing a complex franchisee system and ensuring consistent in-store communication
- Balancing working vs non-working expenses and optimizing marketing spend
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to a dynamic and competitive QSR market
ASSUMPTION: These challenges are inherent to the role and can be effectively managed by a strong, strategic, and collaborative leader.
📈 Similar Roles Comparison
- This role is similar to other Trade Marketing Manager positions in the QSR industry, with a focus on in-store execution and marketing strategy
- However, this role is unique in its focus on the LAC region and the opportunity to work with a portfolio of iconic global brands
- Career progression opportunities may vary depending on the company's size, structure, and growth plans
ASSUMPTION: This role offers a unique opportunity to work with a global portfolio of iconic brands and grow within a mid-sized to large organization.
📝 Sample Projects
- Developing and implementing a new in-store communication strategy to improve consumer experience and drive sales
- Optimizing marketing spend and maximizing ROI across the LAC region
- Collaborating with franchisees to ensure consistent store image and service standards
ASSUMPTION: These sample projects are representative of the types of initiatives and challenges that the Trade Marketing Manager may face in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing and trade marketing strategy for the LAC region?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to fostering a diverse and inclusive work environment?
- How does the company measure the success of its trade marketing initiatives, and what metrics are most important for this role?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and its culture, as well as the expectations and priorities for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your experience in trade marketing, project management, and cross-functional collaboration
- Research the company and its brands to demonstrate your understanding of the business and its goals
- Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
