US based brand marketer / creative concepter consultant (freelancer)

📌 Core Information

🔹 Job Title: US based brand marketer / creative concepter consultant (freelancer)

🔹 Company: Bou

🔹 Location: United States (Remote)

🔹 Job Type: Freelance

🔹 Category: Advertising & Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Supporting Bou on concept development and media planning for a brand campaign
• Providing US-specific cultural insights and feedback
• Collaborating with Bou's project team and the client
• Working on a project basis, with approximately 5 hours per month

ASSUMPTION: This role requires a deep understanding of US cultural trends and audience behaviors, as well as experience in brand strategy, media planning, or cultural consultancy.

📋 Key Responsibilities

✅ Reviewing briefing materials and providing feedback/input

✅ Reviewing campaign concepts, copy, and visuals, and providing feedback/input

✅ Joining workshops with Bou and the client, and actively contributing to refine the chosen concept for the US market

✅ Advising on interesting OOH and digital activations for the campaign

ASSUMPTION: The role involves providing strategic and creative input, as well as collaborating effectively with the project team.

🎯 Required Qualifications

Experience: 5+ years in brand strategy, media planning, or cultural consultancy

Required Skills:

• US cultural fluency and understanding of US cultural trends, audience behaviors, and regional nuances
• Creative and strategic thinking, with the ability to evaluate and refine creative concepts
• Media planning knowledge, with familiarity with OOH and digital activations in the US
• Strong communication and collaboration skills

Preferred Skills:

• Experience working with B2B clients
• Fluency in additional languages

ASSUMPTION: Candidates with a diverse background and experience in various industries are encouraged to apply.

💰 Compensation & Benefits

Salary Range: $80 - $150 per hour (based on experience and industry standards for freelance brand marketers in the US)

Benefits:

• Flexible working hours and remote work
• Opportunity to work with international clients and brands
• Potential for long-term collaboration and additional projects

Working Hours: Approximately 5 hours per month, with flexibility to work around the freelancer's schedule

ASSUMPTION: The salary range is an estimate based on industry standards for freelance brand marketers in the US. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Bou is an advertising and marketing agency, specializing in brand identity, strategy, and communications. They work with a diverse range of clients, from startups to established brands.

Company Size: Small (11-50 employees), which may offer a more agile and collaborative work environment.

Founded: 2018, with a headquarters in Helsinki, Finland, and an office in London, UK.

Company Description:

• Bou is a European brand company, listed among Adweek’s Fastest Growing Agencies
• They work with over 200 trendsetting brands, including Klarna, Metacore, Polestar, and Rovio
• Bou offers a platform for freelancers to connect with fascinating clients and work according to their own terms

Company Specialties:

• Brand Identity
• Brand Strategy
• New Brands
• Brand Positioning
• Marketing
• Communications
• Design
• Web Development
• Advertising
• Copywriting
• PR
• Media Relations
• Product Launches
• and Company Launches

Company Website: bou.co

ASSUMPTION: Bou's international presence and diverse client base may offer opportunities for freelancers to work on global campaigns and expand their portfolio.

📊 Role Analysis

Career Level: Mid-Senior level, with the opportunity to take on strategic and creative responsibilities

Reporting Structure: The freelancer will report directly to Bou's project team and collaborate with the client

Work Arrangement: Fully remote, with flexibility to work around the freelancer's schedule

Growth Opportunities:

• Potential for long-term collaboration and additional projects
• Opportunity to work with international clients and expand industry knowledge
• Possibility to take on more responsibilities and grow within the role

ASSUMPTION: The freelance nature of this role may offer flexibility and work-life balance, while also providing opportunities for professional growth.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): United States (remote work)

Geographic Context:

• The United States is a large and diverse market, with various cultural nuances and regional differences
• Remote work allows for flexibility and the ability to work from anywhere within the US
• The time zone may vary depending on the freelancer's location, but effective communication and collaboration tools will be used to ensure smooth project management

Work Schedule: Approximately 5 hours per month, with flexibility to work around the freelancer's schedule

ASSUMPTION: The remote nature of this role may require strong self-motivation, time management, and communication skills to ensure project success.

💼 Interview & Application Insights

Typical Process:

• Submission of freelancer profile through Bou's platform
• Review of profile by Bou's team
• Invitation for a more comprehensive brief and potential interview
• Decision and offer

Key Assessment Areas:

• Cultural fluency and understanding of US trends
• Brand strategy and media planning experience
• Creative and strategic thinking
• Communication and collaboration skills

Application Tips:

• Ensure your freelancer profile is up-to-date and highlights your relevant experience and skills
• Tailor your resume and cover letter to emphasize your US cultural knowledge and brand strategy expertise
• Be prepared to discuss your approach to US-specific campaign concepts and activations

ATS Keywords: US cultural trends, audience behaviors, regional nuances, brand strategy, media planning, creative thinking, strategic thinking, communication skills, collaboration skills, campaign concepts, digital activations, OOH activations

ASSUMPTION: The application process may take some time, as Bou reviews freelancer profiles and selects candidates for more comprehensive briefs and interviews.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, or Jira)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, or Google Workspace)
• Design and presentation tools (e.g., Adobe Creative Suite, Sketch, or Google Slides)

ASSUMPTION: The specific tools and technologies used may vary depending on Bou's internal processes and the freelancer's preferences.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Collaboration
• Curiosity
• Courage
• Craftsmanship

Work Style:

• Agile and adaptable
• Collaborative and team-oriented
• Results-driven and proactive
• Open to feedback and continuous learning

Self-Assessment Questions:

• How do you stay up-to-date with US cultural trends and audience behaviors?
• Can you provide an example of a successful brand campaign you've worked on, and how you tailored it to the US market?
• How do you approach giving and receiving feedback in a collaborative work environment?

ASSUMPTION: Bou values candidates who align with their company values and can contribute to a positive and productive work environment.

⚠️ Potential Challenges

• Managing time zones and communication with international clients and team members
• Balancing multiple projects and deadlines as a freelancer
• Adapting to Bou's internal processes and tools
• Ensuring consistent and high-quality work while working remotely

ASSUMPTION: The remote nature of this role may present unique challenges, but effective communication and collaboration tools can help mitigate these issues.

📈 Similar Roles Comparison

• This role is similar to a brand consultant or strategist position, but with a focus on US cultural insights and a freelance arrangement
• Compared to in-house roles, this position offers flexibility and the opportunity to work with a diverse range of clients
• Career progression may involve taking on more responsibilities, expanding industry knowledge, or transitioning to a full-time role

ASSUMPTION: The freelance nature of this role may offer unique opportunities and challenges compared to traditional in-house positions.

📝 Sample Projects

• Developing a US-specific brand campaign for a European client
• Conducting market research to identify US cultural trends and audience behaviors
• Providing feedback on campaign concepts, copy, and visuals to ensure cultural relevance

ASSUMPTION: The specific projects and tasks may vary depending on the client and campaign, but will generally involve providing US-specific insights and strategic input.

❓ Key Questions to Ask During Interview

• Can you describe the client and their brand, and how this campaign fits into their overall marketing strategy?
• What are the key US cultural trends and audience behaviors that this campaign should address?
• How does Bou support freelancers in terms of resources, communication, and collaboration?
• What are the next steps for this campaign, and how can I contribute to its long-term success?
• What opportunities are there for growth and professional development within this role?

ASSUMPTION: Asking thoughtful and relevant questions during the interview can help demonstrate your interest in the role and commitment to the project's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your freelancer profile through Bou's platform: https://freelancers.bou.co/
• Tailor your profile to highlight your US cultural knowledge and brand strategy expertise
• Be prepared to discuss your approach to US-specific campaign concepts and activations
• Follow up with Bou's team if you haven't heard back after two weeks

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.