Trade Marketing Representative (Charlotte, NC)

📌 Core Information

🔹 Job Title: Trade Marketing Representative

🔹 Company: JTI Liggett

🔹 Location: Charlotte, North Carolina, United States

🔹 Job Type: On-site

🔹 Category: Sales & Marketing

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Implementing comprehensive sales and merchandising programs for retail accounts
• Driving sales growth through customized sales programs
• Managing a designated geographic territory
• Traveling 25% to 75% depending on territory size
• Collaborating with customers to maximize impact and outcomes

ASSUMPTION: This role requires strong communication, negotiation, and analytical skills, as well as the ability to build and maintain effective customer relationships.

📋 Key Responsibilities

✅ Execution Planning: Determine visit frequency, coordinate visit timing with customers, plan calls based on sales data, and contribute to decision-making regarding activities at outlets.

✅ Strategic Insights & Business Advice: Leverage local knowledge to identify opportunities, analyze activity and program performance, monitor competitor and retailer activity, and present sales data to educate and guide outlets.

✅ Negotiation & Selling Process (Double Win): Negotiate short-term sell-out volume agreements, ensure product placement aligns with planograms, apply an advanced selling process, anticipate and address objections, and ensure correct selling price points and required SKUs are listed.

✅ Logistics: Merchandise stock, place or manage top-up orders, and educate store staff on product availability.

✅ Performance: Evaluate individual performance against set objectives, record results in Synergy or a similar system, and identify opportunities for future improvement.

✅ Other: Manage various tasks and projects as they arise or as requested by the manager.

ASSUMPTION: The role requires strong organizational skills, the ability to manage multiple tasks and projects, and the ability to work independently with minimal supervision.

🎯 Required Qualifications

Education: High School Diploma required; additional education preferred

Experience: Minimum of 3 years of experience in FMCG sales

Required Skills:

• Strong computer skills, including proficiency in Microsoft Office Suite
• Solid commercial understanding
• Excellent communication skills
• Strong selling skills, with a focus on the Double Win approach
• Knowledge of Synergy (reporting & data)
• Strong analytical skills

Preferred Skills:

• Fluency in Spanish

ASSUMPTION: The role requires a strong understanding of the FMCG industry, sales processes, and customer management. Familiarity with the tobacco industry is a plus.

💰 Compensation & Benefits

Salary Range: $55,000 - $70,000 per year (based on industry standards for a role of this level and location)

Benefits:

• Annual Performance-based Bonus
• Employee Stock Purchase Plan
• Personal Development Programs
• Medical, Dental & Vision Plan for employees & family members
• Life Insurance
• Matching 401(K)
• Paid Time Off (PTO)
• Paid Family Leave (20 weeks)
• Short-Term & Long-Term Disability
• Education/Tuition Assistance
• Volunteering Activities
• Employee Assistance Program (counseling services for employees & family members)

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is an estimate based on industry standards for a role of this level and location. The actual salary may vary based on the candidate's experience, skills, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Tobacco Manufacturing

Company Size: 10,001+ employees

Founded: 1907, in Japan

Company Description:

• JTI is a global tobacco and vaping product company with a presence in over 130 countries
• The company is committed to creating fulfilling moments for consumers and creating a better future through sustainable business practices
• JTI has been recognized as a Global Top Employer for 10 consecutive years, reflecting its commitment to employee development and well-being

Company Specialties:

• Supply Chain
• Marketing
• Corporate Affairs
• Regulatory Affairs
• Agricultural Operations
• Research & Development
• Human Resources
• Careers
• International Mobility
• Training
• Finance
• Graduates and Interns

Company Website: jti.com

ASSUMPTION: JTI's large size and global presence offer extensive career growth opportunities and exposure to diverse markets and cultures. The company's commitment to sustainability and social responsibility provides a positive work environment.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: The Trade Marketing Representative will report directly to the Sales Manager or Territory Manager.

Work Arrangement: On-site, with travel ranging from 25% to 75% depending on territory size.

Growth Opportunities:

• Progression to a Senior Trade Marketing Representative or other sales management roles
• Expansion into different markets or product categories
• Development of leadership and management skills through internal training programs

ASSUMPTION: The role offers significant growth potential, both in terms of career advancement and exposure to diverse markets and products.

🌍 Location & Work Environment

Office Type: JTI Liggett has a modern, professional office environment.

Office Location(s): 8, rue Kazem Radjavi, Geneva, 1202, CH (Global Headquarters)

Geographic Context:

• Charlotte, North Carolina, is the largest city in the state and the 17th-most populous city in the United States
• The city is known for its diverse economy, with significant sectors in finance, energy, and healthcare
• Charlotte has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: The role requires a full-time work schedule, with the possibility of overtime during peak sales periods.

ASSUMPTION: The role may require flexibility in working hours to accommodate customer needs and territory management demands.

💼 Interview & Application Insights

Typical Process:

• Phone screening with the Talent Advisor
• Assessment tests
• Interviews with the Sales Manager or Territory Manager, and potentially other stakeholders
• Offer

Key Assessment Areas:

• Sales skills and experience
• Communication and negotiation skills
• Analytical and problem-solving skills
• Cultural fit and adaptability

Application Tips:

• Highlight relevant sales experience and achievements
• Demonstrate strong communication and negotiation skills through examples
• Showcase analytical skills through problem-solving scenarios
• Tailor your resume and cover letter to emphasize your fit for the role and company culture

ATS Keywords: FMCG Sales, Trade Marketing, Customer Relationship Management, Sales Planning, Sales Execution, Sales Performance, Sales Analysis, Sales Strategy, Sales Negotiation, Sales Presentation, Sales Reporting, Sales Data Analysis, Sales Targets, Sales Forecasting, Sales Territory Management, Sales Team Leadership, Sales Coaching, Sales Training, Sales Coordination, Sales Administration, Sales Operations, Sales Support, Sales Management, Sales Supervision, Sales Leadership, Sales Development, Sales Growth, Sales Expansion, Sales Optimization, Sales Improvement, Sales Efficiency, Sales Effectiveness, Sales Productivity, Sales Performance Metrics, Sales KPIs, Sales Target Setting, Sales Target Achievement, Sales Target Exceeding, Sales Target Overachievement, Sales Target Underachievement, Sales Target Adjustment, Sales Target Realignment, Sales Target Reassessment, Sales Target Review, Sales Target Evaluation, Sales Target Assessment, Sales Target Analysis, Sales Target Reporting, 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