Trainee Media Buying / Performance Marketing (m/w/d)

📌 Core Information

🔹 Job Title: Trainee Media Buying / Performance Marketing (m/w/d)

🔹 Company: ABH24 GmbH & Co. KG

🔹 Location: Bielefeld, North Rhine-Westphalia, Germany

🔹 Job Type: Internship

🔹 Category: Advertising Services

🔹 Date Posted: June 9, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Designing and optimizing paid advertising campaigns
• Managing client relationships with diverse brands
• Working with various social media platforms
• Collaborating with a dynamic and innovative team

ASSUMPTION: This role is ideal for recent graduates or career changers looking to break into the performance marketing field. It offers a unique opportunity to gain hands-on experience in a fast-paced environment.

📋 Key Responsibilities

✅ Design and optimize paid advertising campaigns across various platforms

✅ Manage client relationships, ensuring client satisfaction and campaign success

✅ Collaborate with the team to stay updated on industry trends and best practices

✅ Analyze campaign performance and provide regular reports to clients

ASSUMPTION: While this role is entry-level, it requires a strong understanding of social media platforms and a willingness to learn and adapt quickly.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Some experience or relevant internships in performance marketing

Required Skills:

• Passion for social media and digital marketing
• Strong analytical skills and data-driven mindset
• Excellent communication and interpersonal skills
• Fluency in German (C1 level)

Preferred Skills:

• Experience with Facebook Ads Manager, Google Ads, or other PPC platforms
• Basic knowledge of HTML, CSS, or JavaScript
• Familiarity with marketing automation tools

ASSUMPTION: While specific platform experience is not required, a strong understanding of how they work is essential for success in this role.

💰 Compensation & Benefits

Salary Range: €22,000 - €28,000 per year (based on industry standards for entry-level marketing roles in Germany)

Benefits:

• Secure workplace in a dynamic industry
• Attractive compensation with bonus payments
• Professional development opportunities
• Modern office with a parking space

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: ABH24 specializes in performance marketing, lead generation, and new marketing strategies for various clients.

Company Size: ABH24 is a small company with 11-50 employees, offering a close-knit work environment and opportunities for growth.

Founded: ABH24 was founded in 2011 and has since established itself as a reliable partner for businesses seeking to expand their online presence.

Company Description:

• ABH24 helps businesses gain qualified customer inquiries through online marketing strategies
• The company focuses on performance marketing, ensuring clients see a return on their investment
• ABH24 works with a diverse range of clients, from international brands to startups and medium-sized enterprises

Company Specialties:

• Neukundengewinnung (new customer acquisition)
• Performance-Marketing (performance marketing)
• Leadgenerierung (lead generation)
• Social Recruiting (social media recruitment)
• New Marketing (innovative marketing strategies)

Company Website: abh24.com

ASSUMPTION: ABH24's focus on performance marketing and diverse client base makes it an attractive option for candidates interested in a dynamic and challenging work environment.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for recent graduates or career changers looking to gain experience in performance marketing.

Reporting Structure: The trainee will report directly to the media buying team and work closely with other team members to ensure campaign success.

Work Arrangement: This is an on-site position, with flexible working hours to accommodate team collaboration and client needs.

Growth Opportunities:

• After completing the trainee program, successful candidates may be offered a full-time position within the media buying team
• ABH24 encourages professional development and may provide opportunities for employees to expand their skillset and take on more responsibilities
• The company's diverse client base offers opportunities to work on various campaigns and gain experience in different industries

ASSUMPTION: ABH24's small size and focus on performance marketing make it an ideal environment for candidates looking to gain hands-on experience and make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: ABH24's office is a modern, open-plan space designed to foster collaboration and creativity.

Office Location(s): Gütersloher Str. 52, Bielefeld, NRW 33647, DE

Geographic Context:

• Bielefeld is a mid-sized city in North Rhine-Westphalia, Germany, with a population of around 330,000
• The city offers a mix of urban and rural environments, with plenty of green spaces and cultural attractions
• Bielefeld has a well-connected public transportation system, making it easy to get around without a car

Work Schedule: The work schedule is full-time (40 hours per week) with flexible working hours to accommodate team collaboration and client needs.

ASSUMPTION: ABH24's modern office and flexible working hours create an appealing work environment for candidates seeking a balance between professional growth and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss the role and assess cultural fit
• On-site interview with the media buying team to discuss specific responsibilities and expectations
• Final decision and job offer

Key Assessment Areas:

• Understanding of social media platforms and digital marketing trends
• Analytical skills and data-driven mindset
• Communication and interpersonal skills
• Cultural fit and alignment with ABH24's values

Application Tips:

• Tailor your resume to highlight relevant skills and experiences for this role
• Prepare for interview questions by researching ABH24's clients and campaigns
• Demonstrate your passion for social media and digital marketing by sharing relevant projects or examples

ATS Keywords: Social Media, Performance Marketing, Paid Advertising, Client Management, Data Analysis, German Fluency

ASSUMPTION: ABH24's application process is designed to assess candidates' skills and cultural fit, ensuring they are well-prepared for success in the role.

🛠️ Tools & Technologies

• Facebook Ads Manager
• Google Ads
• Hootsuite or other social media management platforms
• Google Analytics
• Microsoft Office Suite

ASSUMPTION: While specific platform experience is not required, a willingness to learn and adapt to new tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Performance-driven
• Innovative
• Collaborative
• Customer-focused
• Dynamic

Work Style:

• Fast-paced and results-oriented
• Collaborative and team-focused
• Adaptable and open to change
• Data-driven and analytical
• Customer-centric and focused on client success

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments?
• Are you comfortable working with diverse clients and adapting to their unique needs?
• Do you have a strong data-driven mindset and enjoy analyzing campaign performance?

ASSUMPTION: ABH24's focus on performance and innovation makes it an ideal fit for candidates who are driven, adaptable, and eager to learn.

⚠️ Potential Challenges

• The fast-paced nature of the role may require working flexible hours to accommodate client needs
• The role involves managing multiple campaigns and clients simultaneously, which can be challenging for entry-level candidates
• ABH24's diverse client base may require candidates to quickly adapt to different industries and target audiences
• The company's focus on performance may result in high expectations and a strong emphasis on results

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in a supportive work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this trainee position offers hands-on experience in performance marketing and campaign management
• ABH24's focus on performance and innovation sets it apart from other advertising agencies
• This role offers a clear career path, with the opportunity to advance to a full-time position within the media buying team

ASSUMPTION: Candidates should consider their long-term career goals and whether this role aligns with their desired path in the performance marketing industry.

📝 Sample Projects

• Designing and optimizing a Facebook Ads campaign for an international brand
• Analyzing campaign performance data to identify trends and make data-driven optimizations
• Managing client relationships and providing regular updates on campaign progress and results

ASSUMPTION: These sample projects are designed to give candidates a sense of the day-to-day responsibilities and challenges they may face in this role.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does ABH24 support the professional development of its employees?
• What opportunities are there for growth and advancement within the media buying team?
• How does ABH24 ensure the success of its clients, and what metrics are used to measure campaign performance?
• What is the company culture like, and how does it support collaboration and innovation?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the work environment, ensuring they are well-informed before making a decision.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant skills and experiences for this role
• Prepare for interview questions by researching ABH24's clients and campaigns
• Demonstrate your passion for social media and digital marketing by sharing relevant projects or examples
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.