📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: PointClickCare
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
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📌 Essential Job Details
🚀 Job Overview
As a Marketing Manager at PointClickCare, you will play a critical role in driving product demand through integrated, multi-channel marketing campaigns. You will work closely with cross-functional teams to develop, execute, and measure the performance of engagement campaigns that inspire customers and drive business growth for this leading healthcare technology platform.
ASSUMPTION: Based on the job description, this role is focused on B2B marketing strategy and execution, leveraging digital and offline channels to reach PointClickCare's target healthcare customers.
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📋 Key Responsibilities
✅ Work across a dynamic ecosystem of stakeholders to develop, execute, and maintain high-impact multi-touch campaigns inclusive of events, that inspire consumers and drive engagement
✅ Create marketing campaign briefs for the project management office to facilitate and provide clear communication on goals and KPIs to ensure results
✅ Regularly analyze data reports and dashboards to monitor campaign performance, identify optimization opportunities, and drive strategic decision-making
✅ Leverage portfolio narratives to produce audience-centric derivative content
✅ Utilize marketing automation to improve the MQL to SQL process and drive higher lead quality
ASSUMPTION: The role likely involves some travel, up to 10-20%, to support events and stakeholder collaboration, based on the information provided.
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🎯 Required Qualifications
Education: Not specified
Experience: 5+ years of B2B marketing experience
Skills:
- Experience building, executing, and scaling cross-functional marketing programs or campaigns from concept to completion
- Proficiency in using data and metrics to measure impact and determine improvements
- Ability to work closely with sales leaders to develop and execute integrated strategies that drive pipeline growth
ASSUMPTION: The role likely requires experience managing external marketing partners and working with large amounts of customer data to inform campaign optimization.
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💰 Compensation & Benefits
Salary Range: $83,700 - $90,000 per year, plus bonus and benefits
Benefits: Benefits starting from Day 1, including retirement plan matching, flexible paid time off, wellness support, parental/caregiver leave, fertility and adoption support, continuous development programs, and more.
ASSUMPTION: This salary range appears to be competitive for a Marketing Manager role in the healthcare technology industry, based on industry data.
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📌 Applicant Insights
🔍 Company Context
Industry Position: PointClickCare is a leading North American healthcare technology platform, recognized for its cloud-based software solutions and innovative approach to care collaboration and patient insights.
Company Size: PointClickCare has over 2,200 employees, indicating it is a large, established organization.
Company Stage: PointClickCare has been in business for over 20 years, suggesting it is in a mature, growth stage.
ASSUMPTION: PointClickCare's industry leadership, recognition, and long history of operations imply it is a stable, reputable employer in the healthcare technology space.
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📊 Role Analysis
Career Level: This Marketing Manager role appears to be at the mid-to-senior level, given the 5+ years of required experience.
Reporting Structure: The role likely reports to a Senior Marketing or Product leader, while collaborating closely with cross-functional teams.
Team Size/Composition: The size of the marketing team and its exact composition are not specified, but the role involves working with a diverse set of stakeholders.
Growth Opportunities: The dynamic, fast-paced environment at PointClickCare suggests potential for career advancement and professional development within the marketing function.
ASSUMPTION: The Marketing Manager role is positioned as a strategic, hands-on position with the opportunity to make a significant impact on the company's marketing initiatives.
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🌍 Location & Work Environment
Office Type: This is a remote position, offering the flexibility of working from home or any location.
Geographic Context: As a leading healthcare technology company, PointClickCare's remote setup allows it to attract talent from across North America.
Work Schedule: The job description does not specify work schedule details, but a full-time, standard business hours arrangement is likely.
Regional Considerations: Remote work can provide greater accessibility for applicants, regardless of location, while also requiring self-discipline and adaptability to the home office environment.
ASSUMPTION: PointClickCare's remote work model is a strategic choice to access a wider talent pool and provide employees with increased flexibility.
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💼 Interview & Application Insights
Typical Process: The interview process may include an initial phone/video screen, followed by one or more in-depth interviews with the hiring manager and cross-functional team members.
Key Assessment Areas: Employers will likely evaluate candidates' marketing strategy development, campaign execution, data analysis, stakeholder management, and ability to drive tangible business results.
Application Tips: Applicants should highlight their B2B marketing experience, data-driven decision-making skills, and proven track record of successful, cross-functional collaborations.
ATS Keywords: Relevant keywords to include in applications may include "B2B marketing", "marketing campaigns", "marketing automation", "data analysis", "stakeholder management", and "healthcare technology".
ASSUMPTION: The interview process and evaluation criteria are based on standard practices for mid-to-senior level marketing roles in the technology industry.
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🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot, Pardot)
- Customer relationship management (CRM) systems (e.g., Salesforce)
- Data analytics and reporting tools (e.g., Google Analytics, Tableau)
- Content management systems (e.g., WordPress, Drupal)
- Social media and digital advertising platforms (e.g., LinkedIn, Facebook, Google Ads)
ASSUMPTION: These are common marketing tools and technologies used in the B2B technology/software industry, although the specific platforms used by PointClickCare may vary.
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👔 Cultural Fit Considerations
Company Values: PointClickCare's core values likely include a focus on innovation, customer-centricity, and a commitment to making a positive impact in the healthcare industry.
Work Style: The dynamic, fast-paced environment suggests a collaborative, metrics-driven, and results-oriented work culture.
Self-Assessment: Successful candidates should be adaptable, data-savvy, and able to thrive in a cross-functional, remote work setting while maintaining a strategic, big-picture mindset.
ASSUMPTION: PointClickCare's emphasis on culture, values, and work-life balance is typical of leading technology companies, but the specific cultural elements may vary.
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⚡ Potential Challenges
The broad scope of responsibilities, including managing external partners, coordinating with cross-functional teams, and driving strategic decision-making, may require strong organizational, communication, and project management skills to navigate effectively.
ASSUMPTION: The high-impact nature of the Marketing Manager role and the need to balance multiple priorities are common challenges in similar positions, but the specific demands may vary based on PointClickCare's unique business needs.
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📈 Similar Roles Comparison
This Marketing Manager role is similar to other mid-to-senior level B2B marketing positions in the healthcare technology industry, with a focus on developing and executing integrated marketing campaigns to drive customer acquisition and engagement. However, the level of autonomy, scope of responsibilities, and involvement in strategic decision-making may set this role apart from more junior or specialized marketing roles.
ASSUMPTION: The comparison to similar roles in the healthcare technology sector is based on industry standards, but the specific responsibilities and career trajectory may differ at PointClickCare.
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📝 Sample Projects
- Developing a comprehensive, multi-channel campaign to promote the launch of a new PointClickCare product or service
- Analyzing customer data and campaign performance metrics to identify optimization opportunities and inform future marketing strategies
- Collaborating with the sales team to create targeted, persona-based content and campaigns to nurture leads and drive pipeline growth
- Overseeing the production and distribution of engaging, thought-leadership content (e.g., webinars, blog posts, case studies) to position PointClickCare as an industry thought leader
ASSUMPTION: These sample projects are based on the core responsibilities outlined in the job description and are intended to provide a general sense of the type of work the Marketing Manager may be involved in, but the specific projects may vary.
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❓ Key Questions to Ask During Interview
1. Can you provide more details about PointClickCare's current marketing priorities and how this role would align with the overall marketing strategy?
2. What are the key metrics and KPIs that the marketing team uses to measure the success of campaigns and programs?
3. How does the marketing team collaborate with other departments, such as sales and product, to ensure a cohesive customer experience?
4. What professional development opportunities and resources are available to support the ongoing growth and skill-building of the marketing team?
5. How does PointClickCare's remote work model impact the way the marketing team operates and communicates?
6. Can you share examples of successful marketing campaigns that have had a significant impact on the business?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company's marketing priorities, and the collaborative nature of the work, as well as assess their fit with PointClickCare's culture and growth opportunities. However, the specific questions asked may vary based on the interview format and the candidate's interests.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To pursue this Marketing Manager opportunity at PointClickCare effectively, applicants should:
1. Carefully review the job description and requirements to ensure they meet the qualifications.
2. Tailor their resume and cover letter to highlight their relevant B2B marketing experience, data-driven decision-making skills, and ability to work across cross-functional teams.
3. Incorporate relevant keywords from the job description, such as "marketing campaigns", "marketing automation", and "healthcare technology", to optimize their application for applicant tracking systems.
4. Prepare thoughtful questions to ask during the interview that demonstrate their interest in the role and the company's strategic priorities.
5. Research PointClickCare's company culture, values, and industry position to assess their fit and be prepared to discuss how they can contribute to the organization's success.
6. Follow up promptly after the interview to reiterate their interest and qualifications for the role.
By taking these steps, applicants can position themselves as strong candidates for this dynamic Marketing Manager position at the leading healthcare technology platform, PointClickCare.
