Trade Marketing Specialist

📌 Core Information

🔹 Job Title: Trade Marketing Specialist

🔹 Company: Mattel

🔹 Location: Santiago, Región Metropolitana, Chile

🔹 Job Type: Full-time

🔹 Category: Manufacturing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Protecting Mattel's leadership in the toy category at the point of sale
• Executing sales and trade marketing strategies
• Building customer loyalty through point-of-sale visits
• Understanding the toy category to identify threats and opportunities

ASSUMPTION: This role requires a proactive and strategic mindset to thrive in a highly competitive and dynamic environment.

📋 Key Responsibilities

✅ Lead the field operation through the local promotion agency, defining objectives of frequency, coverage, and scope

✅ Ensure the correct execution of brands at the point of sale, aligned with the commercial and trade marketing strategy of the country

✅ Develop display strategies together with the visual merchandising team to maximize the leadership of the brands in different channels and categories

✅ Generate valuable relationships with stakeholders, including sales, customers, stores, and agency

ASSUMPTION: This role involves a significant amount of fieldwork and stakeholder management, requiring strong communication and organizational skills.

🎯 Required Qualifications

Education: Not specified

Experience: 3-4 years in sales, trade marketing, GTM, or sales strategy, ideally managing relationships with clients, stores, and promotion agencies in mass consumption categories

Required Skills:

• Team management (outsourced)
• Advanced Excel

Preferred Skills:

• Fluency in Spanish and English

ASSUMPTION: Candidates with experience in the mass consumption or FMCG sector may have an advantage in understanding the market dynamics and customer behavior.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Chile is typically between CLP 3,000,000 and CLP 4,500,000 per year, based on experience and qualifications. Mattel offers competitive compensation packages.

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on Mattel products

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility based on business needs

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Mattel is a leading global toy company and owner of one of the strongest catalogs of children's and family entertainment franchises in the world. They create innovative products and experiences that inspire, entertain, and develop children through play.

Company Size: Mattel has over 10,000 employees worldwide, providing a large and diverse work environment.

Founded: Mattel was founded in 1945 and has since grown into a global leader in the toy industry.

Company Description:

• Mattel is committed to creating innovative products and experiences that inspire and develop children through play
• The company owns iconic brands such as Barbie, Hot Wheels, Fisher-Price, and American Girl
• Mattel engages consumers through its portfolio of brands, film and television content, gaming, music, and live events

Company Specialties:

• Toy manufacturing and design
• Brand management and licensing
• Entertainment and content creation

Company Website: Mattel.com

ASSUMPTION: Mattel's extensive brand portfolio and global presence offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the mid-level, requiring several years of experience in sales or trade marketing but offering opportunities for growth and advancement.

Reporting Structure: The Trade Marketing Specialist reports directly to the Country Manager or a regional Trade Marketing Manager.

Work Arrangement: This role is on-site, with frequent travel to points of sale and customer locations.

Growth Opportunities:

• Progression to a Trade Marketing Manager or similar role within the organization
• Expansion into other regions or markets within Mattel's global operations
• Development of skills in brand management, marketing, or sales strategy

ASSUMPTION: Success in this role may lead to opportunities for career advancement within Mattel's global organization.

🌍 Location & Work Environment

Office Type: Mattel's Santiago office is a modern, collaborative workspace with a casual dress code and a focus on teamwork.

Office Location(s): Avenida Americo Vespucio, Santiago, Chile

Geographic Context:

• Santiago is the capital and largest city of Chile, with a population of over 6 million people
• The city offers a mix of urban and natural environments, with easy access to the Andes Mountains and nearby beaches
• Santiago has a Mediterranean climate, with mild winters and warm summers

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility based on business needs and fieldwork requirements.

ASSUMPTION: The work environment at Mattel's Santiago office is dynamic and collaborative, with a strong focus on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-person or video interview with the country manager or regional trade marketing manager
• Final interview with the human resources department

Key Assessment Areas:

• Sales and trade marketing strategy development
• Stakeholder management and communication skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Mattel's values

Application Tips:

• Highlight relevant experience in sales, trade marketing, or related fields
• Demonstrate strong communication and stakeholder management skills
• Showcase a proactive and strategic mindset in your application materials
• Tailor your resume and cover letter to emphasize your fit for the role and company

ATS Keywords: Sales, Trade Marketing, GTM, Sales Strategy, Client Management, Team Management, Excel, Mattel, Toys, Point of Sale, Customer Loyalty, Category Management, Display Strategies, Visual Merchandising, Stakeholder Management

ASSUMPTION: The application process for this role may involve assessments of both hard and soft skills, as well as a strong focus on cultural fit and alignment with Mattel's values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Microsoft Dynamics)
• Project management tools (e.g., Asana, Trello)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The tools and technologies required for this role are standard for sales and marketing professionals, with a focus on data analysis and project management.

👔 Cultural Fit Considerations

Company Values:

• We are passionate about play
• We are inclusive and respectful
• We are innovative and curious
• We are accountable and committed

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and resilient
• Strong communication and stakeholder management skills

Self-Assessment Questions:

• Do I have a passion for play and a strong commitment to creating innovative products and experiences for children?
• Am I able to build and maintain strong relationships with stakeholders, including customers, stores, and agency partners?
• Do I have a proactive and strategic mindset, with a focus on driving results and identifying opportunities for growth?

ASSUMPTION: Mattel values candidates who are passionate about play, innovative, and committed to creating high-quality products and experiences for children. Strong communication and stakeholder management skills are essential for success in this role.

⚠️ Potential Challenges

• Navigating a highly competitive and dynamic market
• Managing multiple stakeholders with varying priorities and expectations
• Balancing fieldwork and office-based responsibilities
• Adapting to a fast-paced and ever-changing work environment

ASSUMPTION: Success in this role requires strong communication, organizational, and adaptability skills, as well as a proactive and strategic mindset.

📈 Similar Roles Comparison

• Trade Marketing Specialist vs. Brand Manager: Both roles focus on brand management and strategy, but the Trade Marketing Specialist has a stronger focus on point-of-sale execution and customer relationships
• Trade Marketing Specialist vs. Sales Representative: The Trade Marketing Specialist has a broader scope, focusing on both sales strategy and trade marketing, while the Sales Representative is primarily responsible for driving sales and customer acquisition
• Trade Marketing Specialist vs. Marketing Coordinator: The Trade Marketing Specialist has a more strategic focus, with a broader scope of responsibilities, while the Marketing Coordinator may have a more tactical role, supporting marketing campaigns and initiatives

ASSUMPTION: The Trade Marketing Specialist role offers a unique blend of sales, marketing, and customer management responsibilities, with opportunities for career growth and development within Mattel's global organization.

📝 Sample Projects

• Developing and executing a trade marketing strategy for a new product launch
• Conducting a point-of-sale audit to identify opportunities for improving brand visibility and customer loyalty
• Managing a team of outsourced promotional staff to execute in-store events and activations

ASSUMPTION: The Trade Marketing Specialist role offers a diverse range of projects and initiatives, with a strong focus on driving results and identifying opportunities for growth and innovation.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does Mattel support the professional development and growth of its employees?
• What is the typical career path for someone in this role, and what opportunities exist for advancement within the organization?
• How does Mattel approach diversity, equity, and inclusion, and what initiatives are in place to support these values?
• What is the work-life balance like for someone in this role, and how does Mattel support employees in achieving a healthy work-life balance?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a strong interest in the role and a commitment to understanding the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching Mattel's brand portfolio and understanding the toy industry dynamics
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.