📌 Core Information
🔹 Job Title: US Value Expansion Senior Product Marketing Manager
🔹 Company: Abbott
🔹 Location: Lake Forest, Illinois
🔹 Job Type: Full-Time, On-Site
🔹 Category: Marketing & Sales
🔹 Date Posted: 2025-05-16
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with up to 20% travel)
🚀 Job Overview
Key aspects of this role include:
- Strategic direction and tactical implementation of activities to optimize customer satisfaction and economic profit for assigned products
- Creation of US demand for assigned products while achieving revenue goals
- Cross-functional collaboration with sales, marketing, R&D, and other departments
- Management of product line financial planning and reporting processes
ASSUMPTION: This role requires a high degree of strategic thinking, cross-functional collaboration, and strong communication skills to succeed in a dynamic and competitive market.
📋 Key Responsibilities
✅ Develop and execute marketing plans to create US demand for assigned products, optimizing customer satisfaction and economic profit
✅ Define market segmentation, targeting, and positioning for assigned products
✅ Manage the marketing mix (product, place/distribution, price, and integrated marketing/promotion) for assigned products
✅ Interface with external partners such as consultants, marketing research firms, ad agencies, vendors, and customers to manage and grow business profitably
✅ Manage positive media exposure in partnership with the Public Affairs department for managed products
✅ Lead cross-functional teams to manage product line of focus and provide strategy updates to senior leadership
✅ Represent the voice of the customer and participate in product life cycle management team meetings
ASSUMPTION: This role requires a deep understanding of the diagnostics market, customer needs, and functional operations across departments to be successful.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of healthcare experience, 5+ years of marketing and/or sales experience, and product launch experience
Required Skills:
- Excellent written and verbal communication skills
- Strong analytical and computer skills, with working knowledge of financial models
- Ability to develop, rationalize, and present strategy
- Deep understanding of the complexities of the diagnostics market and customer needs
- Strong work ethic, self-motivation, and resourcefulness
Preferred Skills:
- Knowledge of regulations and standards affecting Division products
- Experience working in a collaborative, cross-team capacity
ASSUMPTION: Candidates with a strong background in healthcare, marketing, and sales, along with proven product launch experience, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $111,300.00 - $222,700.00 per year (based on experience and location)
Benefits:
- Career development opportunities
- Free medical coverage in the Health Investment Plan (HIP) PPO medical plan in the next calendar year
- Excellent retirement savings plan with high employer contribution
- Tuition reimbursement, Freedom 2 Save student debt program, and FreeU education benefit
Working Hours: Standard work hours with flexibility for meetings and project deadlines
ASSUMPTION: Abbott offers competitive compensation and benefits packages to attract and retain top talent in the healthcare industry.
📌 Applicant Insights
🔍 Company Context
Industry: Abbott operates in the healthcare industry, with a focus on diagnostics, medical devices, nutritionals, and branded generic medicines. The company serves customers in over 160 countries worldwide.
Company Size: Abbott is a large corporation with over 10,000 employees globally. This size allows for extensive resources and opportunities for career growth and development.
Founded: Abbott was founded in 1888 and has since grown into a global leader in healthcare.
Company Description:
- Abbott is a global healthcare leader that helps people live more fully at all stages of life
- The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines
- Abbott's 114,000 colleagues serve people in more than 160 countries
Company Specialties:
- Nutrition
- Diagnostics
- Medical Devices
- and Branded Generic Pharmaceuticals
Company Website: www.abbott.com
ASSUMPTION: Abbott's extensive global presence and diverse product portfolio provide numerous opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is a senior-level position within the marketing department, requiring a high degree of strategic thinking and cross-functional collaboration.
Reporting Structure: The US Value Expansion Senior Product Marketing Manager reports directly to the Senior Marketing Director and works closely with cross-functional teams, including sales, marketing, R&D, and other departments.
Work Arrangement: This role is on-site, with up to 20% travel required to attend meetings, conferences, and customer visits.
Growth Opportunities:
- Career advancement within Abbott's marketing department or other divisions
- Expansion of product marketing responsibilities to include additional product lines or geographic regions
- Development of leadership and management skills through mentorship and training programs
ASSUMPTION: Abbott offers numerous opportunities for career growth and development, both within the marketing department and across the organization.
🌍 Location & Work Environment
Office Type: Abbott's Lake Forest, Illinois office is a corporate campus with modern facilities and amenities.
Office Location(s): 100 Abbott Park Road, Abbott Park, Illinois 60064-3500, US
Geographic Context:
- Lake Forest is a suburb of Chicago, Illinois, offering a mix of urban and suburban living
- The area provides easy access to cultural attractions, entertainment, and outdoor recreation
- Chicago's O'Hare International Airport is located approximately 30 miles from Lake Forest
Work Schedule: Standard work hours with flexibility for meetings and project deadlines
ASSUMPTION: Abbott's Lake Forest office provides a modern and collaborative work environment, with easy access to cultural attractions and entertainment in the Chicago area.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring manager and cross-functional team members
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication skills
- Market knowledge and customer focus
- Leadership and management potential
Application Tips:
- Highlight relevant healthcare, marketing, and sales experience in your resume
- Tailor your cover letter to demonstrate your understanding of Abbott's products and the diagnostics market
- Prepare examples of successful product marketing campaigns or initiatives you've led in the past
ATS Keywords: US Value Expansion, Senior Product Marketing Manager, Healthcare, Marketing, Sales, Diagnostics, Customer Satisfaction, Economic Profit, Revenue Goals, Cross-Functional Collaboration, Strategic Thinking, Product Launch, Project Management
ASSUMPTION: Abbott's interview process is designed to assess candidates' strategic thinking, cross-functional collaboration, and market knowledge, as well as their fit with the company's culture and values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics 365)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
ASSUMPTION: Abbott provides its employees with access to industry-standard tools and technologies to support their work and drive business success.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Caring
- Integrity
- Quality
- Collaboration
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Customer-focused and results-oriented
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional work environment?
- Are you comfortable working with data and using analytics to inform decision-making?
- Do you have a proven track record of driving results and achieving revenue goals in a dynamic market?
ASSUMPTION: Abbott values employees who are innovative, caring, integrity-driven, quality-focused, and collaborative, with a strong work ethic and a customer-centric mindset.
⚠️ Potential Challenges
- Managing a complex product portfolio in a competitive and dynamic market
- Balancing the needs of multiple stakeholders, including customers, sales teams, and senior leadership
- Meeting revenue goals and optimizing customer satisfaction and economic profit for assigned products
- Navigating a large, matrixed organization with multiple departments and functions
ASSUMPTION: This role presents unique challenges and opportunities for growth and development within Abbott's marketing department.
📈 Similar Roles Comparison
- Compared to other senior product marketing roles, this position requires a deeper understanding of the diagnostics market and customer needs
- Abbott's global presence and extensive product portfolio provide unique opportunities for career growth and development
- This role may offer more frequent travel and cross-functional collaboration than similar positions in other organizations
ASSUMPTION: Candidates should consider their fit with Abbott's company culture, values, and work style, as well as the unique challenges and opportunities presented by this role.
📝 Sample Projects
- Developing and executing a marketing plan to launch a new diagnostic product in the US market
- Conducting market research and customer segmentation analysis to inform product positioning and targeting strategies
- Managing a cross-functional team to optimize customer satisfaction and economic profit for an existing product line
ASSUMPTION: These sample projects illustrate the strategic thinking, cross-functional collaboration, and market knowledge required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing department and Abbott's overall strategy?
- What are the most significant challenges facing the products in my portfolio, and how can I best address them?
- How does Abbott support the professional development and career growth of its marketing employees?
- What are the key priorities for this role in the first 90 days?
- How does Abbott measure the success of its product marketing managers, and what are the key performance indicators (KPIs) for this role?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to driving success for Abbott.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant healthcare, marketing, and sales experience, as well as your product launch and project management experience
- Write a cover letter that demonstrates your understanding of Abbott's products and the diagnostics market, as well as your fit with the company's culture and values
- Prepare examples of successful product marketing campaigns or initiatives you've led in the past to showcase your skills and accomplishments
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
