📌 Core Information
🔹 Job Title: URBN Temporary Marketing Analyst- Contractor
🔹 Company: URBN
🔹 Location: Philadelphia, Pennsylvania, United States
🔹 Job Type: Full-time, Temporary, Contractor
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Contributing to the setup and application of Marketing performance models to drive growth and efficiency across the Marketing mix.
- Collaborating closely with 3rd party vendors and cross-functional partners within Brands and Technology.
- Being detail and action-oriented, with a strong focus on customer-first and data-centric strategies.
ASSUMPTION: This role requires a balance of analytical and collaborative skills, with a focus on driving data-driven marketing decisions.
📋 Key Responsibilities
✅ Support the implementation of MMM and MTA models to understand the impact of various marketing channels on core business metrics.
✅ Help drive forward tasks related to vendor and internal partners’ onboarding, model scoping and setup, and data validation.
✅ Collaborate with vendor and internal partners to ensure data accuracy and integrity across systems and platforms.
✅ Provide regular reporting on key metrics, trends, and comps, including ROAS, and share findings from new models and incrementality testing.
✅ Distill quantitative insights into qualitative and actionable recommendations as needed.
ASSUMPTION: This role involves a mix of technical tasks, such as model implementation and data validation, and strategic tasks, like providing actionable insights and recommendations.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent work experience in Marketing, Analytics, or related business fields.
Experience: 1-3 years of experience in Marketing Analytics, with strong grasp of MMM and MTA modeling methods, and especially with application to eCommerce and Retail.
Required Skills:
- Proficiency with SQL.
- Proficiency with Analytics platforms such as Google Analytics, and with BI tools such as Looker and MicroStrategy.
- Strong communication skills, with great attention to detail and an ability to communicate with both technical and non-technical stakeholders.
Preferred Skills:
- Good working knowledge of the Digital Marketing mix, with a special focus on Paid Media channels.
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Excel, PowerPoint) is likely expected for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Marketing Analyst role with 1-3 years of experience in the Philadelphia area)
Benefits:
- Medical
- Dental
- Vision
- PTO
- Generous employee discounts
- Retirement savings
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Analyst role with the given experience level and location. Actual salary may vary based on factors such as performance and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: URBN operates in the Retail Apparel and Fashion industry, with a focus on lifestyle brands and consumer experiences.
Company Size: URBN has 10,001+ employees, providing ample opportunities for growth and collaboration.
Founded: URBN was founded in 1970, giving it a rich history and established brand presence.
Company Description:
- URBN is a portfolio of global consumer brands, including Anthropologie, Free People, Urban Outfitters, and more.
- The company leads with creativity, guiding its approach to product, environment, experience, and community.
- URBN inspires its customers through its creative and entrepreneurial approach to products and services.
Company Specialties:
- Fashion
- Retail
- Food & Beverage
- Horticulture
- Supply Chain Logistics
- Bridal
- Home & Garden
- Clothing Subscription
- Home Styling
- Home Decor
- Home Furniture
- Performance Ready Activewear
- Culinary
- Event Venues
- Apparel & Accessories
- Beauty & Wellness
Company Website: http://urbn.com
ASSUMPTION: URBN's diverse portfolio of brands and specialties allows for potential career growth and exploration within the company.
📊 Role Analysis
Career Level: This role is suitable for early-career Marketing Analysts looking to gain experience in Marketing Mix Modeling and Multi-Touch Attribution.
Reporting Structure: The Marketing Analyst will report to the Marketing Analytics Manager and collaborate closely with various internal and external partners.
Work Arrangement: This role is on-site, with the opportunity to work in URBN's Philadelphia headquarters.
Growth Opportunities:
- Gaining experience in Marketing Mix Modeling and Multi-Touch Attribution.
- Developing strong cross-functional collaboration skills.
- Potential career growth within URBN's diverse portfolio of brands.
ASSUMPTION: This role offers opportunities for professional growth and development, both in terms of technical skills and cross-functional collaboration.
🌍 Location & Work Environment
Office Type: URBN's headquarters is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 5000 S Broad Street, Philadelphia, Pennsylvania, United States
Geographic Context:
- Philadelphia is a vibrant, culturally rich city with a diverse population.
- The city offers a mix of urban and suburban living options, with easy access to parks, museums, and entertainment.
- Philadelphia is home to a thriving food scene, with numerous restaurants and culinary experiences.
Work Schedule: Full-time, 40 hours per week, with the possibility of occasional overtime or flexible hours to meet project demands.
ASSUMPTION: URBN's work environment encourages creativity and collaboration, with a focus on driving data-driven marketing decisions.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission.
- Phone or video screen with the HR department.
- In-depth interview with the Marketing Analytics Manager and potential team members.
- Background check and onboarding for successful candidates.
Key Assessment Areas:
- Technical skills in Marketing Mix Modeling and Multi-Touch Attribution.
- Communication skills and ability to work with both technical and non-technical stakeholders.
- Problem-solving skills and attention to detail.
- Cultural fit with URBN's creative and entrepreneurial approach.
Application Tips:
- Highlight relevant experience in Marketing Analytics, with a focus on MMM and MTA.
- Tailor your resume to emphasize skills and experiences mentioned in the job description.
- Prepare for behavioral interview questions that assess your problem-solving skills and ability to work collaboratively.
- Research URBN's brands and company culture to demonstrate your enthusiasm and cultural fit.
ATS Keywords: Marketing Analytics, Marketing Mix Modeling, Multi-Touch Attribution, eCommerce, Retail, Paid Media, SQL, Google Analytics, Looker, MicroStrategy, Communication Skills, Attention to Detail
ASSUMPTION: URBN's application process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- SQL
- Google Analytics
- Looker
- MicroStrategy
- Microsoft Office Suite (Excel, PowerPoint)
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Excel, PowerPoint) is likely expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Collaboration
- Customer-centricity
- Entrepreneurship
Work Style:
- Data-driven
- Action-oriented
- Detail-focused
- Collaborative
Self-Assessment Questions:
- Do you have a strong foundation in Marketing Mix Modeling and Multi-Touch Attribution?
- Are you comfortable working with both technical and non-technical stakeholders?
- Do you thrive in a creative and collaborative work environment?
ASSUMPTION: URBN values candidates who are passionate about data-driven marketing, creative problem-solving, and strong collaboration skills.
⚠️ Potential Challenges
- Balancing technical tasks with strategic insights and recommendations.
- Working with large datasets and ensuring data accuracy across multiple platforms.
- Managing multiple projects and stakeholders simultaneously.
- Adapting to a fast-paced, dynamic work environment.
ASSUMPTION: This role may present challenges related to data management, project prioritization, and working in a fast-paced environment.
📈 Similar Roles Comparison
- Compared to other Marketing Analyst roles, this position places a stronger emphasis on Marketing Mix Modeling and Multi-Touch Attribution.
- In the Retail Apparel and Fashion industry, URBN's focus on data-driven marketing sets it apart from competitors.
- Career paths within URBN's diverse portfolio of brands offer opportunities for growth and exploration not typically found in more specialized retail roles.
ASSUMPTION: This role offers unique opportunities for growth and exploration within URBN's diverse portfolio of brands.
📝 Sample Projects
- Developing and implementing a new Marketing Mix Modeling framework to optimize marketing spend across URBN's brands.
- Conducting an incrementality test to measure the impact of a new marketing campaign on customer acquisition and retention.
- Collaborating with cross-functional partners to identify and address data discrepancies across platforms and systems.
ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative opportunities available in this role.
❓ Key Questions to Ask During Interview
- How does this role contribute to URBN's overall data-driven marketing strategy?
- What are the most pressing challenges facing the Marketing Analytics team, and how can this role help address them?
- How does URBN support the professional development and growth of its Marketing Analysts?
- What is the typical career path for a Marketing Analyst at URBN, and how can this role serve as a stepping stone for future opportunities?
- How does URBN foster a creative and collaborative work environment, and what role does this position play in maintaining that culture?
ASSUMPTION: These interview questions are designed to assess the role's impact on URBN's data-driven marketing strategy, career growth opportunities, and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume to highlight relevant experience in Marketing Analytics, with a focus on MMM and MTA.
- Prepare for behavioral interview questions that assess your problem-solving skills and ability to work collaboratively.
- Research URBN's brands and company culture to demonstrate your enthusiasm and cultural fit.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
