Twitter Copywriter - Contract

📌 Core Information 🔹 Job Title: Twitter Copywriter - Contract 🔹 Company: Scapia 🔹 Location: Bengaluru, India 🔹 Job Type: Contract 🔹 Category: Marketing & Communications 🔹 Date Posted: April 11, 2025 🔹 Experience Level: Mid-level (5-10 years) 🔹 Remote Status: Remote OK --- 🚀 Job Overview Key aspects of this role include: - Writing engaging tweets that spark curiosity and tap into real-time trends - Managing a weekly content calendar and engaging with the community - Collaborating with cross-functional teams to shape the brand's voice on Twitter - Analyzing content performance and iterating based on data-driven insights ASSUMPTION: This role requires a strong understanding of internet culture, memes, and real-time trends. The ideal candidate will be proactive, creative, and comfortable working in a fast-paced, collaborative environment. --- 📋 Key Responsibilities ✅ Write engaging tweets that spark curiosity, laughs, or both, while maintaining the brand's unique tone and voice ✅ Turn product updates and offers into compelling content that resonates with the audience ✅ Tap into real-time trends and cultural moments to create timely, relevant content ✅ Own and manage a weekly content calendar, ensuring a consistent, engaging presence on Twitter ✅ Jump into replies, memes, or community banter when needed to maintain a conversational, authentic brand voice ✅ Track content performance, learn from data, and iterate to improve engagement and reach ASSUMPTION: This role requires strong writing skills, a deep understanding of the brand's voice and values, and the ability to think creatively about formats beyond just captions. --- 🎯 Required Qualifications Education: Bachelor's degree in English, Journalism, Communications, or a related field Experience: 4+ years of writing experience, with a strong focus on social media and content creation Required Skills: - Proven ability to craft engaging, on-brand content for Twitter - Strong understanding of internet culture, memes, and real-time trends - Demonstrated experience managing social media content calendars - Excellent writing and editing skills, with a keen eye for detail and a strong command of the English language - Ability to work independently and collaboratively in a remote environment - Proficiency in using social media analytics tools to track performance and inform content strategy Preferred Skills: - Experience with Twitter Analytics or similar tools - Familiarity with content management systems (CMS) and social media management platforms - Knowledge of SEO best practices and content optimization strategies - Familiarity with A/B testing and content optimization techniques ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio will be considered. --- 💰 Compensation & Benefits Salary Range: ₹25,000 - ₹35,000 per month (INR) for this contract role, depending on experience and skills Benefits: - Flexible work hours and remote work arrangement - Opportunities for professional growth and development within the company - A dynamic, collaborative work environment with a strong focus on innovation and creativity Working Hours: 40 hours per week, with flexibility to work during core business hours (IST +5:30) ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The final offer may vary based on the candidate's experience, skills, and the company's internal compensation structure. --- 📌 Applicant Insights 🔍 Company Context Industry: Fintech (Financial Technology) Company Size: Medium (51-200 employees) Founded: 2018 Company Description: Scapia is a fast-growing fintech startup that offers credit cards designed for millennials and young professionals. The company aims to provide a seamless, personalized banking experience that combines digital innovation with a strong focus on customer service and community engagement. Company Specialties: Credit cards, digital banking, millennial-focused financial services, and community engagement. Company Website: www.scapia.cards ASSUMPTION: Scapia's focus on millennial and Gen Z customers requires a deep understanding of their preferences, behaviors, and cultural trends. This role will play a crucial part in shaping the brand's voice and engaging with this key audience segment. --- 📊 Role Analysis Career Level: Mid-level (5-10 years of experience) Reporting Structure: This role will report directly to the Head of Marketing or a similar leadership position within the marketing department. Work Arrangement: Remote work with a flexible schedule, allowing for asynchronous collaboration and work-life balance. Growth Opportunities: - Opportunities to grow into a senior role within the marketing department as the company expands - Potential to take on additional responsibilities and contribute to the company's overall content strategy - Exposure to various aspects of digital marketing, content creation, and community management ASSUMPTION: This role offers a unique opportunity to shape the brand's voice on a rapidly growing social media platform and contribute to the company's overall content strategy. --- 🌍 Location & Work Environment Office Type: Remote-first, with physical offices in Bengaluru, India Office Location(s): Bengaluru, India Geographic Context: Bengaluru is a major tech hub and the capital of the Indian state of Karnataka. It offers a vibrant startup ecosystem, a diverse cultural scene, and a high quality of life for young professionals. Work Schedule: Flexible hours with a focus on core business hours (IST +5:30) ASSUMPTION: While this role is remote-friendly, candidates should be comfortable working in a remote-first environment and be able to collaborate effectively with team members across different time zones. --- 💼 Interview & Application Insights Typical Process: 1. Online application submission through the provided link 2. Phone or video screening with the hiring manager or a member of the HR team 3. Technical assessment or writing test to evaluate writing skills and cultural fit 4. Final round interview with the hiring manager and other relevant stakeholders Key Assessment Areas: - Writing samples that demonstrate a strong understanding of the brand's voice and tone - Ability to think creatively about content formats and engage with the community - Knowledge of internet culture, memes, and real-time trends - Proficiency in using social media analytics tools and data-driven decision-making Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Showcase your understanding of the brand's voice and tone in your application materials - Include relevant writing samples or a portfolio that demonstrates your ability to create engaging, on-brand content - Prepare for the interview by researching the company, its mission, and its target audience ATS Keywords: Twitter, Social Media, Content Creation, Brand Voice, Community Engagement, Copywriting, Internet Culture, Memes, Real-time Trends, Data Analysis, Remote Work ASSUMPTION: The application process for this role may vary depending on the company's specific hiring practices and the current hiring manager's preferences. Be prepared to adapt your application strategy based on the feedback you receive during the interview process. --- 🛠️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️