π Core Information
πΉ Job Title: Trade Marketing Supervisor
πΉ Company: Edrington
πΉ Location: Shanghai, China
πΉ Job Type: Hybrid (50:50)
πΉ Category: Trade Marketing
πΉ Date Posted: July 7, 2025
πΉ Experience Level: Mid-Senior level (2-5 years)
πΉ Remote Status: On-site with hybrid option
π Job Overview
Key aspects of this role include:
- Executing trade marketing strategies across distribution channels
- Collaborating with cross-functional teams to implement trade activation plans
- Analyzing results and ensuring high-quality trade engagement
- Supporting the national trade marketing manager in developing and executing strategies
- Coordinating brand and product training programs for trade partners
ASSUMPTION: This role requires a versatile personality with strong interpersonal skills and the ability to work effectively with various stakeholders.
π Key Responsibilities
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Develop and execute trade marketing strategies that reflect the organization's global vision
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Collaborate with sales teams to execute D.A.E (annual/quarterly/monthly) for region, channels, and targeted accounts
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Oversee trade activation execution process to ensure activity and campaigns are executed to plan in the region
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Coordinate brand and product training programs for trade partners in the region
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Partner with marketing and sales teams to plan and execute collaboration events
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Plan and execute customer engagement events
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Collate, analyze, and report competitor activity and trade feedback
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Manage promotions and brand activation-related vendors and personnel
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Evaluate the effectiveness of trade and consumer activations and note key learnings for future reference
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Assist in establishing the strategy, direction, and action plan for expanding brand presence and consumer recruitment in relation to shopper activation and retail collaboration
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical work, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
π― Required Qualifications
Education: Tertiary education (degree or diploma) in a relevant field
Experience: Minimum 3 years of experience in a trade marketing function or commercial function within the consumer goods industry
Required Skills:
- Fluency in spoken and written Mandarin; basic spoken and written English
- Sound commercial acumen with a good understanding of sales operations
- Sound analytical skills with the ability to collect, model, and interpret data
- Strong interpersonal and communication skills
- Collaborative nature with excellent stakeholder management skills with internal and external customers
- Proficient in Microsoft Word, Excel, PowerPoint
Preferred Skills:
- Experience in the beverage or spirits industry
- Knowledge of the Chinese spirits market
ASSUMPTION: While experience in the beverage or spirits industry is not required, it would be beneficial for understanding the specific market dynamics and regulations.
π° Compensation & Benefits
Salary Range: Based on industry standards for mid-level trade marketing roles in Shanghai, the estimated salary range is Β₯350,000 - Β₯450,000 per year (gross).
Benefits:
- 15 days annual leave, plus 4 Giving More volunteer days
- Investment in future - additional provident fund
- Private medical insurance
- 24/7 support for you and your loved ones to counselling, life coaching, and information on financial, mental, and physical wellbeing
- Experience our exceptional brands with a generous annual product allowance
- Embrace work-life harmony with 50:50 hybrid working, 26 weeks' paid maternity, paternity, and adoption leave, and up to five paid carers leave days a year
Working Hours: Full-time position with standard working hours Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break), totaling 40 hours per week. Flexible working arrangements may be available.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
π Applicant Insights
π Company Context
Industry: Beverage Manufacturing, specifically focused on ultra-premium spirits
Company Size: Mid-sized (1,001-5,000 employees)
Founded: 1861, with a rich history and a strong commitment to crafting exceptional ultra-premium spirit brands
Company Description:
- Edrington is a privately-held company with a principal shareholder that is a charitable trust, focusing on making a world of difference
- The company is home to exceptional brands, including The Macallan, Highland Park, The Glenrothes, Brugal, and Wyoming Whiskey, as well as a strategic partnership with No.3 London Dry Gin
- Edrington's people work across various specialist areas, from distilling and blending to marketing, brand management, sales, finance, and other professional functions
Company Specialties:
- Crafting exceptional ultra-premium spirit brands
- Global distribution and marketing
- Sustainable and responsible business practices
Company Website: https://www.edrington.com/
ASSUMPTION: Edrington's commitment to crafting exceptional brands and making a world of difference creates a unique and inspiring work environment for employees.
π Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and development within the trade marketing function or across the organization
Reporting Structure: Reports directly to the National Trade Marketing Manager, with close collaboration with sales teams, area managers, account managers, customers, and 3rd party agencies
Work Arrangement: Hybrid (50:50), with a mix of on-site and remote work, allowing for flexibility and work-life balance
Growth Opportunities:
- Progression within the trade marketing function, such as taking on additional responsibilities or moving into a management role
- Transitioning into other marketing or commercial roles within the organization, such as brand management or sales
- Expanding skills and expertise through training and development opportunities
ASSUMPTION: Edrington's global presence and diverse brand portfolio offer numerous growth and development opportunities for employees.
π Location & Work Environment
Office Type: Modern, collaborative office space with a mix of open-plan and private work areas
Office Location(s): 100 Queen Street, Glasgow, Scotland G1 3DN, GB; 18 W24th Street, 4th floor, New York, NY 10010, US; 12 Marina View, Asia Square, Tower 2 Level 24-01, Singapore, US; 100 Queen Street, Glasgow, Scotland G1 3DN, GB
Geographic Context:
- Shanghai, China, is a major commercial hub and the most populous city in the world, offering a vibrant and dynamic work environment
- The city is known for its rich history, diverse culture, and rapid economic development
- Shanghai is home to a significant number of multinational corporations and is a major center for the beverage and spirits industry
Work Schedule: Standard working hours Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break), totaling 40 hours per week. Flexible working arrangements may be available.
ASSUMPTION: Shanghai's dynamic business environment and cultural diversity provide an exciting and challenging work environment for professionals.
πΌ Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal
- Phone or video screening with the HR department
- Face-to-face or video interview with the hiring manager and/or other team members
- Final round interview, potentially including a presentation or case study component
- Job offer and onboarding
Key Assessment Areas:
- Cultural fit and alignment with Edrington's values
- Problem-solving skills and analytical thinking
- Communication and interpersonal skills
- Commercial acumen and understanding of sales operations
- Ability to work effectively in a hybrid work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills, teamwork, and adaptability
- Research Edrington's brand portfolio and understand their commitment to crafting exceptional ultra-premium spirit brands
- Demonstrate your enthusiasm for the role and the company during the interview
ATS Keywords: Trade Marketing, Commercial Function, Sales Operations, Analytical Skills, Interpersonal Skills, Communication Skills, Stakeholder Management, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Beverage Manufacturing, Ultra-Premium Spirits, Hybrid Work Environment
ASSUMPTION: Edrington's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.
π οΈ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Data analysis tools (e.g., Excel, Google Analytics)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Hootsuite)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the organization's internal systems and processes.
π Cultural Fit Considerations
Company Values:
- Craftsmanship: We take pride in our work and strive for excellence in everything we do
- Integrity: We act with honesty, fairness, and respect for others
- Responsibility: We take responsibility for our actions and their impact on our colleagues, customers, and the wider community
- Collaboration: We work together, sharing knowledge, skills, and resources to achieve our goals
- Innovation: We continually seek new and better ways of doing things, embracing change and learning from our experiences
Work Style:
- Collaborative and team-oriented, with a focus on collective success
- Adaptable and flexible, with a willingness to take on new challenges and learn from others
- Results-driven, with a strong commitment to delivering high-quality work and achieving exceptional outcomes
- Open and approachable, with a willingness to share ideas and feedback with colleagues
Self-Assessment Questions:
- Do you share Edrington's commitment to craftsmanship and excellence in your work?
- Are you comfortable working in a hybrid work environment, balancing on-site and remote work?
- Do you thrive in a collaborative and team-oriented work environment?
- Are you open to feedback and willing to learn from others to improve your skills and performance?
- Do you have a strong commitment to delivering high-quality work and achieving exceptional outcomes?
ASSUMPTION: Edrington's values and work style create a unique and inspiring work environment for employees, fostering a culture of collaboration, innovation, and continuous improvement.
β οΈ Potential Challenges
- Managing multiple projects and priorities simultaneously, requiring strong organizational skills and time management
- Working with diverse stakeholders, including sales teams, area managers, account managers, customers, and 3rd party agencies, requiring excellent communication and interpersonal skills
- Navigating a dynamic and fast-paced work environment, with a need for adaptability and flexibility
- Balancing on-site and remote work in a hybrid work arrangement, requiring strong self-motivation and time management skills
- Dealing with the unique challenges and regulations of the Chinese spirits market, requiring a solid understanding of local market dynamics and consumer behavior
ASSUMPTION: These challenges are inherent to the role and can be overcome with the right skills, experience, and mindset.
π Similar Roles Comparison
- Trade Marketing Manager vs. Trade Marketing Supervisor: While both roles involve trade marketing strategies and execution, the Trade Marketing Manager role typically has more strategic responsibilities and oversees a team, while the Trade Marketing Supervisor role focuses more on tactical execution and collaboration with other teams
- Trade Marketing vs. Brand Marketing: Trade marketing focuses on driving sales and distribution through trade channels, while brand marketing focuses on building brand awareness and equity among consumers. Trade marketing roles may require a deeper understanding of sales operations and channel-specific dynamics
- Mid-sized company vs. Enterprise: Mid-sized companies may offer more opportunities for growth and development, as well as a closer-knit work environment, while enterprise-level companies may provide more resources and structured career paths. The Trade Marketing Supervisor role in a mid-sized company may offer more exposure to senior leadership and strategic decision-making processes
ASSUMPTION: Understanding the differences between similar roles and the unique aspects of working in a mid-sized company can help candidates tailor their application and interview approach to better fit the specific role and organization.
π Sample Projects
- Developing and executing a trade activation plan for a new product launch in the Chinese market, including channel-specific promotions, pricing strategies, and trade partner engagement
- Conducting a competitive analysis of key rivals in the Chinese spirits market, identifying gaps and opportunities for Edrington's brands
- Coordinating a brand training program for trade partners, focusing on product knowledge, sales techniques, and customer engagement strategies
- Planning and executing a customer engagement event, such as a tasting or educational seminar, to build brand awareness and drive sales in a specific region
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the Trade Marketing Supervisor role, requiring strong analytical, strategic, and tactical skills.
β Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader trade marketing strategy for Edrington's brands in the Chinese market?
- What are the most challenging aspects of working in the Chinese spirits market, and how can this role help address them?
- How does Edrington support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does the Trade Marketing Supervisor role collaborate with other teams, such as sales, marketing, and brand management, to achieve collective success?
ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and commitment to understanding the organization's goals and culture.
π Next Steps for Applicants
To apply for this position:
- Submit your application through Edrington's careers portal
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills, teamwork, and adaptability
- Research Edrington's brand portfolio and understand their commitment to crafting exceptional ultra-premium spirit brands
- Demonstrate your enthusiasm for the role and the company during the interview
- Follow up with the hiring manager or HR department within one week after the interview to express your continued interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.