Trainee SEO Specialist (FORMA)

📌 Core Information

🔹 Job Title: Trainee SEO Specialist (FORMA)

🔹 Company: Universe Group

🔹 Location: Kyiv, Ukraine

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Working with a global product used by millions worldwide
• Collaborating with a team that values strategic thinking and quick action
• Gaining practical experience and mentorship from senior SEO specialists
• Contributing to the growth of a successful product in a rapidly expanding company

ASSUMPTION: This role is ideal for recent graduates or early-career professionals seeking to break into the SEO field and gain practical experience in a dynamic, international environment.

📋 Key Responsibilities

✅ Analyze and monitor the technical state of the website

✅ Track changes in search engine algorithms and adapt the website accordingly

✅ Identify growth opportunities for the website and propose improvements

✅ Conduct market analysis and competitor research

✅ Create technical tasks for website pages and optimize existing content

✅ Collaborate with the team to implement SEO strategies and tactics

ASSUMPION: The role requires a proactive approach, strong analytical skills, and the ability to work effectively in a team environment. Successful candidates will be able to prioritize tasks, manage their time effectively, and adapt to a fast-paced, evolving work environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Computer Science, or a related field

Experience: Entry-level or relevant internship experience

Required Skills:

• Strong analytical skills and data-driven mindset
• Basic understanding of SEO algorithms and principles
• Familiarity with HTML and basic web development concepts
• Proficient in English (Intermediate or above)
• Ability to work effectively in a team and manage time efficiently

Preferred Skills:

• Experience with SEO tools (e.g., Google Search Console, Ahrefs, SEMrush)
• Knowledge of content management systems (e.g., Strapi)
• Familiarity with link building strategies and techniques

ASSUMPTION: While specific SEO experience is not required, candidates should have a strong foundation in digital marketing principles and a willingness to learn and adapt in a fast-paced environment.

💰 Compensation & Benefits

Salary Range: Industry-standard entry-level SEO specialist salary in Kyiv, Ukraine: ₴30,000 - ₴45,000 per month (based on Glassdoor and Payscale data)

Benefits:

• Office-first work format with a modern, well-equipped office in Kyiv
• Comprehensive development and training opportunities
• Career growth potential within the expanding company
• Relocation package for candidates outside of Kyiv
• Competitive social package, including health insurance and meal allowances
• Well-being program, including mental health support and yoga/meditation classes
• Support for employees and their families during wartime

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills, experience, and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on productivity and document management solutions

Company Size: Medium (51-200 employees)

Founded: 2017

Company Description:

• Universe Group is a Ukrainian company that develops and launches global IT products
• The group consists of three successful businesses: Guru Apps, FORMA, and Wisey, as well as an R&D center
• The company's products are used by nearly 62 million people in 180 countries worldwide

Company Specialties:

• Mobile application and web platform development
• Product design and user experience
• Marketing and user acquisition strategies

Company Website: universe-group.com

ASSUMPTION: Universe Group's focus on global products and rapid expansion provides ample opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: Entry-level (Trainee) with potential for growth to Junior SEO Specialist and beyond

Reporting Structure: The Trainee SEO Specialist will report directly to the Senior SEO Specialist or SEO Team Lead

Work Arrangement: Office-first with flexible remote work options available

Growth Opportunities:

• Rapid career progression within the expanding SEO team
• Potential to work on multiple products and projects within the Universe Group portfolio
• Opportunities to gain experience in various aspects of digital marketing and product development

ASSUMPTION: The Trainee SEO Specialist role offers a unique opportunity to gain practical experience in SEO and contribute to the success of a global product in a dynamic, international environment.

🌍 Location & Work Environment

Office Type: Modern, well-equipped office with amenities such as snacks, coffee, and relaxation areas

Office Location(s): Kyiv, Ukraine

Geographic Context:

• Kyiv is the capital and largest city of Ukraine, with a population of approximately 2.9 million people
• The city is known for its vibrant cultural scene, historic architecture, and diverse culinary offerings
• Kyiv is home to a thriving tech industry, with numerous startups and established IT companies

Work Schedule: Standard business hours (9:00 AM - 6:00 PM) with flexible start and end times

ASSUMPTION: Kyiv offers a dynamic, multicultural work environment with ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final interview with the SEO team lead or senior team member

Key Assessment Areas:

• Analytical and problem-solving skills
• Understanding of SEO principles and algorithms
• Familiarity with relevant SEO tools and techniques
• Communication and teamwork abilities
• Adaptability and willingness to learn

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for the Trainee SEO Specialist role
• Demonstrate your understanding of SEO principles and algorithms in your application materials
• Showcase your analytical and problem-solving skills through relevant examples or projects
• Prepare for behavioral and situational interview questions that assess your fit for the role and company culture

ATS Keywords: SEO, Trainee, Entry Level, Kyiv, Ukraine, FORMA, Universe Group, Marketing, Digital, Global Product, Teamwork, Analytical Skills, Problem-Solving

ASSUMPTION: The application process for the Trainee SEO Specialist role is competitive, and candidates should tailor their materials and prepare thoroughly for interviews to increase their chances of success.

🛠️ Tools & Technologies

• Google Search Console
• Ahrefs (or alternative SEO tools)
• Strapi (or other content management systems)
• HTML and CSS
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The Trainee SEO Specialist will be expected to learn and utilize various tools and technologies relevant to the role and the company's tech stack.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Collaboration and teamwork
• Customer-centric approach
• Transparency and open communication
• Work-life balance and employee well-being

Work Style:

• Dynamic and fast-paced work environment
• Focus on results and data-driven decision-making
• Strong emphasis on team collaboration and knowledge sharing
• Flexible and adaptable approach to work and projects
• Support for employee growth and development

Self-Assessment Questions:

• How do you approach learning new SEO tools and techniques?
• Can you provide an example of a time when you worked effectively in a team to achieve a common goal?
• How do you prioritize and manage your time when faced with multiple tasks or projects?

ASSUMPTION: Successful candidates for the Trainee SEO Specialist role will demonstrate a strong cultural fit with Universe Group's values and work style.

⚠️ Potential Challenges

• Steep learning curve in SEO and digital marketing
• Fast-paced work environment with tight deadlines
• Potential language barriers or cultural differences in a global product setting
• Adapting to a new office environment and team dynamics

ASSUMPTION: The Trainee SEO Specialist role may present challenges, but the company's supportive work environment and mentorship opportunities help mitigate these issues.

📈 Similar Roles Comparison

• The Trainee SEO Specialist role differs from other entry-level SEO positions in its focus on a global product and the opportunity to work with a diverse, international team
• Compared to other marketing roles, this position requires a strong technical foundation and a deep understanding of SEO principles and algorithms
• Career progression in this role may follow a path from Trainee to Junior SEO Specialist, with potential for further growth within the expanding company

ASSUMPTION: The Trainee SEO Specialist role offers unique opportunities for career growth and development within the expanding Universe Group portfolio.

📝 Sample Projects

• Conducting a comprehensive website audit and creating a prioritized action plan to improve SEO performance
• Researching and implementing on-page optimization techniques to improve keyword rankings and organic traffic
• Collaborating with the content team to create and optimize high-quality, SEO-friendly content for the website

ASSUMPTION: The Trainee SEO Specialist will have the opportunity to work on various projects that contribute to the overall success of the FORMA product and the Universe Group portfolio.

❓ Key Questions to Ask During Interview

• What are the most important SEO priorities for the FORMA product in the next 3-6 months?
• How does the SEO team collaborate with other departments, such as content and product development?
• What opportunities are there for professional growth and development within the SEO team and the company as a whole?
• How does the company support employees in maintaining a healthy work-life balance?
• What are the biggest challenges facing the SEO team in the current market, and how can this role help address them?

ASSUMPTION: Asking thoughtful, informed questions during the interview demonstrates your interest in the role and the company, and helps you better understand the opportunities and challenges that lie ahead.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for the Trainee SEO Specialist role
• Prepare for the phone or video screening by researching the company and role, and practicing common interview questions
• If invited to a technical assessment or case study presentation, thoroughly prepare and practice your presentation to demonstrate your analytical and problem-solving skills
• Follow up with the HR team one week after your final interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.