📌 Core Information
🔹 Job Title: Senior Growth Insights Manager
🔹 Company: PointClickCare
🔹 Location: Remote, USA
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Enhancing marketing performance visibility through ROI and cohort reporting
- Aligning marketing spend with revenue outcomes by building reporting frameworks
- Tracking acquisition, retention, and lifetime value to optimize marketing investments
- Identifying emerging signals and providing actionable recommendations
ASSUMPTION: This role requires a strong background in digital B2B marketing analytics and a solid understanding of marketing automation, web analytics, and CRM platforms.
📋 Key Responsibilities
✅ Define and segment customer cohorts based on acquisition source, behavior, product engagement, and stage in the customer lifecycle
✅ Track and report on cohort behavior over time, highlighting key trends in adoption, conversion, engagement, and retention
✅ Connect lifecycle insights to business impact and campaign ROI, influencing budget allocation and go-to-market strategies
✅ Tie cohort modeling into KPIs for all funnel metrics by reverse-engineering revenue goals and aligning marketing to those goals
✅ Develop frameworks that align marketing spend with revenue growth, customer retention, and lifetime value (LTV)
✅ Identify emerging signals from the field and provide actionable recommendations to scale high-performing bottom-up tactics
ASSUMPTION: This role involves working with large datasets and requires proficiency in SQL, BI tools, and attribution modeling.
🎯 Required Qualifications
Education: Diploma, degree, or relevant certifications in Data Management, Analytics, Mathematics, or Computer Science
Experience: 8+ years of experience in Digital B2B Marketing Analytics and/or performance measurement and storytelling reporting
Required Skills:
- Proven expertise in lifecycle analysis, campaign performance tracking, and reporting dashboards
- Strong grasp of marketing automation, web analytics, and CRM platforms (e.g., Marketo, Google Analytics, Salesforce)
- Experience with BI tools (e.g., Tableau, Power BI, Looker), SQL, and attribution modeling
Preferred Skills:
- Familiarity with bottom-up marketing motions, PLG signals, and customer-led growth approaches
- Experience with Google Analytics, SEO, SEM, funnel metrics, SQL, BI tools, Salesforce dashboards, and B2B marketing channels
ASSUMPTION: While not explicitly stated, experience in a fast-paced, heavily matrixed organization would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $100,100 - $111,200 per year
Benefits:
- Benefits starting from Day 1
- Retirement Plan Matching
- Flexible Paid Time Off
- Wellness Support Programs and Resources
- Parental & Caregiver Leaves
- Fertility & Adoption Support
- Continuous Development Support Program
- Employee Assistance Program
- Allyship and Inclusion Communities
- Employee Recognition
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is for the US and may vary for other locations. The total rewards package includes base salary, bonus, and benefits.
📌 Applicant Insights
🔍 Company Context
Industry: PointClickCare is a leading health tech company specializing in electronic health records, EHR, EMR, long-term care, and software development.
Company Size: PointClickCare has 1,001-5,000 employees, making it a mid-sized to large organization where there are ample opportunities for growth and collaboration.
Founded: PointClickCare was founded in 2000 and is headquartered in Toronto, Ontario, Canada.
Company Description:
- PointClickCare's mission is to help providers deliver exceptional care by empowering its employees to push boundaries, innovate, and shape the future of healthcare.
- The company has the largest long-term and post-acute care dataset and a marketplace of 400+ integrated partners, serving over 30,000 provider organizations and every major US health plan.
- PointClickCare is committed to reinvesting a significant percentage of its revenue back into research and development to ensure its employees have the resources to innovate and make a lasting impact.
Company Specialties:
- Electronic health records (EHR)
- Electronic medical records (EMR)
- Long-term care
- Software development
- SaaS
- Nursing homes
- Electronic medication administration records (eMAR)
- Point of care
- Health information platform
Company Website: http://www.pointclickcare.com
ASSUMPTION: PointClickCare's focus on AI-driven healthcare and its commitment to employee growth and development make it an attractive place to work for individuals interested in the intersection of technology and healthcare.
📊 Role Analysis
Career Level: This role is at the senior level, requiring significant experience and expertise in digital B2B marketing analytics.
Reporting Structure: The Senior Growth Insights Manager reports directly to the Head of Growth Marketing.
Work Arrangement: This role is fully remote, allowing for flexibility and work-life balance.
Growth Opportunities:
- As PointClickCare continues to grow, there may be opportunities for the Senior Growth Insights Manager to take on additional responsibilities or move into a leadership role.
- The company's commitment to employee development and continuous learning provides ample opportunities for professional growth.
ASSUMPTION: Given the company's size and growth trajectory, there are likely numerous opportunities for career advancement within PointClickCare.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office required.
Office Location(s): Not applicable, as this role is fully remote.
Geographic Context:
- PointClickCare is headquartered in Toronto, Ontario, Canada, but this role can be performed remotely from anywhere in the United States.
- The remote work arrangement allows for a more flexible work-life balance and the ability to live in various locations.
Work Schedule: Full-time, typically 40 hours per week, with flexible hours to accommodate different time zones.
ASSUMPTION: While the role is fully remote, effective communication and collaboration with the team will be crucial, especially when working across different time zones.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study
- Interview with the hiring manager and/or team members
- Final decision and offer
Key Assessment Areas:
- Technical skills and expertise in digital B2B marketing analytics
- Problem-solving and analytical skills
- Communication and presentation skills
- Cultural fit and alignment with PointClickCare's mission and values
Application Tips:
- Highlight relevant experience and achievements in digital B2B marketing analytics
- Tailor your resume and cover letter to emphasize your skills and qualifications for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving and analytical skills
- Research PointClickCare's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
ATS Keywords: Digital B2B Marketing Analytics, Performance Measurement, Lifecycle Analysis, Campaign Performance Tracking, Marketing Automation, Web Analytics, CRM Platforms, BI Tools, SQL, Attribution Modeling, UI/UX Marketing Analytics, Revenue Marketing Metrics
ASSUMPTION: Given the competitive nature of the job market, it is essential to tailor your application materials and prepare thoroughly for the interview process.
🛠️ Tools & Technologies
- Marketo
- Google Analytics
- Salesforce
- Tableau or Power BI or Looker
- SQL
- Attribution modeling tools
ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role, as they are commonly used in digital B2B marketing analytics.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered
- Innovative
- Collaborative
- Accountable
- Empowering
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
- Results-focused and action-oriented
Self-Assessment Questions:
- How do you ensure that your data-driven insights align with PointClickCare's patient-centered values?
- Can you provide an example of a time when you had to adapt your approach to meet changing circumstances or data insights?
- How do you balance the need for detailed, accurate data with the need to act quickly and make data-driven decisions?
ASSUMPTION: PointClickCare values employees who are passionate about their mission, collaborative, and results-driven, with a strong focus on patient-centered care.
⚠️ Potential Challenges
- Working with large datasets and complex analytics tools may present technical challenges
- Balancing the need for detailed, accurate data with the need to act quickly and make data-driven decisions can be challenging
- The fully remote work arrangement may require strong self-motivation and time management skills
- The competitive nature of the job market may make it challenging to secure this role
ASSUMPTION: These challenges can be overcome with strong technical skills, a results-driven mindset, and effective communication and collaboration with the team.
📈 Similar Roles Comparison
- Compared to other Senior Growth Insights Manager roles, this position may require more experience with marketing automation, web analytics, and CRM platforms
- PointClickCare's focus on AI-driven healthcare sets it apart from other companies in the industry, offering unique opportunities for growth and innovation
- Career paths in digital B2B marketing analytics can vary depending on the company's size, industry, and growth trajectory
ASSUMPTION: This role offers a unique opportunity to work at the intersection of technology and healthcare, with a focus on AI-driven insights and data-driven decision-making.
📝 Sample Projects
- Developing a cohort analysis dashboard to track customer behavior over time and identify trends in adoption, conversion, engagement, and retention
- Creating a framework to align marketing spend with revenue growth, customer retention, and lifetime value (LTV)
- Identifying emerging signals from the field and providing actionable recommendations to scale high-performing bottom-up tactics
ASSUMPTION: These sample projects illustrate the types of initiatives a Senior Growth Insights Manager might work on at PointClickCare, focusing on data-driven insights and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the organization?
- How does PointClickCare support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does PointClickCare measure the success of its marketing campaigns, and what role does this position play in that process?
- What are the biggest challenges facing the marketing team, and how can this role help address them?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and helps you better understand the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview process by researching PointClickCare's mission, values, and company culture
- Follow up with the hiring manager or HR team one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
