📌 Core Information
- Job Title: US Value Expansion Senior Product Marketing Manager
- Company: Abbott
- Location: Lake Forest, IL
- Job Type: On-site
- Category: Healthcare
- Date Posted: 2025-05-16
- Experience Level: 5-10 years
- Remote Status: On-site (with up to 20% travel)
🚀 Job Overview
- This role involves creating US demand for assigned products while optimizing customer satisfaction and economic profit.
- Key aspects include strategic direction, tactical implementation, cross-functional collaboration, and customer focus.
- ASSUMPTION: This role requires a deep understanding of the diagnostics market and customer needs, as well as strong analytical and communication skills.
📋 Key Responsibilities
- Develop and execute marketing plans for assigned products.
- Define market segmentation, targeting, and positioning.
- Manage the marketing mix (product, place/distribution, price, and integrated marketing/promotion).
- Interface with various teams (sales, global marketing, R&D, QA, PM, commercial excellence, demand planning, senior leadership) to manage products effectively.
- Create/optimize core tools and launch them to the sales team with proper training, focus, and monitoring.
- Manage financial planning and reporting processes for the product line.
- Lead cross-functional teams to manage the product line and provide strategy updates to senior leadership.
- ASSUMPTION: This role involves frequent communication and collaboration with various teams, requiring strong interpersonal skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field (not specified in the original description).
- Experience: 5+ years of healthcare experience, 5+ years of marketing and/or sales experience, product launch experience, and project management experience.
- Required Skills:
- Excellent written and verbal communication skills.
- Positive attitude and leadership skills.
- Deep understanding of the diagnostics market and customer needs.
- Strong analytical and computer skills, with working knowledge of financial models.
- Ability to develop, rationalize, and present strategy.
- Self-motivation and resourcefulness.
- Preferred Skills:
- Knowledge of regulations and standards affecting Division products.
- Experience working in a collaborative, cross-team capacity.
- Understanding of the sales process for diagnostics.
💰 Compensation & Benefits
- Salary Range: $111,300 - $222,700 (based on the provided range)
- Benefits:
- Career development opportunities.
- Free medical coverage in the Health Investment Plan (HIP) PPO medical plan in the next calendar year.
- Excellent retirement savings plan with high employer contribution.
- Tuition reimbursement, Freedom 2 Save student debt program, and FreeU education benefit.
- Working Hours: 40 hours per week, with up to 20% travel.
- ASSUMPTION: The salary range provided is inclusive of the base pay and may not include additional compensation components such as bonuses or stock options.
📌 Applicant Insights
🔍 Company Context
- Industry: Healthcare, specifically diagnostics, medical devices, nutritionals, and branded generic medicines.
- Company Size: 10,001+ employees (according to LinkedIn)
- Founded: 1888 (according to Abbott's website)
- Company Description: Abbott is a global healthcare leader that helps people live more fully at all stages of life. Their portfolio spans diagnostics, medical devices, nutritionals, and branded generic medicines, serving people in over 160 countries.
- Company Specialties: Nutrition, diagnostics, medical devices, and branded generic pharmaceuticals.
- Company Website:
www.abbott.com
📊 Role Analysis
- Career Level: Senior-level position with potential for growth and leadership opportunities.
- Reporting Structure: This role reports to the US Value Expansion Marketing Manager (not specified in the original description).
- Work Arrangement: On-site with up to 20% travel.
- Growth Opportunities: Potential for career advancement within Abbott's marketing or other departments, as well as opportunities to work on diverse products and brands.
🌍 Location & Work Environment
- Office Type: On-site, with a collaborative and cross-functional work environment.
- Office Location(s): Lake Forest, IL
- Geographic Context: Lake Forest is a suburb of Chicago, offering a mix of urban and suburban living with access to various amenities and cultural attractions.
- Work Schedule: Standard work hours with up to 20% travel.
- ASSUMPTION: The work environment is likely fast-paced and dynamic, requiring adaptability and strong communication skills to manage multiple projects and stakeholders.
💼 Interview & Application Insights
- Typical Process: Online application, phone or video screen, in-person interviews, and a final round with senior leadership (not specified in the original description).
- Key Assessment Areas: Problem-solving skills, strategic thinking, communication skills, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant healthcare, marketing, and sales experience, as well as product launch and project management experience.
- Prepare examples of your ability to develop and execute marketing plans, manage cross-functional teams, and optimize customer satisfaction and economic profit.
- Research Abbott's products and market position to demonstrate your understanding of the diagnostics industry and customer needs.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Siebel)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., Tableau, Power BI)
- ASSUMPTION: The specific tools and technologies required for this role may vary depending on Abbott's internal systems and processes.
👔 Cultural Fit Considerations
- Company Values: Abbott's values include integrity, quality, and commitment to improving lives (not explicitly stated in the original description).
- Work Style: Abbott values a collaborative, cross-functional work environment with a focus on customer-centricity and goal achievement.
- Self-Assessment Questions:
- How do you align with Abbott's values, particularly in terms of integrity and commitment to improving lives?
- How comfortable are you working in a collaborative, cross-functional environment with a focus on customer-centricity and goal achievement?
- How well do you adapt to working with various teams and managing multiple projects simultaneously?
⚠️ Potential Challenges
- Balancing the demands of multiple stakeholders, including sales, marketing, R&D, and senior leadership.
- Managing a significant workload with up to 20% travel.
- Adapting to a dynamic and fast-paced work environment.
- ASSUMPTION: These challenges may require strong time management, communication, and organizational skills to succeed in this role.
📈 Similar Roles Comparison
- Comparison Point 1: This role focuses on US value expansion, while similar roles may have a global or regional focus.
- Comparison Point 2: This role requires a deep understanding of the diagnostics market and customer needs, while similar roles in other industries may have different market and customer dynamics.
- Comparison Point 3: This role offers opportunities for career advancement within Abbott's marketing department or other departments, with potential leadership roles.
📝 Sample Projects
- Developing and executing a marketing plan for a new diagnostic product launch.
- Conducting market research to identify customer needs and preferences for an existing product line.
- Managing a cross-functional team to optimize customer satisfaction and economic profit for a specific product.
- ASSUMPTION: These sample projects are intended to provide applicants with an understanding of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into Abbott's overall marketing strategy and organization?
- What are the most significant challenges facing the products I will be managing, and how can I address them?
- How does Abbott support the professional development and growth of its marketing employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- ASSUMPTION: These questions are designed to help applicants better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
- To apply for this position, submit your application through the provided link:
Apply Now
- Customize your resume and cover letter to highlight relevant healthcare, marketing, and sales experience, as well as product launch and project management experience.
- Prepare examples of your ability to develop and execute marketing plans, manage cross-functional teams, and optimize customer satisfaction and economic profit.
- Research Abbott's products and market position to demonstrate your understanding of the diagnostics industry and customer needs.
- Follow up with the hiring manager or HR representative one week after submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
