📌 Core Information
🔹 Job Title: Fashion Senior Retail Marketing Manager
🔹 Company: CHANEL
🔹 Location: Shanghai, Shanghai, China
🔹 Job Type: Full-Time, On-Site
🔹 Category: Retail Luxury Goods and Jewelry
🔹 Date Posted: 2025-05-27
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading retail event strategy and planning to enhance client experiences
- Orchestrating retail events and coordinating image projects for qualitative delivery
- Empowering and developing a high-potential team towards excellence
- Collaborating with various stakeholders, including global event teams, local fashion stakeholders, and landlords
- Managing vendors and maintaining cost efficiency while ensuring ultimate image deliveries
ASSUMPTION: This role requires a strategic mindset, innovative thinking, and agility to drive business growth and deliver local, relevant, and exclusive event experiences to clients at scale.
📋 Key Responsibilities
✅ Lead annual retail event strategy and planning, collaborating with global event teams and local fashion stakeholders to align with business objectives and fulfill client expectations
✅ Establish systematic processes for team operations, compliance, and ethical conduct
✅ Identify and mitigate risks by leveraging internal expertise to protect the team and ensure a safe working environment
✅ Define event strategy and roadmaps based on global strategy translations, local market insights, and one-boutique-one-story stories
✅ Lead the team on retail events orchestration, collaborating with various teams and stakeholders to onboard and coordinate with all parties
✅ Lead and execute marketing plans for distribution evolution key moments, such as boutique openings, re-openings, and temporary projects
✅ Define project scope and briefing for image projects, framing key measurements and structuring planning according to objectives and needs
✅ Cultivate and develop team managers and supervisors with strong capabilities, fostering a culture of learning, listening, and sharing
✅ Seek and maintain relationships with new and best vendors in the market, ensuring cost efficiency and ultimate image deliveries
✅ Carry out annual and quarterly plans for landlord collaboration, maximizing marketing resources and ensuring high-quality execution
ASSUMPTION: This role involves a high level of collaboration, project management, and stakeholder engagement to ensure successful event planning and execution.
🎯 Required Qualifications
Education: Not specified (Assumed: Bachelor's degree in Marketing, Business, or a related field)
Experience: 10+ years in retail marketing, client experience, or a related role
Required Skills:
- Project Management
- Empowerment and Team Management
- Strategic Thinking and Innovative Thinking
- Agility
- Strong Communication and Inter-Personal Skills
- Analytics and Logical Thinking
- Leadership
- Listening, Openness, and Organized
- Solution-Oriented, Multitasking, and Forward Thinking
- Connecting Dots
- Accountability
Preferred Skills:
- Experience in the luxury goods industry
ASSUMPTION: Candidates should have a proven track record in retail marketing, with strong project management, leadership, and communication skills.
💰 Compensation & Benefits
Salary Range: Not specified (Assumed: Competitive salary based on experience and industry standards for a senior retail marketing role in Shanghai)
Benefits:
- Wellbeing programs
- Learning and development opportunities
- Parental leave for all parents globally
Working Hours: Full-time (Assumed: 40 hours per week, with flexibility for project demands)
ASSUMPTION: CHANEL offers competitive compensation and benefits packages for its employees.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Luxury Goods and Jewelry, with a focus on high-end creations and exceptional craftsmanship
Company Size: 10,001+ employees, providing a large and diverse working environment with ample opportunities for growth and collaboration
Founded: 1910, with a rich history and established reputation in the luxury goods industry
Company Description:
- World leader in creating, manufacturing, and distributing luxury products, including Ready-to-Wear, Accessories, Fragrances, Makeup, Skincare, Jewelry, and Watches
- Promotes arts, culture, and creativity, investing significantly in research & development, sustainability, and innovation
- Fosters true collaboration and respect for all, with a commitment to diversity and inclusion
Company Specialties:
- Luxury Retail
- Fashion
- Accessories
- Fragrances
- Beauty
- Jewelry
- Watches
Company Website: http://www.chanel.com
ASSUMPTION: CHANEL is a well-established and respected brand in the luxury goods industry, offering a unique working environment with opportunities for growth and development.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to the Retail Marketing Director or a similar position
Reporting Structure: This role may have team members reporting to it, with a matrix reporting structure to global event teams and other relevant stakeholders
Work Arrangement: On-site, full-time position, with flexibility for remote work during specific projects or events
Growth Opportunities:
- Progression to a director-level or global role within the retail marketing function
- Expansion into other areas of the business, such as product development, merchandising, or communications
- International assignments or relocation opportunities
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and advance their career within the company.
🌍 Location & Work Environment
Office Type: Upscale, luxury retail environment, with a focus on exceptional client experiences and high-end products
Office Location(s): Shanghai, with potential for travel to other CHANEL offices and events worldwide
Geographic Context:
- Shanghai is a major commercial hub and the most populous city in China, offering a dynamic and fast-paced work environment
- The city is known for its vibrant fashion scene, luxury retail presence, and international influence
- Shanghai is a global leader in the luxury goods market, with a strong focus on high-end retail and consumer experiences
Work Schedule: Standard full-time work hours, with flexibility for project demands and event scheduling
ASSUMPTION: Working in Shanghai offers a unique opportunity to be at the forefront of the luxury goods industry in one of the world's most dynamic and fast-growing markets.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the HR department
- In-depth behavioral and situational interviews with the hiring manager and relevant stakeholders
- Final round interviews with senior leadership or key decision-makers
- Background check and reference verification
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management capabilities
- Project management and stakeholder engagement skills
- Cultural fit and alignment with CHANEL's values and work environment
- Industry-specific knowledge and luxury goods market insights
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the luxury goods industry and CHANEL's brand identity
- Prepare examples of successful retail marketing campaigns or projects you've led, focusing on strategy, execution, and results
- Be ready to discuss your long-term career goals and how this role fits into your professional development plan
ATS Keywords: Retail Marketing, Event Planning, Project Management, Luxury Goods, Client Experience, Stakeholder Engagement, Team Leadership, Strategic Thinking, Luxury Retail, China Market
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and project management skills, as well as their cultural fit and industry-specific knowledge.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Event planning and management software (e.g., Cvent, Eventbrite, Allie.ai)
- Data analysis and visualization tools (e.g., Excel, Google Analytics, Tableau)
- CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot)
ASSUMPTION: This role requires proficiency in project management tools, event planning software, and data analysis tools to effectively manage retail marketing campaigns and events.
👔 Cultural Fit Considerations
Company Values:
- Craftsmanship and attention to detail
- Innovation and creativity
- Exclusivity and rarity
- Client-centric approach
- Integrity and respect
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and flexible, with a willingness to take on new challenges
- Attention to detail and commitment to excellence
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you embody CHANEL's commitment to craftsmanship and attention to detail in your work?
- Can you provide an example of a time when you demonstrated innovation and creativity in a retail marketing campaign?
- How do you prioritize and manage multiple projects and stakeholders simultaneously, ensuring high-quality outcomes and client satisfaction?
- How do you foster a positive and inclusive work environment, encouraging collaboration and team growth?
ASSUMPTION: CHANEL values candidates who embody their commitment to craftsmanship, innovation, and client-centricity, as well as those who can thrive in a collaborative and results-driven work environment.
⚠️ Potential Challenges
- Managing a large team and multiple projects simultaneously, requiring strong organizational skills and time management
- Balancing global strategy with local market insights and client expectations, necessitating a deep understanding of the luxury goods industry and CHANEL's brand identity
- Collaborating effectively with various stakeholders, including global event teams, local fashion stakeholders, and landlords, requiring strong communication and interpersonal skills
- Adapting to a fast-paced and dynamic work environment, with a willingness to take on new challenges and learn continuously
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring candidates to be adaptable, proactive, and committed to continuous learning.
📈 Similar Roles Comparison
- Compared to other senior retail marketing roles, this position offers a unique focus on event planning and management, with a strong emphasis on global strategy and local market insights
- In the luxury goods industry, CHANEL is known for its commitment to craftsmanship, innovation, and client-centricity, setting this role apart from similar positions in other luxury brands
- Career progression in this role may lead to director-level or global positions within the retail marketing function, with opportunities to expand into other areas of the business or relocate internationally
ASSUMPTION: This role offers a unique combination of global strategy, local market insights, and event management, setting it apart from similar positions in the luxury goods industry.
📝 Sample Projects
- Leading a team to plan and execute a successful grand opening event for a new CHANEL boutique, driving client traffic and sales while maintaining brand exclusivity and luxury positioning
- Collaborating with global event teams and local fashion stakeholders to develop and implement a regional retail event strategy, enhancing client experiences and driving business growth
- Orchestrating a high-profile image project, such as a replica show or exhibition, ensuring qualitative delivery and maximizing brand engagement
ASSUMPTION: These sample projects demonstrate the strategic thinking, leadership, and project management skills required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader retail marketing strategy for CHANEL in the China market?
- What are the key priorities for the first 90 days in this role, and how can I contribute to driving immediate impact?
- How does CHANEL support the professional development and growth of its retail marketing team members?
- What are the most significant challenges facing the retail marketing function in the China market, and how can this role address them?
- How does CHANEL differentiate itself from other luxury brands in the market, and what unique opportunities does this role offer to contribute to that differentiation?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and the broader retail marketing strategy, while also providing valuable insights into the work environment and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, with a focus on strategic thinking, leadership, and project management
- Prepare examples of successful retail marketing campaigns or projects you've led, emphasizing strategy, execution, and results
- Research CHANEL's brand identity and values, and be ready to discuss how your personal values align with the company's culture
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
