📌 Core Information
🔹 Job Title: Trade Marketing Sr Specialist
🔹 Company: Church & Dwight Co., Inc.
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-Time
🔹 Category: Trade Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Collaborating on the design and implementation of the short and medium-term Trade Marketing Plan to achieve and maintain the best market position, generate incremental sales, and maximize ROI.
- Ensuring the correct execution of the 4Ps (Product, Price, Promotion, Plaza) and adequate communication and visibility of our brands in each client channel.
- Developing and executing the Annual Trade Marketing Master Plan for assigned categories across all sales channels, focusing on maximizing commercial return on investment.
- Managing the presence and execution of key events with top clients, collaborations, and expos, as well as internal events.
- Proposing and executing material POP in physical and digital point-of-sale, negotiating with providers, and managing the investment adequately.
ASSUMPTION: This role requires a high level of collaboration and strategic thinking, with a focus on maximizing ROI and driving sales growth through effective Trade Marketing strategies.
📋 Key Responsibilities
✅ Design and implement the Annual Trade Marketing Master Plan for assigned categories across all sales channels, focusing on maximizing commercial return on investment and aligning with corporate priorities.
✅ Develop and execute strategies for the Mayoreo channel, proposing ad-hoc execution strategies tailored to the channel.
✅ Generate analyses and insights for business reviews of our brands in collaboration with sales and the field team.
✅ Ensure the presence and manage the execution of key events with top clients, collaborations, and expos, as well as internal events.
✅ Propose and execute material POP in physical and digital point-of-sale, negotiating with providers and managing the investment adequately.
✅ Develop and manage training and incentive programs for both internal and client teams.
✅ Organize consumer events to promote product education, benefits, and trial.
✅ Collaborate on strategic alliances for assigned brands to obtain benefits in sales, distribution, and penetration.
✅ Manage the appropriate investment of Trade by brand-channel-client, ensuring the maximization of commercial return on investment and alignment with corporate priorities.
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with cross-functional teams to drive successful Trade Marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Administration, Marketing, Business, Engineering, or a related field.
Experience: Minimum of 2 years of experience in Trade Marketing, Shopper Marketing, Customer Marketing, or Perfect Store in the Consumer Goods industry. Experience in sales directly with clients is desirable.
Required Skills:
- Proven experience in Trade Marketing, Shopper Marketing, Customer Marketing, or Perfect Store.
- Experience in sales directly with clients (desirable).
- Proven ability to design and execute Trade Marketing plans.
- Knowledge of various sales channels.
- Ability to apply market analysis tools such as Nielsen, Kantar, and market studies to identify opportunities.
- Understanding of brand P&L construction and analysis to generate ROI.
- Experience in developing and managing annual Trade/Ventas budgets.
- Advanced Excel and PowerPoint skills, with a focus on dynamic tables.
Preferred Skills:
- Experience in the Mayoreo channel.
- Project management skills.
ASSUMPTION: This role requires a strong foundation in Trade Marketing principles, with a focus on maximizing ROI and driving sales growth through effective strategies and tactics.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between MXN 80,000 and MXN 120,000 per month, based on industry standards for a Trade Marketing Sr Specialist with 2-5 years of experience in Mexico City. This estimate is subject to change based on the candidate's qualifications and the company's compensation structure.
Benefits:
- Competitive benefits package, including health insurance and retirement plans.
- Opportunities for professional development and growth.
- Dynamic and collaborative work environment.
Working Hours: Full-time position with standard office hours, Monday through Friday. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and the company's compensation structure. Benefits may vary based on the company's policies and the candidate's eligibility.
📌 Applicant Insights
🔍 Company Context
Industry: Church & Dwight Co., Inc. operates in the Manufacturing industry, specifically focusing on consumer products. The company is a world leader in household and personal care products, with a strong presence in both the United States and international markets.
Company Size: Church & Dwight Co., Inc. is a mid-sized company with approximately 5,000 to 10,000 employees globally. This size allows for a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
Founded: The company was founded in 1846 and has since grown to become a publicly-traded company listed on the S&P 500 index.
Company Description:
- Church & Dwight is a world leader in household and personal care products, with a portfolio of well-known brands such as ARM & HAMMER®, Batiste™, OxiClean™, Trojan™, XTRA™, Nair™, First Response™, Spinbrush™, Orajel™, Vitafusion™, Li’l Critters™, Water Pik®, Zicam®, TheraBreath®, and HERO.
- The company is committed to providing quality, affordable consumer products that power people's everyday lives. Church & Dwight fosters an ambitious and impactful work environment, where employees are encouraged to own their success and work on innovative projects.
- The company's culture is grounded in its pillars, which guide major decisions about the business and its people. Church & Dwight values determination, team spirit, and courage, and offers an open-minded and low-ego environment for its employees.
Company Specialties:
- Consumer Products Manufacturing
- Specialty Products Manufacturing
Company Website: http://www.churchdwight.com/
ASSUMPTION: Church & Dwight Co., Inc. is a well-established and reputable company in the consumer goods industry, with a strong commitment to quality and innovation. The company's size and industry position offer applicants a unique opportunity to grow professionally and contribute to a diverse range of products and brands.
📊 Role Analysis
Career Level: This role is a senior-level position within the Trade Marketing function, requiring a high level of expertise and experience in Trade Marketing principles and strategies.
Reporting Structure: The Trade Marketing Sr Specialist reports directly to the Trade Marketing Manager and works closely with cross-functional teams, including sales, marketing, and field teams.
Work Arrangement: This is an on-site position, with standard office hours Monday through Friday. Occasional overtime may be required to meet project deadlines.
Growth Opportunities:
- Progression to a Trade Marketing Manager or similar leadership role within the Trade Marketing function.
- Expansion into related roles within the marketing or sales functions, such as Shopper Marketing or Customer Marketing.
- Opportunities to work on international projects or assignments, depending on the company's global expansion plans.
ASSUMPTION: This role offers a unique opportunity for experienced Trade Marketing professionals to drive strategic initiatives and contribute to the company's overall success. With a strong focus on maximizing ROI and driving sales growth, this role provides a challenging and rewarding career path.
🌍 Location & Work Environment
Office Type: The company's office in Mexico City is a modern and collaborative workspace, with open-plan areas and dedicated meeting spaces.
Office Location(s): The Trade Marketing Sr Specialist will be based in the company's Mexico City office, with occasional travel to other locations as needed.
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a diverse and vibrant culture, rich history, and numerous attractions.
- The city offers a mix of urban and suburban living options, with various neighborhoods catering to different lifestyles and preferences.
- Mexico City has a subtropical highland climate, with mild winters and warm summers. The city experiences some rainfall throughout the year, with the wettest months being June to September.
Work Schedule: Full-time position with standard office hours, Monday through Friday. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The Mexico City office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development. The city's diverse culture and rich history offer a unique living experience for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal.
- Phone or video screening to assess cultural fit and basic qualifications.
- In-depth behavioral and technical interviews with the hiring manager and cross-functional team members.
- Final interview with the Trade Marketing Manager or another senior leader within the function.
Key Assessment Areas:
- Trade Marketing expertise and strategic thinking.
- Analytical skills and data-driven decision-making.
- Communication and presentation skills.
- Collaboration and teamwork skills.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant Trade Marketing experience and skills, with a focus on maximizing ROI and driving sales growth.
- Prepare examples of successful Trade Marketing campaigns or initiatives you have led, with clear outcomes and metrics.
- Demonstrate your proficiency in Excel and PowerPoint, with a focus on dynamic tables and data visualization.
ATS Keywords: Trade Marketing, Annual Plan, 4Ps, ROI, Sales Growth, Consumer Goods, Mexico City
ASSUMPTION: The application process for this role is competitive, and candidates should highlight their relevant experience and skills to demonstrate their fit for the position. The interview process is designed to assess the candidate's technical expertise, cultural fit, and strategic thinking.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Market research and analysis tools (e.g., Nielsen, Kantar)
ASSUMPTION: The Trade Marketing Sr Specialist will be expected to have proficiency in Microsoft Office Suite and project management tools, as well as experience with market research and analysis tools relevant to the Consumer Goods industry.
👔 Cultural Fit Considerations
Company Values:
- Determination: Church & Dwight fosters an ambitious and impactful work environment, where employees are encouraged to own their success and work on innovative projects.
- Team Spirit: The company offers an open-minded and low-ego environment, promoting collaboration and mutual support among team members.
- Courage: Church & Dwight values employees who are willing to take calculated risks and challenge the status quo to drive innovation and growth.
Work Style:
- The company encourages a dynamic and fast-paced work environment, with a focus on results and continuous improvement.
- Church & Dwight values employees who are proactive, hands-on, and able to manage multiple priorities effectively.
- The company promotes a culture of open communication and feedback, with regular check-ins and performance reviews.
Self-Assessment Questions:
- Do you have a proven track record of driving sales growth and maximizing ROI through effective Trade Marketing strategies?
- Are you comfortable working in a dynamic and fast-paced environment, with a focus on results and continuous improvement?
- Do you thrive in a collaborative and supportive work environment, where your ideas and contributions are valued?
ASSUMPTION: Church & Dwight Co., Inc. values employees who are ambitious, determined, and willing to take calculated risks to drive innovation and growth. The company's culture promotes collaboration, open communication, and a focus on results, making it an ideal fit for candidates who are proactive, hands-on, and able to manage multiple priorities effectively.
⚠️ Potential Challenges
- The Trade Marketing Sr Specialist role requires a high level of expertise and experience in Trade Marketing principles and strategies, which may present a steep learning curve for less experienced candidates.
- The role involves managing multiple priorities and deadlines, which may require occasional overtime to meet project requirements.
- The company's dynamic and fast-paced work environment may be challenging for candidates who prefer a more structured or predictable work environment.
- Mexico City's urban environment may present unique challenges, such as traffic congestion and air quality, which may impact the candidate's quality of life.
ASSUMPTION: The Trade Marketing Sr Specialist role offers a unique opportunity for experienced Trade Marketing professionals to drive strategic initiatives and contribute to the company's overall success. However, the role also presents potential challenges that candidates should carefully consider before applying.
📈 Similar Roles Comparison
- Trade Marketing Sr Specialist vs. Trade Marketing Manager: The Trade Marketing Sr Specialist role focuses on executing strategic initiatives and driving sales growth, while the Trade Marketing Manager role involves overseeing a team and managing the overall Trade Marketing function. The Sr Specialist role may offer more hands-on experience and opportunities for growth into a management role.
- Trade Marketing Sr Specialist vs. Shopper Marketing Specialist: Both roles focus on driving sales growth and maximizing ROI, but the Trade Marketing Sr Specialist role emphasizes strategic planning and execution, while the Shopper Marketing Specialist role focuses on in-store shopper behavior and point-of-sale activation. The Trade Marketing Sr Specialist role may offer more opportunities for strategic thinking and long-term planning.
- Trade Marketing Sr Specialist vs. Customer Marketing Specialist: Both roles involve driving sales growth and maximizing ROI, but the Trade Marketing Sr Specialist role focuses on channel-specific strategies and execution, while the Customer Marketing Specialist role emphasizes customer segmentation, targeting, and retention. The Trade Marketing Sr Specialist role may offer more opportunities for cross-functional collaboration and channel-specific expertise.
ASSUMPTION: The Trade Marketing Sr Specialist role offers a unique opportunity for experienced Trade Marketing professionals to drive strategic initiatives and contribute to the company's overall success. However, the role also presents unique challenges and differences from related roles, which candidates should carefully consider before applying.
📝 Sample Projects
- Developing and executing a Trade Marketing Master Plan for a new product launch, including channel-specific strategies, promotional activities, and event planning.
- Conducting a market analysis and competitive assessment to identify opportunities for sales growth and market share expansion in a specific category or channel.
- Managing the execution of a major consumer event, including vendor negotiations, logistics, and on-site management.
ASSUMPTION: The Trade Marketing Sr Specialist role offers a unique opportunity for experienced Trade Marketing professionals to drive strategic initiatives and contribute to the company's overall success. The role involves a wide range of projects and responsibilities, requiring a strong foundation in Trade Marketing principles and a proactive, hands-on approach.
❓ Key Questions to Ask During Interview
- Can you describe the Trade Marketing team's structure and how this role fits within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its Trade Marketing team members?
- What is the company's approach to cross-functional collaboration, and how does this role work with other departments?
- How does the company measure the success of its Trade Marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: The interview process for the Trade Marketing Sr Specialist role is designed to assess the candidate's technical expertise, cultural fit, and strategic thinking. Candidates should prepare thoughtful questions to demonstrate their interest in the role and the company's Trade Marketing function.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant Trade Marketing experience and skills, with a focus on maximizing ROI and driving sales growth.
- Prepare examples of successful Trade Marketing campaigns or initiatives you have led, with clear outcomes and metrics.
- Demonstrate your proficiency in Excel and PowerPoint, with a focus on dynamic tables and data visualization.
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
