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Fashion Senior Retail Marketing Manager

CHANEL
Full-time
On-site
Shanghai, Shanghai, China
πŸͺ Trade Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Fashion Senior Retail Marketing Manager

πŸ”Ή Company: CHANEL

πŸ”Ή Location: Shanghai, Shanghai, China

πŸ”Ή Job Type: Full-Time, On-Site

πŸ”Ή Category: Retail Luxury Goods and Jewelry

πŸ”Ή Date Posted: 2025-05-27

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leading retail event strategy and planning to enhance client experiences
  • Orchestrating retail events and coordinating image projects for qualitative delivery
  • Empowering and developing a high-potential team towards excellence
  • Collaborating with various stakeholders, including global event teams, local fashion stakeholders, and landlords
  • Managing vendors and maintaining cost efficiency while ensuring ultimate image deliveries

ASSUMPTION: This role requires a strategic mindset, innovative thinking, and agility to drive business growth and deliver local, relevant, and exclusive event experiences to clients at scale.

πŸ“‹ Key Responsibilities

βœ… Lead annual retail event strategy and planning, collaborating with global event teams and local fashion stakeholders to align with business objectives and fulfill client expectations

βœ… Establish systematic processes for team operations, compliance, and ethical conduct

βœ… Identify and mitigate risks by leveraging internal expertise to protect the team and ensure a safe working environment

βœ… Define event strategy and roadmaps based on global strategy translations, local market insights, and one-boutique-one-story stories

βœ… Lead the team on retail events orchestration, collaborating with various teams and stakeholders to onboard and coordinate with all parties

βœ… Lead and execute marketing plans for distribution evolution key moments, such as boutique openings, re-openings, and temporary projects

βœ… Define project scope and briefing for image projects, framing key measurements and structuring planning according to objectives and needs

βœ… Cultivate and develop team managers and supervisors with strong capabilities, fostering a culture of learning, listening, and sharing

βœ… Seek and maintain relationships with new and best vendors in the market, ensuring cost efficiency and ultimate image deliveries

βœ… Carry out annual and quarterly plans for landlord collaboration, maximizing marketing resources and ensuring high-quality execution

ASSUMPTION: This role involves a high level of collaboration, project management, and stakeholder engagement to ensure successful event planning and execution.

🎯 Required Qualifications

Education: Not specified (Assumed: Bachelor's degree in Marketing, Business, or a related field)

Experience: 10+ years in retail marketing, client experience, or a related role

Required Skills:

  • Project Management
  • Empowerment and Team Management
  • Strategic Thinking and Innovative Thinking
  • Agility
  • Strong Communication and Inter-Personal Skills
  • Analytics and Logical Thinking
  • Leadership
  • Listening, Openness, and Organized
  • Solution-Oriented, Multitasking, and Forward Thinking
  • Connecting Dots
  • Accountability

Preferred Skills:

  • Experience in the luxury goods industry

ASSUMPTION: Candidates should have a proven track record in retail marketing, with strong project management, leadership, and communication skills.

πŸ’° Compensation & Benefits

Salary Range: Not specified (Assumed: Competitive salary based on experience and industry standards for a senior retail marketing role in Shanghai)

Benefits:

  • Wellbeing programs
  • Learning and development opportunities
  • Parental leave for all parents globally

Working Hours: Full-time (Assumed: 40 hours per week, with flexibility for project demands)

ASSUMPTION: CHANEL offers competitive compensation and benefits packages for its employees.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Retail Luxury Goods and Jewelry, with a focus on high-end creations and exceptional craftsmanship

Company Size: 10,001+ employees, providing a large and diverse working environment with ample opportunities for growth and collaboration

Founded: 1910, with a rich history and established reputation in the luxury goods industry

Company Description:

  • World leader in creating, manufacturing, and distributing luxury products, including Ready-to-Wear, Accessories, Fragrances, Makeup, Skincare, Jewelry, and Watches
  • Promotes arts, culture, and creativity, investing significantly in research & development, sustainability, and innovation
  • Fosters true collaboration and respect for all, with a commitment to diversity and inclusion

Company Specialties:

  • Luxury Retail
  • Fashion
  • Accessories
  • Fragrances
  • Beauty
  • Jewelry
  • Watches

Company Website: http://www.chanel.com

ASSUMPTION: CHANEL is a well-established and respected brand in the luxury goods industry, offering a unique working environment with opportunities for growth and development.

πŸ“Š Role Analysis

Career Level: Senior-level role, reporting directly to the Retail Marketing Director or a similar position

Reporting Structure: This role may have team members reporting to it, with a matrix reporting structure to global event teams and other relevant stakeholders

Work Arrangement: On-site, full-time position, with flexibility for remote work during specific projects or events

Growth Opportunities:

  • Progression to a director-level or global role within the retail marketing function
  • Expansion into other areas of the business, such as product development, merchandising, or communications
  • International assignments or relocation opportunities

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and advance their career within the company.

🌍 Location & Work Environment

Office Type: Upscale, luxury retail environment, with a focus on exceptional client experiences and high-end products

Office Location(s): Shanghai, with potential for travel to other CHANEL offices and events worldwide

Geographic Context:

  • Shanghai is a major commercial hub and the most populous city in China, offering a dynamic and fast-paced work environment
  • The city is known for its vibrant fashion scene, luxury retail presence, and international influence
  • Shanghai is a global leader in the luxury goods market, with a strong focus on high-end retail and consumer experiences

Work Schedule: Standard full-time work hours, with flexibility for project demands and event scheduling

ASSUMPTION: Working in Shanghai offers a unique opportunity to be at the forefront of the luxury goods industry in one of the world's most dynamic and fast-growing markets.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission through the provided link
  • Phone or video screening with the HR department
  • In-depth behavioral and situational interviews with the hiring manager and relevant stakeholders
  • Final round interviews with senior leadership or key decision-makers
  • Background check and reference verification

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Leadership and team management capabilities
  • Project management and stakeholder engagement skills
  • Cultural fit and alignment with CHANEL's values and work environment
  • Industry-specific knowledge and luxury goods market insights

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Demonstrate your understanding of the luxury goods industry and CHANEL's brand identity
  • Prepare examples of successful retail marketing campaigns or projects you've led, focusing on strategy, execution, and results
  • Be ready to discuss your long-term career goals and how this role fits into your professional development plan

ATS Keywords: Retail Marketing, Event Planning, Project Management, Luxury Goods, Client Experience, Stakeholder Engagement, Team Leadership, Strategic Thinking, Luxury Retail, China Market

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and project management skills, as well as their cultural fit and industry-specific knowledge.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Project management tools (e.g., Asana, Trello, Microsoft Project)
  • Event planning and management software (e.g., Cvent, Eventbrite, Allie.ai)
  • Data analysis and visualization tools (e.g., Excel, Google Analytics, Tableau)
  • CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot)

ASSUMPTION: This role requires proficiency in project management tools, event planning software, and data analysis tools to effectively manage retail marketing campaigns and events.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Craftsmanship and attention to detail
  • Innovation and creativity
  • Exclusivity and rarity
  • Client-centric approach
  • Integrity and respect

Work Style:

  • Collaborative and team-oriented
  • Results-driven and proactive
  • Adaptable and flexible, with a willingness to take on new challenges
  • Attention to detail and commitment to excellence
  • Strong communication and interpersonal skills

Self-Assessment Questions:

  • How do you embody CHANEL's commitment to craftsmanship and attention to detail in your work?
  • Can you provide an example of a time when you demonstrated innovation and creativity in a retail marketing campaign?
  • How do you prioritize and manage multiple projects and stakeholders simultaneously, ensuring high-quality outcomes and client satisfaction?
  • How do you foster a positive and inclusive work environment, encouraging collaboration and team growth?

ASSUMPTION: CHANEL values candidates who embody their commitment to craftsmanship, innovation, and client-centricity, as well as those who can thrive in a collaborative and results-driven work environment.

⚠️ Potential Challenges

  • Managing a large team and multiple projects simultaneously, requiring strong organizational skills and time management
  • Balancing global strategy with local market insights and client expectations, necessitating a deep understanding of the luxury goods industry and CHANEL's brand identity
  • Collaborating effectively with various stakeholders, including global event teams, local fashion stakeholders, and landlords, requiring strong communication and interpersonal skills
  • Adapting to a fast-paced and dynamic work environment, with a willingness to take on new challenges and learn continuously

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring candidates to be adaptable, proactive, and committed to continuous learning.

πŸ“ˆ Similar Roles Comparison

  • Compared to other senior retail marketing roles, this position offers a unique focus on event planning and management, with a strong emphasis on global strategy and local market insights
  • In the luxury goods industry, CHANEL is known for its commitment to craftsmanship, innovation, and client-centricity, setting this role apart from similar positions in other luxury brands
  • Career progression in this role may lead to director-level or global positions within the retail marketing function, with opportunities to expand into other areas of the business or relocate internationally

ASSUMPTION: This role offers a unique combination of global strategy, local market insights, and event management, setting it apart from similar positions in the luxury goods industry.

πŸ“ Sample Projects

  • Leading a team to plan and execute a successful grand opening event for a new CHANEL boutique, driving client traffic and sales while maintaining brand exclusivity and luxury positioning
  • Collaborating with global event teams and local fashion stakeholders to develop and implement a regional retail event strategy, enhancing client experiences and driving business growth
  • Orchestrating a high-profile image project, such as a replica show or exhibition, ensuring qualitative delivery and maximizing brand engagement

ASSUMPTION: These sample projects demonstrate the strategic thinking, leadership, and project management skills required for success in this role.

❓ Key Questions to Ask During Interview

  • How does this role fit into the broader retail marketing strategy for CHANEL in the China market?
  • What are the key priorities for the first 90 days in this role, and how can I contribute to driving immediate impact?
  • How does CHANEL support the professional development and growth of its retail marketing team members?
  • What are the most significant challenges facing the retail marketing function in the China market, and how can this role address them?
  • How does CHANEL differentiate itself from other luxury brands in the market, and what unique opportunities does this role offer to contribute to that differentiation?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and the broader retail marketing strategy, while also providing valuable insights into the work environment and growth opportunities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant experience and skills for this role, with a focus on strategic thinking, leadership, and project management
  • Prepare examples of successful retail marketing campaigns or projects you've led, emphasizing strategy, execution, and results
  • Research CHANEL's brand identity and values, and be ready to discuss how your personal values align with the company's culture
  • Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.