📌 Core Information
🔹 Job Title: Senior Brand Marketing Manager
🔹 Company: Urban Outfitters
🔹 Location: Philadelphia, Pennsylvania, United States
🔹 Job Type: Full-Time
🔹 Category: Retail
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 7+ years of relevant work experience
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing annual, seasonal, and monthly brand marketing plans
- Managing cross-functional collaboration and go-to-market processes
- Compiling and analyzing consumer insights to inform brand strategies
- Overseeing product integration into seasonal and monthly plans
- Working with creative teams to ensure consistent brand storytelling across channels
ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a strong focus on consumer trends and brand storytelling.
📋 Key Responsibilities
✅ Supporting the development and driving the execution of annual, seasonal, and monthly brand marketing plans
✅ Managing collaboration and go-to-market processes with cross-functional partners
✅ Compiling and unpacking insights from consumers, including cultural trends
✅ Overseeing product integration into seasonal and monthly plans
✅ Managing asset development and distribution across multiple channels for consistent brand storytelling
✅ Working with finance to track expenses against budgets
✅ Partnering with the Insight and Analytics team to set KPI and manage campaign success
✅ Collaborating closely with the creative team to ensure concepts, journeys, and tactical deliverables align with objectives
ASSUMPTION: This role requires strong project management skills, with the ability to manage multiple projects and deadlines simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years of relevant work experience in brand marketing
Required Skills:
- Proven ability to develop go-to-market plans for brands
- Excellent verbal communication skills, including presentation on complex business issues
- Fluency reading consumer data and crafting measurement and optimization plans
- Strong project management, problem-solving, and analytical thinking skills
- Excellent relationship building skills and ability to influence working teams and key partners
- Detail-oriented approach with the ability to build plans, presentations, and keep teams moving cohesively
- Familiarity with the latest trends, technologies, and methodologies in digital marketing, content creation, and social media
Preferred Skills:
- Experience in the retail industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the retail industry and additional language skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $85,000 - $120,000 per year (based on industry standards for a Senior Brand Marketing Manager with 7+ years of experience in the retail industry)
Benefits:
- Medical, dental, and vision insurance
- Paid time off (PTO)
- Generous employee discounts
- Retirement savings plans
- And more, as outlined in the URBN Benefits Summary
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility as needed)
ASSUMPTION: Salary range is based on industry standards for a Senior Brand Marketing Manager with the required experience level in the retail industry. Actual salary may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, with a focus on emerging design, unexpected styling, vintage, and homeware
Company Size: 1,001-5,000 employees, offering a large, diverse work environment with ample opportunities for growth and collaboration
Founded: 1970, with a rich history in creative retail and a commitment to fostering a safe, fair, and respectful work environment
Company Description:
- Urban Outfitters started as a single boutique in the 1970s and has since grown into a global destination for unique, on-trend fashion and homeware
- The company prides itself on its creativity, innovation, and commitment to emerging design and unexpected styling
- Urban Outfitters offers a wide range of products, including clothing, accessories, shoes, beauty, and home goods, catering to a diverse customer base
Company Specialties:
- Buying and merchandising
- Design and creative services
- Finance and accounting
- Information technology
- Property management
- E-commerce and digital marketing
- Press and public relations
- Graphic design
- Talent acquisition and development
Company Website: https://www.urbanoutfitters.com/en-gb/
ASSUMPTION: Urban Outfitters' commitment to creativity and innovation makes it an attractive employer for candidates seeking a dynamic, fast-paced work environment.
📊 Role Analysis
Career Level: Senior-level position, offering opportunities for growth and leadership within the Brand Management team
Reporting Structure: This role reports directly to the Director of Brand Management and works closely with cross-functional teams, including marketing, creative, merchandising, and e-commerce
Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or projects
Growth Opportunities:
- Potential to advance to a Director or Vice President role within the Brand Management team
- Opportunities to work on special projects or initiatives, expanding skills and expertise
- Chance to collaborate with and learn from experienced professionals across various departments
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Urban Outfitters' headquarters is located in a vibrant, urban area, offering easy access to amenities, public transportation, and cultural attractions
Office Location(s): 5000 S Broad Street, Philadelphia, PA 19112
Geographic Context:
- Philadelphia is the largest city in Pennsylvania and offers a diverse range of neighborhoods, cultural attractions, and recreational opportunities
- The city is known for its rich history, arts and culture, and culinary scene
- Philadelphia has a humid subtropical climate, with warm summers and cold winters
Work Schedule: Full-time, with a flexible work schedule that may require occasional evenings or weekends to attend events or meetings
ASSUMPTION: The urban location and vibrant work environment at Urban Outfitters' headquarters may appeal to candidates who enjoy living and working in a dynamic, culturally rich city.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral interview to discuss past experiences, accomplishments, and problem-solving skills
- Case study or presentation to demonstrate strategic thinking and brand marketing expertise
- Final interview with the hiring manager or a panel of stakeholders
Key Assessment Areas:
- Strategic thinking and brand marketing expertise
- Consumer insights and trend analysis
- Project management and organizational skills
- Communication and presentation skills
- Cultural fit and alignment with Urban Outfitters' values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions by reflecting on past experiences and accomplishments
- Research Urban Outfitters' brand, values, and recent marketing campaigns to demonstrate your enthusiasm and understanding of the company
- Practice your case study or presentation, focusing on clear communication, strategic thinking, and data-driven insights
ATS Keywords: Brand Marketing, Strategic Planning, Consumer Insights, Project Management, Cross-Functional Collaboration, Retail Industry, Marketing Campaigns, Product Integration, Creative Storytelling
ASSUMPTION: Urban Outfitters' interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on real-world problem-solving and brand marketing expertise.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
- Project management tools (e.g., Asana, Trello, JIRA)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Creative design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: Familiarity with industry-standard tools and technologies is expected for this role, with a focus on project management, data analysis, and creative design software.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Customer focus and obsession
- Collaboration and teamwork
- Integrity and accountability
- Continuous learning and improvement
Work Style:
- Fast-paced and dynamic, with a focus on agility and adaptability
- Collaborative and cross-functional, with a strong emphasis on teamwork and communication
- Data-driven and strategic, with a focus on consumer insights and market trends
- Creative and innovative, with a commitment to pushing boundaries and challenging the status quo
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment with a strong focus on creativity and innovation?
- Are you comfortable working collaboratively with cross-functional teams to drive brand marketing strategies?
- Do you have a proven track record of developing and executing go-to-market plans for brands?
- Are you passionate about consumer trends and data-driven insights, with a commitment to continuous learning and improvement?
ASSUMPTION: Urban Outfitters values candidates who are creative, collaborative, and data-driven, with a strong commitment to customer focus and continuous learning.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously, requiring strong project management skills and organizational prowess
- Keeping up with rapidly evolving consumer trends and market dynamics, necessitating a strong understanding of the retail industry and a commitment to continuous learning
- Collaborating effectively with cross-functional teams, requiring excellent communication and interpersonal skills
- Working in a fast-paced, dynamic environment, which may be challenging for candidates who prefer a more structured or predictable work environment
ASSUMPTION: While this role offers significant opportunities for growth and professional development, it also presents unique challenges that require strong project management, communication, and adaptability skills.
📈 Similar Roles Comparison
- Unlike other brand marketing roles, this position focuses specifically on women, men, and home categories, requiring a deep understanding of each segment and their respective consumer behaviors
- Urban Outfitters' commitment to creativity and innovation sets it apart from other retail brands, offering candidates the opportunity to work on unique, cutting-edge marketing campaigns
- This role offers significant growth potential, with opportunities to advance to a Director or Vice President role within the Brand Management team
ASSUMPTION: This role is unique in its focus on multiple categories within the Urban Outfitters brand, offering candidates the opportunity to develop a broad range of skills and expertise.
📝 Sample Projects
- Developing and executing a seasonal marketing campaign for the women's category, targeting millennial and Gen Z consumers
- Collaborating with the merchandising team to create a cohesive brand narrative for a new home goods collection, from concept to launch
- Analyzing consumer data to identify trends and insights, and using those findings to inform brand marketing strategies for the men's category
ASSUMPTION: These sample projects illustrate the breadth and depth of responsibilities for the Senior Brand Marketing Manager role at Urban Outfitters, with a focus on strategic thinking, consumer insights, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Brand Management team, and how this role fits into the broader organization?
- How does Urban Outfitters approach consumer insights and trend analysis, and how can I contribute to this process in my role as Senior Brand Marketing Manager?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how can I ensure a successful transition into the team?
- How does Urban Outfitters support the professional development and growth of its employees, and what opportunities exist for advancement within the Brand Management team?
- What is the work-life balance like for this role, and how does Urban Outfitters support employees in achieving a healthy work-life balance?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the organization, and the broader retail industry, as well as their ability to contribute to the team's success and achieve their own professional goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Urban Outfitters careers portal
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, using the provided job description as a guide
- Prepare for behavioral interview questions by reflecting on past experiences and accomplishments, and practice your responses using the STAR method (Situation, Task, Action, Result)
- Research Urban Outfitters' brand, values, and recent marketing campaigns to demonstrate your enthusiasm and understanding of the company, and prepare thoughtful questions to ask during the interview
- Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
