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Trade Marketing Supervisor

Edrington
Full-time
On-site
Shanghai, Shanghai, China
πŸͺ Trade Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Trade Marketing Supervisor

πŸ”Ή Company: Edrington

πŸ”Ή Location: Shanghai, China

πŸ”Ή Job Type: Hybrid (50:50)

πŸ”Ή Category: Trade Marketing

πŸ”Ή Date Posted: July 7, 2025

πŸ”Ή Experience Level: Mid-Senior level (2-5 years)

πŸ”Ή Remote Status: On-site with hybrid option

πŸš€ Job Overview

Key aspects of this role include:

  • Executing trade marketing strategies across distribution channels
  • Collaborating with cross-functional teams to implement trade activation plans
  • Analyzing results and ensuring high-quality trade engagement
  • Supporting the national trade marketing manager in developing and executing strategies
  • Coordinating brand and product training programs for trade partners

ASSUMPTION: This role requires a versatile personality with strong interpersonal skills and the ability to work effectively with various stakeholders.

πŸ“‹ Key Responsibilities

βœ… Develop and execute trade marketing strategies that reflect the organization's global vision

βœ… Collaborate with sales teams to execute D.A.E (annual/quarterly/monthly) for region, channels, and targeted accounts

βœ… Oversee trade activation execution process to ensure activity and campaigns are executed to plan in the region

βœ… Coordinate brand and product training programs for trade partners in the region

βœ… Partner with marketing and sales teams to plan and execute collaboration events

βœ… Plan and execute customer engagement events

βœ… Collate, analyze, and report competitor activity and trade feedback

βœ… Manage promotions and brand activation-related vendors and personnel

βœ… Evaluate the effectiveness of trade and consumer activations and note key learnings for future reference

βœ… Assist in establishing the strategy, direction, and action plan for expanding brand presence and consumer recruitment in relation to shopper activation and retail collaboration

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical work, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Tertiary education (degree or diploma) in a relevant field

Experience: Minimum 3 years of experience in a trade marketing function or commercial function within the consumer goods industry

Required Skills:

  • Fluency in spoken and written Mandarin; basic spoken and written English
  • Sound commercial acumen with a good understanding of sales operations
  • Sound analytical skills with the ability to collect, model, and interpret data
  • Strong interpersonal and communication skills
  • Collaborative nature with excellent stakeholder management skills with internal and external customers
  • Proficient in Microsoft Word, Excel, PowerPoint

Preferred Skills:

  • Experience in the beverage or spirits industry
  • Knowledge of the Chinese spirits market

ASSUMPTION: While experience in the beverage or spirits industry is not required, it would be beneficial for understanding the specific market dynamics and regulations.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for mid-level trade marketing roles in Shanghai, the estimated salary range is Β₯350,000 - Β₯450,000 per year (gross).

Benefits:

  • 15 days annual leave, plus 4 Giving More volunteer days
  • Investment in future - additional provident fund
  • Private medical insurance
  • 24/7 support for you and your loved ones to counselling, life coaching, and information on financial, mental, and physical wellbeing
  • Experience our exceptional brands with a generous annual product allowance
  • Embrace work-life harmony with 50:50 hybrid working, 26 weeks' paid maternity, paternity, and adoption leave, and up to five paid carers leave days a year

Working Hours: Full-time position with standard working hours Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break), totaling 40 hours per week. Flexible working arrangements may be available.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Beverage Manufacturing, specifically focused on ultra-premium spirits

Company Size: Mid-sized (1,001-5,000 employees)

Founded: 1861, with a rich history and a strong commitment to crafting exceptional ultra-premium spirit brands

Company Description:

  • Edrington is a privately-held company with a principal shareholder that is a charitable trust, focusing on making a world of difference
  • The company is home to exceptional brands, including The Macallan, Highland Park, The Glenrothes, Brugal, and Wyoming Whiskey, as well as a strategic partnership with No.3 London Dry Gin
  • Edrington's people work across various specialist areas, from distilling and blending to marketing, brand management, sales, finance, and other professional functions

Company Specialties:

  • Crafting exceptional ultra-premium spirit brands
  • Global distribution and marketing
  • Sustainable and responsible business practices

Company Website: https://www.edrington.com/

ASSUMPTION: Edrington's commitment to crafting exceptional brands and making a world of difference creates a unique and inspiring work environment for employees.

πŸ“Š Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and development within the trade marketing function or across the organization

Reporting Structure: Reports directly to the National Trade Marketing Manager, with close collaboration with sales teams, area managers, account managers, customers, and 3rd party agencies

Work Arrangement: Hybrid (50:50), with a mix of on-site and remote work, allowing for flexibility and work-life balance

Growth Opportunities:

  • Progression within the trade marketing function, such as taking on additional responsibilities or moving into a management role
  • Transitioning into other marketing or commercial roles within the organization, such as brand management or sales
  • Expanding skills and expertise through training and development opportunities

ASSUMPTION: Edrington's global presence and diverse brand portfolio offer numerous growth and development opportunities for employees.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a mix of open-plan and private work areas

Office Location(s): 100 Queen Street, Glasgow, Scotland G1 3DN, GB; 18 W24th Street, 4th floor, New York, NY 10010, US; 12 Marina View, Asia Square, Tower 2 Level 24-01, Singapore, US; 100 Queen Street, Glasgow, Scotland G1 3DN, GB

Geographic Context:

  • Shanghai, China, is a major commercial hub and the most populous city in the world, offering a vibrant and dynamic work environment
  • The city is known for its rich history, diverse culture, and rapid economic development
  • Shanghai is home to a significant number of multinational corporations and is a major center for the beverage and spirits industry

Work Schedule: Standard working hours Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break), totaling 40 hours per week. Flexible working arrangements may be available.

ASSUMPTION: Shanghai's dynamic business environment and cultural diversity provide an exciting and challenging work environment for professionals.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission through the company's careers portal
  • Phone or video screening with the HR department
  • Face-to-face or video interview with the hiring manager and/or other team members
  • Final round interview, potentially including a presentation or case study component
  • Job offer and onboarding

Key Assessment Areas:

  • Cultural fit and alignment with Edrington's values
  • Problem-solving skills and analytical thinking
  • Communication and interpersonal skills
  • Commercial acumen and understanding of sales operations
  • Ability to work effectively in a hybrid work environment

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Prepare for behavioral and situational interview questions, focusing on your problem-solving skills, teamwork, and adaptability
  • Research Edrington's brand portfolio and understand their commitment to crafting exceptional ultra-premium spirit brands
  • Demonstrate your enthusiasm for the role and the company during the interview

ATS Keywords: Trade Marketing, Commercial Function, Sales Operations, Analytical Skills, Interpersonal Skills, Communication Skills, Stakeholder Management, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Beverage Manufacturing, Ultra-Premium Spirits, Hybrid Work Environment

ASSUMPTION: Edrington's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Project management tools (e.g., Asana, Trello, JIRA)
  • Data analysis tools (e.g., Excel, Google Analytics)
  • Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
  • Marketing automation tools (e.g., Marketo, Hootsuite)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the organization's internal systems and processes.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Craftsmanship: We take pride in our work and strive for excellence in everything we do
  • Integrity: We act with honesty, fairness, and respect for others
  • Responsibility: We take responsibility for our actions and their impact on our colleagues, customers, and the wider community
  • Collaboration: We work together, sharing knowledge, skills, and resources to achieve our goals
  • Innovation: We continually seek new and better ways of doing things, embracing change and learning from our experiences

Work Style:

  • Collaborative and team-oriented, with a focus on collective success
  • Adaptable and flexible, with a willingness to take on new challenges and learn from others
  • Results-driven, with a strong commitment to delivering high-quality work and achieving exceptional outcomes
  • Open and approachable, with a willingness to share ideas and feedback with colleagues
  • Self-Assessment Questions:

    • Do you share Edrington's commitment to craftsmanship and excellence in your work?
    • Are you comfortable working in a hybrid work environment, balancing on-site and remote work?
    • Do you thrive in a collaborative and team-oriented work environment?
    • Are you open to feedback and willing to learn from others to improve your skills and performance?
    • Do you have a strong commitment to delivering high-quality work and achieving exceptional outcomes?

    ASSUMPTION: Edrington's values and work style create a unique and inspiring work environment for employees, fostering a culture of collaboration, innovation, and continuous improvement.

    ⚠️ Potential Challenges

    • Managing multiple projects and priorities simultaneously, requiring strong organizational skills and time management
    • Working with diverse stakeholders, including sales teams, area managers, account managers, customers, and 3rd party agencies, requiring excellent communication and interpersonal skills
    • Navigating a dynamic and fast-paced work environment, with a need for adaptability and flexibility
    • Balancing on-site and remote work in a hybrid work arrangement, requiring strong self-motivation and time management skills
    • Dealing with the unique challenges and regulations of the Chinese spirits market, requiring a solid understanding of local market dynamics and consumer behavior

    ASSUMPTION: These challenges are inherent to the role and can be overcome with the right skills, experience, and mindset.

    πŸ“ˆ Similar Roles Comparison

    • Trade Marketing Manager vs. Trade Marketing Supervisor: While both roles involve trade marketing strategies and execution, the Trade Marketing Manager role typically has more strategic responsibilities and oversees a team, while the Trade Marketing Supervisor role focuses more on tactical execution and collaboration with other teams
    • Trade Marketing vs. Brand Marketing: Trade marketing focuses on driving sales and distribution through trade channels, while brand marketing focuses on building brand awareness and equity among consumers. Trade marketing roles may require a deeper understanding of sales operations and channel-specific dynamics
    • Mid-sized company vs. Enterprise: Mid-sized companies may offer more opportunities for growth and development, as well as a closer-knit work environment, while enterprise-level companies may provide more resources and structured career paths. The Trade Marketing Supervisor role in a mid-sized company may offer more exposure to senior leadership and strategic decision-making processes

    ASSUMPTION: Understanding the differences between similar roles and the unique aspects of working in a mid-sized company can help candidates tailor their application and interview approach to better fit the specific role and organization.

    πŸ“ Sample Projects

    • Developing and executing a trade activation plan for a new product launch in the Chinese market, including channel-specific promotions, pricing strategies, and trade partner engagement
    • Conducting a competitive analysis of key rivals in the Chinese spirits market, identifying gaps and opportunities for Edrington's brands
    • Coordinating a brand training program for trade partners, focusing on product knowledge, sales techniques, and customer engagement strategies
    • Planning and executing a customer engagement event, such as a tasting or educational seminar, to build brand awareness and drive sales in a specific region

    ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the Trade Marketing Supervisor role, requiring strong analytical, strategic, and tactical skills.

    ❓ Key Questions to Ask During Interview

    • What are the key priorities for this role in the first 90 days?
    • How does this role fit into the broader trade marketing strategy for Edrington's brands in the Chinese market?
    • What are the most challenging aspects of working in the Chinese spirits market, and how can this role help address them?
    • How does Edrington support the professional development and growth of its employees?
    • What are the key performance indicators (KPIs) for this role, and how will success be measured?
    • How does the Trade Marketing Supervisor role collaborate with other teams, such as sales, marketing, and brand management, to achieve collective success?

    ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and commitment to understanding the organization's goals and culture.

    πŸ“Œ Next Steps for Applicants

    To apply for this position:

    • Submit your application through Edrington's careers portal
    • Tailor your resume and cover letter to highlight relevant experience and skills for this role
    • Prepare for behavioral and situational interview questions, focusing on your problem-solving skills, teamwork, and adaptability
    • Research Edrington's brand portfolio and understand their commitment to crafting exceptional ultra-premium spirit brands
    • Demonstrate your enthusiasm for the role and the company during the interview
    • Follow up with the hiring manager or HR department within one week after the interview to express your continued interest in the role

    ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.