Trade Marketing Specialist- IBP

📌 Core Information

🔹 Job Title: Trade Marketing Specialist - IBP

🔹 Company: Metcash

🔹 Location: Macquarie Park, NSW, Australia

🔹 Job Type: Hybrid (FlexReady accredited workplace)

🔹 Category: Marketing & Branding

🔹 Date Posted: April 23, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site with flexible work arrangements

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for new product development and priority brands
• Planning and managing promotional calendars to drive sales growth and retailer engagement
• Collaborating with cross-functional teams to deliver high-impact marketing campaigns
• Analyzing data and insights to optimize trade marketing programs and budgets
• Representing the voice of the retailer and consumer in marketing strategies and decisions

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to balance multiple projects and timelines.

📋 Key Responsibilities

✅ Develop and execute go-to-market strategies for new product development and priority brands, ensuring alignment with broader business objectives

✅ Plan and manage promotional calendars, ensuring effective use of product ranges and promotional activities to drive sales growth and retailer engagement

✅ Collaborate with the IBA Studio team and third-party agencies to create and supply creative assets for internal teams, external stakeholders, and consumers

✅ Track and evaluate the effectiveness of trade marketing programs, making adjustments as needed to optimize performance

✅ Manage the IBP trade marketing budget, ensuring all activities stay within budget and deliver strong return on investment

✅ Organize and oversee key events and public relations communications, from trade events to product launches, ensuring maximum brand exposure

✅ Develop and maintain digital and social media assets for Independent Beverage Partners, keeping the content fresh and engaging

ASSUMPION: This role involves a high degree of autonomy and requires strong project management skills to handle multiple tasks and timelines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in trade marketing, retail, or brand marketing, preferably within the retail, FMCG, or liquor industries

Required Skills:

• Proven success in taking new products to market and driving their growth
• Strong financial and business acumen, with the ability to manage and optimize trade marketing budgets effectively
• Creative and innovative thinking, combined with the ability to execute ideas in a practical and efficient manner
• Excellent project management skills to handle multiple tasks and timelines
• Strong ability to analyze data, recognize trends, and turn insights into action
• Influential communication skills, with a natural ability to build rapport and collaborate with internal teams to drive successful execution

Preferred Skills:

• Experience with IBP (Integrated Business Planning) processes
• Fluency in additional languages (e.g., Mandarin, Spanish)

ASSUMPTION: Candidates should have a proven track record in driving sales growth through effective trade marketing strategies and possess strong analytical skills to make data-driven decisions.

💰 Compensation & Benefits

Salary Range: AU$85,000 - AU$105,000 per annum, plus superannuation (industry standard for mid-senior level marketing roles in Australia)

Benefits:

• Flexible work environment (FlexReady accredited workplace)
• 5th week of annual leave every year after the first year
• 2 well-being days and 1 volunteer day annually
• Abundance of learning, development, and career growth opportunities
• 12 weeks of gender-neutral paid parental leave for primary carers
• Bronze Employer for LGBTQ Inclusion
• Neutral gender pay gap of under 5% (WGEA 2023-2024)
• Gold accreditation by Mental Health Australia
• Incredible value discounts and perks through the team member app, "Our Local"

Working Hours: Full-time (37.5 hours per week), with flexible work arrangements available

ASSUMPTION: The salary range is based on industry standards for mid-senior level marketing roles in Australia, with additional benefits to support work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Wholesale distribution and marketing, focusing on the liquor industry

Company Size: Large (over 200 employees)

Founded: 1971 (as Metcash; ALM founded in 1998)

Company Description:

• Metcash is Australia's leading wholesale distribution and marketing company, with revenue exceeding AU$18 billion in FY24 and an ASX top 100 listing
• ALM (Australian Liquor Marketers) is the liquor wholesale division of Metcash, supplying over 12,000 liquor customers and supporting independent businesses with a competitively priced and extensive liquor range
• Metcash is dedicated to fostering diversity and inclusion in the workplace and is an equal opportunity employer

Company Specialties:

• Wholesale distribution and marketing
• Liquor industry
• Supporting independent retailers

Company Website: https://www.metcash.com.au/

ASSUMPTION: Metcash's large size and diverse portfolio provide ample opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: Reports directly to the Brand and Portfolio Manager

Work Arrangement: Hybrid (FlexReady accredited workplace, with on-site and remote work arrangements available)

Growth Opportunities:

• Progression to senior or management roles within the marketing department
• Expansion into other areas of the business, such as category management or brand management
• Development of leadership and mentoring skills through managing junior team members

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the marketing department or across the broader business.

🌍 Location & Work Environment

Office Type: Modern, well-equipped office with collaborative workspaces

Office Location(s): Macquarie Park, NSW, Australia (with flexible remote work arrangements available)

Geographic Context:

• Macquarie Park is a major business hub in Sydney's north-west, with easy access to public transportation and major highways
• The area offers a mix of urban and suburban amenities, with numerous shopping, dining, and entertainment options nearby
• Macquarie Park is home to several major corporations and is a thriving business community

Work Schedule: Full-time (37.5 hours per week), with flexible work arrangements available

ASSUMPTION: The modern office environment and flexible work arrangements contribute to a productive and enjoyable work experience for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• Face-to-face or video interview with the hiring manager and a panel of team members
• Final round interview with the Brand and Portfolio Manager or another senior leader
• Background and reference checks

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation abilities
• Communication and presentation skills
• Cultural fit and alignment with Metcash's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the liquor industry and Metcash's business model
• Prepare examples of successful trade marketing campaigns you've executed in the past
• Showcase your ability to analyze data and make data-driven decisions
• Be ready to discuss your long-term career goals and how this role fits into your professional development

ATS Keywords: Trade Marketing, Brand Management, Go-To-Market Strategy, Promotional Planning, Retail Engagement, Data Analysis, Budget Management, Campaign Execution, Liquor Industry, FMCG, Wholesale Distribution

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, data analysis skills, and cultural fit with Metcash's values and work environment.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Marketing automation and CRM platforms (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: Proficiency in relevant marketing, data analysis, and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Always prioritize the needs of our customers and stakeholders
• Collaborative: Work together to achieve common goals and drive success
• Inclusive: Foster a diverse and inclusive work environment where everyone feels valued and respected
• Adaptable: Embrace change and continuously improve our processes and offerings
• Accountable: Take ownership of our responsibilities and deliver on our commitments

Work Style:

• Dynamic and fast-paced, with a focus on execution and results
• Collaborative and team-oriented, with a strong emphasis on internal communication and cross-functional collaboration
• Data-driven, with a focus on using data and insights to inform decision-making and strategy
• Adaptable and flexible, with a willingness to pivot and adjust plans as needed
• Customer-focused, with a deep understanding of the needs and preferences of our customers and stakeholders

Self-Assessment Questions:

• How do you ensure that your marketing strategies align with the needs and preferences of our customers and retailers?
• Can you provide an example of a time when you had to pivot or adjust your marketing plans due to changing market conditions or customer feedback?
• How do you approach collaboration and communication with internal teams and external stakeholders to drive successful execution of marketing campaigns?
• How do you stay up-to-date with industry trends and insights, and how do you incorporate this knowledge into your marketing strategies?

ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Metcash's values and work style, with a customer-centric mindset and a willingness to adapt and collaborate in a dynamic work environment.

⚠️ Potential Challenges

• Managing multiple projects and timelines simultaneously
• Working in a fast-paced and dynamic environment, with a need to adapt quickly to changing priorities and market conditions
• Balancing the needs and preferences of both trade partners and consumers in marketing strategies
• Dealing with tight deadlines and budget constraints for trade marketing programs
• Navigating a large and complex organization, with a need to build relationships and collaborate effectively with various internal teams and external stakeholders

ASSUMPTION: Candidates should be comfortable working in a fast-paced and dynamic environment, with strong project management skills and the ability to adapt quickly to changing priorities and market conditions.

📈 Similar Roles Comparison

• This role is unique in its focus on the liquor industry and the independent retail sector, with a strong emphasis on trade marketing and go-to-market strategies
• Compared to other marketing roles, this position requires a deeper understanding of the retail landscape and the specific needs of independent liquor retailers
• Career progression in this role may involve moving into brand management or category management within the liquor industry, or transitioning to a similar role in another FMCG or retail sector

ASSUMPTION: Candidates should have a strong understanding of the liquor industry and the independent retail sector, with a willingness to specialize in trade marketing and go-to-market strategies for this unique business environment.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch, including market research, competitive analysis, and the creation of a comprehensive launch plan
• Managing the promotional calendar for a priority brand, ensuring optimal product visibility and promotional activity to drive sales growth and retailer engagement
• Analyzing sales data and consumer insights to identify trends and opportunities, and developing targeted marketing campaigns to capitalize on these findings

ASSUMPTION: Candidates should be able to provide concrete examples of successful trade marketing projects they've worked on, demonstrating their ability to analyze data, develop strategic plans, and execute campaigns that drive results.

❓ Key Questions to Ask During Interview

• Can you describe the most successful trade marketing campaign you've executed, and what made it a success?
• How do you approach working with external agencies and vendors to deliver marketing campaigns on time and within budget?
• Can you provide an example of a time when you had to pivot or adjust your marketing plans due to changing market conditions or customer feedback?
• How do you ensure that your marketing strategies align with the broader business objectives and contribute to the overall success of the organization?
• How do you stay up-to-date with industry trends and insights, and how do you incorporate this knowledge into your marketing strategies?

ASSUMPTION: Candidates should be prepared to discuss their trade marketing experience in depth, with a focus on their ability to analyze data, develop strategic plans, and execute campaigns that drive results.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the linked provided link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of successful trade marketing campaigns you've executed in the past
• Showcase your ability to analyze data and make data-driven decisions
• Be ready to discuss your long-term career goals and how this role fits into your professional development
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.